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North America Baby Diapers Market Share, Size, Trends: By Age Group: Infant (0-6 Months), Babies and Young Toddlers (6-18 Months), Toddlers (18-24 Months), Children Above 2 Years; By Type: Organic, Conventional; By Product Type: Cloth Diapers, Disposable Diapers; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
North America Baby Diapers Market Size
The North America baby diapers market reached approximately USD 10.51 billion in 2023. The market is projected to grow at a CAGR of 6.90% between 2024 and 2032, reaching a value of USD 19.25 billion by 2032.
North America Baby Diapers Market Outlook
- The increasing importance of comfort and convenience is contributing to a greater demand for diaper pants in the region.
- As per industry reports, the per capita income in United States grew from USD 57,386 at the end of 2022 to USD 68,531 at the end of 2023.
- During 2023, the disposable income witnessed an increase of 4.2% in the United States, which has augmented the demand for baby diapers.
North America Baby Diapers Market Growth
The growing concerns about health and increasing environmental awareness have popularised value-added product features such as clean origin, natural, plant-based, and organic products. While the United States is a mature market for these types of products, new brands continue to launch, further contributing to the growth of the baby diaper market in North America. Private label brands in the United States are significantly evolving. In the recent years, retailers have re-made their brands by integrating their diaper products with plant-based, biodegradable, and sustainably sourced ingredients, along with striking packaging and targeted marketing language.
The rapid digitisation and adoption of digital methods by the population of the United States and Canada are pushing customers to purchase from e-commerce channels. The convenience, home delivery of products, and availability of a vast variety of diapers available on online marketplaces is also increasing its widespread adoption. In Q1 2024, e-commerce sales accounted for 15.9% of total sales in the United States.
In the United States, the baby diaper market is increasingly prioritising skin comfort, leak protection features, innovative core designs, with a focus on adding sustainable ingredients. Diaper pants are also gaining traction, further contributing to market growth. Further, the increasing disposable incomes of the population of the United States and Canada is contributing to the expansion of the market.
North America Baby Diapers Industry Segmentation
North America Baby Diapers Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Age Group
- Infant (0-6 Months)
- Babies and Young Toddlers (6-18 Months)
- Toddlers (18-24 Months)
- Children Above 2 Years
Market Breakup by Type
- Organic
- Conventional
Market Breakup by Product Type
- Cloth Diapers
- Disposable Diapers
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacy and Drug Stores
- Online
- Others
Market Breakup by Country
- United States of America
- Canada
North America Baby Diapers Market Share
Based on country, the market is divided into the US and Canada. The United States of America is expected to witness increased demand for organic diapers. This is supported by the rapid growth of the e-commerce sector, the rising importance of sustainability, advanced technological capabilities, and stringent government regulations regarding fabrics and materials in the region.
Leading Companies in the North America Baby Diapers Market
Market players are integrating technological advancements in diaper production to meet the changing demands of consumers
- Procter & Gamble Co.
- Cardinal Health Inc
- Johnson & Johnson
- Kimberly-Clark Corporation
- Kao Corp
- Essity AB
- S. C. Johnson & Son, Inc.
- Babyganics
- Ontex Group N.V
- Honest Company Inc.
- First Quality Enterprises, Inc.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Age Group |
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| Breakup by Type |
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Baby Diapers Market Overview
8.1 Key Industry Highlights
8.2 Global Baby Diapers Historical Market (2018-2023)
8.3 Global Baby Diapers Market Forecast (2024-2032)
8.4 Global Baby Diapers Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 North America Baby Diapers Market Overview
9.1 Key Industry Highlights
9.2 North America Baby Diapers Historical Market (2018-2023)
9.3 North America Baby Diapers Market Forecast (2024-2032)
10 North America Baby Diapers Market by Age Group
10.1 Infant (0-6 Months)
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Babies and Young Toddlers (6-18 Months)
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Toddlers (18-24 Months)
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Children Above 2 Years
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 North America Baby Diapers Market by Type
11.1 Organic
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Conventional
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 North America Baby Diapers Market by Product Type
12.1 Cloth Diapers
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Disposable Diapers
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 North America Baby Diapers Market by Distribution Channel
13.1 Supermarkets and Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Convenience Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Pharmacy and Drug Stores
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Online
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 North America Baby Diapers Market by Country
14.1 United States of America
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Canada
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators of Demand
15.4 Key Indicators of Price
16 Value Chain Analysis
17 Trade Data Analysis (HS Code – 481840)
17.1 Major Exporting Countries
17.1.1 By Value
17.1.2 By Volume
17.2 Major Importing Countries
17.2.1 By Value
17.2.2 By Volume
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Procter & Gamble Co.
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Cardinal Health Inc.
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Johnson & Johnson
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Kimberly-Clark Corporation
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Kao Corp.
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Essity AB
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 S. C. Johnson & Son, Inc.
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Ontex Group N.V.
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Honest Company Inc.
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 First Quality Enterprises, Inc.
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Baby Diapers Market: Key Industry Highlights, 2018 and 2032
2. North America Baby Diapers Market: Key Industry Highlights, 2018 and 2032
3. North America Baby Diapers Historical Market: Breakup by Age Group (USD Billion), 2018-2023
4. North America Baby Diapers Market Forecast: Breakup by Age Group (USD Billion), 2024-2032
5. North America Baby Diapers Historical Market: Breakup by Type (USD Billion), 2018-2023
6. North America Baby Diapers Market Forecast: Breakup by Type (USD Billion), 2024-2032
7. North America Baby Diapers Historical Market: Breakup by Product Type (USD Billion), 2018-2023
8. North America Baby Diapers Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
9. North America Baby Diapers Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10. North America Baby Diapers Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11. North America Baby Diapers Historical Market: Breakup by Country (USD Billion), 2018-2023
12. North America Baby Diapers Market Forecast: Breakup by Country (USD Billion), 2024-2032
13. Major Exporting Countries by Value
14. Major Importing Countries by Value
15. Major Exporting Countries by Volume
16. Major Importing Countries by Volume
17. North America Baby Diapers Market Structure
Key Questions Answered in the Report
The baby diapers market in North America reached approximately USD 10.51 billion in 2023.
The market is projected to grow at a CAGR of 6.90% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach a value of USD 19.25 billion by 2032.
The different types of diapers available in North America are cloth diapers and disposable diapers.
The age groups considered are infant (0-6 months), babies and young toddlers (6-18 months), toddlers (18-24 months), and children above 2 years.
The major classifications based on distribution channel are supermarkets and hypermarkets, convenience stores, pharmacy and drug stores, and online, among others.
The major countries as per the market report are the United States of America and Canada.
The major players in the market are Procter & Gamble Co., Cardinal Health Inc, Johnson & Johnson, Kimberly-Clark Corporation, Kao Corp, Essity AB, Babyganics, S. C. Johnson & Son, Inc., Ontex Group N.V, Honest Company Inc, and First Quality Enterprises, Inc, among others.
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