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Report Overview

The global nail care market reached around USD 16.12 Billion in 2025. The market is projected to grow at a CAGR of 5.30% between 2026 and 2035 to reach nearly USD 27.02 Billion by 2035.

Market Size & Forecast

  • Market Size in 2025: USD 16.12 Billion
  • Projected Market Size in 2035: USD 27.02 Billion
  • CAGR from 2026 to 2035: 5.30%
2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

  • In 2021, the USA’s nail salon industry earned revenues worth $8.4 billion.

  • In 2021, nail polish accounted for nearly 54% of the global nail care industry.

  • In 2021, China accounted for nearly $1,84 billion share of the global market for nail care.

Compound Annual Growth Rate

5.3%

Value in USD Billion

2026-2035


*this image is indicative*

Global Nail Care Market Report Summary Description Value
Base Year USD Billion 2025
Historical Period USD Billion 2019-2025
Forecast Period USD Billion 2026-2035
Market Size 2025 USD Billion 16.12
Market Size 2035 USD Billion 27.02
CAGR 2019-2025 Percentage XX%
CAGR 2026-2035 Percentage 5.30%
CAGR 2026-2035 - Market by Region Asia Pacific 6.9%
CAGR 2026-2035 - Market by Country Mexico 4.9%
CAGR 2026-2035 - Market by Country UK 4.8%
CAGR 2026-2035 - Market by Product Type Nail Polish 5.8%
CAGR 2026-2035 - Market by Application Individual 5.8%
Market Share by Country 2025 Brazil 2.4%

Global Nail Care Market Growth

The global industry for organic personal care products is expected to reach nearly $30 billion by 2024, thereby driving the demand for organic nail polishes and other nail care products.

In 2021, the average price for obtaining a manicure service in an American salon was nearly $22.  Rising cost-effectiveness and accessibility of nail salons contributed to a 7.5% surge in sales in 2019. Due to an increasing consumer consciousness for healthy nails, the market for nail treatment products is expected to grow positively, thereby leading to the market expansion.

In 2020, nail salons in the United States serviced nearly 41.4 million consumers. California has the largest number of nail salons (nearly 7,900) in the USA. Around 34% of all consumers visiting nail salons are aged 18-29 years. Nearly 23% of the population utilises nail salon services in the USA.

In 2019, Canadians spent nearly $783.6 million on their nails. In 2020, nearly 9,600 businesses were associated with the nail care industry in Canada.

In 2023, China witnessed a year-on-year surge of 52% in the number of nail beauty-related company registrations. This indicates the significant potential of the Chinese market to absorb nail care products that are eco-friendly and aesthetic.

Global Nail Care Industry Segmentation

Global Nail care Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

  • Nail Polish
  • Nail Polish Remover
  • Top and Base Coats
  • Others

Market Breakup by Price Range

  • Economy
  • Mid-Economy
  • Premium

Market Breakup by Application

  • Individual
  • Commercial

Market Breakup by Distribution Channel

  • Supermarkets/ Hypermarkets
  • Speciality Stores
  • Online
  • Others

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
CAGR 2026-2035 - Market by Product Type
Nail Polish 5.8%
Top and Base Coats 5.1%
Nail Polish Remover XX%
Others XX%
CAGR 2026-2035 - Market by Application
Individual 5.8%
Commercial XX%
CAGR 2026-2035 - Market by Country
Mexico 4.9%
UK 4.8%
Australia 4.7%
USA 4.3%
Japan 4.1%
Canada XX%
Germany XX%
France 3.7%
China XX%
India XX%
Saudi Arabia XX%
Brazil XX%
Italy 3.3%

Global Nail Care Market Share

Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period, the Asia Pacific is expected to grow at a CAGR of 6.9% due to the growing demand for nail care in countries like China and India.

CAGR 2026-2035 - Market by Region
Asia Pacific 6.9%
Middle East and Africa 5.7%
Latin America 5.1%
North America 4.4%
Europe 4.1%

Leading Companies in the Global Nail Care Market

Major nail care product manufacturers are exploring potential opportunities for nail care products in China, where affluent families and fashion-forward individuals perceive nail care as a means of relieving stress.

  • L’Oréal SA
  • Wella International Operations Switzerland S.à.r.l. (OPI)
  • Coty Inc.
  • Revlon, Inc.
  • Olive & June, LLC
  • ORLY International, Inc.
  • MiniLuxe, Inc.
  • Nail Systems International
  • KIKO USA Inc.
  • Nails Inc. Ltd.
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market reached nearly USD 16.12 Billion in 2025.

The market is projected to grow at a CAGR of 5.30% between 2026 and 2035.

The market is assessed to witness healthy growth in the forecast period to reach around USD 27.02 Billion in 2035.

The different types of products in the market are nail polish, nail polish remover, and top and base coats, among others.

The different distribution channels in the market are supermarkets/ hypermarkets, speciality stores, and online, among others.

The different applications of nail care in the market are individual and commercial.

The different regions covered in the market report are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The key market players are L’Oréal SA, Wella International Operations Switzerland S.à.r.l. (OPI), Coty Inc., Revlon, Inc., Olive & June, LLC, ORLY International, Inc., MiniLuxe, Inc., Nail Systems International, KIKO USA Inc., and Nails Inc. Ltd., among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Price Range
  • Application
  • Distribution Channel
  • Region
Breakup by Product Type
  • Nail Polish
  • Nail Polish Remover
  • Top and Base Coats
  • Others
Breakup by Price Range
  • Economy
  • Mid-Economy
  • Premium
Breakup by Application
  • Individual
  • Commercial
Breakup by Distribution Channel
  • Supermarkets/ Hypermarkets
  • Speciality Stores
  • Online
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • L’Oréal SA
  • Wella International Operations Switzerland S.à.r.l. (OPI)
  • Coty Inc.
  • Revlon, Inc.
  • Olive & June, LLC
  • ORLY International, Inc.
  • MiniLuxe, Inc.
  • Nail Systems International
  • KIKO USA Inc.
  • Nails Inc. Ltd.
  • Others

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