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Report Overview
The North America baby diapers market reached approximately USD 10.51 Billion in 2024. The market is projected to grow at a CAGR of 6.90% between 2025 and 2034, reaching a value of USD 20.48 Billion by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
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The increasing importance of comfort and convenience is contributing to a greater demand for diaper pants in the region.
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As per industry reports, the per capita income in United States grew from USD 57,386 at the end of 2022 to USD 68,531 at the end of 2023.
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During 2023, the disposable income witnessed an increase of 4.2% in the United States, which has augmented the demand for baby diapers.
Compound Annual Growth Rate
Value in USD Billion
6.9%
2025-2034
North America Baby Diapers Market Outlook
*this image is indicative*
North America Baby Diapers Market Growth
The growing concerns about health and increasing environmental awareness have popularised value-added product features such as clean origin, natural, plant-based, and organic products. While the United States is a mature market for these types of products, new brands continue to launch, further contributing to the baby diapers market share in North America. Private label brands in the United States are significantly evolving. In the recent years, retailers have re-made their brands by integrating their diaper products with plant-based, biodegradable, and sustainably sourced ingredients, along with striking packaging and targeted marketing language.
The rapid digitisation and adoption of digital methods by the population of the United States and Canada are pushing customers to purchase from e-commerce channels. The convenience, home delivery of products, and availability of a vast variety of diapers available on online marketplaces is also increasing its widespread adoption. In Q1 2024, e-commerce sales accounted for 15.9% of total sales in the United States.
In the United States, the baby diaper market is increasingly prioritising skin comfort, leak protection features, innovative core designs, with a focus on adding sustainable ingredients. Diaper pants are also gaining traction, further contributing to market growth. Further, the increasing disposable incomes of the population of the United States and Canada is contributing to the expansion of the market.
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Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Key Trends and Recent Developments
Increase in birth rate, awareness of child health and sanitation, rise in e-commerce sales, and growing preference for organic diapers are accelerating the North America baby diapers market value.
Increase in Birth Rate Propelling the Market Growth in the Country
The increasing birth rate in the region is a major driving factor for the growth of the North America baby diapers market. According to the World Bank, the region recorded a rate of 11 new births per 1000 individuals in 2021 and 2022 and is expected to grow further in the coming years considering the rising population of the U.S. and Canada. An increase in the birth rate across the region is expected to positively impact market growth.
Awareness of Child Health and Sanitation Leading to Baby Diapers Demand Growth
The growing awareness of child health and sanitation among North America’s new and educated parents is raising the demand for quality and highly absorbent diapers. Parents are increasingly seeking the safest, and long-lasting products for their newborns, which are friendly on their sensitive skin, and are free from rash-generating chemicals as well as thick plastics. Key players are investing in manufacturing baby diapers to meet the demand of the new generation of American parents.
Sustainability Concerns Creating New Market Opportunities for Organic Baby Diapers
Growing concerns over the waste created from the manufacturing and use of baby diapers and increased awareness about environmental sustainability have raised the demand for organic and recyclable baby diapers made from zero-waste materials such as bamboo and natural fibres. These diapers are not only 100% biodegradable but are also soft, high-absorbent and long-lasting, with anti-microbial properties, ideal for the sensitive skin of babies.
E-commerce Sales Raising the North America Baby Diapers Market Revenue
E-commerce platforms are emerging as one of the primary modes of sales in North America, owing to increased digital literacy, smartphone, and internet access. Further, the variety and comfort of doorstep delivery offered by the e-commerce sale of diapers is a major advantage over their regular retail sales. According to the US Census Bureau, the total value of e-commerce sales in the US grew by 16% between the first and second quarters of 2024.
North America Baby Diapers Industry Segmentation
North America Baby Diapers Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Age Group
- Infant (0-6 Months)
- Babies and Young Toddlers (6-18 Months)
- Toddlers (18-24 Months)
- Children Above 2 Years
Market Breakup by Type
- Organic
- Conventional
Market Breakup by Product Type
- Cloth Diapers
- Disposable Diapers
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacy and Drug Stores
- Online
- Others
Market Breakup by Country
- United States of America
- Canada
North America Baby Diapers Market Share
Based on country, the market is divided into the United States and Canada. The United States of America is expected to witness increased demand for organic diapers. This is supported by the rapid growth of the e-commerce sector, the rising importance of sustainability, advanced technological capabilities, and stringent government regulations regarding fabrics and materials in the region.
Leading Companies in the North America Baby Diapers Market
Market players are integrating technological advancements in diaper production to meet the changing demands of consumers.
- Procter & Gamble Co.
- Cardinal Health Inc
- Johnson & Johnson
- Kimberly-Clark Corporation
- Kao Corp
- Essity AB
- S. C. Johnson & Son, Inc.
- Babyganics
- Ontex Group N.V
- Honest Company Inc.
- First Quality Enterprises, Inc.
- Others
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The baby diapers market in North America reached approximately USD 10.51 Billion in 2024.
The market is projected to grow at a CAGR of 6.90% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of USD 20.48 Billion by 2034.
The different types of diapers available in North America are cloth diapers and disposable diapers.
The age groups considered are infant (0-6 months), babies and young toddlers (6-18 months), toddlers (18-24 months), and children above 2 years.
The major classifications based on distribution channel are supermarkets and hypermarkets, convenience stores, pharmacy and drug stores, and online, among others.
The major countries as per the market report are the United States of America and Canada.
The major players in the market are Procter & Gamble Co., Cardinal Health Inc, Johnson & Johnson, Kimberly-Clark Corporation, Kao Corp, Essity AB, Babyganics, S. C. Johnson & Son, Inc., Ontex Group N.V, Honest Company Inc, and First Quality Enterprises, Inc, among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Age Group |
|
| Breakup by Type |
|
| Breakup by Product Type |
|
| Breakup by Distribution Channel |
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| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
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| Companies Covered |
|
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