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The North America jewelry market size reached around USD 60.97 Billion in 2025. The market is projected to grow at a CAGR of 4.60% between 2026 and 2035 to reach nearly USD 95.59 Billion by 2035.
Base Year
Historical Period
Forecast Period
Ontario, Alberta, British Columbia, and Quebec accounted for nearly 88.9% of total travel and luxury shopping expenditure by American consumers in Canada.
As per industry reports, overseas visitors from Europe spent nearly USD 514.0 million on shopping and travelling in Canada. This also impacted the North America jewelry market revenue.
Visitors from Europe and Asia and Oceania (USD 621.5 million) accounted for 84.7% of overall spending by visitors in Canada.
Compound Annual Growth Rate
4.6%
Value in USD Billion
2026-2035
*this image is indicative*
| North America Jewelry Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 60.97 |
| Market Size 2035 | USD Billion | 95.59 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 4.60% |
| CAGR 2026-2035 - Market by Region | United States of America | 4.5% |
| CAGR 2026-2035 - Market by Product | Necklace | 5.2% |
| CAGR 2026-2035 - Market by Distribution Channel | Online | 6.8% |
| 2025 Market Share by Region | Canada | 9.8% |
In Q4 of FY 2022-23, international tourists spent nearly USD 3.0 billion on travelling in Canada, which was a substantial year-on-year growth from USD 1.6 billion in Q4 of FY 2021-22. During October-December 2022, US visitors spent around USD 1.7 billion, while other overseas travellers spent nearly USD 1.3 billion. The spending by both segments was twice as high as over Q4 of FY 2022-23, and nearly 76.5% higher than observed during Q4 of FY 2019-20. With the increasing popularity of Canada as a tourism destination, the consumer spending on souvenirs and jewelry pieces is expected to surge substantially, thereby driving the North America jewelry market expansion.
Furthermore, the generation of Baby Boomers traditionally accounted for nearly 40% of Canada’s population but the millennials surpassed their population size in 2023. This is expected to have a significant impact on the market trends as key players need to brace themselves for evolving consumer expectations. In addition, gen Z prefer authentic, sustainable, and customised jewelry brands which focus on ethically sourced materials and unique marketing narratives which highlight their commitment to environmental, social, and governance (ESG) targets. They also prefer seamless online experiences on brand’s intuitive websites, engaging content on social media channels, and a variety of online purchasing options. These are the key trends which are expected to favourably impact the North America jewelry market dynamics.
Growing demand for second-hand luxury goods, increasing appeal for men’s jewelry, and collaboration with social media influencers are factors favourably impacting the North America jewelry market outlook.
Demand for second-hand luxury goods is increasing due to the proliferation of digital platforms. As per North America jewelry market analysis, over 96% of all resale luxury shoppers prefer authentic brands and products, driving this trend forward.
Due to the evolving social perceptions surrounding men’s beauty and personal hygiene, the demand for customisable, sustainable, and authentic men’s jewelry pieces, such as bands and watches is expected to soar significantly over the forecast period.
Canadian jewelry makers, such as Sofia Zackia, are engaged in making charming collections of rings and pendants inspired by outerspace, mythology, and poetry. This is one of the key North America jewelry market trends.
Many small jewelry making businesses in North America are collaborating with social media influencers to build their product demand. These businesses are also offering certificates of authenticity and zero shipping costs upon order to improve customer retention.
Nearly 69% of all luxury shoppers in the United States (76%-men, 65%-women) prefer to purchase pre-owned luxury products. Around 56% of all luxury product owners also sell their luxury products in the marketplace. Digital platforms such as Ebay and Depop are sought by nearly 31% of all luxury shoppers in the USA. As per the North America jewelry market analysis, 45% of all luxury shoppers (52%-men, 40% women) prefer to purchase pre-owned luxury products at least once a month. This is expected to favourably impact the market growth.
The Expert Market Research report titled “North America Jewelry Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Material
Market Breakup by Distribution Channel
Market Breakup by Country
| CAGR 2026-2035 - Market by | Region |
| United States of America | 4.5% |
| Canada | XX% |
Based on country, the market is segmented into the United States of America and Canada. Canada is projected to dominate the market, currently representing 10% of the overall market share. Over the forecast period, the United States of America is expected to grow at a CAGR of 4.5% because of increasing consumer demand for sustainable jewelry pieces in the country.
Experiential retail is expected to emerge as a key driver of the North America jewelry market development as higher number of consumers are seeking memorable in-store experiences with authentic and engaging interactions. Major players are also focused on integrating AR/VR technologies in their flagship stores to increase consumer retention.
Brilliant Earth Group Inc. was formed in 2005 and is based in California, United States. It is renowned as one of the fastest growing e-commerce jewelry providers worldwide, and a global leader in making ethically sourced jewelry.
Vrai & Oro, LLC was formed in 2014 and is based in California, United States. Being one of the prominent manufacturers of luxurious jewelry pieces in the region, it has a significant North America jewelry market share.
Tiffany & Co was formed in 1837 and is headquartered in New York, United States. It makes business gifts, customised trophies/awards, and jewelry for consumers. It was acquired by LVMH in 2021.
Signet Jewelers Ltd. was established in 1910 and is based in Ohio, United States. It is the renowned as the world’s largest retailer of diamond jewelry and has a significant market presence in Canada, the United States, and the United Kingdom.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players included in the North America jewelry market report are Swarovski AG, Aether Diamonds, Harry Winston, Inc., Compagnie Financière Richemont S.A., Chanel SA, and Pandora Jewelry, Inc., among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market reached an approximate value of USD 60.97 Billion.
The market is projected to grow at a CAGR of 4.60% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 95.59 Billion by 2035.
Key trends aiding the market expansion are the growing demand for second-hand luxury goods, increasing appeal for men’s jewelry, and rising collaboration with social media influencers.
The different countries covered in the market report are the United States of America and Canada.
The different products available in the market are necklace, ring, earring, and bracelet, among others.
The different materials used to make jewelry in the market are platinum, gold, and diamond, among others.
Key market players are Tiffany & Co, Signet Jewelers Ltd., Brilliant Earth Group Inc., Vrai & Oro, LLC, Swarovski AG, Aether Diamonds, Harry Winston, Inc., Compagnie Financière Richemont S.A., Chanel SA, and Pandora Jewelry, Inc., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Material |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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