North America Wine Market Size and Share Outlook: Forecast Trends and Growth Analysis Report (2026-2035)

North America Wine Market Growth

The value of Canadian wine imports has grown at a CAGR of over 5% over the past few decades, indicating a shift towards the rising demand for higher-priced bottles. In 2023, the average price of a wine bottle reached CAD 7.18 and is expected to grow further in the forecast period. Bottled wine accounted for 64.6% of the import volume and 84% of the import value. Bag-in-box wines also recorded a substantial growth in demand.

The sale of luxury goods in the United States is expected to reach $136 billion by 2027. This is due to the rising levels of disposable incomes of Gen Zs ($360 billion), which constitute nearly 20% of the USA’s population. As compared to 25% of boomers and 39% of Gen X, 53% of Gen Z are passionate luxury shoppers who spend over 4 hours daily engaging with digital mobile content. Major wine producers are capitalising on this opportunity by increasing their expenditure on advertising and promotion (which was merely $122 million in 2021) to draw young consumers towards drinking wine. In 2021, per capita wine consumption in the United States reached 4.7 litres. By shifting towards transparent labelling of ingredients in beverages, key players can succeed in marketing wine to health-conscious consumers.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

North America Wine Industry Segmentation

North America Wine Market Share

Based on country, the market is divided into the United States of America and Canada. Over the forecast period, the demand for wine in Canada is expected to grow at a CAGR of 6.6% between 2026 and 2035, due to the increasing demand for premium wines in the country.

Leading Companies in the North America Wine Market

Drinkers aged 21-34 years account for 26% of overall sales of canned wines and 29% of overall sales of sparkling wines in the United States. This presents a significant market opportunity for wineries to capitalise upon and drive sales.

• E. & J. Gallo Winery

• Constellation Brands, Inc.

• Pernod Ricard S.A.

• Diageo Plc

• Bacardi Ltd.

• The Wine Group

• Brown-Forman Corporation

• Andrew Peller Ltd.

• Truett Hurst Inc.

• Bronco Wine Co.,

• Others