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Report Overview

The North America small home appliances market size reached approximately USD 62.44 Billion in 2024. The market is further projected to grow at a CAGR of 4.40% between 2025 and 2034, reaching a value of USD 96.04 Billion by 2034.

2024

Base Year

2018-2024

Historical Period

2025-2034

Forecast Period

Compound Annual Growth Rate

4.4%

Value in USD Billion

2025-2034


North America Small Home Appliances Market Outlook

*this image is indicative*

Key Trends in the Market

Small home appliances refer to portable, non-portable, and semi-portable electrical appliances that are used for domestic and commercial applications. These devices are used for heating food products, making beverages, cleaning, and personal care applications, among others.

  • Rising disposable incomes and hectic lifestyles are aiding the North America small home appliances market growth as small home appliances make the cooking, cleaning, and personal care processes efficient. Appliances including vacuum cleaners ensure that home cleaning becomes swift and convenient and rice cookers help in saving time and eliminate the requirement for multiple utensils.
  • The adoption of aggressive marketing and promotional strategies by various market players coupled with deployment of social media to influence the decision-making process of consumers is another major factor aiding the market expansion in the region.
  • Increasing environmental awareness is boosting the requirement for energy efficient small home appliances in North America as such devices decrease the emission of greenhouse gases that are responsible for climate change and global warming. Additionally, energy efficient small home appliances help in financial savings by reducing electricity bills.

North America Small Home Appliances Market Segmentation

The EMR’s report titled “North America Small Home Appliances Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

  • Rice Cookers
  • Microwave
  • Blenders
  • Coffee Makers
  • Toasters, Grills, and Roasters
  • Irons
  • Vacuum Cleaners
  • Hair Dryers
  • Others

Market Breakup by End Use

  • Commercial
  • Domestic

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online
  • Others

Market Breakup by Region

  • United States of America 
  • Canada

Market Share by Distribution Channel

Online distribution channels are anticipated to account for a significant North America small home appliances market share owing to the convenience offered by these channels including doorstep delivery, availability of a wide range of products, and better price range. Moreover, if the appliance ends up being defective or does not meet the requirements of the consumer, it can be collected and delivered back to the seller, while the consumer gets a full refund or replacement, as per their request.

Market Share by Country

The United States of America is anticipated to account for a significant share of the market over the forecast period, owing to the strong presence of several major market players in the country including Whirlpool Corporation and Hamilton Beach Brands, Inc., among others. The convenience and assistance offered by small home appliances is another major factor boosting their utilisation in the country. Hectic work schedules coupled with the strong purchasing power of the consumers is further increasing the North America small home appliances market demand.

Competitive Landscape

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the North America small home appliances market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

Whirlpool Corporation

Whirlpool Corporation, based in Michigan, United States, is a manufacturer and marketer of home and kitchen appliances. The company has a wide product portfolio comprising of washing machines and ovens and microwaves, among others.

Electrolux AB

Electrolux AB, headquartered in Stockholm, Sweden, specialises in small appliances, washing machines, cookers, refrigerators, dryers, hoods, vacuum cleaners, and ovens, among others. Electrolux is focused on providing smart solutions to their consumers.

Panasonic Corporation

Panasonic Corporation, headquartered in Osaka, Japan, is an electronics and appliance manufacturing company that was established in 1918. The company is committed towards enhancing the lives of individuals across the globe by providing them high quality kitchen and home appliances.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other North America small home appliances market key players include Toshiba Corporation, Samsung Electronics Co. Ltd, LG Electronics, Nestlé Nespresso S.A., Conair Corporation, and Hamilton Beach Brands, Inc., among others.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market reached a value of approximately USD 62.44 Billion in 2024.

The market is projected to grow at a CAGR of 4.40% between 2025 and 2034.

The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach USD 96.04 Billion by 2034.

The major market drivers include growth of the online distribution channels and hectic work schedules.

The key trends fuelling the growth of the market include adoption of aggressive marketing and promotional strategies by key market players and increasing requirement for energy efficient small home appliances.

The major countries in the market are the United States of America and Canada.

The significant types of products available in the market include rice cookers, microwave, blenders, coffee makers, toasters, grills, and roasters, irons, vacuum cleaners, and hair dryers, among others.

The key players in the market are Whirlpool Corporation, Electrolux AB, Toshiba Corporation, Samsung Electronics Co. Ltd, Panasonic Corporation, LG Electronics, Nestlé Nespresso S.A., Conair Corporation, and Hamilton Beach Brands, Inc., among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • End Use
  • Distribution Channel
  • Region
Breakup by Product
  • Rice Cookers
  • Microwave
  • Blenders
  • Coffee Makers
  • Toasters, Grills, and Roasters
  • Irons
  • Vacuum Cleaners
  • Hair Dryers
  • Others
Breakup by End Use
  • Commercial
  • Domestic
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online
  • Others
Breakup by Region
  • United States of America 
  • Canada
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Whirlpool Corporation
  • Electrolux AB
  • Toshiba Corporation
  • Samsung Electronics Co. Ltd
  • Panasonic Corporation
  • LG Electronics
  • Nestlé Nespresso S.A.
  • Conair Corporation
  • Hamilton Beach Brands, Inc.
  • Others

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