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North America Beauty Devices Market Size, Share, Forecast: By Product Type: Hair Removal Devices, Hair Growth Devices, Cleansing Devices, Oxygen and Steamer Devices, Acne Devices, Others; By Portability; By Mode of Operation; By Price; By Application; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
North America Beauty Devices Market Outlook
The North America beauty devices market size was approximately USD 13.90 billion in 2023. The market is assessed to grow at a CAGR of 8.7% between 2024 and 2032, reaching a value of USD 29.50 billion by 2032.
Key Trends in the Market
Beauty devices are tools that are used to improve the health of the hair and the skin and combat issues such as pigmentation and acne. They are extensively used in the field of dermatology and plastic surgery to achieve various desirable results. Some examples of beauty devices include LED light masks, pro facial steamers, hair removal devices, and microdermabrasion devices, among others.
- The growing prevalence of skin problems such as acne, hyperpigmentation, ageing, and skin sagging due to high levels of pollution and poor nutrition is aiding the North America beauty devices market growth. Customers are increasingly using beauty devices to improve their hair health, stimulate collagen production, and promote a healthy and radiant skin texture.
- The growing inclination towards self-care and wellness is aiding the North America beauty devices market demand. As skin concerns can cause discomfort and stress, customers are investing in tools such as gua sha, derma roller, and jade roller, among others, that can brighten and smoothen the skin and trigger mood-boosting chemicals.
- The use of beauty devices is significantly increasing in North American households, especially among youth and women. The growing popularity of social media platforms and online channels makes it easier for customers to efficiently learn the usage of beauty devices. Additionally, the rising presence of beauty influencers on these platforms is further fuelling the market growth.
North America Beauty Devices Market Segmentation
Based on the product type, the market is segmented into hair removal devices, hair growth devices, cleansing devices, oxygen and steamer devices, acne devices, and rejuvenation devices, among others. On the basis of portability, the market can be divided into portable and fixed. Based on operation, the market is divided into electric and battery operated and manual.
Based on price, the market is divided into premium and mass. On the basis of application, the market is divided into salon, spa, and home, among others. Based on the distribution channel, the market is divided into online and offline. Based on the country, the market is divided into the United States of America and Canada.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the North America beauty devices market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
- Koninklijke Philips N.V.
- Panasonic Holdings Corp.
- Procter & Gamble Co.
- Conair LLC
- Candela Corporation
- Sciton, Inc.
- Nu Skin International, Inc.
- Curallux, LLC
- Lumenis Be Ltd.
- Silkn beauty Ltd
- Others
Market Share by Product Type
Hair growth devices account for a significant portion of the North America beauty devices market share. The rising prevalence of hair-related issues due to different reasons such as inadequate nutrition, genetic factors, drug usage, stress, and depression, among others, is aiding the segment’s growth.
To combat hair loss, hair thinning, and alopecia, various hair growth devices such as PRP injections, micro-needling devices, scalp derma rollers, and laser comb hair growth devices are increasingly used in dermatology and plastic surgery departments. These beauty devices are known to revitalise the scalp by enhancing blood flow to the hair follicles, thereby stimulating hair growth.
Market Share by Distribution Channel
As per North America beauty devices market analysis, online channels contribute a significant market share. Online shopping channels provide customers with a vast selection of products. Moreover, these channels often offer additional perks, such as discounts, seasonal deals, and coupon codes, which make the shopping experience appealing to buyers.
In North America, e-commerce platforms are primarily fuelled by consumers’ desire for hassle-free shopping. According to projections, e-commerce sales in Canada are expected to reach US$46.63 billion by 2024, which is likely to favour the sales of beauty devices in the coming years.
Competitive Landscape
Panasonic Holdings Corp. was founded in 1918 and is headquartered in Osaka, Japan. It is a Japanese multinational electronics company that also manufactures numerous electronic beauty devices, including EH-2331P, EH-2351P, EH-ANA6HN, and EH-HS99K, among others.
Koninklijke Philips N.V. was established in 1891 and is headquartered in Amsterdam, the Netherlands. The Dutch multinational conglomerate corporation deals in multiple electronic commodities, including epilators, precision trimmers, and electric shavers, among others.
Procter & Gamble Co. was founded in 1837 and is headquartered in Ohio, United States. It is an American multinational company that produces different consumer goods, including All Purpose Gillette Styler, Gillette MACH3 Turbo Shaving Razor, and Gillette SkinGuard Sensitive Razor, among others.
Other North America beauty devices market players include Conair LLC, Candela Corporation, Sciton, Inc., Nu Skin International, Inc., Curallux, LLC, Lumenis Be Ltd., and Silkn beauty Ltd, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Portability |
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| Breakup by Mode of Operation |
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| Breakup by Price |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Beauty Devices Market Overview
8.1 Key Industry Highlights
8.2 Global Beauty Devices Historical Market (2018-2023)
8.3 Global Beauty Devices Market Forecast (2024-2032)
8.4 Global Beauty Devices Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 North America Beauty Devices Market Overview
9.1 Key Industry Highlights
9.2 North America Beauty Devices Historical Market (2018-2023)
9.3 North America Beauty Devices Market Forecast (2024-2032)
10 North America Beauty Devices Market by Product Type
10.1 Hair Removal Devices
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Hair Growth Devices
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Cleansing Devices
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Oxygen and Steamer Devices
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Acne Devices
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Rejuvenation Devices
10.6.1 Historical Trend (2018-2023)
10.6.2 Forecast Trend (2024-2032)
10.7 Others
11 North America Beauty Devices Market by Portability
11.1 Portable
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Fixed
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 North America Beauty Devices Market by Mode of Operation
12.1 Electric and Battery Operated
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Manual
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 North America Beauty Devices Market by Price
13.1 Premium
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Mass
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 North America Beauty Devices Market by Application
14.1 Salon
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Spa
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Home
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Others
15 North America Beauty Devices Market by Distribution Channel
15.1 Online
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 Offline
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
16 North America Beauty Devices Market by Country
16.1 United States of America
16.1.1 Historical Trend (2018-2023)
16.1.2 Forecast Trend (2024-2032)
16.2 Canada
16.2.1 Historical Trend (2018-2023)
16.2.2 Forecast Trend (2024-2032)
17 Market Dynamics
17.1 SWOT Analysis
17.1.1 Strengths
17.1.2 Weaknesses
17.1.3 Opportunities
17.1.4 Threats
17.2 Porter’s Five Forces Analysis
17.2.1 Supplier’s Power
17.2.2 Buyer’s Power
17.2.3 Threat of New Entrants
17.2.4 Degree of Rivalry
17.2.5 Threat of Substitutes
17.3 Key Indicators of Demand
17.4 Key Indicators of Price
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Koninklijke Philips N.V.
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Panasonic Holdings Corp.
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Procter & Gamble Co.
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Conair LLC
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Candela Corporation
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Sciton, Inc.
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Nu Skin International, Inc.
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Curallux, LLC
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Lumenis Be Ltd.
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Silkn beauty Ltd.
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Beauty Devices Market: Key Industry Highlights, 2018 and 2032
2. North America Beauty Devices Market: Key Industry Highlights, 2018 and 2032
3. North America Beauty Devices Historical Market: Breakup by Product Type (USD Billion), 2018-2023
4. North America Beauty Devices Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
5. North America Beauty Devices Historical Market: Breakup by Portability (USD Billion), 2018-2023
6. North America Beauty Devices Market Forecast: Breakup by Portability (USD Billion), 2024-2032
7. North America Beauty Devices Historical Market: Breakup by Mode of Operation (USD Billion), 2018-2023
8. North America Beauty Devices Market Forecast: Breakup by Mode of Operation (USD Billion), 2024-2032
9. North America Beauty Devices Historical Market: Breakup by Price (USD Billion), 2018-2023
10. North America Beauty Devices Market Forecast: Breakup by Price (USD Billion), 2024-2032
11. North America Beauty Devices Historical Market: Breakup by Application (USD Billion), 2018-2023
12. North America Beauty Devices Market Forecast: Breakup by Application (USD Billion), 2024-2032
13. North America Beauty Devices Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
14. North America Beauty Devices Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
15. North America Beauty Devices Historical Market: Breakup by Country (USD Billion), 2018-2023
16. North America Beauty Devices Market Forecast: Breakup by Country (USD Billion), 2024-2032
17. North America Beauty Devices Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 13.90 billion.
The market is estimated to grow at a CAGR of 8.7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 29.50 billion by 2032.
The growing use of beauty devices in dermatology and plastic surgery and the rising trend of self-care are driving the market.
The key trends aiding the market expansion include rising skin concerns, the growing popularity of skincare and haircare products among customers, and increasing sales of beauty devices from online channels.
The major product types considered in the market report are hair removal devices, hair growth devices, cleansing devices, oxygen and steamer devices, acne devices, and rejuvenation devices, among others.
The different applications of beauty devices are salon, spa, and home, among others.
The major players in the market are Koninklijke Philips N.V., Panasonic Holdings Corp., Procter & Gamble Co., Conair LLC, Candela Corporation, Sciton, Inc., Nu Skin International, Inc., Curallux, LLC, Lumenis Be Ltd., and Silkn beauty Ltd, and others.
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