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North America Women Nutrition Market Size, Share, Analysis: By Type: Sports Nutrition, Dietary Supplements, Personalised Nutrition, Others; By Product: Vitamins, Proteins, Others; By Dosage Form; By Population Type; By Mode of Prescription; By Application; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
North America Women Nutrition Market Outlook
The North America women nutrition market size is assessed to grow at a CAGR of 7.6% between 2024 and 2032. The major market drivers are growing vitamin deficiencies among women and the increasing awareness regarding the importance of proper nutrition and healthy diet.
Key Takeaways
| Information | Description |
| 11.8% of women in the US are anaemic | Favours the demand for iron-based supplements |
| Probiotics and prebiotics gaining prominence in North America | Addresses digestive issues among women |
| Protein bars are widely consumed in the US | Healthy alternative to snacks or post-workout supplement |
The nutritional requirements of women are special and wide-ranging, owing to physiological and biological differences from men, which is a key defining characteristic of the women nutrition category. Anaemia and obesity are some of the most common conditions that affect women and their health, and, if not treated properly, can lead to further complications. A well-balanced diet for women should have an adequate proportion of vitamins, minerals, proteins, and omega-3, among other nutrients. Multivitamin and multimineral supplements and protein powders have received significant attention in this regard, as they offer a convenient way to meet the daily requirements of essential nutrients, promoting improved health and overall wellbeing.
As per the Global Nutrition Report, in Canda, around 10.4% of women (11.8% for the USA) in the reproductive age group (15-49 years) are anaemic, which is expected to boost the demand for dietary supplements and favour the North America women nutrition market growth . Besides, women account for 46.8% of the American labour force and out of 76.6 million working women, 40.5% are the sole bread earners for their family. With increasing job opportunities and a rise in disposable income, women are expected to become increasingly conscious of their health, prioritising holistic development and wellness, which is expected to favour the market growth.
Key Trends and Developments
Growing demand for personalised nutrition; prioritisation of gut health; rising popularity of plant-based nutritional products; and increased focus on maternal and reproductive health; are the major trends impacting the market growth
| Date | Event |
| Nov 17th, 2022 | USDA’s Food and Nutrition Service announced that it is updating the prescribed food under the Special Supplemental Nutrition Program for Women, Infants and Children to promote maternal and child health with adequate nutrition. |
| Jul 10th, 2023 | Levelle Nutrition, a woman sports nutrition company, launched a product line of energy purees that specifically target female athletes based on their physiology. |
| Sep 5th, 2023 | L Cattertone acquired Thorne HealthTech, a nutritional supplement company, at USD 680 million to promote the growth of the company in the health and wellness sector for men and women. |
| Oct 4th, 2023 | Gaia Herbs launched a range of symptom-based menstrual care products, which specifically target the issues of cramps, bloating, hormone balance and mood swings. |
| Trends | Impact |
| Growing demand for personalised nutrition | Women in North America are seeking nutritional products that suit their lifestyle, offer improved convenience, and address their health concerns. |
| Prioritisation of gut health | Probiotics and prebiotics are gaining popularity among women to promote digestion and improve gut health, as the microbiome in the gut can affect overall health. |
| The rising popularity of plant-based nutritional products | Due to the rise of veganism and growing consciousness regarding animal welfare, the demand for plant-based nutritional products is rising. |
| Increased focus on maternal and reproductive health | Nutritional products focused on prenatal, postnatal, pregnancy, and menstrual health are gaining prominence in the region. |
North America Women Nutrition Market Trends
One of the prominent trends in the market is the rising popularity of plant-based nutritional products for women due to the growing vegan and vegetarian population in the region. Growing animal welfare and environmental consciousness further support the demand for plant-based nutritional products over animal-based products, like fish protein powder or fish oil based supplements. Moreover, plant-based products are lower in saturated fats and calories than animal-based products and can aid in better weight management.
The increasing investments in product marketing and the launch of new products to cater to evolving consumer demands favour the North America women nutrition market. In October 2023, Gaia Herbs launched a range of menstrual care products that can address common issues and symptoms women deal with during menstruation. These products are tailored to provide multiple benefits such as cramp relief, reduced bloating, regulated menstrual cycle, and lowered mood swings.
Market Segmentation
“North America Women Nutrition Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Type | Sports Nutrition, Dietary Supplements, Personalised Nutrition, Others |
| Product | Vitamins, Proteins, Minerals, Enzymes, Probiotics, Omega 3, Others |
| Dosage Form | Solid, Liquid |
| Population Type | Adults, Pregnant Women |
| Mode of Prescription | Prescription, Over the Counter |
| Application | Energy and Weight Management, Bone and Joint Health, Immunity, Cardiac Health, Gastrointestinal Health, Others |
| Distribution Channel | Hypermarket and Supermarket, Pharmacies and Drugstores, Speciality Stores, Online |
| Country | United States of America, Canada |
Increased demand for vitamin supplements due to rising prevalence of vitamin-related deficiencies among women significantly contributes to the North America women nutrition market share
Vitamin supplements are expected to lead the market demand as women in the reproductive age group/ lactating are more likely to report nutritional deficiencies of Vitamin B6 and Vitamin D. As per the United States Food and Nutrition Board, adult women require 1.4mg of vitamin B6 and 15mg of vitamin D daily to maintain an overall healthy diet. Vitamin B9, alternatively called folate, is another critical requirement for women which boosts the spine and brain development of the foetus and reduces complications in pregnancy. Folic acid is naturally present in citrus fruits and green vegetables, but its consumption in packaged form is more convenient for people on the go, which is enhancing its demand.
The demand for protein supplements is also witnessing an upward trajectory due to the rising focus on health and fitness among women. Protein powders and bars aid in muscle repair and gain and can be consumed as a post or pre-workout supplement, enhancing the overall health.
Pregnant women are expected to be one of the major consumers, as nutritional supplements play a crucial role in promoting their health, critical for the development of the baby
The North America women nutrition market is supported by the rising adoption of supplements and wellness products by pregnant women to promote the overall health and wellness of the mother and the baby. Pregnant women require more vitamins and minerals compared to other women as these nutrients support the growth and development of the baby as well. For example, calcium and vitamin D are required to promote the proper development of the baby’s bones and teeth.
The adult women segment is also expected to grow robustly in the forecast period as a significant percent of American women suffer from anaemia, which contributes to the demand for iron supplements. Moreover, nutritional supplements can enhance the overall health of women and provide balanced nutrition, and increasing marketing campaigns to highlight these benefits of the product and educate the population are expected to add to the North America women nutrition market revenue.
Competitive Landscape
The market players are heavily investing in product marketing, promoting awareness about women nutrition, and are also launching innovative products, including personalised nutritional solutions to gain a competitive edge in the market
| Company | Founded | Headquarters | Products |
| Now Health Group, Inc. | 1968 | Bloomingdale, Illinois | Natural foods, dietary supplements, sports nutrition, essential oils |
| Herbalife International of America, Inc. | 1980 | Los Angeles, California | Weight loss products, personal care products, dietary supplements |
| Optimum Nutrition, Inc. | 1986 | London, United Kingdom | Whey protein, dietary products, recovery supplements |
| Amway Corporation | 1959 | Michigan, United States | Nutrition, home care products, personal care products |
Other notable players operating in the North America women nutrition market are GNC Holdings, LLC, Nestlé S.A., Gaia Herbs, Inc., Thorne HealthTech, Inc., Pharmavite LLC, and Protea Nutrition LLC, among others.
There is an increased focus on partnerships among market players to pool their resources and provide high-end women nutrition products that target specific issues. These collaborative ventures are also expected to aid the companies gain a competitive edge in the health and wellness sector and promote their reach.
North America Women Nutrition Market Analysis by Country
Canada is expected to account for a significant market share due to the poor performance on several parameters for women’s nutrition including low infant birth weight and a high number of anaemic women. Reportedly, 32.3% of women face obesity and 4.9% suffer from diabetes in the country. Increase in incidences of various health conditions as a consequence of nutritional deficiencies among adult women supports the demand for women's nutrition products.
Moreover, growing awareness among women regarding health and wellness encourages them to prioritise self-care and adequate nutrition, which is expected to boost the North America women nutrition market expansion.
In the United States of America, the demand for women’s nutrition is also assessed to grow significantly, given the diversification and expansion of the health and wellness space, popularity of protein bars and various supplements to suit busy lifestyles, and increased influence of social media and rising online sales of nutritional products.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Product |
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| Breakup by Dosage Form |
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| Breakup by Population Type |
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| Breakup by Mode of Prescription |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Women Nutrition Market Overview
8.1 Key Industry Highlights
8.2 Global Women Nutrition Historical Market (2018-2023)
8.3 Global Women Nutrition Market Forecast (2024-2032)
8.4 Global Women Nutrition Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 North America Women Nutrition Market Overview
9.1 Key Industry Highlights
9.2 North America Women Nutrition Historical Market (2018-2023)
9.3 North America Women Nutrition Market Forecast (2024-2032)
10 North America Women Nutrition Market by Type
10.1 Sports Nutrition
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Dietary Supplements
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Personalised Nutrition
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 North America Women Nutrition Market by Product
11.1 Vitamins
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Proteins
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Minerals
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Enzymes
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Probiotics
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Omega 3
11.6.1 Historical Trend (2018-2023)
11.6.2 Forecast Trend (2024-2032)
11.7 Others
12 North America Women Nutrition Market by Dosage Form
12.1 Solid
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Liquid
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 North America Women Nutrition Market by Population Type
13.1 Adults
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Pregnant Women
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 North America Women Nutrition Market by Mode of Prescription
14.1 Prescription
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Over the Counter
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
15 North America Women Nutrition Market by Application
15.1 Energy and Weight Management
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 Bone and Joint Health
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
15.3 Immunity
15.3.1 Historical Trend (2018-2023)
15.3.2 Forecast Trend (2024-2032)
15.4 Cardiac Health
15.4.1 Historical Trend (2018-2023)
15.4.2 Forecast Trend (2024-2032)
15.5 Gastrointestinal Health
15.5.1 Historical Trend (2018-2023)
15.5.2 Forecast Trend (2024-2032)
15.6 Others
16 North America Women Nutrition Market by Distribution Channel
16.1 Hypermarket and Supermarket
16.1.1 Historical Trend (2018-2023)
16.1.2 Forecast Trend (2024-2032)
16.2 Pharmacies and Drugstores
16.2.1 Historical Trend (2018-2023)
16.2.2 Forecast Trend (2024-2032)
16.3 Speciality Stores
16.3.1 Historical Trend (2018-2023)
16.3.2 Forecast Trend (2024-2032)
16.4 Online
16.4.1 Historical Trend (2018-2023)
16.4.2 Forecast Trend (2024-2032)
16.5 Others
17 North America Women Nutrition Market by Country
17.1 United States of America
17.1.1 Historical Trend (2018-2023)
17.1.2 Forecast Trend (2024-2032)
17.2 Canada
17.2.1 Historical Trend (2018-2023)
17.2.2 Forecast Trend (2024-2032)
18 Market Dynamics
18.1 SWOT Analysis
18.1.1 Strengths
18.1.2 Weaknesses
18.1.3 Opportunities
18.1.4 Threats
18.2 Porter’s Five Forces Analysis
18.2.1 Supplier’s Power
18.2.2 Buyer’s Power
18.2.3 Threat of New Entrants
18.2.4 Degree of Rivalry
18.2.5 Threat of Substitutes
19 Competitive Landscape
19.1 Market Structure
19.2 Company Profiles
19.2.1 GNC Holdings, LLC
19.2.1.1 Company Overview
19.2.1.2 Product Portfolio
19.2.1.3 Demographic Reach and Achievements
19.2.1.4 Certifications
19.2.2 Nestlé S.A.
19.2.2.1 Company Overview
19.2.2.2 Product Portfolio
19.2.2.3 Demographic Reach and Achievements
19.2.2.4 Certifications
19.2.3 Gaia Herbs, Inc.
19.2.3.1 Company Overview
19.2.3.2 Product Portfolio
19.2.3.3 Demographic Reach and Achievements
19.2.3.4 Certifications
19.2.4 Herbalife International of America, Inc.
19.2.4.1 Company Overview
19.2.4.2 Product Portfolio
19.2.4.3 Demographic Reach and Achievements
19.2.4.4 Certifications
19.2.5 Amway Corporation
19.2.5.1 Company Overview
19.2.5.2 Product Portfolio
19.2.5.3 Demographic Reach and Achievements
19.2.5.4 Certifications
19.2.6 Now Health Group, Inc.
19.2.6.1 Company Overview
19.2.6.2 Product Portfolio
19.2.6.3 Demographic Reach and Achievements
19.2.6.4 Certifications
19.2.7 Thorne HealthTech, Inc.
19.2.7.1 Company Overview
19.2.7.2 Product Portfolio
19.2.7.3 Demographic Reach and Achievements
19.2.7.4 Certifications
19.2.8 Optimum Nutrition, Inc.
19.2.8.1 Company Overview
19.2.8.2 Product Portfolio
19.2.8.3 Demographic Reach and Achievements
19.2.8.4 Certifications
19.2.9 Pharmavite LLC
19.2.9.1 Company Overview
19.2.9.2 Product Portfolio
19.2.9.3 Demographic Reach and Achievements
19.2.9.4 Certifications
19.2.10 Protea Nutrition LLC
19.2.10.1 Company Overview
19.2.10.2 Product Portfolio
19.2.10.3 Demographic Reach and Achievements
19.2.10.4 Certifications
19.2.11 Others
20. Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Women Nutrition Market: Key Industry Highlights, 2018 and 2032
2. North America Women Nutrition Market: Key Industry Highlights, 2018 and 2032
3. North America Women Nutrition Historical Market: Breakup by Type (USD Million), 2018-2023
4. North America Women Nutrition Market Forecast: Breakup by Type (USD Million), 2024-2032
5. North America Women Nutrition Historical Market: Breakup by Product (USD Million), 2018-2023
6. North America Women Nutrition Market Forecast: Breakup by Product (USD Million), 2024-2032
7. North America Women Nutrition Historical Market: Breakup by Dosage Form (USD Million), 2018-2023
8. North America Women Nutrition Market Forecast: Breakup by Dosage Form (USD Million), 2024-2032
9. North America Women Nutrition Historical Market: Breakup by Population Type (USD Million), 2018-2023
10. North America Women Nutrition Market Forecast: Breakup by Population Type (USD Million), 2024-2032
11. North America Women Nutrition Historical Market: Breakup by Mode of Prescription (USD Million), 2018-2023
12. North America Women Nutrition Market Forecast: Breakup by Mode of Prescription (USD Million), 2024-2032
13. North America Women Nutrition Historical Market: Breakup by Application (USD Million), 2018-2023
14. North America Women Nutrition Market Forecast: Breakup by Application (USD Million), 2024-2032
15. North America Women Nutrition Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
16. North America Women Nutrition Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
17. North America Women Nutrition Historical Market: Breakup by Country (USD Million), 2018-2023
18. North America Women Nutrition Market Forecast: Breakup by Country (USD Million), 2024-2032
19. North America Women Nutrition Market Structure
Key Questions Answered in the Report
The North America women nutrition market is estimated to grow at a CAGR of 7.6% between 2024 and 2032.
The North America women nutrition market demand is driven by the growing micronutrient deficiencies among women and the increased awareness regarding the importance of a balanced diet in maintaining a healthy life.
The key trends aiding the market expansion include the growing demand for wellness products to promote maternal health, a rising share of women in the workforce, and aggressive marketing strategies adopted by leading companies to increase their reach.
The major countries are the United States of America and Canada.
The major application segments include energy and weight management, bone and joint health, immunity, cardiac health, and gastrointestinal health, among others.
The different distribution channels are hypermarket and supermarket, pharmacies and drugstores, speciality stores, and online, among others.
Yes, probiotics are safe for intake along with vitamins and minerals.
The major players in the market are GNC Holdings, LLC, Nestlé S.A., Gaia Herbs, Inc., Herbalife International of America, Inc., Amway Corporation, Now Health Group, Inc., Thorne HealthTech, Inc., Optimum Nutrition, Inc., Pharmavite LLC, and Protea Nutrition LLC, among others.
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