The global personal care wipes market was valued at USD 14.59 Billion in 2025. The industry is expected to grow at a CAGR of 7.50% during the forecast period of 2026-2035 to attain a valuation of USD 30.07 Billion by 2035.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
7.5%
Value in USD Billion
2026-2035
*this image is indicative*
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Personal care wipes are disposable hygiene products, primarily used for personal hygiene and cleaning.
Market Breakup by Product Type
Market Breakup by Distribution Channel
Market Breakup by Region
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The rise in the infant population, the rapid increase in urbanization, the high disposable income of female consumers, and the rise in consumer hygiene awareness are having a positive impact on the growth of the industry. Wipes require substantially less time to perform daily tasks for most of the people who are well-maintained in their day-to-day activities due to extreme job pressures and increased activities for children, thus, driving the growth of the industry further.
The report presents a detailed analysis of the following key players in the global personal care wipes market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
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The market is projected to grow at a CAGR of 7.50% between 2026 and 2035.
The major drivers of the market include the growing personal care industry across all major regions, increasing population, and rapid urbanisation.
Rise in consumer hygiene awareness, increase in demand for wipes due to busy work schedule, and high disposable income of female consumers are the key trends propelling the growth of the market.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Baby wipes, facial and cosmetic wipes, hand and body wipes, and flushable wipes, among others, are the major product types of personal care wipes.
Supermarket/hypermarket, convenience stores, pharmacy, and e-commerce, among others, are the major distribution channels for personal care wipes.
The major players in the market are Edana, Diamond Wipes International Inc, Medline Industries, Inc., The Honest Company Inc., Procter and Gamble Co., and Edgewell Personal Care Co.
In 2025, the market attained a value of nearly USD 14.59 Billion.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 30.07 Billion by 2035.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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