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The North America online gambling market size attained a value of USD 13.068 billion in 2023. The market is expected to grow at a CAGR of 9.07% between 2024 and 2032, reaching almost USD 27.567 billion by 2032.
The North America online gambling market comprises diverse digital platforms and services catering to gambling activities throughout the region. It encompasses a broad spectrum of online gambling types, including sports betting, casino games, poker, lotteries, and various other betting options, all accessible via digital platforms.
Licensed operators and platforms provide these online gambling services, enabling individuals to engage in remote gambling and betting using devices such as computers, smartphones, or other internet-enabled devices. The market reflects a rising inclination towards online gambling, driven by technological advancements like mobile apps, virtual reality, and blockchain, which enhance the overall gambling experience.
Based on Statistics Canada's 2022 statistics, approximately 64.5% of Canadians aged 15 or older, equivalent to 18.9 million individuals, engaged in gambling activities in 2018. This significant participation contributed to the North America online gambling market growth.
PREVALENCE OF GAMBLING BY HOUSEHOLD POPULATION AGE
The North America online gambling market is growing in technological progress, accessibility and convenience, legalisation and regulatory shifts and passion for sports.
February 2023
Super Bowl LVIII, anticipated as the largest U.S. betting event, occurs in Las Vegas amidst growing excitement, with around 43 million planning online sports bets.
December 2023
Las Vegas welcomed its first new casino in over two years, a $780 million property aimed at locals over tourists, hosted by Station Casinos, a subsidiary of Red Rock Resorts Inc.
September 2023
Chicago celebrated the opening of its inaugural legal casino, Bally's, ending years of political debate. Located in River North, it inhabits the historic Moorish Revival-style Medinah Temple, constructed by the city's Shriners in 1912.
June 2023
Great Canadian Casino Resort inaugurated in Toronto, a $1 billion complex sprawling across 33 acres, featured a contemporary Vegas-style casino, a 400-room hotel, a 5,000-seat entertainment venue, and diverse dining choices.
Technological progress
The swift technological progress propels the North America online gambling market development, with advancements like mobile platforms, advanced software, and heightened security bolstering user experience. Integration of VR and AR creates immersive gaming, while blockchain ensures secure transactions, fostering trust and market expansion.
Accessibility and convenience
Online gambling platforms provide unmatched convenience, enabling users to enjoy a vast selection of games anytime, anywhere. This accessibility, made possible by widespread internet access and the prevalence of smart devices, has attracted a diverse clientele, driving market expansion.
Legalisation and regulatory shifts
Legalisation and regulation of online gambling drive market growth. Governments acknowledge economic benefits, including job creation and tax revenues, leading to legal amendments. Clear legal frameworks ensure safety and fairness, attracting participants and curbing illegal activities, fuelling expansion.
Passion for sports
Sports betting is immensely popular due to the widespread appeal of sports globally. Major events like the Super Bowl and FIFA tournaments attract both legal and illicit betting across the world, appealing to a wide range of gamblers.
As per the North America online gambling market report, the transition of players from traditional to digital gambling presents lucrative growth opportunities for online casino operators. Many seasoned players favour live casinos for their ability to monitor gameplay and offer real-time interaction with live dealers. Additionally, these platforms provide flexibility with 24/7 access.
Furthermore, online gaming platforms embrace secure online payment methods, enhancing consumer trust and fuelling market expansion. Many online sports betting firms employ strategic partnerships, including acquisitions or mergers, to sponsor teams and expand their reach as part of their marketing endeavours.
North America Online Gambling Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Game Type
Market Breakup by Device
Market Breakup by Country
Sports betting dominates the North America online gambling market, largely due to the widespread enthusiasm for sports
The segment's growth is powered by major sports events like the FIFA World Cup and the Olympics. Online platforms offer live betting, event coverage, and competitive odds, with features like live streaming and real-time analytics enhancing the betting experience amid regulatory shifts favouring legalisation.
Online casinos offer diverse games like slots, poker, blackjack, roulette, and baccarat, catering to both serious and casual players with a variety of options ranging from simple slots to strategic games like poker.
Based on device, the North America online gambling market share is led by mobiles and tablets
Mobile gambling is swiftly expanding and poised to exceed desktop usage in the online gambling market, propelled by smartphone and tablet prevalence, improved technology, and user-friendly interfaces.
Desktop platforms provide superior screen size and stable internet connectivity, enhancing immersion, particularly in intricate games such as poker and virtual casinos. Companies prioritise advanced graphics, reliable software, and extensive game selections to entice users.
The North America online gambling market competitiveness is characterised by the technological advancements, ease of access, and regulatory changes.
888 Holdings was established in 1997 as Virtual Holdings Limited, is a global gambling and sports betting corporation. It possesses renowned brands including 888casino, 888poker, 888sport, Mr Green, and William Hill.
MGM Resorts International was established in 1986 and headquartered in the United States, is a worldwide hospitality enterprise. It manages both casino and non-casino resort ventures globally, with key business activities spanning gaming, hospitality, and entertainment.
Flutter Entertainment Plc was founded in Ireland in 2016, previously known as Paddy Power Betfair plc, and operates as a global sports betting and gambling corporation. It engages in various activities such as on-course bookmaking, daily fantasy sports, broadcasting, editorial services, sportsbooks, exchanges, and business-to-business services.
Caesars Entertainment Inc. was established in 1973 and is headquartered in the United States and operates a network of resorts. The company provides various gaming amenities including casinos, poker, and roulette, along with food and beverage services.
Other North America online gambling market key players are PENN Entertainment Inc., Churchill Downs, Inc., Entain Plc, SGHC Ltd. (Betway), DraftKings Inc., and Cherry Gold Casino, among others.
The United States is experiencing a rising embrace of online gambling, which is evident by the ongoing process of legalising and regulating online sports betting and casinos. This trend is accompanied by technological advancements, heightened investment in mobile platforms, and collaborative ventures between local and international gambling entities.
As reported by the American Gaming Association, as of 2024, sports betting is permitted and regulated in 38 states across the US, driving the demand for online gambling in North America.
SPORTS BETTING LEGISLATION IN THE US STATES, 2024
In Canada, gambling stands as a significant facet of the entertainment sector, bolstered by widespread familiarity with gambling practices and the growing accessibility of legal gambling opportunities, aiding the North America online gambling market development.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Game Type |
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Breakup by Device |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Online Gambling Market Overview
8.1 Key Industry Highlights
8.2 Global Online Gambling Historical Market (2018-2023)
8.3 Global Online Gambling Market Forecast (2024-2032)
8.4 Global Online Gambling Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 North America Online Gambling Market Overview
9.1 Key Industry Highlights
9.2 North America Online Gambling Historical Market (2018-2023)
9.3 North America Online Gambling Market Forecast (2024-2032)
10 North America Online Gambling Market by Game Type
10.1 Sports Betting
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Casino
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Lottery
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Bingo
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 North America Online Gambling Market by Device
11.1 Desktop and Laptops
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Mobile and Tablets
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 North America Online Gambling Market by Country
12.1 United States of America
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Canada
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 888 Holdings Plc
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 MGM Resorts International
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Flutter Entertainment Plc
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Caesars Entertainment Inc.
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 PENN Entertainment Inc.
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Churchill Downs, Inc.
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Entain Plc
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 SGHC Ltd. (Betway)
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 DraftKings Inc.
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 Cherry Gold Casino
14.2.10.1 Company Overview
14.2.10.2 Product Portfolio
14.2.10.3 Demographic Reach and Achievements
14.2.10.4 Certifications
14.2.11 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Online Gambling Market: Key Industry Highlights, 2018 and 2032
2. North America Online Gambling Market: Key Industry Highlights, 2018 and 2032
3. North America Online Gambling Historical Market: Breakup by Game Type (USD Billion), 2018-2023
4. North America Online Gambling Market Forecast: Breakup by Game Type (USD Billion), 2024-2032
5. North America Online Gambling Historical Market: Breakup by Device (USD Billion), 2018-2023
6. North America Online Gambling Market Forecast: Breakup by Device (USD Billion), 2024-2032
7. North America Online Gambling Historical Market: Breakup by Country (USD Billion), 2018-2023
8. North America Online Gambling Market Forecast: Breakup by Country (USD Billion), 2024-2032
9. North America Online Gambling Market Structure
The market is estimated to be valued at USD 13.068 billion in 2023.
The online gambling market is projected to grow at a CAGR of 9.07% between 2024 and 2032.
The market is expected to witness significant growth to reach a value of about USD 27.567 billion in 2032.
The market is growing due to technological progress, accessibility and convenience, legalisation and regulatory shifts, and passion for sports.
Based on the game type, the online gambling market is divided into sports betting, casino, lottery, and bingo.
Key players in the industry are 888 Holdings, MGM Resorts International, Flutter Entertainment Plc, Caesars Entertainment Inc., PENN Entertainment Inc., Churchill Downs, Inc., Entain Plc, SGHC Ltd. (Betway), DraftKings Inc., Cherry Gold Casino and others.
Based on the device, the online gambling market is divided into desktop and laptops and mobile and tablets
The market is broken down into United States of America and Canada.
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