The Philippines bags and luggage market size was valued at USD 977.15 Million in 2025. The industry is expected to grow at a CAGR of 8.50% during the forecast period of 2026-2035 to attain a valuation of USD 2209.32 Million by 2035.
The Philippines bags and luggage market is gaining momentum, driven by rising disposable incomes, growing domestic and international travel, and evolving fashion trends. As urbanisation increases and the middle class expands, consumers are spending more on lifestyle accessories, including travel gear, backpacks, handbags, and premium luggage. The sector holds strategic importance as it reflects shifting consumer preferences toward functionality, brand value, and aesthetics in personal accessories.
Further, the Philippines bags and luggage market is poised for expansion with the growing use of natural and eco-friendly materials in production. In November 2023, Philippines-based Oikos produced bio-plastic bags made from cassava and corn for addressing the growing demand for eco-friendly alternatives. The increasing focus on adopting ethical production methods to appeal to eco-friendly consumers is also driving the market growth. In April 2023, Victoria’s Craft in the Philippines created its sustainable Minaudière Bags from premium shells and pearls.
The growing presence of high-end international brands to cater to the wealthy population is another important factor influencing the Philippines bags and luggage market revenue. In February 2025, Gucci announced that its latest offering, the Softbit bag would mark its entry in the Philippines in April. Additionally, the surging popularity of smart technology in bags and luggage to cater to the rising needs of digitalisation, enhanced security and convenience will fuel the product demand. In January 2025, PLDT Inc. and wireless arm Smart Communications, Inc. delivered an innovative learning package School-in-a-Bag to Apo Elementary School, one of the Philippines’ last mile schools.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
8.5%
Value in USD Million
2026-2035
*this image is indicative*
|
Philippines Bags and Luggage Market Report Summary |
Description |
Value |
|
Base Year |
USD Million |
2025 |
|
Historical Period |
USD Million |
2019-2025 |
|
Forecast Period |
USD Million |
2026-2035 |
|
Market Size 2025 |
USD Million |
977.15 |
|
Market Size 2035 |
USD Million |
2209.32 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
8.50% |
|
CAGR 2026-2035 - Market by Region |
Visayas |
9.3% |
|
CAGR 2026-2035 - Market by Distribution Channel |
Online Retailers |
9.5% |
|
CAGR 2026-2035 - Market by Product Type |
Bags |
9.4% |
March 2025
American Taiwanese luggage provider PLG Prime Global Co. disclosed plans of setting up a manufacturing unit in Bataan as part of its goals to revive operations in the Philippines. This helped the firm to reassess its footprint amidst global supply chain shifts.
October 2024
Filipino travel organizer brand, BASH introduced AirBash, its new luggage line of hard-shell bags made of polycarbonate. The sleek and modern collection is available in different sizes as well as colours and is perfect for both check-in and hand-carry baggage.
January 2024
Leading smart device brand OPPO partnered with social enterprise R2R to launch a unique limited-edition collection for championing Filipino artisans and promoting sustainability. This collaboration combined fashion with creativity, and sustainability while delivering a message of joy and inspiration.
May 2023
Renowned mobile phone accessories firm Targus relaunched in the Philippines for providing sophisticated and pioneering solutions in laptop bags and tech accessories. This was aimed at assisting on-the-go Filipino professionals to carry, connect and protect their laptops with ease.
Focus on sustainability
The strong emphasis on upcycling and recycling of discarded materials for product innovations to align with greener lifestyles of modern consumers is favouring the Philippines bags and luggage market expansion. In September 2024, Megaworld Lifestyle Malls collaborated with a renowned Filipino sustainability advocate and designer for creating the Enviro-Chic Bag collection, which is an elegant fusion of eco-consciousness and practical designs. With this innovative project, nearly 9.9 tons of upcycled tarpaulins were transformed into three stylish bags.
High travel demand
Travel and tourism are strong contributors in the market, with international travel boosting the demand for durable and stylish luggage. According to industry reports, the international and domestic visitor spending in the Philippines were expected to touch PHP 715.6 billion and PHP 3.7 trillion respectively in 2024. The thriving efforts on enhancing the tourism infrastructure will also favour the market growth.
Preference for limited-edition bags
The Philippines bags and luggage market will be impacted by the growing inclination of the consumers towards limited-edition accessories as they offer exclusivity while catering to personalized preferences. In August 2024, Celine Philippines rolled out its limited made-to-order crocodile leather bags in various finishes. Limited-edition bags are also favoured as they represent powerful symbols of wealth, status, and personal identity.
Technological advancements
The market is also seeing innovation in lightweight materials, anti-theft features, and smart luggage equipped with USB charging ports and GPS tracking. This shift is driven by increasing travel demand, a tech-savvy consumer base, and a growing emphasis on safety and convenience. Brands like Airwheel have introduced smart electric luggage in the Philippines, featuring USB charging ports and GPS tracking, catering to travelers seeking functionality and style. These products are available through local retailers, reflecting a rising demand for tech-integrated travel solutions.
Growth of e-commerce platforms
The rise of e-commerce platforms and online fashion retailers has made branded bags and travel products more accessible across the country, especially to younger demographics. Platforms like Shopee, Zalora, and Shein are expanding their reach by offering user-friendly interfaces, flash sales, and influencer-led promotions. Social media, particularly TikTok and Instagram, is playing a key role in driving trends and encouraging product discovery through live selling and daily fashion content. These platforms are not only expanding access to branded bags but also shaping consumer preferences through style-driven content and reviews.
The EMR’s report titled “Philippines Bags and Luggage Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Breakup by Product Type
Key Insight: According to the Philippines bags and luggage market analysis, the demand for bags is expected to grow with higher usage for daily mobility as they render ease of use. The preference for cross body bags is rising as they offer comfort and facilitate hands-free fashion with accessibility and convenience. Duffle bags are gaining popularity amongst gym and sports enthusiasts as they are easy to carry around and offer ample storage space. According to industry reports, there were over 1,000 gyms and fitness centres in the Philippines in 2022. The expansion of corporate and professional sectors and the subsequent need for business bags, briefcases and laptop bags will further favour the segment growth.
Breakup by Distribution Channel
Key Insight: As per the Philippines bags and luggage market outlook, the market is driven by the rising benefits of hypermarkets/supermarkets due to benefits of broad selection of styles and huge discounts. These platforms provide products from reputable brands and sell merchandise at lower rates compared to their competitors. In April 2023, Samsonite, in collaboration with WWF Philippines and Envirotech, launched a luggage trade-in campaign, offering up to 35% off on Oc2Lite and Niar models. This initiative was prominently featured in SM Hypermarket branches across Luzon.
|
CAGR 2026-2035 - Market by |
Distribution Channel |
|
Online Retailers |
9.5% |
|
Hypermarkets/Supermarkets |
XX% |
|
Speciality Retailers |
XX% |
Luggage Occupy a Large Share as Inter-City Travel and Trips Increase
The increasing rate of travel due to the presence of a well-established tourism infrastructure will propel the Philippines bags and luggage market share. Wheeled luggage is gaining popularity to offer ease of mobility in rough streets and curbs. Meanwhile, the usage of soft luggage is growing in shorter trips, inter-city travel, and weekend getaways. The increasing penetration of hard luggage for protecting electronics, fragile items, and important documents with strength and durability will also influence the market expansion.
Online Retailers Boost Bags and Luggage Sales in the Philippines
The preference for online retailers will surge in the Philippines bags and luggage market with the growth of the ecommerce sector. This can mainly be attributed to the rising preference for online shopping due to the ease of internet access. According to industry reports, in 2023, 88.2% of Filipinos shopped online, where only 7% never made an online purchase. The rise of online shopping festivals, such as Black Friday and Singles' Day, has further boosted online sales.
Key players in the Philippines bags and luggage market are strengthening their digital presence to capitalize on the growing popularity of e-commerce platforms. They are investing in mobile-friendly websites, partnering with online marketplaces, and enhancing logistics capabilities to ensure quick and reliable delivery. These companies are also tailoring their offerings to suit local consumer preferences, including affordability, multifunctionality, and trendy designs that appeal to younger, fashion-conscious shoppers. In addition to digital expansion, brands are focusing on sustainability and product innovation to stand out in a competitive market. They are incorporating eco-friendly materials, lightweight designs, and smart features such as USB charging ports and anti-theft systems. Marketing efforts increasingly leverage influencer partnerships and social media engagement to build brand loyalty. Loyalty programs, seasonal promotions, and flexible return policies are also being adopted to retain and attract customers across urban and suburban markets.
Founded in 1898 with its headquarters in Cologne, Germany, Rimowa is a luxury luggage manufacturer. The company provides suitcases that are widely known for their parallel aluminium grooves, which have become characteristic of the brand.
Founded in 1964 and headquartered in Oregon, the United States, Nike is an American athletic footwear and apparel corporation. Nike is one of the world's largest suppliers of athletic shoes and apparel as well a major provider of heritage backpacks and duffel bags.
Founded in 1837 and headquartered in Paris, France, Hermès International is a French fashion house specializing in leather goods, silk goods, land ifestyle accessories. Hermès offers a collection of clutches, backpacks, shoulder bags, tote bags and handbags.
Founded in 1854, Louis Vuitton Malletier SAS or Louis Vuitton is a well-known luxury fashion house and company headquartered in Paris, France. Some of its products include luxury bags and leather goods, and ready-to-wear accessories.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the Philippines bags and luggage market report are Samsonite Philippines, Inc, Heys Philippines, adidas Philippines Inc., PUMA Sports Philippines Inc., and others.
Download your free sample report on Philippines bags and luggage market trends to gain actionable insights on market dynamics, consumer behavior, and growth opportunities. Stay ahead with expert analysis and strategic forecasts to make informed business decisions in the evolving bags and luggage sector. Trust Expert Market Research for reliable and comprehensive market intelligence.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market reached an approximate value of USD 977.15 Million.
The market is projected to grow at a CAGR of 8.50% between 2026 and 2035.
The key strategies include the focus on eco-friendly bags, rising tourism sector, popularity of limited-edition bags, higher household incomes and growing air connectivity.
The demand for bags is expected to grow with higher usage for daily mobility as they render ease of use.
The major players in the market are Samsonite Philippines, Inc, RIMOWA, Heys Philippines, adidas Philippines Inc., Nike, Inc., PUMA Sports Philippines Inc., Hermès International, Louis Vuitton Malletier SAS, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Distribution Channel |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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