The Peru toothpaste market size is projected to grow at a CAGR of 4.30% between 2026 and 2035.
Base Year
Historical Period
Forecast Period
The market is led by retail brands, with Colgate-Palmolive being the undisputed leader, followed by multinational Procter & Gamble and local company Alicorp.
The prevalence of dental caries in Peru is extremely high, with the most recent nationwide study indicating a prevalence of 85.6% in schoolchildren aged 3-15 years. This has increased consumer demand for oral care products.
A study on the Peruvian police population found a caries prevalence of 73.4% and a DMFT (Decayed, Missing, and Filled Teeth) index of 10.63 ± 4.96, which bodes well for the toothpaste industry.
Compound Annual Growth Rate
4.3%
2026-2035
*this image is indicative*
There is a growing trend in Peru towards natural and organic toothpaste formulations. Consumers are increasingly seeking out toothpaste products that contain fewer chemicals and more natural ingredients like herbal extracts, essential oils, and minerals. For example, brands like Aesop and Tom's of Maine have seen increased popularity in Peru for their natural toothpaste offerings.
Peruvian consumers are showing a preference for toothpaste products that address specific oral health needs, such as sensitivity, whitening, and gum care. Sensodyne and Colgate Sensitive Pro-Relief have gained significant Peru toothpaste market share for their sensitivity-reducing toothpastes. Similarly, whitening toothpaste brands like Crest 3D White and Oral-B 3D White are also in high demand.
There is an emerging trend in Peru towards toothpaste tablets as a more convenient and eco-friendlier alternative to traditional toothpaste tubes. Toothpaste tablet brands like Bite and Unpaste are gaining traction in the Peruvian market, offering benefits like reduced plastic waste, easy portability, and simplified travel. Toothpaste tablet brands are expected to gain market share as consumers become more aware of their advantages.
Peruvian consumers, especially younger demographics, are increasingly influenced by social media influencers when it comes to purchasing decisions for oral care products. Toothpaste brands are leveraging influencer marketing to raise brand awareness, promote product features, and build trust with target consumers. For example, popular Peruvian influencers like Alessandra Villegas and Gian Piero Díaz have partnered with toothpaste brands to promote their products on their social media platforms. As per Peru toothpaste market analysis, this trend is expected to continue as social media platforms become more integral to the purchasing journey of Peruvian consumers.
"Peru Toothpaste Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Category
Market Breakup by End Use
Market Breakup by Distribution Channel
Market players are focused on product development within oral care, with several manufacturers already introducing oral care products made from natural ingredients in Peru.
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The market is expected to grow at a CAGR of 4.30% between 2026 and 2035.
The market has seen steady growth driven by factors like the resumption of normal life, high dental caries prevalence, and increasing consumer demand for more sustainable products.
Key trends aiding the market expansion include product development within oral care, expansion of e-commerce for online shopping of consumer goods, and rising prevalence of dental issues.
In terms of end use, the market is categorised into kids and adults.
Standard and functional/medicated toothpaste are considered in the report.
Key players in the market are Procter & Gamble co., Colgate-Palmolive Company, GSK Plc, Unilever Plc, and SUNSTAR Suisse SA, among others
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Category |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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