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Philippines Air Fryer Market Size, Share, Trends, Analysis: By Device Type: Manual, Digital; By Type: Drawer Type, Lid Type; By End Use: Household, Commercial; By Distribution Channel: Supermarket and Hypermarket, Electronic Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Philippines Air Fryer Market Size
The Philippines air fryer market is projected to grow at a CAGR of 10.2% between 2024 and 2032. The market is being driven by the growing health consciousness and the increasing customers’ focus on minimising sugar and fat intake.
Philippines Air Fryer Market Outlook
- Manual air fryers are expected to witness a stable growth in demand over the forecast period.
- Online platforms are expected to emerge as the leading distribution channel for air fryer purchases.
- Rising health consciousness among people is expected to drive the demand for air fryers in the market.
Philippines Air Fryer Market Growth
In 2021, the Food Industry Asia revealed that 99% of consumers in the Philippines want to adopt healthy eating habits, with over 30% of them seeking to minimise their sugar and fat intake. This is expected to boost the demand for air fryers, a modern cooking device which uses heated air circulation to cook food items.
As compared to traditional frying, air fryers reduce the caloric content of food by up to 70%-80% and prevent the release of harmful chemicals, such as acrylamide, which are generally used to make substances which are utilised in the production of plastics, dyes, and paper. According to the Journal of Food Science, potatoes cooked in air fryers have 90% less acrylamide content.
Air fryers offer a clean cooking experience by resisting the accumulation of grease and grime and eliminating the risk of oil spills on kitchen stoves. They facilitate the preparation of crunchy food in a relatively short time period as compared to traditional cooking appliances. Besides, air fryers are versatile solutions ideal for preparing different dishes by roasting, grilling, or baking, and they also improve the taste of leftover food by retaining its texture and flavour.
Philippines Air Fryer Industry Segmentation
Philippines Air Fryer Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Device Type
- Manual
- Digital
Market Breakup by Type
- Drawer Type
- Lid Type
Market Breakup by End Use
- Household
- Commercial
Market Breakup by Distribution Channel
- Supermarket and Hypermarket
- Electronic Stores
- Online
- Others
Market Breakup by Region
- National Capital Region
- Calabarzon
- Central Luzon
- Others
Philippines Air Fryer Market Share
Based on end use, the market is divided into household and commercial. Over the forecast period, the commercial uses of air fryers are expected to dominate the market, as the turnaround at food chains and restaurants in the Philippines increases rapidly. Rising disposable incomes of people are also expected to play a key role in driving the adoption of air fryers within households.
Leading Companies in the Philippines Air Fryer Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
- Koninklijke Philips N.V.
- L&H Y Trading Inc.
- Cherenz Global Manufacturing Inc.
- SharkNinja Operating LLC
- Instant Pot Brands Holdings, Inc.
- Electrolux AB
- PRIMELINE PRODUCTS PHILIPPINES INC. (JML)
- Evergood Inc. (Imarflex)
- Others
Major market players are experimenting with different designs and colours of air fryer models to enhance their consumer appeal and boost their revenue growth.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Device Type |
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| Breakup by Type |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Air Fryer Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Air Fryer Historical Market (2018-2023)
8.3 Asia Pacific Air Fryer Market Forecast (2024-2032)
9 Philippines Air Fryer Market Overview
9.1 Key Industry Highlights
9.2 Philippines Air Fryer Historical Market (2018-2023)
9.3 Philippines Air Fryer Market Forecast (2024-2032)
10 Philippines Air Fryer Market by Device Type
10.1 Manual
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Digital
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Philippines Air Fryer Market by Type
11.1 Drawer Type
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Lid Type
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Philippines Air Fryer Market by End Use
12.1 Household
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Commercial
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Philippines Air Fryer Market by Distribution Channel
13.1 Supermarkets and Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Electronic Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Online
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Others
14 Philippines Air Fryer Market by Region
14.1 National Capital Region
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Calabarzon
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Central Luzon
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Koninklijke Philips N.V.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 L&H Y Trading Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Cherenz Global Manufacturing Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 SharkNinja Operating LLC
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Instant Pot Brands Holdings, Inc.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Electrolux AB
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 PRIMELINE PRODUCTS PHILIPPINES INC. (JML)
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Evergood Inc. (Imarflex)
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Air Fryer Market: Key Industry Highlights, 2018 and 2032
2. Philippines Air Fryer Market: Key Industry Highlights, 2018 and 2032
3. Philippines Air Fryer Historical Market: Breakup by Device Type (USD Million), 2018-2023
4. Philippines Air Fryer Market Forecast: Breakup by Device Type (USD Million), 2024-2032
5. Philippines Air Fryer Historical Market: Breakup by Type (USD Million), 2018-2023
6. Philippines Air Fryer Market Forecast: Breakup by Type (USD Million), 2024-2032
7. Philippines Air Fryer Historical Market: Breakup by End Use (USD Million), 2018-2023
8. Philippines Air Fryer Market Forecast: Breakup by End Use (USD Million), 2024-2032
9. Philippines Air Fryer Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
10. Philippines Air Fryer Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
11. Philippines Air Fryer Historical Market: Breakup by Region (USD Million), 2018-2023
12. Philippines Air Fryer Market Forecast: Breakup by Region (USD Million), 2024-2032
13. Philippines Air Fryer Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 10.2% between 2024 and 2032.
The different distribution channels in the market include supermarkets and hypermarkets, electronic stores, and online, among others.
The major device types considered in the market report include manual and digital.
The different air fryer types considered in the market report are drawer type and lid type.
The different regions covered in the market report include the National Capital Region, Calabarzon, and Central Luzon, among others.
The key market players are Koninklijke Philips N.V., L&H Y Trading Inc., Cherenz Global Manufacturing Inc., SharkNinja Operating LLC, Instant Pot Brands Holdings, Inc., Electrolux AB, PRIMELINE PRODUCTS PHILIPPINES INC. (JML), and Evergood Inc. (Imarflex), among others.
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