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The global online tutoring services market size reached a value of approximately USD 7.63 billion in 2022. The market is expected to grow at a CAGR of 15.10% between 2023 and 2028, reaching a value of USD 17.74 billion by 2028.
An online tutoring service is a service where tutors impart their knowledge to learners using the online modes and devices such as laptops or other electronic gadgets. A wide range of online tutoring services are available, enabling learners to choose based upon their need and availability.
Based on tutoring type, the market is segmented into structured tutoring and on-demand tutoring. On the basis of course type, the market is divided into language courses and STEM courses, among others. By duration, the market is categorised into short-term courses and long-term courses. Based on end-user, the market is divided into K-12, and higher education, among others. On the basis of region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global online tutoring services market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
K-12 end-users accounted for a large share of the market as more parents are investing in online tutoring services to aid their children in K-12 in learning, which is contributing to the overall online tutoring services market growth. Online tutoring services are considered useful in helping children understand better, improve performance, and score higher, increasing their potential for the future. Tutors for K-12 end-users are easily available on several online teaching platforms and are relatively low cost as advanced degrees are not required to teach this segment of end-users. However, in the coming years, the higher education end-user segment is anticipated to witness steady growth, due to the increasing levels of competition for further education and jobs.
North America holds a sizable share of the market for online tutoring services owing to the availability of well-developed and established service providers. Moreover, the people in the region are adopting innovative technologies such as microlearning, and open online courses, among others, increasing the online tutoring services market demand in the region. In countries such as the United States, many parents are turning to online tutoring services to supplement the education of their children and prepare them for a highly competitive educational and workplace environment.
Chegg, Inc. was founded in 2005 and is headquartered in California, United States. An education technology company, it provides help with online tutoring, homework, and other student services.
Ambow Education Group is an education administration company that was found in 2000. Headquartered in Beijing, China, the company focuses on providing personalised training and education services to students globally.
ArborBridge Inc. was found in 2011 and has its headquarters located in California in the United States. An online education platform, the company specialises in K-12 academic tutoring, college admission tests tutoring, and essential skill programs for children with learning differences.
Other market players include Tutor Group Limited, China Distance Education Holdings Limited, Pearson Education Limited, TAL Education Group, TutorEye, Inc, Varsity Tutors LLC, Think & Learn Private Limited, and Vedantu Innovations Private Limited, among others.
REPORT FEATURES | DETAILS |
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Base Year | 2022 |
Historical Period | 2018-2022 |
Forecast Period | 2023-2028 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Tutoring Type |
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Breakup by Course Type |
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Breakup by Duration |
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Breakup by End-User |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Online Tutoring Services Market Analysis
8.1 Key Industry Highlights
8.2 Global Online Tutoring Services Historical Market (2018-2022)
8.3 Global Online Tutoring Services Market Forecast (2023-2028)
8.4 Global Online Tutoring Services Market by Tutoring Type
8.4.1 Structured Tutoring
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 On-Demand Tutoring
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.5 Global Online Tutoring Services Market by Course Type
8.5.1 Language Courses
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 STEM Courses
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.5.3 Others
8.6 Global Online Tutoring Services Market by Duration
8.6.1 Short-Term Courses
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Long-Term Courses
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.7 Global Online Tutoring Services Market by End-User
8.7.1 K-12
8.7.1.1 Historical Trend (2018-2022)
8.7.1.2 Forecast Trend (2023-2028)
8.7.2 Higher Education
8.7.2.1 Historical Trend (2018-2022)
8.7.2.2 Forecast Trend (2023-2028)
8.7.3 Others
8.8 Global Online Tutoring Services Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2022)
8.8.1.2 Forecast Trend (2023-2028)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2022)
8.8.2.2 Forecast Trend (2023-2028)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2022)
8.8.3.2 Forecast Trend (2023-2028)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2022)
8.8.4.2 Forecast Trend (2023-2028)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2022)
8.8.5.2 Forecast Trend (2023-2028)
9 North America Online Tutoring Services Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Online Tutoring Services Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Online Tutoring Services Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Online Tutoring Services Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Online Tutoring Services Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Chegg, Inc
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Ambow Education Group
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Tutor Group Limited
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 ArborBridge, Inc
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 China Distance Education Holdings Limited
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Pearson Education Limited
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 TAL Education Group
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 TutorEye, Inc
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Varsity Tutors LLC
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Think & Learn Private Limited
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Vedantu Innovations Private Limited
15.2.11.1 Company Overview
15.2.11.2 Product Portfolio
15.2.11.3 Demographic Reach and Achievements
15.2.11.4 Certifications
15.2.12 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Online Tutoring Services Market: Key Industry Highlights, 2018 and 2028
2. Global Online Tutoring Services Historical Market: Breakup by Tutoring Type (USD Million), 2018-2022
3. Global Online Tutoring Services Market Forecast: Breakup by Tutoring Type (USD Million), 2023-2028
4. Global Online Tutoring Services Historical Market: Breakup by Course Type (USD Million), 2018-2022
5. Global Online Tutoring Services Market Forecast: Breakup by Course Type (USD Million), 2023-2028
6. Global Online Tutoring Services Historical Market: Breakup by Duration (USD Million), 2018-2022
7. Global Online Tutoring Services Market Forecast: Breakup by Duration (USD Million), 2023-2028
8. Global Online Tutoring Services Historical Market: Breakup by End-User (USD Million), 2018-2022
9. Global Online Tutoring Services Market Forecast: Breakup by End-User (USD Million), 2023-2028
10. Global Online Tutoring Services Historical Market: Breakup by Region (USD Million), 2018-2022
11. Global Online Tutoring Services Market Forecast: Breakup by Region (USD Million), 2023-2028
12. North America Online Tutoring Services Historical Market: Breakup by Country (USD Million), 2018-2022
13. North America Online Tutoring Services Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Europe Online Tutoring Services Historical Market: Breakup by Country (USD Million), 2018-2022
15. Europe Online Tutoring Services Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Asia Pacific Online Tutoring Services Historical Market: Breakup by Country (USD Million), 2018-2022
17. Asia Pacific Online Tutoring Services Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Latin America Online Tutoring Services Historical Market: Breakup by Country (USD Million), 2018-2022
19. Latin America Online Tutoring Services Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Middle East and Africa Online Tutoring Services Historical Market: Breakup by Country (USD Million), 2018-2022
21. Middle East and Africa Online Tutoring Services Market Forecast: Breakup by Country (USD Million), 2023-2028
22. Global Online Tutoring Services Market Structure
The global market for online tutoring services reached a value of approximately USD 7.63 billion in 2022.
The market is expected to grow at a CAGR of 15.10% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 17.74 billion by 2028.
The key drivers in the market are increasing number of learners seeking tutoring services, easy availability of tutoring services online, and cost-effectiveness of learning online.
The key trends of the market are widespread penetration of smartphones, increasing competition in education, expansion of online tutoring platforms, and initiatives by various governments to support online tutoring.
The major regions in the market are North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
The primary tutoring types of online tutoring services are structured tutoring and on-demand tutoring.
The key players in the online tutoring services market are Chegg, Inc, Ambow Education Group, Tutor Group Limited, ArborBridge, Inc, China Distance Education Holdings Limited, Pearson Education Limited, TAL Education Group, TutorEye, Inc, Varsity Tutors LLC, Think & Learn Private Limited, and Vedantu Innovations Private Limited, among others.
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