The North America sports nutrition market reached around USD 22.20 Billion in 2025. The market is projected to grow at a CAGR of 9.20% between 2026 and 2035, reaching almost USD 53.53 Billion by 2035.
Base Year
Historical Period
Forecast Period
Mild tasting and naturally formulated energy drinks are expected to witness a surge in demand in the forecast period.
Millennials and Gen Z constitute the largest consumer group purchasing protein and recovery products.
The demand for non-protein products is expected to remain stable among active consumers.
Compound Annual Growth Rate
9.2%
Value in USD Billion
2026-2035
*this image is indicative*
The United States Department of Health and Human Services advises adults to perform muscle strengthening and aerobic exercises of moderate intensity. The Western region of the USA is the most physically active (28.5%), which is expected to drive the demand for strength, energy, and recovery sports products.
The increasing preference for pre-workout, post-workout, and intra-workout products among fitness enthusiasts is expected to drive the demand for protein shakes and powders across the USA. The incorporation of clinically backed ingredients such as CapsiAtra® dihydrocapsiate, into protein supplements is expected to attract the attention of consumers targeting weight loss. Weight loss is expected to remain the topmost priority for many consumers in the USA.
Ingredients which provide numerous health, wellness, and performance benefits, including probiotics and collagen, are expected to become increasingly popular in sports nutrition products. An increasing number of consumers in North America are seeking products which align with their broader health goals, such as promoting better gut/joint health and enhancing mental well-being. This is prompting major sports nutrition companies to combine a wide variety of phospholipids found in milk with proteins to manufacture healthy beverages and nutrition supplements.
North America Sports Nutrition Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Distribution Channel
Market Breakup by Country
Based on distribution channel, the market can be segmented into supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others. Over the forecast period, online channels are expected to become popular among consumers, as they provide access to premium food products at reasonable prices and provide doorstep delivery of items.
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
In November 2023, Blender Bites Ltd. acquired Advanced Sports Nutrition Inc. to venture into the market for sports recovery products and diversify its streams of revenue.
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The market was valued at nearly USD 22.20 Billion in 2025.
The market is projected to grow at a CAGR of 9.20% between 2026 and 2035.
The market is assessed to witness a healthy growth in the forecast period of 2026-2035 to reach around USD 53.53 Billion in 2035.
The different types of sports nutrition considered in the market report include sports food, sports drinks, and sports supplements.
The different distribution channels in the market include supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.
The different countries covered in the market report are the United States of America and Canada.
The key market players are Glanbia PLC, PepsiCo, Inc., Mondelez International, Inc., Abbott Laboratories Inc., GNC Holdings, LLC, The Coca-Cola Company, Iovate Health Sciences International Inc., Otsuka Holdings Co., Ltd., Herbalife Ltd., BPI SPORTS, LLC, and BioTech USA Limited Liability Company, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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