The North America meal replacement market size reached around USD 5.41 Billion in 2025. The market is projected to grow at a CAGR of 7.20% between 2026 and 2035 to reach nearly USD 10.84 Billion by 2035. The market growth can be attributed to the growing demand for natural and organic meal replacement solutions. Moreover, the adoption of transparent labelling practices by meal replacement companies in North America is expected to favourably impact the market dynamics in the coming years.
Base Year
Historical Period
Forecast Period
The growing emphasis on sustainability is creating lucrative North America meal replacement market opportunities. With customers increasingly becoming more concerned about the sourcing of their ingredients, the demand for sustainably grown and harvested ingredients like non-GMO products, organic crops, and fair-trade certified ingredients is surging. Moreover, key players are offering sustainable packaging options, including biodegradable, recyclable, and compostable materials, to enhance their sustainability profiles.
About 1 in 5 Americans suffering from obesity also had type 2 diabetes in 2022. This has substantially increased concerns regarding healthcare outcomes among people, which has prompted companies to launch innovative meal replacement solutions focusing on weight loss/management for consumers.
With an increasing number of customers adopting vegan lifestyles, key players are offering plant-based options like vegan protein bars, powders, and ready-to-drink shakes using ingredients like rice protein, pea protein, and hemp protein. Reportedly, in 2023, 4% of Americans identified themselves as vegan. Moreover, the rising vegan population amid growing animal welfare and environmental concerns is leading to greater innovations, including more refined product offerings, attractive packaging, and better flavours.
Compound Annual Growth Rate
7.2%
Value in USD Billion
2026-2035
*this image is indicative*
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North America Meal Replacement Market Report Summary |
Description |
Value |
|
Base Year |
USD Billion |
2025 |
|
Historical Period |
USD Billion |
2019-2025 |
|
Forecast Period |
USD Billion |
2026-2035 |
|
Market Size 2025 |
USD Billion |
5.41 |
|
Market Size 2035 |
USD Billion |
10.84 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
7.20% |
|
CAGR 2026-2035 - Market by Country |
Canada |
7.8% |
|
CAGR 2026-2035 - Market by Product |
Shakes |
7.7% |
|
CAGR 2026-2035 - Market by Distribution Channel |
Online Channels |
10.9% |
The Canadian government has considerably strengthened the regulations for meal replacement manufacturers. As per its prescribed safety standards, any meal replacement product made available to consumers must have at least 225 calories per serving and a fixed quantity of proteins, vitamins, and minerals. An average consumer can gain a maximum of 35% of energy from the fat content of the product, and any presence of dairy products like milk is expected to be mentioned clearly on the product label. This is expected to increase the standards of product manufacturing and labelling practices adopted by companies, thereby leading to the North America meal replacement market expansion.
Meal replacement products are an effective solution for consumers looking to reduce their environmental footprint. These items can strengthen food supply chains and combat food insecurity. Based on market analysis, the United States discards nearly 60 million tons of food waste annually. This is roughly equal to 40% of the United States’s entire food supply, with each person discarding nearly 325 pounds of waste. Food waste accounts for 22% of the municipal solid waste discarded in US landfills and has an approximate worth of USD 218 billion, or around 130 billion meals. This has led to an increased demand for foods with long shelf lives and locally accessible ingredients, thereby favouring the North America meal replacement market dynamics.
Shift towards plant-based alternatives; increasing use of ponova oil; growing use of GMOs; and rising diabetes cases in the USA are the major factors driving the North America meal replacement market growth.
As per the Plant Based Foods Association and the Good Food Institute, the United States recorded USD 8.1 billion worth of retail sales of plant-based foods in 2023. This indicates a consumer shift towards natural and organic products.
The shift towards regenerative agricultural practices has prompted brands like Aloha to incorporate ponova oil into their protein bars. Ponova oil combines the benefits of both palm and soybean oil and can be easily cultivated on degraded lands. It is rich in omega-3 fatty acids (55%), which makes it good for health.
Genetically modified organisms, which can enhance the health profile of meal replacement solutions, are expected to increase the North America meal replacement market size in the coming years. Biofortification, which involves the alteration of crop genetics to add new nutrients, is also expected to gain traction.
Over the past decade, the incidence of diabetes has increased by nearly 22% in the United States. Middle-aged consumers aged 45 to 64 years are over 5 times as likely as an average person to be diagnosed with diabetes. This is expected to increase the sales of meal replacement products in the coming years.
In 2023, every 6 out of 10 American households purchased plant-based foods. These accounted for 1.1% of the total value of retail sales of food and beverage products in the United States. Plant-based creamers, baked items, desserts, and protein liquids and powders and liquids, witness sustained growth in value and volume of sales in 2023. This is creating a favourable North America meal replacement market outlook.
Diabetes costs nearly USD 412 billion in direct and indirect healthcare costs in the United States. As per a report in the journal Diabetes, Obesity, and Metabolism, nearly 10 American states witnessed an increase of over 25% in the number of diabetes cases, such as Arkansas, Nebraska, Texas, Kentucky, Minnesota, Illinois, Alabama, Massachusetts, Delaware and West Virginia. In 2022, nearly 1 in 10 overweight Americans were suffering from type 2 diabetes. This has led to a rise in sales of weight loss products, which is favourably influencing the North America meal replacement market dynamics.
The EMR’s report titled “North America Meal Replacement Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Breakup by Product
Breakup by Purpose
Breakup by Flavour
Breakup by Distribution Channel
Breakup by Country
Based on country, the market is segmented into the United States of America and Canada. The market forecast suggests that the demand for such products in Canada is expected to grow at a CAGR of 7.8% between 2026 and 2035 due to rising consumers’ preference for quick and nutritious meal options. Moreover, rapid urbanisation and rising consumer disposable incomes in the United States are also expected to sustain the market growth.
Based on distribution channel, the market is divided into hypermarkets/supermarkets, convenience stores, speciality stores, and online channels, among others. Over the forecast period, online channels and speciality stores are expected to grow at a rate of 10.9% and 7.6%, respectively, between 2026 and 2035 due to the growing appeal for digital shopping experiences and the parallel rise of experiential retail.
|
CAGR 2026-2035 - Market by |
Distribution Channel |
|
Online Channels |
10.9% |
|
Specialty Stores |
7.6% |
|
Hypermarkets/Supermarkets |
XX% |
|
Convenience Stores |
XX% |
|
Others |
XX% |
Major players are shifting towards the incorporation of plant-based ingredients into meal replacement products to enhance their appeal among eco-conscious consumers. Moreover, they are using genetically modified organisms to enhance the perceived value of their products among consumers. This has increased the North America meal replacement market revenue.
Soylent Nutrition, Inc. was founded in 2013 and is based in California, United States. It specialises in producing and distributing nutritious health and wellness products worldwide.
Abbott Laboratories Limited, established in 1888, is headquartered in Illinois, United States. It specialises in producing healthcare devices and nutritional solutions and is well-known for producing high-quality generic medicines.
GNC Holdings, LLC was founded in 1935 and is based in Pennsylvania, United States. It is involved in selling health and wellness products (including vitamins, minerals, and supplements) across 50 countries in over 9000 locations.
Kellanova was founded in late 2023 and is headquartered in Illinois, United States. It is a leading food and beverage manufacturing company and specialises in producing cereals, noodles, snacks, and plant-based foods.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players included in the North America meal replacement market report are Herbalife Nutrition Ltd., SlimFast & WorldPantry.com LLC, Nestle SA (Orgain, LLC), Vega US, LLC, Pepsico, Inc. (Cytosport, Inc.), BellRing Brands, Inc., and among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market reached an approximate value of USD 5.41 Billion.
The market is projected to grow at a CAGR of 7.20% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 10.84 Billion by 2035.
The different countries considered in the market report include the United States of America and Canada.
The different meal replacement products available in the market are soups, and shakes, among others.
Consumers purchase meal replacement products for body building or slimming.
The different distribution channels for meal replacement products are hypermarkets/supermarkets, convenience stores, specialty stores, and online channels, among others.
Key players in the market are Herbalife Nutrition Ltd., SlimFast & WorldPantry.com LLC, Soylent Nutrition, Inc., Abbott Nutrition, Nestle SA (Orgain, LLC), Vega US, LLC, Pepsico, Inc. (Cytosport, Inc.), BellRing Brands, Inc., GNC Holdings, LLC, and Kellanova, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Purpose |
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| Breakup by Flavour |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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