Global Online In-Flight Shopping Market Report and Forecast 2025-2034

Key Trends in the Market

Online in-flight shopping refers to a service provided by the airlines to the travellers. The shoppers are drawn to in-flight shopping as various airlines often provide high value, low volume, and imaginative products to their customers. Furthermore, various brands are also integrating seatback entertainment systems with sales platforms to enhance the shopping experience for the passengers.

• The expansion of the aviation sector owing to rising disposable incomes and increasing propensity for travel among the younger generation is bolstering the online in-flight shopping market growth. Various brands including Lufthansa provide relaxing shopping experiences to their passengers and also offer valuable award miles for shopping in-flight.

• The rising investments in the aviation sector in order to enhance the travelling experience for the customers is supporting the market expansion. The increased availability of a broad range of products from international brands including books, cosmetics, perfumes, foods and beverages, and apparel and accessories provides the customers who prefer international brands a convenient shopping experience.

• The availability of exclusive products such as chocolates across various airlines for their passengers is providing lucrative growth opportunities to the market. The exclusivity of the products attracts customers as they perceive the product rarer and more valuable.

Global Online In-Flight Shopping Market Segmentation

Market Share by Flight Type

Full service is expected to account for a significant online in-flight shopping market share over the forecast period. This growth can be attributed to the increasing popularity of full service flights owing to the availability of wider range of beverage and food choices for selection, amenities including pillows and headphones, among others, and in-flight entertainment options. The additional leg room provided by the flight type makes it preferred by frequent fliers.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Market Share by Region

North America is anticipated to account for a significant share of the market in the coming years. This growth can be attributed to the expansion of the airways sector and rising disposable incomes in the region. The increasing investments towards the commercial aviation infrastructure in the United States is resulting in an increased online in-flight shopping market demand. Rise in number of aircraft deliveries in the region owing to various advantages offered including speed and reliability, security, and location tracking, among others, are providing lucrative growth opportunities to the market.

Competitive Landscape

Other online in-flight shopping market players include Capital A Berhad (AirAsia), British Airways Plc, Airfree SAS, SKYdeals SAS, and Saudi Airlines Catering Company, among others.