The North America ATV and UTV market size reached nearly USD 9.97 Billion in 2025. The market is projected to grow at a CAGR of 6.70% between 2026 and 2035, reaching almost USD 19.07 Billion by 2035.
Base Year
Historical Period
Forecast Period
ATVs are expected to constitute a major portion of the North America ATV and UTV market share.
Electric-powered vehicles are expected to dominate the market over the forecast period.
An increase in the number of off-road family trips is expected to leverage the market growth.
Compound Annual Growth Rate
6.7%
Value in USD Billion
2026-2035
*this image is indicative*
Safety and comfort have become the topmost consumer priorities in the North America ATV and UTV market. This is prompting manufacturers to integrate smart technologies (such as augmented reality) and autonomous safety features (such as collision detection) into ATVs and UTVs. Moreover, the development of lightweight chassis designs is improving vehicle manoeuvrability and advanced adaptive suspension systems are enabling real-time adjustment of shock absorbers (depending on the type of terrain) to cater to consumer comfort and enhance the riding experience. Advanced technological features enable consumers to connect with their counterparts in remote trailing sites, enhancing user safety and experience. This is expected to drive the North America ATV and UTV market expansion over the forecast period.
An increasing number of North America ATV and UTV market players are focusing on appealing to youth riders by upgrading existing vehicle designs and features. With an increase in the number of off-road trips taken by American families, the demand for electric ATVs is soaring rapidly. This is because they are environmentally friendly and have a significantly lower carbon footprint. This is prompting companies to invest in developing advanced battery systems for electric ATVs/UTVs that provide a long mileage on a single charge and can accommodate small emergency provisions.
North America ATV and UTV Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Vehicle
Market Breakup by Displacement
Market Breakup by Power Output
Market Breakup by Fuel Type
Market Breakup by End Use
Market Breakup by Country
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The market was valued at nearly USD 9.97 Billion in 2025.
The market is projected to grow at a CAGR of 6.70% between 2026 and 2035.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 19.07 Billion in 2035.
The different vehicles in the market include ATV and UTV.
The different fuel types used in ATV and UTV include gasoline powered, diesel powered, and electric powered.
The different segments considered in the market report are less than 50 KW, 50 KW to 100 KW, and above 100 KW.
The major countries in the market include the United States of America and Canada.
The key market players are Yamaha Motor Co., Ltd., Honda Motor Co., Ltd., Kawasaki Heavy Industries Ltd., Suzuki Motor Corporation, Arctic Cat, Inc., Polaris Inc., Deere & Company, Bombardier Recreational Products Inc., Kubota Corporation, and Hisun Motors Corp., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Vehicle |
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| Breakup by Displacement |
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| Breakup by Power Output |
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| Breakup by Fuel Type |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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