The global nutritional supplements market was valued at USD 194.92 Billion in 2025 and is expected to grow at a CAGR of 7.50%, reaching USD 401.74 Billion by 2035. The market growth is supported by an increasing consumer focus on preventive healthcare, the growing adoption of vitamins, minerals, and herbal supplements, and a rising demand from aging populations worldwide. Expanding e-commerce channels, personalized nutrition solutions, and innovations in functional ingredients are expected to boost market value during the forecast period, alongside heightened awareness of wellness and lifestyle-related health concerns.
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According to Chaoping Li et al., 2024, the global prevalence of irritable bowel syndrome (IBS) in adults is approximately 8.8%, with 7.1% in North America and 12.6% in Asia. The increasing burden of IBS is driving demand for digestive health supplements, supporting growth in the nutritional supplements market.
In July 2025, Nestlé developed Muscle Repair+, a bioactive nutritional supplement combining nicotinamide and pyridoxine to support muscle repair and regeneration. Such science-backed innovations are expected to drive growth in the market.
The key players in the market are focusing on innovation, scientific research, and the development of targeted formulations for specific health needs. These strategies are driving product adoption and supporting sustained growth in the global market.
Compound Annual Growth Rate
7.5%
Value in USD Billion
2026-2035
*this image is indicative*
Nutritional supplements have emerged as a vital component of modern health routines, supporting overall well-being, enhancing performance, and addressing specific dietary needs driven by evolving lifestyles and rising health awareness. Increasing consumer focus on preventive healthcare and personalized nutrition has significantly fueled their global adoption. The market has experienced strong growth, supported by factors such as rising chronic disease prevalence, aging populations, and expanding distribution channels. The market was valued at USD 194.92 Billion in 2025, reflecting its substantial scale and the increasing importance of supplements in maintaining long-term health and wellness worldwide.
Rising Obesity Trends Driving Nutritional Supplements Market Demand
The increasing prevalence of obesity worldwide is a significant driver for the growth of the market, as consumers seek preventive and corrective health solutions. According to the World Health Organization (WHO), in 2022, 2.5 billion adults were classified as overweight, including 890 million living with obesity, while over 390 million children and adolescents aged 5–19 years were overweight, including 160 million with obesity. In 2024, an additional 35 million children under the age of five were reported as overweight, further highlighting the growing need for nutritional interventions. These trends are expected to support sustained market growth.
Some of the trends in the market include the development of certified nutritional supplement testing laboratories and advancements in pediatric nutritional supplement formulations.
Establishment of Certified Nutritional Supplement Testing Laboratories to Elevate the Market Value
The development of certified testing laboratories to ensure product safety, quality, and regulatory compliance is a prominent trend in the market. In August 2025, India officially inaugurated its first Nutritional Supplement Testing Referral Laboratories through a collaboration between the Ministry of Youth Affairs & Sports, the Food Safety and Standards Authority of India, and leading research institutions. These laboratories provide rigorous testing for prohibited substances, safeguarding athletes and consumers alike. The adoption of such certified facilities is expected to enhance market credibility and support sustained growth in the global nutritional supplements industry.
Innovation in Pediatric Nutritional Supplements to Enhance the Nutritional Supplements Market Demand
The market is witnessing a growing development of scientifically formulated products to address childhood malnutrition and support catch-up growth. Proper nutrition is critical for early development, and innovative formulations improve nutrient absorption and overall health. In November 2023, Abbott launched the new PediaSure with Nutri-Pull system in India, incorporating casein phosphopeptides and essential vitamins and minerals to enhance growth outcomes in children. This focus on targeted pediatric nutrition is expected to strengthen consumer confidence and drive sustained growth in the global market.
Immune Health to Lead the Market Segmentation by Application
The market is segmented by application into gut health, immune health, sports nutrition, skin health, metabolic health, weight management, bone and joint health, and others. Each segment serves a distinct purpose in supporting consumer wellness and preventive healthcare. Among these, immune health is expected to lead the market, fueled by growing awareness of immunity’s role in overall well-being and the heightened demand for preventive solutions. For instance, in March 2023, Clasado Biosciences expanded its direct-to-consumer supplement range with the launch of Bimuno® Immunity, a 4-in-1 daily product formulated to support both gut health and immune function. This innovation highlights the increasing consumer preference for supplements that strengthen the immune system, further underscoring why immune health is poised to dominate the market.
The market is divided into regions such as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Among these, the Asia Pacific is expected to lead due to rising health consciousness, expanding urbanization, and growing consumer preference for preventive healthcare. Government initiatives also strengthen regional growth. For example, in September 2025, India’s Minister of Youth Affairs and Sports launched an indigenous Chemical Reference Material to enhance anti-doping testing, reflecting a strong regional focus on advanced health and nutrition standards. This momentum is anticipated to sustain Asia Pacific’s market leadership in the years ahead.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Glanbia PLC is a global nutrition company recognized for its innovative ingredient solutions across foods, beverages, and supplements. The company actively supports health and wellness trends, with recent initiatives focusing on metabolic health and weight management in the GLP-1 era. Its portfolio includes functional protein solutions such as OvenPro® and specialized offerings like NutraShield®, positioning Glanbia as a key partner in advancing nutritional supplement innovation.
Nestlé Health Science, established in 2011, is a global leader in evidence-based nutritional solutions that support healthier lives. The company offers a broad portfolio of vitamins, minerals, and lifestyle supplements designed to fill nutritional gaps, enhance active living, and address medical needs such as food allergies or critical care. Through science-driven innovation and sustainable practices, Nestlé Health Science continues to strengthen its presence in the nutritional supplements market.
Herbalife International of America, Inc. is a global health and wellness company offering a wide range of nutritional products designed to support healthy lifestyles. Its portfolio includes protein shakes, supplements, and wellness solutions that help individuals achieve their nutrition goals. By providing both products and educational resources, Herbalife plays an active role in promoting balanced nutrition and long-term wellness worldwide.
Amway Corp. is a leading global direct-selling company recognized for its extensive portfolio of health and wellness products under the Nutrilite brand. The company offers a wide range of nutritional supplements, including Vitamin C Cherry Plus, Love Your Bones Calcium Gummies, Protein with Green Tea, weight management shake mixes, and herbal formulations such as Ashwagandha and Milk Thistle Plus. Through its diverse product offerings, Amway continues to strengthen its role in meeting consumer demand for high-quality nutritional supplements worldwide.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include PepsiCo, GNC Holdings, LLC, NOW Foods, and The Vitamin Shopee.
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Dosage Form |
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| Breakup by Age Group |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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