Reports

Global Over the Top (OTT) Market is Expected to Grow at a CAGR of 15% in the Forecast Period of 2022-2027.

Over The Top (OTT) Market

Global Over The Top (OTT) Market Size, Trends, Report: By Component: Solution, Service; By Device: Smartphones, Smart TVs, Desktops and Tablets, Gaming Consoles, Others; By Content Type: Video, Audio/VoIP, Games, Others; By Revenue Model; By Application; By End Use; Regional Analysis; Competitive Landscape; 2024-2032

Global Over the Top (OTT) Market Outlook

The global over the top (OTT) market attained a value of USD 124.72 billion in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 15% to reach USD 439.49 billion by 2032.

 

The market is primarily being driven by the rising penetration of the internet in the global market. The Asia Pacific is likely to witness the highest CAGR in the forecast period.

 

Global Over The Top Market

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Properties and Applications

Over the top (OTT) services provide content from third-party providers like video, audio, text, and imagery over the internet.

 

Global Over The Top (OTT) Market By Component

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Based on the component, the market is bifurcated into solution and service.

Based on devices, the industry is segmented into:

  • Smartphones
  • Smart TVs
  • Desktops and Tablets
  • Gaming Consoles
  • Set-Top Box
  • Others

The content type in the industry can be divided into:

  • Video
  • Audio/VoIP
  • Games
  • Communication
  • Others

The industry can be broadly categorised based on its revenue model into:

  • Subscription
  • Advertisement
  • Hybrid
  • Others

It finds wide application in the personal and commercial sectors.

The end-uses of the industry can be segmented into:

  • Media and Entertainment
  • Education and Training
  • Health and Fitness
  • IT and Telecom
  • E-commerce
  • BFSI
  • Government
  • Others

The EMR report looks into the regional markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

 

Global Over The Top (OTT) Market By Region

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Market Analysis

The growing penetration of mobile computer equipment will drive the industry growth. The increasing penetration of mobile computing devices worldwide is driven by factors like higher per capita incomes, access to low-cost smartphones, increased internet penetration, as well as the rising investment in communication network infrastructure. The preferred choice for accessing VoIP, email, and images, as well as audio and video content, over OTT platforms is mobile computing devices like smartphones, laptops, and tablets. Several market vendors have been encouraged to develop mobile apps to stream OTT services via mobile computer devices. Such apps have portability, ease of access, and better connectivity than websites. The growth of mobile computer devices is, therefore, expected to boost the growth of the over the top (OTT) industry during the forecast period. However, the market growth can be impeded by the shortage of data network capacity and latency issues.

 

Competitive Landscape

The report presents a detailed analysis of the following key players in the global over the top (OTT) industry, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Amazon Web Services, Inc. 
  • Netflix, Inc. 
  • Hulu, LLC
  • Google LLC 
  • Apple Inc. 
  • Telstra Corporation Limited 
  • Rakuten Group, Inc.
  • Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

 

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and
Forecast Market Analysis by Segment- Component, Device, Content Type, Revenue Model, Application, End Use, Region
Breakup by Component Solution, Service
Breakup by Device Smartphones, Smart TVs, Desktops and Tablets, Gaming Consoles, Set-Top Box, Others
Breakup by Content Type Video, Audio/VoIP, Games, Communication, Others
Breakup by Revenue Model Subscription, Advertisement, Hybrid, Others
Breakup by  Application Personal, Commercial
Breakup by End Use Media and Entertainment, Education and Training, Health and Fitness, IT and Telecom, E-commerce, BFSI, Government, Others
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Amazon Web Services, Inc., Netflix, Inc., Hulu, LLC, Google LLC, Apple Inc., Telstra Corporation Limited, Rakuten Group, Inc., Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Over The Top (OTT) Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Over The Top (OTT) Historical Market (2018-2023) 
    8.3    Global Over The Top (OTT) Market Forecast (2024-2032)
    8.4    Global Over The Top (OTT) Market by Component
        8.4.1    Solution
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2023)
            8.4.1.3    Forecast Trend (2024-2032)
        8.4.2    Service
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2023)
            8.4.2.3    Forecast Trend (2024-2032)
    8.5    Global Over The Top (OTT) Market by Device
        8.5.1    Smartphones
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2023)
            8.5.1.3    Forecast Trend (2024-2032)
        8.5.2    Smart TVs
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2023)
            8.5.2.3    Forecast Trend (2024-2032)
        8.5.3    Desktops and Tablets
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2018-2023)
            8.5.3.3    Forecast Trend (2024-2032)
        8.5.4    Gaming Consoles
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2018-2023)
            8.5.4.3    Forecast Trend (2024-2032)
        8.5.5    Set-Top Box
            8.5.5.1    Market Share
            8.5.5.2    Historical Trend (2018-2023)
            8.5.5.3    Forecast Trend (2024-2032)
        8.5.6    Others
    8.6    Global Over The Top (OTT) Market by Content Type
        8.6.1    Video
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2023)
            8.6.1.3    Forecast Trend (2024-2032)
        8.6.2    Audio/VoIP
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2023)
            8.6.2.3    Forecast Trend (2024-2032)
        8.6.3    Games
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2018-2023)
            8.6.3.3    Forecast Trend (2024-2032)
        8.6.4    Communication
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2018-2023)
            8.6.4.3    Forecast Trend (2024-2032)
        8.6.5    Others
    8.7    Global Over The Top (OTT) Market by Revenue Model
        8.7.1    Subscription
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2018-2023)
            8.7.1.3    Forecast Trend (2024-2032)
        8.7.2    Advertisement
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2018-2023)
            8.7.2.3    Forecast Trend (2024-2032)
        8.7.3    Hybrid
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2018-2023)
            8.7.3.3    Forecast Trend (2024-2032)
        8.7.4    Others
    8.8    Global Over The Top (OTT) Market by Application
        8.8.1    Personal
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2018-2023)
            8.8.1.3    Forecast Trend (2024-2032)
        8.8.2    Commercial
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2018-2023)
            8.8.2.3    Forecast Trend (2024-2032)
    8.9    Global Over The Top (OTT) Market by End Use
        8.9.1    Media and Entertainment
            8.9.1.1    Market Share
            8.9.1.2    Historical Trend (2018-2023)
            8.9.1.3    Forecast Trend (2024-2032)
        8.9.2    Education and Training
            8.9.2.1    Market Share
            8.9.2.2    Historical Trend (2018-2023)
            8.9.2.3    Forecast Trend (2024-2032)
        8.9.3    Health and Fitness
            8.9.3.1    Market Share
            8.9.3.2    Historical Trend (2018-2023)
            8.9.3.3    Forecast Trend (2024-2032)
        8.9.4    IT and Telecom
            8.9.4.1    Market Share
            8.9.4.2    Historical Trend (2018-2023)
            8.9.4.3    Forecast Trend (2024-2032)
        8.9.5    E-Commerce
            8.9.5.1    Market Share
            8.9.5.2    Historical Trend (2018-2023)
            8.9.5.3    Forecast Trend (2024-2032)
        8.9.6    BFSI
            8.9.6.1    Market Share
            8.9.6.2    Historical Trend (2018-2023)
            8.9.6.3    Forecast Trend (2024-2032)
        8.9.7    Government
            8.9.7.1    Market Share
            8.9.7.2    Historical Trend (2018-2023)
            8.9.7.3    Forecast Trend (2024-2032)
        8.9.8    Others
    8.10    Global Over The Top (OTT) Market by Region
        8.10.1    Market Share
            8.10.1.1    North America
            8.10.1.2    Europe
            8.10.1.3    Asia Pacific
            8.10.1.4    Latin America
            8.10.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America 
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2018-2023)
        9.3.2    Forecast Trend (2024-2032)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2018-2023)
        9.4.2    Forecast Trend (2024-2032)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2018-2023)
        9.5.2    Forecast Trend (2024-2032)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Value Chain Analysis 
12    Competitive Landscape
    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    Amazon Web Services, Inc.
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    Netflix, Inc.
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certifications
        12.2.3    Hulu, LLC
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certifications
        12.2.4    Telstra Corporation Limited 
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certifications
        12.2.5    Apple Inc.  
            12.2.5.1    Company Overview
            12.2.5.2    Product Portfolio
            12.2.5.3    Demographic Reach and Achievements
            12.2.5.4    Certifications
        12.2.6   Google LLC 
            12.2.6.1    Company Overview
            12.2.6.2    Product Portfolio
            12.2.6.3    Demographic Reach and Achievements
            12.2.6.4    Certifications
        12.2.7    Rakuten Group, Inc.
            12.2.7.1    Company Overview
            12.2.7.2    Product Portfolio
            12.2.7.3    Demographic Reach and Achievements
            12.2.7.4    Certifications
        12.2.8    Others
13    Industry Events and Developments


List of Key Figures and Tables

1.    Global Over The Top (OTT) Market: Key Industry Highlights, 2018 and 2032
2.    Global Over The Top (OTT) Historical Market: Breakup by Component (USD Billion), 2018-2023
3.    Global Over The Top (OTT) Market Forecast: Breakup by Component (USD Billion), 2024-2032
4.    Global Over The Top (OTT) Historical Market: Breakup by Device (USD Billion), 2018-2023
5.    Global Over The Top (OTT) Market Forecast: Breakup by Device (USD Billion), 2024-2032
6.    Global Over The Top (OTT) Historical Market: Breakup by Content Type (USD Billion), 2018-2023
7.    Global Over The Top (OTT) Market Forecast: Breakup by Content Type (USD Billion), 2024-2032
8.    Global Over The Top (OTT) Historical Market: Breakup by Revenue Model (USD Billion), 2018-2023 
9.    Global Over The Top (OTT) Market Forecast: Breakup by Revenue Model (USD Billion), 2024-2032
10.    Global Over The Top (OTT) Historical Market: Breakup by Application (USD Billion), 2018-2023
11.    Global Over The Top (OTT) Market Forecast: Breakup by Application (USD Billion), 2024-2032
12.    Global Over The Top (OTT) Historical Market: Breakup by End Use (USD Billion), 2018-2023
13.    Global Over The Top (OTT) Market Forecast: Breakup by End Use (USD Billion), 2024-2032
14.    Global Over The Top (OTT) Historical Market: Breakup by Region (USD Billion), 2018-2023
15.    Global Over The Top (OTT) Market Forecast: Breakup by Region (USD Billion), 2024-2032
16.    North America Over The Top (OTT) Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    North America Over The Top (OTT) Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Europe Over The Top (OTT) Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Europe Over The Top (OTT) Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Asia Pacific Over The Top (OTT) Historical Market: Breakup by Country (USD Billion), 2018-2023
21.    Asia Pacific Over The Top (OTT) Market Forecast: Breakup by Country (USD Billion), 2024-2032
22.    Latin America Over The Top (OTT) Historical Market: Breakup by Country (USD Billion), 2018-2023
23.    Latin America Over The Top (OTT) Market Forecast: Breakup by Country (USD Billion), 2024-2032
24.    Middle East and Africa Over The Top (OTT) Historical Market: Breakup by Country (USD Billion), 2018-2023
25.    Middle East and Africa Over The Top (OTT) Market Forecast: Breakup by Country (USD Billion), 2024-2032
26.    Global Over The Top (OTT) Market Structure

Key Questions Answered in the Report

What was the global over the top (OTT) market size in 2023?

In 2023, the global over the top (OTT) market attained a value of nearly USD 124.72 billion.

What is the growth rate of the market?

The market is projected to grow at a CAGR of 15% between 2024 and 2032.

What is the forecast outlook of the global over the top (OTT) market for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 439.49 billion by 2032. 

What are the major market drivers?

The major drivers of the market are rising penetration of the internet in the global market, access to low-cost smartphones, and the rising investments in communication network infrastructure.

What are the key trends of the global over the top (OTT) market?

The key trends guiding the growth of the market includes the availability of various OTT providers and higher per capita incomes.

What are the major regional markets for over the top (OTT), according to the market report?

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

What are the leading components of over the top (OTT) in the industry?

The leading components of over the top (OTT) in the market are solution and service.

What are the various devices of over the top (OTT)?

The various devices of over the top (OTT) include smartphones, smart TVs, desktops and tablets, gaming consoles, and set-top box, among others.

What are the significant content types of over the top (OTT) in the market?

The significant content types of over the top (OTT) in the market are video, audio/VoIP, games, and communication, among others.

What are the leading revenue models of over the top (OTT) in the market?

The leading revenue models of over the top (OTT) in the market are subscription, advertisement, and hybrid, among others.

What are the major applications of over the top (OTT)?

The major applications of over the top (OTT) are personal and commercial.

What are the significant end uses of over the top (OTT)?

The significant end uses of over the top (OTT) are media and entertainment, education and training, health and fitness, IT and telecom, e-commerce, BFSI, and government, among others.

Who are the key industry players, according to the report?

The major players in the global over the top (OTT) market are Amazon Web Services, Inc., Netflix, Inc., Hulu, LLC, Telstra Corporation Limited, Apple Inc., Google LLC, and Rakuten Group, Inc., among others.

Analyst Review

The global over the top (OTT) market attained a value of USD 124.72 billion in 2023, driven by the rising investments in communication network infrastructure. Aided by the growth of mobile computer devices, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 15%. The market is projected to reach USD 439.49 billion by 2032.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on components, the over the top (OTT) industry can be bifurcated into solution and service. On the basis of device, the industry is divided into smartphones, smart TVs, desktops and tablets, gaming consoles, set-top box, and others. By content type, the market is segmented into video, audio/VoIP, games, communication, and others. Based on revenue model, the industry is divided into subscription, advertisement, hybrid, and others. On the basis of application, the market is bifurcated into personal and commercial sectors. On the basis of end use, the industry is divided into media and entertainment, education and training, health and fitness, IT and telecom, e-commerce, BFSI, government, and others. The major regional markets for over the top (OTT) are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Amazon Web Services, Inc., Netflix, Inc., Hulu, LLC, Telstra Corporation Limited, Apple Inc., Google LLC, Rakuten Group, Inc., among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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