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North America Small Home Appliances Market Size, Share, Forecast: By Product: Rice Cookers, Microwave, Blenders, Coffee Makers, Toasters, Grills, and Roasters, Irons, Vacuum Cleaners, Hair Dryers, Others; By End Use: Commercial, Domestic; By Distribution Channel; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
North America Small Home Appliances Market Outlook
The North America small home appliances market size reached approximately USD 62.44 billion in 2023. The market is further projected to grow at a CAGR of 4.4% between 2024 and 2032, reaching a value of USD 91.86 billion by 2032.
Key Trends in the Market
Small home appliances refer to portable, non-portable, and semi-portable electrical appliances that are used for domestic and commercial applications. These devices are used for heating food products, making beverages, cleaning, and personal care applications, among others.
- Rising disposable incomes and hectic lifestyles are aiding the North America small home appliances market growth as small home appliances make the cooking, cleaning, and personal care processes efficient. Appliances including vacuum cleaners ensure that home cleaning becomes swift and convenient and rice cookers help in saving time and eliminate the requirement for multiple utensils.
- The adoption of aggressive marketing and promotional strategies by various market players coupled with deployment of social media to influence the decision-making process of consumers is another major factor aiding the market expansion in the region.
- Increasing environmental awareness is boosting the requirement for energy efficient small home appliances in North America as such devices decrease the emission of greenhouse gases that are responsible for climate change and global warming. Additionally, energy efficient small home appliances help in financial savings by reducing electricity bills.
North America Small Home Appliances Market Analysis
On the basis of product, the market is divided into rice cookers, microwave, blenders, coffee makers, toasters, grills, and roasters, irons, vacuum cleaners, and hair dryers, among others. Based on end use, the market is bifurcated into commercial and domestic. On the basis of distribution channel, the market is categorised into supermarkets and hypermarkets, speciality stores, and online, among others. Based on country, the market is classified into the United States of America and Canada.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the North America small home appliances market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Whirlpool Corporation
- Electrolux AB
- Toshiba Corporation
- Samsung Electronics Co. Ltd
- Panasonic Corporation
- LG Electronics
- Nestlé Nespresso S.A.
- Conair Corporation
- Hamilton Beach Brands, Inc.
- Others
Market Share by Distribution Channel
Online distribution channels are anticipated to account for a significant North America small home appliances market share owing to the convenience offered by these channels including doorstep delivery, availability of a wide range of products, and better price range. Moreover, if the appliance ends up being defective or does not meet the requirements of the consumer, it can be collected and delivered back to the seller, while the consumer gets a full refund or replacement, as per their request.
Market Share by Country
The United States of America is anticipated to account for a significant share of the market over the forecast period, owing to the strong presence of several major market players in the country including Whirlpool Corporation and Hamilton Beach Brands, Inc., among others. The convenience and assistance offered by small home appliances is another major factor boosting their utilisation in the country. Hectic work schedules coupled with the strong purchasing power of the consumers is further increasing the North America small home appliances market demand.
Competitive Landscape
Whirlpool Corporation, based in Michigan, United States, is a manufacturer and marketer of home and kitchen appliances. The company has a wide product portfolio comprising of washing machines and ovens and microwaves, among others.
Electrolux AB, headquartered in Stockholm, Sweden, specialises in small appliances, washing machines, cookers, refrigerators, dryers, hoods, vacuum cleaners, and ovens, among others. Electrolux is focused on providing smart solutions to their consumers.
Panasonic Corporation, headquartered in Osaka, Japan, is an electronics and appliance manufacturing company that was established in 1918. The company is committed towards enhancing the lives of individuals across the globe by providing them high quality kitchen and home appliances.
Other North America small home appliances market key players include Toshiba Corporation, Samsung Electronics Co. Ltd, LG Electronics, Nestlé Nespresso S.A., Conair Corporation, and Hamilton Beach Brands, Inc., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Small Home Appliances Market Analysis
8.1 Key Industry Highlights
8.2 North America Small Home Appliances Historical Market (2018-2023)
8.3 North America Small Home Appliances Market Forecast (2024-2032)
9 North America Small Home Appliances Market by Product
9.1 Rice Cookers
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Microwave
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Blenders
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Coffee Makers
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Toasters, Grills, and Roasters
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
9.6 Irons
9.6.1 Historical Trend (2018-2023)
9.6.2 Forecast Trend (2024-2032)
9.7 Vacuum Cleaners
9.7.1 Historical Trend (2018-2023)
9.7.2 Forecast Trend (2024-2032)
9.8 Hair Dryers
9.8.1 Historical Trend (2018-2023)
9.8.2 Forecast Trend (2024-2032)
9.9 Others
10 North America Small Home Appliances Market by End Use
10.1 Commercial
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Domestic
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 North America Small Home Appliances Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Specialty Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 North America Small Home Appliances Market by Country
12.1 United States of America
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Canada
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
13.4 Key Indicators of Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Whirlpool Corporation
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Electrolux AB
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Toshiba Corporation
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Samsung Electronics Co. Ltd
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Panasonic Corporation
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 LG Electronics
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Nestlé Nespresso S.A.
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Conair Corporation
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 Hamilton Beach Brands, Inc.
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Small Home Appliances Market: Key Industry Highlights, 2018 and 2032
2. North America Small Home Appliances Historical Market: Breakup by Product (USD Billion), 2018-2023
3. North America Small Home Appliances Market Forecast: Breakup by Product (USD Billion), 2024-2032
4. North America Small Home Appliances Historical Market: Breakup by End Use (USD Billion), 2018-2023
5. North America Small Home Appliances Market Forecast: Breakup by End Use (USD Billion), 2024-2032
6. North America Small Home Appliances Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7. North America Small Home Appliances Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8. North America Small Home Appliances Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Small Home Appliances Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. North America Small Home Appliances Market Structure
Key Questions Answered in the Report
The market reached a value of approximately USD 62.44 billion in 2023.
The market is projected to grow at a CAGR of 4.4% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 91.86 billion by 2032.
The major market drivers include growth of the online distribution channels and hectic work schedules.
The key trends fuelling the growth of the market include adoption of aggressive marketing and promotional strategies by key market players and increasing requirement for energy efficient small home appliances.
The major countries in the market are the United States of America and Canada.
The significant types of products available in the market include rice cookers, microwave, blenders, coffee makers, toasters, grills, and roasters, irons, vacuum cleaners, and hair dryers, among others.
The key players in the market are Whirlpool Corporation, Electrolux AB, Toshiba Corporation, Samsung Electronics Co. Ltd, Panasonic Corporation, LG Electronics, Nestlé Nespresso S.A., Conair Corporation, and Hamilton Beach Brands, Inc., among others.
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