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Global Oatmeal Market Share, Size, Growth, Analysis, Trends, Forecast: By Type: Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats, Quick Rolled Oats, Instant Oats, Others; By Distribution Channel: Hypermarkets and Supermarkets, Specialty Retailers, Others; Regional Analysis; Competitive Landscape; 2023-2028
Global Oatmeal Market Outlook
The global oatmeal market is expected to grow at a CAGR of 4.70% between 2023 and 2028, reaching a value of USD 3.69 billion by 2028. Major market drivers are its popularity as a healthy and convenient breakfast option and production of new oatmeal variations.
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Key Trends in the Market
Oatmeal, also referred to as white oats, or porridge, is traditionally a hot cereal prepared from oats after de-husking, steaming, and flattening them. Removing the husk of the whole grain seed produces oat groats which are also used for oatmeal. The ground oats are usually prepared with milk or hot water to give the oats a smooth consistency. They are termed as oatmeal because they are obtained from the grains of the oat plant.
- Nutritional benefits of oatmeal such as lowering blood sugar levels, easing constipation, relieving irritation and skin itching, and lowering the risk of colon cancer, among others, and increasing awareness among people about these benefits is a major factor fuelling the growth of the oatmeal market.
- Busy lives and hectic schedules have encouraged people to shift to healthy breakfast products that are easily available and simple to prepare. Oatmeal is also becoming a rising trend among consumers that are interested in having a light but healthy breakfast.
- Adaptations and customisations of oatmeal are a key trend in the oatmeal market with many professional and home chefs experimenting with different preparations and toppings for oatmeal. Through social media, popularity of varied recipes of oatmeal are increasing, surging the demand for oatmeal.
Market Analysis
Based on type, the market can be divided into whole oat groats, steel cut oats, Scottish oats, regular rolled oats, quick rolled oats, and instant oats, among others. By distribution channel, the market is segmented into hypermarkets and supermarkets, specialty retailers, independent retailers, and convenience stores, among others. On the basis of region, the market is divided into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global oatmeal market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Bagrry India Pvt. Ltd.
- Hamlyn’s Of Scotland
- KELLOGG Company
- Nature’s Path Foods, Inc
- Nestlé S.A.
- Quaker Oats Company (PepsiCo, Inc.)
- Others
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Market Share by Distribution Channels
Hypermarkets and supermarkets accounted for a larger share in the global oatmeal market. Consumers are preferring purchasing oatmeal from hypermarkets and supermarkets because they offer various options for oatmeal at different price points. As many consumers complete their general grocery shopping from hypermarkets and supermarkets, it is easier for them to purchase oatmeal while shopping for other items. Additionally, oatmeal is often available in bulk and with a long shelf-life, many consumers buy in in large volumes from hypermarkets and supermarkets. Hypermarkets and supermarkets are expanding in developing countries owing to initiatives by various governments, improving the accessibility of different types of oatmeal.
Market Share by Region
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At a regional level, North America has held a large share in the global oatmeal market, led by the widespread consumption of oatmeal in countries like the United States. Oatmeal has been a traditional breakfast food in the United States for years and continues to retain popularity. The rising demand for healthy and nutritious products by the people is the main reason for the growth of the market in the region. Increasing number of diabetic patients in North America are shifting their preference to oatmeal over sweet breakfast options such as pancakes or waffles. Oatmeal is also preferred by busy working persons as it can be prepared the previous night and consumed the next morning as an on-the-go breakfast.
Competitive Landscape
Bagrry India Pvt Ltd. is a food and beverage manufacturing company that manufactures and supplies breakfast cereal and health food in India. From sourcing the finest ingredients to processing them, they ensure that only the best products reach their customers. It has its headquarter in New Delhi, India and was founded in the year 1986.
KELLOGG Company was established in 1906 and is headquartered in Michigan, United States. It is an international cereal breakfast foods company that is known to manufacture and sell cereals and other snacks. Its other products include crackers, frozen waffles, cereal bars, veggie food, cookies, savoury snacks, toaster pastries, and fruit-flavoured snacks.
Nature’s Path Foods Inc. was established in 1906 and is headquartered in British Columbia, Canada. It is a social enterprise that produces certified organic food but is primarily known for its production of breakfast cereals. Other products manufactured by them are granola, toaster pastries, tortilla chips, and waffles, among other products.
Other market players include Hamlyn’s of Scotland, Nestlé S.A., and Quaker Oats Company (PepsiCo, Inc.), among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Trade Data Analysis |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Oatmeal Market Analysis
8.1 Key Industry Highlights
8.2 Global Oatmeal Historical Market (2018-2022)
8.3 Global Oatmeal Market Forecast (2023-2028)
8.4 Global Oatmeal Market by Type
8.4.1 Whole Oat Groats
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Steel Cut Oats
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Scottish Oats
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 Regular Rolled Oats
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2022)
8.4.4.3 Forecast Trend (2023-2028)
8.4.5 Quick Rolled Oats
8.4.5.1 Market Share
8.4.5.2 Historical Trend (2018-2022)
8.4.5.3 Forecast Trend (2023-2028)
8.4.6 Instant Oats
8.4.6.1 Market Share
8.4.6.2 Historical Trend (2018-2022)
8.4.6.3 Forecast Trend (2023-2028)
8.4.7 Others
8.5 Global Oatmeal Market by Distribution Channel
8.5.1 Hypermarkets and Supermarkets
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Specialty Retailers
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Independent Retailers
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Convenience Stores
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2022)
8.5.4.3 Forecast Trend (2023-2028)
8.5.5 Others
8.6 Global Oatmeal Market by Region
8.6.1 North America
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Europe
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Asia Pacific
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Latin America
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.6.5 Middle East and Africa
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2022)
8.6.5.3 Forecast Trend (2023-2028)
9 North America Oatmeal Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Oatmeal Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Oatmeal Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Oatmeal Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Oatmeal Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code- 110412)
16.1 Major Exporting Countries
16.1.1 By Value
16.1.2 By Volume
16.2 Major Importing Countries
16.2.1 By Value
16.2.2 By Volume
17 Price Analysis
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Bagrry India Pvt. Ltd.
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Hamlyn's Of Scotland
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 KELLOGG Company
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Nature’s Path Foods, Inc
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Nestlé S.A.
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Quaker Oats Company (PepsiCo, Inc.)
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Oatmeal Market: Key Industry Highlights, 2018 and 2028
2. Global Oatmeal Historical Market: Breakup by Type (USD Million), 2018-2022
3. Global Oatmeal Market Forecast: Breakup by Type (USD Million), 2023-2028
4. Global Oatmeal Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
5. Global Oatmeal Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
6. Global Oatmeal Historical Market: Breakup by Region (USD Million), 2018-2022
7. Global Oatmeal Market Forecast: Breakup by Region (USD Million), 2023-2028
8. North America Oatmeal Historical Market: Breakup by Country (USD Million), 2018-2022
9. North America Oatmeal Market Forecast: Breakup by Country (USD Million), 2023-2028
10. Europe Oatmeal Historical Market: Breakup by Country (USD Million), 2018-2022
11. Europe Oatmeal Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Asia Pacific Oatmeal Historical Market: Breakup by Country (USD Million), 2018-2022
13. Asia Pacific Oatmeal Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Latin America Oatmeal Historical Market: Breakup by Country (USD Million), 2018-2022
15. Latin America Oatmeal Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Middle East and Africa Oatmeal Historical Market: Breakup by Country (USD Million), 2018-2022
17. Middle East and Africa Oatmeal Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Major Exporting Countries by Value
19. Major Importing Countries by Value
20. Major Exporting Countries by Volume
21. Major Importing Countries by Volume
22. North America Historical Price Trends and Forecast 2018-2028
23. Europe Historical Price Trends and Forecast 2018-2028
24. Asia Pacific Historical Price Trends and Forecast 2018-2028
25. Latin America Historical Price Trends and Forecast 2018-2028
26. Middle East and Africa Historical Price Trends and Forecast 2018-2028
27. Global Oatmeal Market Structure
Key Questions Answered in the Report
The global market for oatmeal is expected to grow at a CAGR of 4.70% between 2023 and 2028.
The global market size for oatmeal is expected to reach a value of more than USD 3.69 billion by 2028.
The major market drivers include its prevalence as a healthy and convenient breakfast option, production of new oatmeal-based products, and presence of antioxidants and high levels of fibre.
The key trends of the market are nutritional benefits of oatmeal, hectic lifestyle, customisation of oatmeal preparations, and increasing demand for easy to prepare meals.
Key market players include Bagrry India Pvt. Ltd., Hamlyn’s of Scotland, KELLOGG Company, Nature’s Path Foods Inc, Nestlé S.A., and Quaker Oats Company (PepsiCo, Inc.), among others.
Oatmeal is a healthy and easy to prepare meal that is prepared with oat groats and milk or warm water.
Oatmeal is given its name because it is made from oats that are taken from the grain of the oat plant.
The global oatmeal market is segmented based on type, distribution channel, and region.
The various types of oatmeal in the market include whole oat groats, steel cut oats, Scottish oats, regular rolled oats, quick rolled oats, and instant oats, among others.
Oatmeal is distributed through hypermarkets and supermarkets, specialty retailers, independent retailers, and convenience stores, among others.
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