The North America tablet market reached around 48.74 Million Units in 2025. The market is projected to grow at a CAGR of 2.70% between 2026 and 2035 to reach nearly 63.62 Million Units by 2035.
Base Year
Historical Period
Forecast Period
North America accounts for nearly 50% of the eLearning market, resulting in an increasing demand for convenient study devices, such as tablets.
In 2022, Canada had more than 27 million eCommerce users, representing 75% of the country's total population.
A study conducted by Stora Enso revealed that approximately 21% of individuals globally, including those in the United States, have a preference for e-books.
Compound Annual Growth Rate
2.7%
Value in Million Units
2026-2035
*this image is indicative*
| North America Tablet Market Report Summary | Description | Value |
| Base Year | Million Units | 2025 |
| Historical Period | Million Units | 2019-2025 |
| Forecast Period | Million Units | 2026-2035 |
| Market Size 2025 | Million Units | 48.74 |
| Market Size 2035 | Million Units | 63.62 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 2.70% |
| CAGR 2026-2035 - Market by Country | United States | 2.5% |
| CAGR 2026-2035 - Market by Operating System | Android | 3.7% |
| CAGR 2026-2035 - Market by Screen Size | 8 Inch and Above | 3.9% |
| 2025 Market Share by Country | Canada | 12.4% |
Canadian e-commerce sales are projected to reach US$46.63 billion by the end of 2024, with the electronics sector being a significant contributor to online sales in the country. As of January 2022, 47% of online shoppers in Canada reported making at least one purchase each week through digital devices. E-commerce platforms enable consumers to purchase gadgets, such as tablets, at any time, offering both flexibility and convenience without the necessity of visiting a physical store. Online retailers present a wide array of tablet brands and models, facilitating easier comparisons of features, prices, and reviews in a single location. Furthermore, 58% of Canadian consumers indicated that the speed of delivery influences their buying decisions, while 46% are motivated by the anticipated delivery date provided by retailers.
The expanding array of content available on streaming platforms has significantly transformed television viewing habits. Individuals are now turning to tablets, laptops, and mobile devices for their online content consumption. In 2023, audiences in the United States streamed an astonishing 21 million years' worth of video, marking a remarkable 21% increase from the 17 million years' worth streamed in 2022. Furthermore, 85% of U.S. households with broadband internet subscribe to at least one streaming service, with Netflix leading in popularity. The rise of streaming services such as Netflix, Amazon Prime, and Disney+ has also contributed to a surge in tablet usage for video viewing, as tablets provide a larger screen compared to smartphones, thus enhancing the overall viewing experience.
Rise of remote work and learning; advancements in display technology; expanding connectivity options; and innovations in tablet designs are favouring the North America tablet market expansion.
The rise of remote work and learning, especially after the COVID-19 pandemic, is aiding the market. Tablets are lightweight, feature expansive battery life, are affordable, and are equipped with rear and front-facing cameras, making them ideal for remote work and learning.
With advancements in display technology, tablets with high-resolution displays and vibrant colours are used for creative work and media consumption.
Tablets are increasingly offering expanded connectivity options such as Wi-Fi 6 and 5G support, providing more reliable connections and faster internet speed. This enhances the use of tablets for both play and work.
Manufacturers are developing innovative tablet designs such as dual and foldable screen tablets and lightweight and ultra-thin tablets that provide exceptional flexibility, portability, and convenience, making them ideal for commuters and travellers.
An Upwork study reports that nearly 22% of Americans will be working remotely by 2025. Similarly, the Labour Force Survey (LFS) estimated that around 20% of Canadians were working remotely in November 2023. Besides, the percentage of undergraduate students enrolled in distance learning courses reached 61% in 2021 in the United States. Hence, the growing popularity of remote work and e-learning is fuelling the demand for tablets.
With the growing trend of sustainability, manufacturers are adopting eco-friendly production methods and materials to reduce carbon footprints and lower electronic waste. Moreover, they are attempting to develop tablets with enhanced durability and ease of usage, hence reducing e-waste.
"North America Tablet Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Operating System
Market Breakup by Screen Size
Market Breakup by End-Use
Market Breakup by Distribution Channel
Market Breakup by Country
| CAGR 2026-2035 - Market by | Country |
| United States | 2.5% |
| Canada | XX% |
Based on the screen size, the market is segmented into 8 inch and 8 inch and above. The 8 inch and above segment is projected to grow at a CAGR of 3.9% during the forecast period of 2026-2035. Larger displays offer a more engaging experience for viewing videos, playing games, and reading e-books. The expanded screen dimensions improve clarity and detail, rendering it particularly suitable for enjoying multimedia content.
Major players are focusing on the production of smart and technologically upgraded tablets to gain a competitive edge in the market.
The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market attained a volume of nearly 48.74 Million Units.
The market is assessed to grow at a CAGR of 2.70% between 2026 and 2035.
The market is estimated to reach around 63.62 Million Units by 2035.
The market is being driven by rising consumer spending, growth of online educational platforms, and growing e-readers in the region.
The key trends aiding the market expansion include the manufacturing of smart and technologically upgraded tablets, the growth of the e-commerce sector, and increase in digital content consumption.
The major distribution channels in the market are online and offline.
The major countries considered in the market are the United States and Canada.
The major players in the market are Apple Inc., Lenovo Group Ltd., Samsung Electronics Co. Ltd., AsusTek Computer Inc., LG Corporation, Acer Inc., Xiaomi Group, Nokia Corporation, Hewlett Packard Enterprise Development LP, and Microsoft Corporation, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment
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| Breakup by Operating System |
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| Breakup by Screen Size |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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