The global party supplies market was valued at USD 15784.37 Million in 2025. Growth in corporate event budgets and hybrid celebration formats is fuelling demand for customisable, branded party supplies, spanning eco banners, table settings, and digital props, across MICE and internal engagement sectors. As a result, the market is expected to grow at a CAGR of 8.70% during the forecast period of 2026-2035 to reach a value of USD 36351.53 Million by 2035.
Growth in the global market is largely fuelled by rising disposable incomes and a growing emphasis on themed celebrations. According to data from the United States Bureau of Economic Analysis, consumer spending on outdoor recreational goods and services accounted for 2.3% of the GDP, which is USD 639.5 billion, indicating robust demand for celebratory events.
In addition, government initiatives like India’s ‘Startup India’ program and China’s support for cultural exports are encouraging SMEs to innovate in event supplies, boosting the party supplies market development. These support policies are encouraging local manufacturers and exporters of customizable party essentials. Sustainability is also becoming a focal point, with the eco-conscious supplies category witnessing rowing adoption, especially in the European Union under their Green Deal framework.
The increased number of wedding planners planning events and parties, rising urban population, and product developments are all expected to contribute to the market growth over the forecast period. The urban population has grown at an exponential rate during the last few years. According to the United Nations (UN), the urban population, which currently accounts for 55% of the global population, is expected to grow to 68% by 2050.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
8.7%
Value in USD Million
2026-2035
*this image is indicative*
Governments worldwide are placing heavier restrictions on single-use plastics, spurring demand for biodegradable and compostable party supplies. The European Commission's Directive (EU) 2019/904 has led to widespread bans on plastic cutlery and tableware. In response, companies in the party supplies industry are now innovating with bamboo straws, palm leaf plates, and seed-paper invitations. In the United States, California’s SB 54 Packaging Producer Responsibility Act has motivated suppliers to lead the market with responsible offerings. Companies offering eco-certification and transparency are attracting large retail chains and B2B event managers.
Immersive party experiences are emerging as a key trend in the party supplies market, especially among Gen Z-focused event planners. VR-enabled party games and AR filters for custom selfies have become key attractions. Firms like Lumo Play and ZapWorks have introduced plug-and-play AR experiences for birthday and brand events. In Asia, government-led digital innovation grants in Japan and South Korea are fuelling this adoption. The trend is transforming events into interactive zones, giving B2B event service providers a premium edge in pricing and differentiation.
Themed parties such as Disney, Marvel, or anime continue to dominate in the industry. In 2024, licensing revenue for global character-based merchandise crossed USD 356.5 billion, according to party supplies market analysis. Disney’s collaboration with party supply vendors like American Greetings created themed kits targeting B2B retailers and bulk buyers. Governments, particularly in South Korea and Japan, are supporting IP-driven small businesses through export subsidies, allowing licensed merchandise to flourish in international markets.
Digital printing technologies and AI-based design platforms are making mass personalisation affordable for businesses, redefining the party supplies market dynamics. Vendors can now offer personalised banners, name-engraved return gifts, and theme-aligned tableware using tools like Canva’s enterprise suite or Printify’s B2B integrations. United States-based party retailers have begun automating design processes, significantly reducing production time.
Instead of large gatherings, small, theme-based celebrations are becoming more popular. These include birthdays, pet parties, and even corporate wins. Startups offering curated "party-in-a-box" solutions are thriving in this regard. In the United Kingdom, pop-up gig celebrations in cafes and co-working spaces are rising, aided by local council incentives for community events. These shifts are creating new B2B channels for distributors and wholesalers that can offer compact, ready-to-go kits.
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The EMR’s report titled “Global Party Supplies Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Key Insight: Tableware and disposables represent the dominant category in the market, owing to the increased demand through compostable alternatives. Balloons benefit from customisation technology and biodegradable options. Banners are a fast-growing event supply category, as theme parties witness an increasing demand. While piñatas, being a niche event supply product, thrive in cultural events. Games with interactive components connected through apps are increasing in popularity. Home décor has benefited from trends like balloon garlands and eco-friendly décor. The take-away gifts category utilises personalisation technology to attract higher spending consumers.
Market Breakup by Application
Key Insight: Commercial application largely drives the party supplies market revenue. This category is supported by increasing event management firms, corporate functions, and retail-themed events. The domestic application represents a fast-growing category due to the influence of social media platforms. While commercial buyers are most concerned with bulk customisation for cost considerations and branding aspects, domestic users appear to be primarily concerned with aesthetics of product, low cost, and matched décor themes.
Market Breakup by Distribution Channel
Key Insight: Online channels, providing convenience through shopping from home are increasing due to digital buying habits, and instant customisation through digital needs along with delivery to home. Specialty stores provide theme-based products and premium options. Hypermarkets and supermarkets are growing at a considerable pace as they provide easy one-stop shopping with multiple products, thereby accelerating the party supplies market value. Convenience stores provide impulse buys, which rapidly increase, especially during festive peaks.
Market Breakup by Region
Key Insight: At a regional level, North America holds the leading position in terms of party supplies demand trajectory due to high expenditure on events and a solid retail presence. The Asia Pacific region represents the fastest-growing market, driven by increased disposable income, urban celebrations, and social media-led trends. Europe continues to grow due to eco-friendly purchases and DIY culture. Both Latin America and the Middle East and Africa continue to witness steady momentum, fuelled by cultural celebrations and wedding markets. Regional market dynamics differ around material preference, spending trends, and level of digital readiness.
By Product Type, Tableware/Disposables Secure the Largest Share of the Market
Tableware and disposables remain a core component, accounting for a significant share in the market due to high consumption in both domestic and commercial celebrations. The increasing demand for eco-conscious products like compostable plates and biodegradable cups has added new party supplies market opportunities for companies, especially in Western Europe. Companies are also innovating QR-coded tableware for interactive games and engagement.
Balloons are undergoing a rapid transformation with the emergence of LED-lit options, helium alternatives, and recyclable materials. In 2024, demand for eco-friendly latex and foil balloons rapidly increased in the United States. In response, brands are integrating personalisation, such as printed logos or names, and leveraging biodegradable polymers in production. This makes balloons an attractive category for B2B distributors targeting both local party stores and online platforms focusing on sustainable celebratory options.
Commercial Applications Register the Bigger Share of the Market
Commercial events, ranging from brand activations to company milestones, are the biggest revenue generators of the global industry. Businesses often purchase bulk party kits, personalised decor, and branded games. The market also witnesses a growing interest in employee engagement events and client appreciation gatherings. As more brands invest in experiential marketing, demand for professional-grade, theme-based supplies is surging. B2B suppliers are meeting this party supplies market trend with curated subscription boxes and hybrid celebration kits.
Domestic users are fuelling the overall demand in the market with the rise of DIY celebrations. Home-based events have become more stylised, owing to the aesthetics aspired by social media platforms. Personalised home party sets are gaining popularity in emerging markets like India and Brazil. Vendors are launching subscription models tailored for households, while home decor influencers are actively promoting party essentials, opening up fresh sales pipelines.
By Distribution Channel, the Online Category Holds the Dominant Position in the Global Market
Online platforms largely accelerate demand in the party supplies market, especially with the rise of marketplaces like Amazon Business, Alibaba, and Etsy Wholesale. These portals offer party kits, theme-based bundles, and drop shipping options tailored to B2B clients. Features like bulk discounts, fast delivery, and design customisation are propelling this channel’s growth. Companies are also investing in their own D2C platforms to gain tighter control over branding and customer data.
Niche specialty stores that focus on curated, thematic experiences are thriving in the global market. These outlets, often franchised, offer a personalised buying experience. In Japan and Australia, such stores are becoming go-to sources for event planners. These stores are innovating with QR code-based shopping guides and AR-enabled previews. With strong offline-online integration, they target high-value, low-volume B2B buyers like boutique planners and wedding coordinators.
By Region, North America Occupies the Leading Position of the Global Market
North America occupies the major share of the market, owing to high consumer expenditure, established party culture, and innovative startups. The region also benefits from strong online retail infrastructure and active licensing partnerships. The United States government’s support for small businesses through SBA loans also empowers startups in this sector. Regional players are investing in experience-driven party kits that cater to both businesses and personal celebrations.
The Asia Pacific experiences exponential growth in the party supplies market, with China, India, and South Korea emerging as key hubs. Government programmes like India’s MSME support scheme and China’s cultural product export initiatives are enabling local players to scale production. Expanding middle-class populations and increased digital penetration are fuelling further demand for modern and personalised party supplies.
Leading party supplies market players are utilising sophisticated tools such as artificial intelligence (AI) for demand forecasting, trend spotting, personalised products recommendations for B2B sales, and more. In addition, technologies relating to digital printing allow suppliers to customise faster, more cost-effectively, and meet the demand for bulk themed orders that are common for events, corporate events, and retail clients. Expeditious distribution systems and same-day shipping have become essential, especially when there is an increase in last-minute demands for high-volume supplies for special events.
Furthermore, party supplies companies find opportunities in eco-party kits, AR themed décor experiences, and bespoke branded celebration boxes designed for corporate gifting and employee engagement events. B2B buyers are not only looking for supplies but also seek a holistic solution from consultation to delivery. This includes customised logistics solutions and branding options for products. Leading companies are expanding their traditional product offerings through partnerships with social media influencers, content creators, and popular IPs to provide broader appeal and better reach.
Established in 1906, headquartered in Ohio, United States, American Greetings focuses on emotion-driven design in party products. They partner with major brands like Barbie and Marvel for exclusive releases, driving demand among retailers and event planners globally.
Founded in 1910 and based in the United States, Hallmark Licensing brings strong IP leverage with characters like Maxine and the Peanuts gang. They cater to commercial buyers with licensed decor kits and bespoke celebration themes.
Launched in 1997 and headquartered in New Jersey, United States, Martha Stewart’s brand focuses on premium DIY party kits. Known for merging elegance with simplicity, the company offers seasonal and occasion-based kits that appeal to boutique planners and upmarket stores.
Founded in 1986 and headquartered in New Jersey, United States, Party City leads in physical retail but is now expanding online. The company offers bulk packages and tailored B2B services, including same-day delivery for event planners and corporate clients.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Another key player in the market is Pioneer Worldwide, among others.
Explore the latest trends shaping the global party supplies market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customised consultation on party supplies market trends 2026.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the party supplies market reached an approximate value of USD 15784.37 Million.
The market is projected to grow at a CAGR of 8.70% between 2026 and 2035.
Key strategies driving the market include focusing on sustainable sourcing, adopting digital design tools, customising offerings, expanding online presence, and leveraging licensed IPs.
The key trends of the market include the growing prevalence to celebrate every special occasion, rising accessibility through the internet, and changing demographics.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The significant product types in the market are balloons, banners, pinatas, games, home decor, tableware/disposables, and take away gifts, among others.
The major applications of party supplies are commercial and domestic.
The various distribution channels in the market are hypermarkets and supermarkets, convenience stores, speciality stores, and online, among others.
The key players in the global party supplies market are American Greetings Corporation, Hallmark Licensing, LLC, Martha Stewart, Party City Holdco Inc., and Pioneer Worldwide, among others.
The key challenges are rising raw material costs, logistic complexities, and evolving regulations on sustainability.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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