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North America Online Gambling Market Report Overview
The North America online gambling market attained a value of USD 14.26 Billion in 2025 and is projected to expand at a CAGR of 9.07% through 2035. The market is further expected to reach USD 33.98 Billion by 2035. Expanding state and provincial legalisation, rising mobile device adoption, and growing consumer preference for digital entertainment are strengthening online gambling demand across the region. Increasing sports betting legalisation, alongside continued mobile platform investment, is further encouraging operators to widen their product offerings across every game type.
Key Market Trends and Insights
- Expanding state and provincial legalisation of sports betting and online casino gaming is driving sustained growth across the North America online gambling market as more jurisdictions open regulated channels.
- Rising mobile device adoption is reshaping platform investment as operators prioritise native applications, instant deposits, and live betting features over traditional desktop interfaces.
- Growing media and technology partnerships are reshaping distribution strategy as operators seek integrated placement within sports content platforms to reach betting audiences directly.
Market Size & Forecast
- Market Size in 2025: USD 14.26 Billion
- Projected Market Size in 2035: USD 33.98 Billion
- CAGR from 2026 to 2035: 9.07%
- Fastest-Growing Product Type Segment: Casino
Online gambling refers to digital platforms and services that allow consumers to place wagers on sports events, casino games, lottery draws, and other betting activities via internet connected devices. Sports betting holds a substantial share of the market owing to widespread state level legalisation and growing consumer engagement with real time wagering during live sporting events. Rising mobile device adoption continues to widen the customer base for online gambling platforms among younger, digitally native consumers.
Demand is concentrating around operators able to combine large scale media distribution with established sportsbook technology. Effective December 1, 2025, DraftKings became the exclusive official sportsbook and odds provider for ESPN, integrating its sportsbook, daily fantasy, and Pick6 products directly across ESPN's digital platforms following the conclusion of ESPN's prior arrangement with a competing operator. This media distribution driven positioning is converting rising demand for integrated sports content and wagering directly into expanded adoption across the North America online gambling market.
Operators across the North America online gambling market are converging on a common development direction, widening from standalone sportsbook or casino offerings toward integrated platforms spanning multiple game types and media partnerships. Companies are increasingly pursuing large scale distribution agreements with sports media platforms to secure direct consumer access. This shift is reshaping competitive dynamics among operators, favouring companies who can demonstrate broad media integration over those offering standalone betting products alone.
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Key Trends and Recent Developments
The Massachusetts State Lottery Commission launched its long-awaited online lottery platform, powered by Aristocrat Interactive under a five-year technology contract with three optional extensions. The launch made Massachusetts one of a growing number of United States jurisdictions offering regulated digital lottery sales. Companies across the North America online gambling market can use state lottery technology contracts to secure long term, government backed revenue streams.
In January 2026, iGaming Ontario reported a record monthly wagering handle of 9.52 billion dollars across its 48 licensed operators, up more than 21 percent from the prior year. Regulated Canadian provincial markets are maturing into significant revenue generators, with year over year growth accelerating rather than plateauing as operator counts stabilise. This trend signals durable consumer conversion from unregulated offshore platforms toward licensed, taxable channels.
PENN Entertainment rebranded its ESPN Bet sportsbook platform to theScore Bet, timing the transition to coincide with the expected launch of regulated sports betting in Missouri. The rebrand followed the mutual and early termination of PENN's exclusive United States sports betting agreement with ESPN. Companies across the North America online gambling market can use platform rebrand timing aligned with new market launches to maximise initial consumer acquisition efficiency.
Golden Nugget Online Gaming launched its online and mobile casino platform in Ontario, joining an already crowded provincial marketplace of licensed operators competing for the same regulated player base. The launch expanded Golden Nugget's regulated footprint into Canada's largest open iGaming jurisdiction. Companies across the North America online gambling market can use entry into established regulated markets to access proven consumer demand without pursuing new market legalisation.
Regional Racing and Gaming Operators Acquiring Adjacent Casino Properties
Regional racing and gaming operators are increasingly acquiring adjacent casino properties to expand historical racing machine and retail sportsbook footprints across new states. This is reshaping ownership concentration across the North America online gambling market, favouring operators who can integrate charitable gaming venues alongside existing racing operations. In August 2025, Churchill Downs completed the acquisition of a majority interest in Casino Salem, a New Hampshire gaming venue joint venture.
Prediction Market Platforms Raising Large Funding Rounds to Scale Sports Contracts
Prediction market platforms are increasingly raising large funding rounds to scale sports related event contracts that compete directly with traditional sportsbook offerings. This is reshaping competitive boundaries across the North America online gambling market, favouring platforms who can secure federal regulatory pathways rather than state by state licensing. In October 2025, Kalshi raised over 300 million dollars at a 5-billion-dollar valuation and expanded its platform to more than 140 countries.
State Lottery Commissions Awarding Long Term Digital Platform Contracts
State lottery commissions are increasingly awarding long term digital platform contracts to technology providers capable of delivering full service online lottery infrastructure. This is reshaping government procurement patterns across the North America online gambling market, favouring providers who can demonstrate multi state lottery technology experience. In June 2026, Pollard Banknote won an iLottery platform contract with the Colorado Lottery, valued at between 50 million and 150 million dollars over an eight-year term.
Advance Deposit Wagering Platforms Consolidating Horse Racing Technology Partnerships
Advance deposit wagering platforms are increasingly consolidating longstanding horse racing technology partnerships into direct ownership structures to streamline back-end operations. This is reshaping infrastructure ownership across the North America online gambling market, favouring platforms who can integrate wagering, data security, and customer service under one operator. In June 2025, 1/ST Technology acquired the DRF Bets business from Affinity Interactive, extending a back-end technology partnership between the two organisations that began in 2011.
Sports Data Providers Expanding Prediction Market Technology Partnerships
Sports data providers are increasingly expanding technology partnerships with prediction market platforms to extend official data, streaming, and integrity services across additional leagues and competitions. This is reshaping infrastructure dependencies across the market, favouring data providers who can support both traditional sportsbooks and emerging prediction platforms. In August 2026, Sportradar significantly expanded its partnership with Polymarket to cover more than 20 global sports leagues representing approximately 300,000 matches annually.
North America Online Gambling Industry Segmentation
The Expert Market Research's report titled "North America Online Gambling Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Game Type
- Sports Betting
- Casino
- Lottery
- Bingo
Key Insight: Sports betting dominates the game type segment in the North America online gambling market given widespread state level legalisation and growing consumer engagement with real time wagering during live sporting events. Casino gaming is registering the fastest growth as more states legalise online casino platforms and operators introduce immersive live dealer experiences. Lottery sustains steady demand through expanding state iLottery platforms, while bingo serves a smaller, socially oriented player base across dedicated mobile applications.
Market Breakup by Device
- Desktop and Laptops
- Mobile and Tablets
Key Insight: Mobile and tablet devices dominate the device segment in the North America online gambling market given the convenience of placing wagers and accessing live betting features while attending or watching sporting events in real time. Desktop and laptop devices sustain steady demand among players who prefer larger screens for complex casino game interfaces and detailed sports betting analysis.
Market Breakup by Region
- United States of America
- Canada
Key Insight: The United States dominates the regional breakup in the North America online gambling market given extensive state by state sports betting and online casino legalisation across a large consumer population, sustaining intense competition that has driven some operators to exit unprofitable state markets. In July 2025, SGHC announced a complete exit from United States sportsbook and iGaming operations across nine states, redirecting capital toward higher return international markets. Canada sustains strong growth through its provincial iGaming markets, led by Ontario, where regulated operators continue to report record monthly wagering activity.
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Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
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North America Online Gambling Market Share
By game type, sports betting dominates the market owing to widespread state level legalisation and growing consumer engagement with real time wagering
Sports betting dominates the game type segment of the North America online gambling market given widespread state level legalisation and growing consumer engagement with real time wagering during live sporting events, since fans increasingly wager while watching games unfold and expect seamless in-play markets across every major league and matchup nationwide. In August 2025, Genius Sports secured exclusive official data and betting streaming rights with Italy's Serie A through the 2028-29 season, expanding its BetVision interactive live betting product distributed to sportsbooks across the region.
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Casino gaming is registering the fastest game type growth as more states legalise online casino platforms and operators introduce immersive live dealer experiences to attract broader audiences beyond traditional sports bettors, appealing to players seeking longer session engagement and varied game formats across every age group. In July 2025, Bragg Gaming Group launched its exclusive online casino content and remote gaming server technology with Fanatics Casino across New Jersey, Michigan, and Pennsylvania.
By device, mobile and tablets account for the largest share owing to the convenience of live betting while attending or watching sporting events
Mobile and tablet devices dominate the device segment in the North America online gambling market given the convenience of placing wagers and accessing live betting features while attending or watching sporting events in real time and on the go, reflecting how bettors increasingly expect frictionless access from any location nationwide. In December 2025, Hard Rock Bet Sportsbook launched For You, a new in-app personalization hub tailoring the betting experience to each player's favourite leagues, teams, and betting history.
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Desktop and laptop devices sustain steady device demand among players who prefer larger screens for complex casino game interfaces and detailed sports betting analysis tools, particularly for multi-table poker and extended handicapping research sessions requiring careful review. In July 2025, IGT's gaming and digital business, sold to Apollo Global Management and merged with Everi Holdings, completed a transaction creating a combined technology platform serving casino, iGaming, and lottery channels.
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North America Online Gambling Market Regional Analysis
The United States leads the market through its extensive state by state sports betting and online casino legalisation
The United States dominates the regional breakup of the North America online gambling market given extensive state by state sports betting and online casino legalisation across a large and growing consumer population, with new states continuing to join the regulated fold each legislative session and cycle. In December 2025, Missouri became the 39th state to launch legal sports betting, with licensed sportsbooks accepting approximately 543 million dollars in wagers during the market's first month of operation.
Canada sustains strong growth through its provincial iGaming markets, led by Ontario, where regulated operators continue to report record monthly wagering activity as consumer conversion from unregulated platforms accelerates across every demographic segment and age bracket nationwide, reflecting growing trust in licensed channels. In July 2026, Alberta officially launched its regulated iGaming market, becoming the second Canadian province after Ontario to open online casino and sports betting to private operators statewide.
Competitive Landscape
The North America online gambling companies are becoming increasingly consolidated as major companies invest in media distribution partnerships, mobile platform technology, and expanded game type portfolios to defend their market positions. Online gambling players are prioritising exclusive media agreements, provincial market entry, and expanded lottery technology contracts to differentiate themselves in an increasingly competitive landscape shaped by state and provincial legalisation.
Major North America online gambling market players are also focusing on mobile first platform design, pursuing native application improvements that support live betting and instant deposit features. Opportunities are emerging in Canadian provincial expansion and long-term government lottery technology contracts. Companies that successfully combine established sportsbook technology with broad media distribution are expected to strengthen their competitive position over the coming years.
888 Holdings Plc
Founded in 1997 and headquartered in Gibraltar, 888 Holdings Plc supports the online gambling market through its 888casino, 888poker, and 888sport brands, serving customers across regulated jurisdictions worldwide. The company continues to expand its regulated market presence following its rebranding as Evoke plc. 888 Holdings draws on its position as one of the internet's oldest online gambling operators to serve a broad international customer base.
MGM Resorts International
Founded in 1986 and headquartered in Paradise, Nevada, United States, MGM Resorts International contributes to the online gambling market through its BetMGM joint venture, offering online sports betting and casino gaming across regulated states. The company continues to expand its digital gaming footprint alongside its resort and casino operations. MGM Resorts draws on its position as a leading global hospitality and gaming company to serve customers across both physical and digital channels.
Flutter Entertainment Plc
Founded in 2016 and headquartered in Dublin, Ireland, Flutter Entertainment Plc supports the online gambling market through its FanDuel, PokerStars, and Sportsbet brands, serving customers across North America and international markets. The company continues to expand its sports betting and online casino product portfolio. Flutter Entertainment draws on its position as the world's largest online betting company to serve a broad international customer base.
Caesars Entertainment Inc.
Founded in 1996 and headquartered in Reno, Nevada, United States, Caesars Entertainment Inc. contributes to the online gambling market through its Caesars Sportsbook and Caesars Casino digital platforms, serving customers across regulated states. The company continues to expand its online gaming offerings alongside its extensive resort and casino portfolio. Caesars Entertainment draws on its position as a leading American hotel and casino entertainment company to serve customers nationwide.
Other key players in the market include PENN Entertainment Inc., Churchill Downs, Inc., Entain Plc, SGHC Ltd. (Betway), DraftKings Inc., and Cherry Gold Casino., among others.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Key Highlights of the North America Online Gambling Market Report
- Comprehensive evaluation of media distribution and mobile platform trends in online gambling.
- Analysis of game type, device, and regional demand developments across the market.
- Detailed competitive benchmarking of North America online gambling companies and strategies.
- Regional opportunity analysis covering United States state legalisation and Canadian provincial markets.
- Strategic insights into media partnerships, mobile platform investment, and lottery technology trends.
Why Rely on Expert Market Research?
- Industry-focused analysts tracking evolving online gambling technology and legalisation developments.
- Research combining operator strategies, regulatory developments, and mobile platform trends.
- Robust methodology integrating primary interviews with verified secondary intelligence.
- Actionable business recommendations supporting investment, expansion, and market entry decisions.
- Forward-looking insights identifying emerging media distribution and provincial expansion trends.
Call to Action
Unlock the latest insights with our online gambling market trends 2026 report. Discover regional growth patterns, game type economics, and key industry players. Stay ahead of the competition and identify emerging opportunities in the evolving North America online gambling market landscape.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Frequently Asked Questions About This Report
In 2025, the market reached an approximate value of USD 14.26 Billion.
The market is projected to grow at a CAGR of 9.07% between 2026 and 2035.
The market is expected to witness significant growth to reach a value of about USD 33.98 Billion in 2035.
The market is growing due to technological progress, accessibility and convenience, legalisation and regulatory shifts, and passion for sports.
Based on the game type, the online gambling market is divided into sports betting, casino, lottery, and bingo.
The key players in the market include 888 Holdings Plc, MGM Resorts International, Flutter Entertainment Plc, Caesars Entertainment Inc., PENN Entertainment Inc., Churchill Downs, Inc., Entain Plc, SGHC Ltd. (Betway), DraftKings Inc., and Cherry Gold Casino., among others.
Based on the device, the online gambling market is divided into desktop and laptops and mobile and tablets
The market is broken down into United States of America and Canada.
Companies face competition from diversified media and technology platforms, evolving state and provincial regulatory requirements, high customer acquisition costs, and the capital intensity of securing exclusive media distribution agreements.
Pursuing exclusive media distribution partnerships, expanding into newly regulated Canadian provinces, securing long term state lottery technology contracts, strengthening mobile platform capabilities, and integrating live betting features are key strategies driving the market.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Game Type |
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| Breakup by Device |
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| Breakup by Country |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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