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Global Over The Top (OTT) Market: By Component: Solution, Service; By Device: Smartphones, Smart TVs, Desktops and Tablets, Gaming Consoles, Set-Top Box, Others; By Content Type: Video, Audio/ VoIP, Games, Communication, Others; By Revenue Model: Subscription, Advertisement, Hybrid, Others; By Application: Personal, Commercial; By End Use: Media and Entertainment, Education and Training, Health and Fitness, IT and Telecom, E-commerce, BFSI, Government, Others; By Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Competitive Landscape & Supplier Analysis; Events and Development

Global Over the Top (OTT) Market Key Insights:

 

  • Market Overview
  • Market Opportunities
  • Breakup by Region
  • Industry Challenges
  • Competitive Landscape
  • SWOT Analysis
  • Breakup by Application
  • Events and Developments
  • Demand Indicators

 

Market Outlook

The global over the top (OTT) market attained a value of USD 82 billion in 2019. The market is further expected to grow in the forecast period of 2020-2025 at a CAGR of 15% to reach USD 190 billion by 2025. The market is primarily being driven by the rising penetration of the internet in the global market. The Asia Pacific is likely to witness the highest CAGR in the forecast period.

Global Over The Top Market Report and Forecast 2020-2025

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Properties and Applications

Over the top (OTT) services provide content from third-party providers like video, audio, text, and imagery over the internet.

Based on the component, the market is bifurcated into solution and service.

Based on devices, the industry is segmented into:

  • Smartphones
  • Smart TVs
  • Desktops and Tablets
  • Gaming Consoles
  • Set-Top Box
  • Others

The content type in the industry can be divided into:

  • Video
  • Audio/VoIP
  • Games
  • Communication
  • Others

The industry can be broadly categorised based on its revenue model into:

  • Subscription
  • Advertisement
  • Hybrid
  • Others

It finds wide application in the personal and commercial sectors.

The end-uses of the industry can be segmented into:

  • Media and Entertainment
  • Education and Training
  • Health and Fitness
  • IT and Telecom
  • E-commerce
  • BFSI
  • Government
  • Others

The EMR report looks into the regional markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

Market Analysis

The growing penetration of mobile computer equipment will drive the industry growth. The increasing penetration of mobile computing devices worldwide is driven by factors like higher per capita incomes, access to low-cost smartphones, increased internet penetration, as well as the rising investment in communication network infrastructure. The preferred choice for accessing VoIP, email, and images, as well as audio and video content, over OTT platforms is mobile computing devices like smartphones, laptops, and tablets. Several market vendors have been encouraged to develop mobile apps to stream OTT services via mobile computer devices. Such apps have portability, ease of access, and better connectivity than websites. The growth of mobile computer devices is, therefore, expected to boost the growth of the over the top (OTT) industry during the forecast period. However, the market growth can be impeded by the shortage of data network capacity and latency issues.

Competitive Landscape

The report presents a detailed analysis of the following key players in the global over the top (OTT) industry, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Amazon Web Services, Inc. (NASDAQ: AMZN)
  • Netflix, Inc. 
  • Hulu, LLC
  • Google LLC 
  • Apple Inc. 
  • Facebook, Inc. 
  • Telstra Corporation Limited 
  • Rakuten, Inc. 
  • Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Questions Answered in the Report:

  • How has the global over the top (OTT) market performed in the previous years (2015-2019)?
  • What is the forecast assessment of the industry for 2020-2025?
  • What are the major drivers of the historical (2015-2019) and forecast (2020-2025) periods?
  • What are the major constraints of the historical (2015-2019) and forecast (2020-2025) periods?
  • What are the major price indicators of the global over the top (OTT) industry?
  • What are the major demand indicators of the global industry?
  • Who are the key players in the global over the top (OTT) market?
  • What is the degree of competition in the global industry?
  • What are the major events and developments taking place within the global industry?

1    Preface
    1.1    Objectives of the Study
        1.1.1    Research Objective
        1.1.2    Key Findings of the Report
2    Research Methodology
    2.1    Data Extraction
    2.2    Data Corroboration
    2.3    Market Structure
    2.4    Assumptions
    2.5    Market Models
3    Introduction
    3.1    Market Outlook
    3.2    Market Scope and Segmentation
    3.3    Additional Insights
4    Executive Summary
    4.1    Key Market Developments
    4.2    Market Analysis
    4.3    Key Players
    4.4    Market Revenue and Growth
5    Market Dynamics
    5.1    Market Driver Analysis
    5.2    Market Restraints
    5.3    Industry Challenges
    5.4    Industry Opportunities
6    Global Over The Top (OTT) Market Analysis
    6.1    Figure: Global Over The Top (OTT) Historical Market (2015-2019) & Forecast (2020-2025)
    6.2    Figure: Global Over The Top (OTT) Market Breakup by Component: Historical Market (2015-2019) & Forecast (2020-2025)
        6.2.1    Solution
        6.2.2    Service
    6.3    Figure: Global Over The Top (OTT) Market Breakup by Device: Historical Market (2015-2019) & Forecast (2020-2025)
        6.3.1    Smartphones
        6.3.2    Smart TVs
        6.3.3    Desktops and Tablets
        6.3.4    Gaming Consoles
        6.3.5    Set-Top Box
        6.3.6    Others 
    6.4    Figure: Global Over The Top (OTT) Market Breakup by Content Type: Historical Market (2015-2019) & Forecast (2020-2025)
        6.4.1    Video
        6.4.2    Audio/VoIP
        6.4.3    Games
        6.4.4    Communication
        6.4.5    Others
    6.5    Figure: Global Over The Top (OTT) Market Breakup by Revenue Model: Historical Market (2015-2019) & Forecast (2020-2025)
        6.5.1    Subscription
        6.5.2    Advertisement
        6.5.3    Hybrid
        6.5.4    Others
    6.6    Figure: Global Over The Top (OTT) Market Breakup by Application: Historical Market (2015-2019) & Forecast (2020-2025)
        6.6.1    Personal
        6.6.2    Commercial
    6.7    Figure:  Global Over The Top (OTT) Market Breakup by End Use: Historical Market (2015-2019) & Forecast (2020-2025)
        6.7.1    Media and Entertainment
        6.7.2    Education and Training
        6.7.3    Health and Fitness
        6.7.4    IT and Telecom
        6.7.5    E-commerce
        6.7.6    BFSI
        6.7.7    Government
        6.7.8    Others
    6.8    Figure: Global Over The Top (OTT) Market Breakup by Region: Historical Market (2015-2019) & Forecast (2020-2025) 
        6.8.1    North America
            6.8.1.1    United States of America
            6.8.1.2    Canada
        6.8.2    Europe
            6.8.2.1    Germany
            6.8.2.2    France
            6.8.2.3    United Kingdom
            6.8.2.4    Italy
            6.8.2.5    Others
        6.8.3    Asia Pacific
            6.8.3.1    China
            6.8.3.2    Japan
            6.8.3.3    India
            6.8.3.4    ASEAN
            6.8.3.5    Others
        6.8.4    Latin America
            6.8.4.1    Brazil
            6.8.4.2    Argentina
            6.8.4.3    Mexico
            6.8.4.4    Others
        6.8.5    Middle East and Africa
            6.8.5.1    Saudi Arabia
            6.8.5.2    United Arab Emirates
            6.8.5.3    Nigeria
            6.8.5.4    South Africa
            6.8.5.5    Others
7    SWOT Analysis
    7.1    Overview
    7.2    Strengths
    7.3    Weaknesses
    7.4    Opportunities
    7.5    Threats
8    Porter’s Five Forces Analysis
    8.1    Overview
    8.2    Buyer’s Power
    8.3    Supplier’s Power
    8.4    New Entrants
    8.5    Degree of Rivalry
    8.6    Substitutes
9    EMR’s Key Indicators for Demand
10    EMR’s Key Indicators for Price
11    Competitive Landscape & Supplier Analysis

    11.1    Amazon Web Services, Inc. (NASDAQ: AMZN)
        11.1.1    Company Overview
        11.1.2    Financial Analysis
    11.2    Netflix, Inc. (NASDAQ: NFLX)
        11.2.1    Company Overview
        11.2.2    Financial Analysis
    11.3    Hulu, LLC
        11.3.1    Company Overview
        11.3.2    Financial Analysis
    11.4    Google LLC (NASDAQ: GOOGL)
        11.4.1    Company Overview
        11.4.2    Financial Analysis
    11.5    Apple Inc. (NASDAQ: AAPL)
        11.5.1    Company Overview
        11.5.2    Financial Analysis
    11.6    Facebook, Inc. (NASDAQ: FB)
        11.6.1    Company Overview
        11.6.2    Financial Analysis
    11.7    Telstra Corporation Limited (ASX: TLS)
        11.7.1    Company Overview
        11.7.2    Financial Analysis
    11.8    Rakuten, Inc. (TYO: 4755)
        11.8.1    Company Overview
        11.8.2    Financial Analysis
    11.9    Others
12    Events and Development

Introduction

EMR is one of the foremost business intelligence and market research companies with a database of syndicated and customised reports spanning more than 100 industries across global and regional markets. We leverage the knowledge of our highly skilled team of over 100 analysts and more than 3000 independent consultants to provide our clients with thoroughly researched and reliable data tailored to their requirements. We help our clients, who range from Fortune 1000 companies to medium and niche enterprises, make informed strategic decisions through our varied tools and methodology.

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