North America Small Home Appliances Market Report and Forecast 2024-2032

North America Small Home Appliances Market Outlook

The North America small home appliances market size reached approximately USD 62.44 billion in 2023. The market is further projected to grow at a CAGR of 4.4% between 2024 and 2032, reaching a value of USD 91.86 billion by 2032.

Key Trends in the Market

Small home appliances refer to portable, non-portable, and semi-portable electrical appliances that are used for domestic and commercial applications. These devices are used for heating food products, making beverages, cleaning, and personal care applications, among others.

• Rising disposable incomes and hectic lifestyles are aiding the North America small home appliances market growth as small home appliances make the cooking, cleaning, and personal care processes efficient. Appliances including vacuum cleaners ensure that home cleaning becomes swift and convenient and rice cookers help in saving time and eliminate the requirement for multiple utensils.

• The adoption of aggressive marketing and promotional strategies by various market players coupled with deployment of social media to influence the decision-making process of consumers is another major factor aiding the market expansion in the region.

• Increasing environmental awareness is boosting the requirement for energy efficient small home appliances in North America as such devices decrease the emission of greenhouse gases that are responsible for climate change and global warming. Additionally, energy efficient small home appliances help in financial savings by reducing electricity bills.

North America Small Home Appliances Market Analysis

On the basis of product, the market is divided into rice cookers, microwave, blenders, coffee makers, toasters, grills, and roasters, irons, vacuum cleaners, and hair dryers, among others. Based on end use, the market is bifurcated into commercial and domestic. On the basis of distribution channel, the market is categorised into supermarkets and hypermarkets, speciality stores, and online, among others. Based on country, the market is classified into the United States of America and Canada.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the North America small home appliances market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Whirlpool Corporation

• Electrolux AB

• Toshiba Corporation

• Samsung Electronics Co. Ltd

• Panasonic Corporation

• LG Electronics

• Nestlé Nespresso S.A.

• Conair Corporation

• Hamilton Beach Brands, Inc.

• Others

Market Share by Distribution Channel

Online distribution channels are anticipated to account for a significant North America small home appliances market share owing to the convenience offered by these channels including doorstep delivery, availability of a wide range of products, and better price range. Moreover, if the appliance ends up being defective or does not meet the requirements of the consumer, it can be collected and delivered back to the seller, while the consumer gets a full refund or replacement, as per their request.

Market Share by Country

The United States of America is anticipated to account for a significant share of the market over the forecast period, owing to the strong presence of several major market players in the country including Whirlpool Corporation and Hamilton Beach Brands, Inc., among others. The convenience and assistance offered by small home appliances is another major factor boosting their utilisation in the country. Hectic work schedules coupled with the strong purchasing power of the consumers is further increasing the North America small home appliances market demand.

Competitive Landscape

Whirlpool Corporation, based in Michigan, United States, is a manufacturer and marketer of home and kitchen appliances. The company has a wide product portfolio comprising of washing machines and ovens and microwaves, among others.

Electrolux AB, headquartered in Stockholm, Sweden, specialises in small appliances, washing machines, cookers, refrigerators, dryers, hoods, vacuum cleaners, and ovens, among others. Electrolux is focused on providing smart solutions to their consumers.

Panasonic Corporation, headquartered in Osaka, Japan, is an electronics and appliance manufacturing company that was established in 1918. The company is committed towards enhancing the lives of individuals across the globe by providing them high quality kitchen and home appliances.

Other North America small home appliances market key players include Toshiba Corporation, Samsung Electronics Co. Ltd, LG Electronics, Nestlé Nespresso S.A., Conair Corporation, and Hamilton Beach Brands, Inc., among others.

Key Highlights of the Report