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The global over the top (OTT) market attained a value of USD 82 billion in 2020. The market is further expected to grow in the forecast period of 2021-2026 at a CAGR of 15% to reach USD 190 billion by 2026.
The market is primarily being driven by the rising penetration of the internet in the global market. The Asia Pacific is likely to witness the highest CAGR in the forecast period.
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Over the top (OTT) services provide content from third-party providers like video, audio, text, and imagery over the internet.
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Based on the component, the market is bifurcated into solution and service.
Based on devices, the industry is segmented into:
The content type in the industry can be divided into:
The industry can be broadly categorised based on its revenue model into:
It finds wide application in the personal and commercial sectors.
The end-uses of the industry can be segmented into:
The EMR report looks into the regional markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
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The growing penetration of mobile computer equipment will drive the industry growth. The increasing penetration of mobile computing devices worldwide is driven by factors like higher per capita incomes, access to low-cost smartphones, increased internet penetration, as well as the rising investment in communication network infrastructure. The preferred choice for accessing VoIP, email, and images, as well as audio and video content, over OTT platforms is mobile computing devices like smartphones, laptops, and tablets. Several market vendors have been encouraged to develop mobile apps to stream OTT services via mobile computer devices. Such apps have portability, ease of access, and better connectivity than websites. The growth of mobile computer devices is, therefore, expected to boost the growth of the over the top (OTT) industry during the forecast period. However, the market growth can be impeded by the shortage of data network capacity and latency issues.
The report presents a detailed analysis of the following key players in the global over the top (OTT) industry, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
|Scope of the Report||Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Component, Device, Content Type, Revenue Model, Application, End Use, Region|
|Breakup by Component||Solution, Service|
|Breakup by Device||Smartphones, Smart TVs, Desktops and Tablets, Gaming Consoles, Set-Top Box, Others|
|Breakup by Content Type||Video, Audio/VoIP, Games, Communication, Others|
|Breakup by Revenue Model||Subscription, Advertisement, Hybrid, Others|
|Breakup by Application||Personal, Commercial|
|Breakup by End Use||Media and Entertainment, Education and Training, Health and Fitness, IT and Telecom, E-commerce, BFSI, Government, Others|
|Breakup by Region||North America, Europe, Asia Pacific, Latin America, Middle East and Africa|
|Market Dynamics||SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand|
|Competitive Landscape||Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications|
|Companies Covered||Amazon Web Services, Inc. (NASDAQ: AMZN), Netflix, Inc. (NASDAQ: NFLX), Hulu, LLC, Google LLC (NASDAQ: GOOGL), Apple Inc. (NASDAQ: AAPL), Facebook, Inc. (NASDAQ: FB), Telstra Corporation Limited (ASX: TLS), Rakuten, Inc. (TYO: 4755), Others|
|Report Price and Purchase Option||Explore our purchase options that are best suited to your resources and industry needs.|
|Delivery Format||Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.|
*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
1.1 Objectives of the Study
1.1.1 Research Objective
1.1.2 Key Findings of the Report
2 Research Methodology
2.1 Data Extraction
2.2 Data Corroboration
2.3 Market Structure
2.5 Market Models
3.1 Market Outlook
3.2 Market Scope and Segmentation
3.3 Additional Insights
4 Executive Summary
4.1 Key Market Developments
4.2 Market Analysis
4.3 Key Players
4.4 Market Revenue and Growth
5 Market Dynamics
5.1 Market Driver Analysis
5.2 Market Restraints
5.3 Industry Challenges
5.4 Industry Opportunities
6 Global Over The Top (OTT) Market Analysis
6.1 Figure: Global Over The Top (OTT) Historical Market (2016-2020) & Forecast (2021-2026)
6.2 Figure: Global Over The Top (OTT) Market Breakup by Component: Historical Market (2016-2020) & Forecast (2021-2026)
6.3 Figure: Global Over The Top (OTT) Market Breakup by Device: Historical Market (2016-2020) & Forecast (2021-2026)
6.3.2 Smart TVs
6.3.3 Desktops and Tablets
6.3.4 Gaming Consoles
6.3.5 Set-Top Box
6.4 Figure: Global Over The Top (OTT) Market Breakup by Content Type: Historical Market (2016-2020) & Forecast (2021-2026)
6.5 Figure: Global Over The Top (OTT) Market Breakup by Revenue Model: Historical Market (2016-2020) & Forecast (2021-2026)
6.6 Figure: Global Over The Top (OTT) Market Breakup by Application: Historical Market (2016-2020) & Forecast (2021-2026)
6.7 Figure: Global Over The Top (OTT) Market Breakup by End Use: Historical Market (2016-2020) & Forecast (2021-2026)
6.7.1 Media and Entertainment
6.7.2 Education and Training
6.7.3 Health and Fitness
6.7.4 IT and Telecom
6.8 Figure: Global Over The Top (OTT) Market Breakup by Region: Historical Market (2016-2020) & Forecast (2021-2026)
6.8.1 North America
22.214.171.124 United States of America
126.96.36.199 United Kingdom
6.8.3 Asia Pacific
6.8.4 Latin America
6.8.5 Middle East and Africa
188.8.131.52 Saudi Arabia
184.108.40.206 United Arab Emirates
220.127.116.11 South Africa
7 SWOT Analysis
8 Porter’s Five Forces Analysis
8.2 Buyer’s Power
8.3 Supplier’s Power
8.4 New Entrants
8.5 Degree of Rivalry
9 EMR’s Key Indicators for Demand
10 EMR’s Key Indicators for Price
11 Competitive Landscape & Supplier Analysis
11.1 Amazon Web Services, Inc. (NASDAQ: AMZN)
11.1.1 Company Overview
11.1.2 Financial Analysis
11.2 Netflix, Inc. (NASDAQ: NFLX)
11.2.1 Company Overview
11.2.2 Financial Analysis
11.3 Hulu, LLC
11.3.1 Company Overview
11.3.2 Financial Analysis
11.4 Google LLC (NASDAQ: GOOGL)
11.4.1 Company Overview
11.4.2 Financial Analysis
11.5 Apple Inc. (NASDAQ: AAPL)
11.5.1 Company Overview
11.5.2 Financial Analysis
11.6 Facebook, Inc. (NASDAQ: FB)
11.6.1 Company Overview
11.6.2 Financial Analysis
11.7 Telstra Corporation Limited (ASX: TLS)
11.7.1 Company Overview
11.7.2 Financial Analysis
11.8 Rakuten, Inc. (TYO: 4755)
11.8.1 Company Overview
11.8.2 Financial Analysis
12 Industry Events and Developments
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