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North America ATV and UTV Market

North America ATV and UTV Market Size, Share, Analysis: By Vehicle: ATV, UTV; By Displacement: Less Than 400 CC, 400 CC to 800 CC, More Than 800 CC; By Power Output: Less Than 50 KW, 50 KW to 100 KW, Above 100 KW; By Fuel Type: Gasoline Powered, Others; By End Use; Regional Analysis; Competitive Landscape; 2024-2032

North America ATV and UTV Market Outlook

The North America ATV and UTV market size reached nearly USD 9.34 billion in 2023. The market is projected to grow at a CAGR of 6.7% between 2024 and 2032, reaching almost USD 16.91 billion by 2032.

 

Key Takeaways:

  • ATVs are expected to constitute a major portion of the North America ATV and UTV market share.
  • Electric-powered vehicles are expected to dominate the market over the forecast period.
  • An increase in the number of off-road family trips is expected to leverage the market growth.

 

Safety and comfort have become the topmost consumer priorities in the North America ATV and UTV market. This is prompting manufacturers to integrate smart technologies (such as augmented reality) and autonomous safety features (such as collision detection) into ATVs and UTVs. Moreover, the development of lightweight chassis designs is improving vehicle manoeuvrability and advanced adaptive suspension systems are enabling real-time adjustment of shock absorbers (depending on the type of terrain) to cater to consumer comfort and enhance the riding experience. Advanced technological features enable consumers to connect with their counterparts in remote trailing sites, enhancing user safety and experience. This is expected to drive the North America ATV and UTV market expansion over the forecast period.

 

An increasing number of North America ATV and UTV market players are focusing on appealing to youth riders by upgrading existing vehicle designs and features. With an increase in the number of off-road trips taken by American families, the demand for electric ATVs is soaring rapidly. This is because they are environmentally friendly and have a significantly lower carbon footprint. This is prompting companies to invest in developing advanced battery systems for electric ATVs/UTVs that provide a long mileage on a single charge and can accommodate small emergency provisions.

 

North America ATV and UTV Market

 

Market Segmentation

North America ATV and UTV Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Vehicle

  • ATV
  • UTV

 

Market Breakup by Displacement

  • Less Than 400 CC
  • 400 CC to 800 CC 
  • More Than 800 CC

 

Market Breakup by Power Output

  • Less Than 50 KW
  • 50 KW to 100 KW
  • Above 100 KW

 

Market Breakup by Fuel Type

  • Gasoline Powered
  • Diesel Powered
  • Electric Powered

 

Market Breakup by End Use

  • Agriculture
  • Sports
  • Others

 

Market Breakup by Country 

  • United States of America
  • Canada

 

The key North America ATV and UTV market players market players are Yamaha Motor Co., Ltd., Honda Motor Co., Ltd., Kawasaki Heavy Industries Ltd., Suzuki Motor Corporation, Arctic Cat, Inc., Polaris Inc., Deere & Company, Bombardier Recreational Products Inc., Kubota Corporation, and Hisun Motors Corp., among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Vehicle
  • Displacement
  • Power Output
  • Fuel Type
  • End Use
  • Region
Breakup by Vehicle
  • ATV
  • UTV
Breakup by Displacement
  • Less Than 400 CC
  • 400 CC to 800 CC 
  • More Than 800 CC
Breakup by Power Output
  • Less Than 50 KW
  • 50 KW to 100 KW
  • Above 100 KW
Breakup by Fuel Type
  • Gasoline Powered
  • Diesel Powered
  • Electric Powered
Breakup by End Use
  • Agriculture
  • Sports
  • Others
Breakup by Region
  • United States of America 
  • Canada
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Yamaha Motor Co., Ltd.
  • Honda Motor Co., Ltd.
  • Kawasaki Heavy Industries Ltd.
  • Suzuki Motor Corporation
  • Arctic Cat, Inc.
  • Polaris Inc.
  • Deere & Company
  • Bombardier Recreational Products Inc.
  • Kubota Corporation
  • Hisun Motors Corp.
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global ATV and UTV Market Overview

    8.1    Key Industry Highlights
    8.2    Global ATV and UTV Historical Market (2018-2023) 
    8.3    Global ATV and UTV Market Forecast (2024-2032)
    8.4    Global ATV and UTV Market Share by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    North America ATV and UTV Market Overview
    9.1    Key Industry Highlights
    9.2    North America ATV and UTV Historical Market (2018-2023) 
    9.3    North America ATV and UTV Market Forecast (2024-2032)
10    North America ATV and UTV Market by Vehicle
    10.1    ATV
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    UTV
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
11    North America ATV and UTV Market by Displacement
    11.1    Less Than 400 CC
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    400 CC to 800 CC
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    More Than 800 CC
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
12    North America ATV and UTV Market by Power Output
    12.1    Less Than 50 KW
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    50 KW to 100 KW
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Above 100 KW
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
13    North America ATV and UTV Market by Fuel Type
    13.1    Gasoline Powered
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    Diesel Powered 
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Electric Powered
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
14    North America ATV and UTV Market by End Use
    14.1    Agriculture
        14.1.1    Historical Trend (2018-2023)
        14.1.2    Forecast Trend (2024-2032)
    14.2    Sports
        14.2.1    Historical Trend (2018-2023) 
        14.2.2    Forecast Trend (2024-2032)
    14.3    Others
15    North America ATV and UTV Market by Country
    15.1    United States of America
        15.1.1    Historical Trend (2018-2023) 
        15.1.2    Forecast Trend (2024-2032)
    15.2    Canada
        15.2.1    Historical Trend (2018-2023) 
        15.2.2    Forecast Trend (2024-2032)
16    Market Dynamics
    16.1    SWOT Analysis
        16.1.1    Strengths
        16.1.2    Weaknesses
        16.1.3    Opportunities
        16.1.4    Threats
    16.2    Porter’s Five Forces Analysis
        16.2.1    Supplier’s Power
        16.2.2    Buyer’s Power
        16.2.3    Threat of New Entrants
        16.2.4    Degree of Rivalry
        16.2.5    Threat of Substitutes
    16.3    Key Indicators for Price
    16.4    Key Indicators for Demand
17    Competitive Landscape
    17.1    Market Structure
    17.2    Company Profiles
        17.2.1    Yamaha Motor Co., Ltd. 
            17.2.1.1    Company Overview
            17.2.1.2    Product Portfolio
            17.2.1.3    Demographic Reach and Achievements
            17.2.1.4    Certifications
        17.2.2    Honda Motor Co., Ltd.  
            17.2.2.1    Company Overview
            17.2.2.2    Product Portfolio
            17.2.2.3    Demographic Reach and Achievements
            17.2.2.4    Certifications
        17.2.3    Kawasaki Heavy Industries Ltd. 
            17.2.3.1    Company Overview
            17.2.3.2    Product Portfolio
            17.2.3.3    Demographic Reach and Achievements
            17.2.3.4    Certifications
        17.2.4    Suzuki Motor Corporation 
            17.2.4.1    Company Overview
            17.2.4.2    Product Portfolio
            17.2.4.3    Demographic Reach and Achievements
            17.2.4.4    Certifications
        17.2.5    Arctic Cat, Inc. 
            17.2.5.1    Company Overview
            17.2.5.2    Product Portfolio
            17.2.5.3    Demographic Reach and Achievements
            17.2.5.4    Certifications
        17.2.6    Polaris Inc. 
            17.2.6.1    Company Overview
            17.2.6.2    Product Portfolio
            17.2.6.3    Demographic Reach and Achievements
            17.2.6.4    Certifications
        17.2.7    Deere & Company 
            17.2.7.1    Company Overview
            17.2.7.2    Product Portfolio
            17.2.7.3    Demographic Reach and Achievements
            17.2.7.4    Certifications
        17.2.8    Bombardier Recreational Products Inc. 
            17.2.8.1    Company Overview
            17.2.8.2    Product Portfolio
            17.2.8.3    Demographic Reach and Achievements
            17.2.8.4    Certifications
        17.2.9    Kubota Corporation 
            17.2.9.1    Company Overview
            17.2.9.2    Product Portfolio
            17.2.9.3    Demographic Reach and Achievements
            17.2.9.4    Certifications
        17.2.10    Hisun Motors Corp. 
            17.2.10.1    Company Overview
            17.2.10.2    Product Portfolio
            17.2.10.3    Demographic Reach and Achievements
            17.2.10.4    Certifications
        17.2.11    Others 
18    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global ATV and UTV Market: Key Industry Highlights, 2018 and 2032
2.    North America ATV and UTV Market: Key Industry Highlights, 2018 and 2032
3.    North America ATV and UTV Historical Market: Breakup by Vehicle (USD Billion), 2018-2023
4.    North America ATV and UTV Market Forecast: Breakup by Vehicle (USD Billion), 2024-2032
5.    North America ATV and UTV Historical Market: Breakup by Displacement (USD Billion), 2018-2023
6.    North America ATV and UTV Market Forecast: Breakup by Displacement (USD Billion), 2024-2032
7.    North America ATV and UTV Historical Market: Breakup by Power Output (USD Billion), 2018-2023
8.    North America ATV and UTV Market Forecast: Breakup by Power Output (USD Billion), 2024-2032
9.    North America ATV and UTV Historical Market: Breakup by Fuel Type (USD Billion), 2018-2023
10.    North America ATV and UTV Market Forecast: Breakup by Fuel Type (USD Billion), 2024-2032
11.    North America ATV and UTV Historical Market: Breakup by End Use (USD Billion), 2018-2023
12.    North America ATV and UTV Market Forecast: Breakup by End Use (USD Billion), 2024-2032
13.    North America ATV and UTV Historical Market: Breakup by Country (USD Billion), 2018-2023
14.    North America ATV and UTV Market Forecast: Breakup by Country (USD Billion), 2024-2032
15.    North America ATV and UTV Market Structure

Key Questions Answered in the Report

The market was valued at nearly USD 9.34 billion in 2023.

The market is projected to grow at a CAGR of 6.7% between 2024 and 2032.

The market is assessed to witness a healthy growth in the forecast period to reach around USD 16.91 billion in 2032.

The different vehicles in the market include ATV and UTV.

The different fuel types used in ATV and UTV include gasoline powered, diesel powered, and electric powered.

The different segments considered in the market report are less than 50 KW, 50 KW to 100 KW, and above 100 KW.

The major countries in the market include the United States of America and Canada.

The key market players are Yamaha Motor Co., Ltd., Honda Motor Co., Ltd., Kawasaki Heavy Industries Ltd., Suzuki Motor Corporation, Arctic Cat, Inc., Polaris Inc., Deere & Company, Bombardier Recreational Products Inc., Kubota Corporation, and Hisun Motors Corp., among others.

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