North America Women Nutrition Market Report and Forecast 2024-2032

North America Women Nutrition Market Outlook

The North America women nutrition market size is assessed to grow at a CAGR of 7.6% between 2024 and 2032. The major market drivers are growing vitamin deficiencies among women and the increasing awareness regarding the importance of proper nutrition and healthy diet.

Key Takeaways

The nutritional requirements of women are special and wide-ranging, owing to physiological and biological differences from men, which is a key defining characteristic of the women nutrition category. Anaemia and obesity are some of the most common conditions that affect women and their health, and, if not treated properly, can lead to further complications. A well-balanced diet for women should have an adequate proportion of vitamins, minerals, proteins, and omega-3, among other nutrients. Multivitamin and multimineral supplements and protein powders have received significant attention in this regard, as they offer a convenient way to meet the daily requirements of essential nutrients, promoting improved health and overall wellbeing.

As per the Global Nutrition Report, in Canda, around 10.4% of women (11.8% for the USA) in the reproductive age group (15-49 years) are anaemic, which is expected to boost the demand for dietary supplements and favour the North America women nutrition market growth . Besides, women account for 46.8% of the American labour force and out of 76.6 million working women, 40.5% are the sole bread earners for their family. With increasing job opportunities and a rise in disposable income, women are expected to become increasingly conscious of their health, prioritising holistic development and wellness, which is expected to favour the market growth.

Key Trends and Developments

Growing demand for personalised nutrition; prioritisation of gut health; rising popularity of plant-based nutritional products; and increased focus on maternal and reproductive health; are the major trends impacting the market growth

North America Women Nutrition Market Trends

One of the prominent trends in the market is the rising popularity of plant-based nutritional products for women due to the growing vegan and vegetarian population in the region. Growing animal welfare and environmental consciousness further support the demand for plant-based nutritional products over animal-based products, like fish protein powder or fish oil based supplements. Moreover, plant-based products are lower in saturated fats and calories than animal-based products and can aid in better weight management.

The increasing investments in product marketing and the launch of new products to cater to evolving consumer demands favour the North America women nutrition market. In October 2023, Gaia Herbs launched a range of menstrual care products that can address common issues and symptoms women deal with during menstruation. These products are tailored to provide multiple benefits such as cramp relief, reduced bloating, regulated menstrual cycle, and lowered mood swings.

Market Segmentation

“North America Women Nutrition Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Increased demand for vitamin supplements due to rising prevalence of vitamin-related deficiencies among women significantly contributes to the North America women nutrition market share

Vitamin supplements are expected to lead the market demand as women in the reproductive age group/ lactating are more likely to report nutritional deficiencies of Vitamin B6 and Vitamin D. As per the United States Food and Nutrition Board, adult women require 1.4mg of vitamin B6 and 15mg of vitamin D daily to maintain an overall healthy diet. Vitamin B9, alternatively called folate, is another critical requirement for women which boosts the spine and brain development of the foetus and reduces complications in pregnancy. Folic acid is naturally present in citrus fruits and green vegetables, but its consumption in packaged form is more convenient for people on the go, which is enhancing its demand.

The demand for protein supplements is also witnessing an upward trajectory due to the rising focus on health and fitness among women. Protein powders and bars aid in muscle repair and gain and can be consumed as a post or pre-workout supplement, enhancing the overall health.

Pregnant women are expected to be one of the major consumers, as nutritional supplements play a crucial role in promoting their health, critical for the development of the baby

The North America women nutrition market is supported by the rising adoption of supplements and wellness products by pregnant women to promote the overall health and wellness of the mother and the baby. Pregnant women require more vitamins and minerals compared to other women as these nutrients support the growth and development of the baby as well. For example, calcium and vitamin D are required to promote the proper development of the baby’s bones and teeth.

The adult women segment is also expected to grow robustly in the forecast period as a significant percent of American women suffer from anaemia, which contributes to the demand for iron supplements. Moreover, nutritional supplements can enhance the overall health of women and provide balanced nutrition, and increasing marketing campaigns to highlight these benefits of the product and educate the population are expected to add to the North America women nutrition market revenue.

Competitive Landscape

The market players are heavily investing in product marketing, promoting awareness about women nutrition, and are also launching innovative products, including personalised nutritional solutions to gain a competitive edge in the market

Other notable players operating in the North America women nutrition market are GNC Holdings, LLC, Nestlé S.A., Gaia Herbs, Inc., Thorne HealthTech, Inc., Pharmavite LLC, and Protea Nutrition LLC, among others.

There is an increased focus on partnerships among market players to pool their resources and provide high-end women nutrition products that target specific issues. These collaborative ventures are also expected to aid the companies gain a competitive edge in the health and wellness sector and promote their reach.

North America Women Nutrition Market Analysis by Country

Canada is expected to account for a significant market share due to the poor performance on several parameters for women’s nutrition including low infant birth weight and a high number of anaemic women. Reportedly, 32.3% of women face obesity and 4.9% suffer from diabetes in the country. Increase in incidences of various health conditions as a consequence of nutritional deficiencies among adult women supports the demand for women's nutrition products.

Moreover,  growing awareness among women regarding health and wellness encourages them to prioritise self-care and adequate nutrition, which is expected to boost the North America women nutrition market expansion.

In the United States of America, the demand for women’s nutrition is also assessed to grow significantly, given the diversification and expansion of the health and wellness space, popularity of protein bars and various supplements to suit busy lifestyles, and increased influence of social media and rising online sales of nutritional products.

Key Highlights of the Report

North America Women Nutrition Market Report Snapshots

North America Women Nutrition Market Size

North America Women Nutrition Market Trends

North America Women Nutrition Market Regional Analysis

North America Women Nutrition Companies