Reports
Global Over The Top (OTT) Market: By Component: Solution, Service; By Device: Smartphones, Smart TVs, Desktops and Tablets, Gaming Consoles, Others; By Content Type; By Revenue Model; By Application; By End Use; Regional Analysis; Historical Market and Forecast (2018-2028); Competitive Landscape; Industry Events and Developments
Global Over the Top (OTT) Market Outlook
The global over the top (OTT) market attained a value of USD 108.45 billion in 2022. The market is further expected to grow in the forecast period of 2023-2028 at a CAGR of 15% to reach USD 251.28 billion by 2028.
The market is primarily being driven by the rising penetration of the internet in the global market. The Asia Pacific is likely to witness the highest CAGR in the forecast period.
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Properties and Applications
Over the top (OTT) services provide content from third-party providers like video, audio, text, and imagery over the internet.
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Based on the component, the market is bifurcated into solution and service.
Based on devices, the industry is segmented into:
- Smartphones
- Smart TVs
- Desktops and Tablets
- Gaming Consoles
- Set-Top Box
- Others
The content type in the industry can be divided into:
- Video
- Audio/VoIP
- Games
- Communication
- Others
The industry can be broadly categorised based on its revenue model into:
- Subscription
- Advertisement
- Hybrid
- Others
It finds wide application in the personal and commercial sectors.
The end-uses of the industry can be segmented into:
- Media and Entertainment
- Education and Training
- Health and Fitness
- IT and Telecom
- E-commerce
- BFSI
- Government
- Others
The EMR report looks into the regional markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
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Market Analysis
The growing penetration of mobile computer equipment will drive the industry growth. The increasing penetration of mobile computing devices worldwide is driven by factors like higher per capita incomes, access to low-cost smartphones, increased internet penetration, as well as the rising investment in communication network infrastructure. The preferred choice for accessing VoIP, email, and images, as well as audio and video content, over OTT platforms is mobile computing devices like smartphones, laptops, and tablets. Several market vendors have been encouraged to develop mobile apps to stream OTT services via mobile computer devices. Such apps have portability, ease of access, and better connectivity than websites. The growth of mobile computer devices is, therefore, expected to boost the growth of the over the top (OTT) industry during the forecast period. However, the market growth can be impeded by the shortage of data network capacity and latency issues.
Competitive Landscape
The report presents a detailed analysis of the following key players in the global over the top (OTT) industry, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Amazon Web Services, Inc.
- Netflix, Inc.
- Hulu, LLC
- Google LLC
- Apple Inc.
- Telstra Corporation Limited
- Rakuten Group, Inc.
- Others
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Component, Device, Content Type, Revenue Model, Application, End Use, Region |
| Breakup by Component | Solution, Service |
| Breakup by Device | Smartphones, Smart TVs, Desktops and Tablets, Gaming Consoles, Set-Top Box, Others |
| Breakup by Content Type | Video, Audio/VoIP, Games, Communication, Others |
| Breakup by Revenue Model | Subscription, Advertisement, Hybrid, Others |
| Breakup by Application | Personal, Commercial |
| Breakup by End Use | Media and Entertainment, Education and Training, Health and Fitness, IT and Telecom, E-commerce, BFSI, Government, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Amazon Web Services, Inc., Netflix, Inc., Hulu, LLC, Google LLC, Apple Inc., Telstra Corporation Limited, Rakuten Group, Inc., Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Over The Top (OTT) Market Analysis
8.1 Key Industry Highlights
8.2 Global Over The Top (OTT) Historical Market (2018-2022)
8.3 Global Over The Top (OTT) Market Forecast (2023-2028)
8.4 Global Over The Top (OTT) Market by Component
8.4.1 Solution
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Service
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.5 Global Over The Top (OTT) Market by Device
8.5.1 Smartphones
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Smart TVs
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Desktops and Tablets
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Gaming Consoles
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2022)
8.5.4.3 Forecast Trend (2023-2028)
8.5.5 Set-Top Box
8.5.5.1 Market Share
8.5.5.2 Historical Trend (2018-2022)
8.5.5.3 Forecast Trend (2023-2028)
8.5.6 Others
8.6 Global Over The Top (OTT) Market by Content Type
8.6.1 Video
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Audio/VoIP
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Games
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Communication
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.6.5 Others
8.7 Global Over The Top (OTT) Market by Revenue Model
8.7.1 Subscription
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Advertisement
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 Hybrid
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.7.4 Others
8.8 Global Over The Top (OTT) Market by Application
8.8.1 Personal
8.8.1.1 Market Share
8.8.1.2 Historical Trend (2018-2022)
8.8.1.3 Forecast Trend (2023-2028)
8.8.2 Commercial
8.8.2.1 Market Share
8.8.2.2 Historical Trend (2018-2022)
8.8.2.3 Forecast Trend (2023-2028)
8.9 Global Over The Top (OTT) Market by End Use
8.9.1 Media and Entertainment
8.9.1.1 Market Share
8.9.1.2 Historical Trend (2018-2022)
8.9.1.3 Forecast Trend (2023-2028)
8.9.2 Education and Training
8.9.2.1 Market Share
8.9.2.2 Historical Trend (2018-2022)
8.9.2.3 Forecast Trend (2023-2028)
8.9.3 Health and Fitness
8.9.3.1 Market Share
8.9.3.2 Historical Trend (2018-2022)
8.9.3.3 Forecast Trend (2023-2028)
8.9.4 IT and Telecom
8.9.4.1 Market Share
8.9.4.2 Historical Trend (2018-2022)
8.9.4.3 Forecast Trend (2023-2028)
8.9.5 E-Commerce
8.9.5.1 Market Share
8.9.5.2 Historical Trend (2018-2022)
8.9.5.3 Forecast Trend (2023-2028)
8.9.6 BFSI
8.9.6.1 Market Share
8.9.6.2 Historical Trend (2018-2022)
8.9.6.3 Forecast Trend (2023-2028)
8.9.7 Government
8.9.7.1 Market Share
8.9.7.2 Historical Trend (2018-2022)
8.9.7.3 Forecast Trend (2023-2028)
8.9.8 Others
8.10 Global Over The Top (OTT) Market by Region
8.10.1 Market Share
8.10.1.1 North America
8.10.1.2 Europe
8.10.1.3 Asia Pacific
8.10.1.4 Latin America
8.10.1.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 United Arab Emirates
9.5.3.3 Nigeria
9.5.3.4 South Africa
9.5.3.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Amazon Web Services, Inc.
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Netflix, Inc.
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Hulu, LLC
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Telstra Corporation Limited
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Apple Inc.
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Google LLC
12.2.6.1 Company Overview
12.2.6.2 Product Portfolio
12.2.6.3 Demographic Reach and Achievements
12.2.6.4 Certifications
12.2.7 Rakuten Group, Inc.
12.2.7.1 Company Overview
12.2.7.2 Product Portfolio
12.2.7.3 Demographic Reach and Achievements
12.2.7.4 Certifications
12.2.8 Others
13 Industry Events and Developments
List of Key Figures and Tables
1. Global Over The Top (OTT) Market: Key Industry Highlights, 2018 and 2028
2. Global Over The Top (OTT) Historical Market: Breakup by Component (USD Billion), 2018-2022
3. Global Over The Top (OTT) Market Forecast: Breakup by Component (USD Billion), 2023-2028
4. Global Over The Top (OTT) Historical Market: Breakup by Device (USD Billion), 2018-2022
5. Global Over The Top (OTT) Market Forecast: Breakup by Device (USD Billion), 2023-2028
6. Global Over The Top (OTT) Historical Market: Breakup by Content Type (USD Billion), 2018-2022
7. Global Over The Top (OTT) Market Forecast: Breakup by Content Type (USD Billion), 2023-2028
8. Global Over The Top (OTT) Historical Market: Breakup by Revenue Model (USD Billion), 2018-2022
9. Global Over The Top (OTT) Market Forecast: Breakup by Revenue Model (USD Billion), 2023-2028
10. Global Over The Top (OTT) Historical Market: Breakup by Application (USD Billion), 2018-2022
11. Global Over The Top (OTT) Market Forecast: Breakup by Application (USD Billion), 2023-2028
12. Global Over The Top (OTT) Historical Market: Breakup by End Use (USD Billion), 2018-2022
13. Global Over The Top (OTT) Market Forecast: Breakup by End Use (USD Billion), 2023-2028
14. Global Over The Top (OTT) Historical Market: Breakup by Region (USD Billion), 2018-2022
15. Global Over The Top (OTT) Market Forecast: Breakup by Region (USD Billion), 2023-2028
16. North America Over The Top (OTT) Historical Market: Breakup by Country (USD Billion), 2018-2022
17. North America Over The Top (OTT) Market Forecast: Breakup by Country (USD Billion), 2023-2028
18. Europe Over The Top (OTT) Historical Market: Breakup by Country (USD Billion), 2018-2022
19. Europe Over The Top (OTT) Market Forecast: Breakup by Country (USD Billion), 2023-2028
20. Asia Pacific Over The Top (OTT) Historical Market: Breakup by Country (USD Billion), 2018-2022
21. Asia Pacific Over The Top (OTT) Market Forecast: Breakup by Country (USD Billion), 2023-2028
22. Latin America Over The Top (OTT) Historical Market: Breakup by Country (USD Billion), 2018-2022
23. Latin America Over The Top (OTT) Market Forecast: Breakup by Country (USD Billion), 2023-2028
24. Middle East and Africa Over The Top (OTT) Historical Market: Breakup by Country (USD Billion), 2018-2022
25. Middle East and Africa Over The Top (OTT) Market Forecast: Breakup by Country (USD Billion), 2023-2028
26. Global Over The Top (OTT) Market Structure
Key Questions Answered in the Report
In 2022, the global over the top (OTT) market attained a value of nearly USD 108.45 billion.
The market is projected to grow at a CAGR of 15% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 251.28 billion by 2028.
The major drivers of the industry, such as the rising penetration of the internet in the global market, higher per capita incomes, access to low-cost smartphones, increased internet penetration, and the rising investments in communication network infrastructure, are expected to aid the market growth.
The key market trend guiding the growth of the market includes the rising growth of mobile computer devices.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading components of over the top (OTT) in the industry are solution and service.
The major devices of the product include smartphones, smart TVs, desktops and tablets, gaming consoles, and set-top box, among others.
The significant content types of over the top (OTT) in the market are video, audio/VoIP, games, and communication, among others.
The leading revenue models of the product in the industry are subscription, advertisement, and hybrid, among others.
The major applications of over the top (OTT) in the market are personal and commercial.
The significant end uses of the product are media and entertainment, education and training, health and fitness, IT and telecom, e-commerce, BFSI, and government, among others.
The major players in the industry are Amazon Web Services, Inc., Netflix, Inc., Hulu, LLC, Telstra Corporation Limited, Apple Inc., Google LLC, and Rakuten Group, Inc., among others.
Analyst Review
The global over the top (OTT) market attained a value of USD 108.45 billion in 2022, driven by the rising investments in communication network infrastructure. Aided by the growth of mobile computer devices, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 15%. The market is projected to reach USD 251.28 billion by 2028.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on components, the over the top (OTT) industry can be bifurcated into solution and service. On the basis of device, the industry is divided into smartphones, smart TVs, desktops and tablets, gaming consoles, set-top box, and others. By content type, the market is segmented into video, audio/VoIP, games, communication, and others. Based on revenue model, the industry is divided into subscription, advertisement, hybrid, and others. On the basis of application, the market is bifurcated into personal and commercial sectors. On the basis of end use, the industry is divided into media and entertainment, education and training, health and fitness, IT and telecom, e-commerce, BFSI, government, and others. The major regional markets for over the top (OTT) are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Amazon Web Services, Inc., Netflix, Inc., Hulu, LLC, Telstra Corporation Limited, Apple Inc., Google LLC, Rakuten Group, Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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