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Global Pet Tech Market: By Product: Tracking Equipment, Monitoring Equipment, Entertainment Equipment, Feeding Equipment, Others; By Application; By End Use; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Competitive Landscape; Industry Events and Developments
Global Pet Tech Market Outlook
The global pet tech market is expected to witness a healthy growth in the forecast period of 2023-2028, expanding at a CAGR of 24%.
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Increasing Demand in Household Segment to Augment the Pet Tech Industry Growth
Based on end use, the household segment accounts for a significant share in the pet tech industry. The increasing adoption of pets in the household sector has been observed in many regions. Dogs and cats are the most preferred domestic animal species. Smart devices, especially for these animals, are being created by pet food suppliers. Some of the big companies producing these technologies are GoPro, CleverPet, PetChatz, Tailio and Petcube. Pet owners in this market are spending heavily on the procurement of automated food distribution systems for their dogs. These systems allow pet owners to set the timer and the portion size of the unit for automated distribution of food to ensure a proper and timely pet diet. In addition, these solutions also offer mobile access, allowing owners to remotely update and evaluate pet eating habits. Many pet feeding systems are equipped with a monitor that can help owners virtually verify their dogs’ health. All these factors are significantly contributing to the growth of the pet tech industry.
European Region to Provide Enhanced Growth Opportunities to the Pet Tech Industry
Owing to rising concern about the well-being of homeless dogs and cats, Europe is expected to witness a robust growth in the pet tech industry over the projected era. In Germany, private shelters known as "Tierheim" are being designed to house abandoned animals. Thousands of these shelters take care of a large number of animals each year, anywhere from 10,000 to 15,000 animals. These shelters are funded by grants, bequests, governmental bodies, and various organisations. The introduction of new technology such as the smart leash, smart vest, and smart harness is expected to be further motivated by the increasing awareness about the welfare and health of animals.
Several firms have created low-power wireless smart collars with non-invasive sensors to monitor the pet's location, calories eaten and burned, respiration, heartbeat, movement, temperature, and heart-rate changes, all of which contribute to the optimal health of the pet. Furthermore, the rapid growth of pet shops and pet healthcare and pet sitting facilities in the region would enable household pet owners to embrace these advanced technologies.
Pet Tech: Market Segmentation
Pet tech companies are defined as “companies whose core business is using tech-enabled solutions to serve the pet owner market”. This includes, for example, technology solutions for tracking, training, and connectivity of pets.
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Existing in the current world necessitates being continuously linked to new apps or digital solutions. This is particularly true when it comes to looking after your loved ones, including pets. Pet tech devices are a whole world of digital solutions for dogs, cats, or other pets.
By product, the market is divided into:
- Tracking Equipment
- Monitoring Equipment
- Entertainment Equipment
- Feeding Equipment
- Others
The market is divided based on application into:
- Pet Healthcare
- Pet Owner Convenience
- Communication and Entertainment
- Pet Safety
The market is divided based on end use into:
- Household
- Commercial
The market is divided based on distribution channel into:
- Offline
- Online
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Growing Technological Developments and the Higher Purchasing Power to Bolster the Growth of the Pet Tech Industry
Pet owners consider their pets to be members of the family and these owners are constantly investing in the well-being of their pets, including health, fitness, and safety. This has contributed to the high adoption of online and digitally connected items to ensure the health and well-being of pets, thus, accelerating the growth of the pet tech industry. The countries such as the United States, India, Russia, and China are global markets with significant numbers of domestic dogs and cats. In addition, higher discretionary income enabled pet owners to spend more on high-quality accessories, such as smart collars with built-in GPS, allowing them to track the health and mood of their pets.
The pet tech industry would benefit from the rising technological advances and developments in pet durables in the forecast period. The development of smart exercise trackers, feeders, games, and others represents only a handful of big technical advances in the pet care industry. Several companies are creating groundbreaking wearable devices that allow pet owners to keep an eye on their pets' activities at all times. This is expected to aid the market in the forecast period.
Key Industry Players in the Global Pet Tech Market
The report gives a detailed analysis of the following key players in the global pet tech market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- CleverPet
- Dogtra Company
- Pawscout, Inc.
- Felcana
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Product, Application, End Use, Distribution Channel, Region |
| Breakup by Product | Tracking Equipment, Monitoring Equipment, Entertainment Equipment, Feeding Equipment, Others |
| Breakup by Application | Pet Healthcare, Pet Owner Convenience, Communication and Entertainment, Pet Safety, Others |
| Breakup by End Use | Household, Commercial |
| Breakup by Distribution Channel | Offline, Online |
| Breakup by Region | North America, Latin America, Europe, Middle East and Africa, Asia Pacific |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | CleverPet, Dogtra Company, Pawscout, Inc., Felcana, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Pet Tech Market Analysis
8.1 Key Industry Highlights
8.2 Global Pet Tech Historical Market (2018-2022)
8.3 Global Pet Tech Market Forecast (2023-2028)
8.4 Global Pet Tech Market by Product
8.4.1 Tracking Equipment
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Monitoring Equipment
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Entertainment Equipment
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 Feeding Equipment
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2022)
8.4.4.3 Forecast Trend (2023-2028)
8.4.5 Others
8.5 Global Pet Tech Market by Application
8.5.1 Pet Healthcare
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Pet Owner Convenience
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Communication and Entertainment
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Pet Safety
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2022)
8.5.4.3 Forecast Trend (2023-2028)
8.5.5 Others
8.6 Global Pet Tech Market by End Use
8.6.1 Household
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Commercial
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.7 Global Pet Tech Market by Distribution Channel
8.7.1 Offline
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Online
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.8 Global Pet Tech Market by Region
8.8.1 North America
8.8.1.1 Market Share
8.8.1.2 Historical Trend (2018-2022)
8.8.1.3 Forecast Trend (2023-2028)
8.8.2 Europe
8.8.2.1 Market Share
8.8.2.2 Historical Trend (2018-2022)
8.8.2.3 Forecast Trend (2023-2028)
8.8.3 Asia Pacific
8.8.3.1 Market Share
8.8.3.2 Historical Trend (2018-2022)
8.8.3.3 Forecast Trend (2023-2028)
8.8.4 Latin America
8.8.4.1 Market Share
8.8.4.2 Historical Trend (2018-2022)
8.8.4.3 Forecast Trend (2023-2028)
8.8.5 Middle East and Africa
8.8.5.1 Market Share
8.8.5.2 Historical Trend (2018-2022)
8.8.5.3 Forecast Trend (2023-2028)
9 North America Pet Tech Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Pet Tech Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Pet Tech Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Pet Tech Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Pet Tech Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 CleverPet
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Dogtra Company
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Pawscout, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Felcana
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Pet Tech Market: Key Industry Highlights, 2018 and 2028
2. Global Pet Tech Historical Market: Breakup by Product (USD Billion), 2018-2022
3. Global Pet Tech Market Forecast: Breakup by Product (USD Billion), 2023-2028
4. Global Pet Tech Historical Market: Breakup by Application (USD Billion), 2018-2022
5. Global Pet Tech Market Forecast: Breakup by Application (USD Billion), 2023-2028
6. Global Pet Tech Historical Market: Breakup by End Use (USD Billion), 2018-2022
7. Global Pet Tech Market Forecast: Breakup by End Use (USD Billion), 2023-2028
8. Global Pet Tech Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
9. Global Pet Tech Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
10. Global Pet Tech Historical Market: Breakup by Region (USD Billion), 2018-2022
11. Global Pet Tech Market Forecast: Breakup by Region (USD Billion), 2023-2028
12. North America Pet Tech Historical Market: Breakup by Country (USD Billion), 2018-2022
13. North America Pet Tech Market Forecast: Breakup by Country (USD Billion), 2023-2028
14. Europe Pet Tech Historical Market: Breakup by Country (USD Billion), 2018-2022
15. Europe Pet Tech Market Forecast: Breakup by Country (USD Billion), 2023-2028
16. Asia Pacific Pet Tech Historical Market: Breakup by Country (USD Billion), 2018-2022
17. Asia Pacific Pet Tech Market Forecast: Breakup by Country (USD Billion), 2023-2028
18. Latin America Pet Tech Historical Market: Breakup by Country (USD Billion), 2018-2022
19. Latin America Pet Tech Market Forecast: Breakup by Country (USD Billion), 2023-2028
20. Middle East and Africa Pet Tech Historical Market: Breakup by Country (USD Billion), 2018-2022
21. Middle East and Africa Pet Tech Market Forecast: Breakup by Country (USD Billion), 2023-2028
22. Global Pet Tech Market Structure
Key Questions Answered in the Report
The global pet tech market is projected to grow at a CAGR of 24% between 2023 and 2028.
The major drivers of the market are the growing expenditure on pet care, development of smart exercise trackers, feeders, games, the rapid growth of pet shops and pet healthcare, and increasing adoption of pets.
The key trends propelling the market forward are the increased technological advancements and breakthroughs in pet durables and higher discretionary income.
The major regions in the industry are North America, Latin America, Europe, Middle East and Africa, and the Asia Pacific with Europe accounting for the largest share in the market.
By product, the market is divided into tracking equipment, monitoring equipment, entertainment equipment, and feeding equipment, among others.
The market is divided based on application into pet healthcare, pet owner convenience, communication and entertainment, and pet safety.
The household segment is the dominant end-use segment in the industry.
The leading distribution channels in the market are offline and online.
The major players in the industry are CleverPet, Dogtra Company, Pawscout, Inc., and Felcana, among others.
Analyst Review
The global pet tech market is being driven by the growing expenditure on pet care by pet owners in the historical period. Aided by the growing technological advancements like smart fitness trackers, food, toys, and higher discretionary income, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 24%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its product types, the global pet tech industry can be segmented into tracking equipment, monitoring equipment, entertainment equipment, and feeding equipment, among others. By application, the market can be divided into pet healthcare, pet owner convenience, communication and entertainment, and pet safety. By end-use, household and commercial are the primary segments, with household accounting for the largest market share. On the basis of distribution channels, the categories are offline and online. The major regional markets for the pet tech are North America, Latin America, Europe, Middle East and Africa, and Asia Pacific, with Europe accounting for the largest share of the market. The key players in the above market include CleverPet, Dogtra Company, Pawscout, Inc., and Felcana, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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