Philippines Ceramic Tiles Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Philippines Ceramic Tiles Market Growth

The growth of the construction sector, rising innovations in digital printing, and favourable properties of ceramic tiles such as water resistance and low maintenance which make them attractive options for bathrooms and kitchens are some of the prominent drivers increasing the demand of Philippines ceramic tiles market. Innovations in digital printing technology have significantly improved manufacturers' design capabilities, allowing them to create tiles that mimic natural materials like wood, marble, and stone, which has expanded the applications of tiles.

The growing trend towards larger tiles, such as large format tiles, is fuelled by their ability to create smooth surfaces and reduce the need for grout lines, resulting in a sleek and modern look. The larger size of the tiles also means that fewer tiles are needed to cover a given area, resulting in faster installation times and potentially lower costs.

Key Trends and Recent Developments

Increase in residential as well as overall construction activities, preference for interior design aesthetics, and technological advancements are accelerating the Philippines ceramic tiles market value.

March 2024

Mariwasa, a leading manufacturer and supplier of ceramic tiles in the Philippines, launched a new product line in partnership with Thailand-based bathroom fixture brand COTTO. The products were launched in a variety of designs including regular anti-slip, glossy over matte, negative ion, anti-slip on glossy, and soft matte. Each of the design was contemporary to the global trends and specific tastes of the Filipino population.

October 2023 

IAPMO Group Indonesia and SPIA Product Conformity announced their collaboration to provide the only testing and certification service to Indonesian manufacturers of ceramic tiles seeking entry into the Philippines market. The organisations received approvals for the same from the Department of Trade and Industry, Bureau of Philippine Standards. The testing and certification which began in 2023, is being done according to the standard PNS ISO 13006:2019 Department of Trade and Industry Memorandum Circular 21-12 and Department Administrative Order 20-09.

January 2022

The Department of Trade and Industry (DTI) through the Bureau of Philippine Standards (BPS) issued Memorandum Circular 22-01 before the implementation of regulations regarding mandatory certification of ceramic tiles. The circular addressed concerns of manufacturers and importers on the proper disposition of existing ceramic tiles inventories that were already released and distributed in the Philippine market before the regulation’s implementation. According to the circular, for locally manufactured products, manufacturers could receive the Philippine Standard (PS), whereas importers could apply for Import Commodity Clearance (ICC) for the ceramic tiles that were distributed to distributors and retailers.

July 2021

The Department of Trade and Industry (DTI) launched a testing laboratory for ceramic tiles to certify them for safety and quality according to the latest standards. The facility was launched through a partnership between the Philippine Iron and Steel Inc. and Ceramic Manufacturers Association Inc. in the province of Cavite. It is known to be equipped with all the technical capabilities mandatory to test products under the relevant product certification schemes.

Residential Sector Driving Growth for Ceramic Tiles Market

According to the Central Bank of the Philippines, real estate prices have risen by 6.1% year on year in the first quarter of 2024. Moreover, the Philippines Statistics Authority reported that residential buildings accounted for the highest share (63.4%) in the overall construction sector of the country in May 2024. This indicates a growing demand in the residential sector which is a major factor driving the growth of the Philippines ceramic tiles market. As the prices continue to rise in the upcoming years, the market will witness a high demand for ceramic tiles owing to an increase in residential construction activities.

Preference for Aesthetics Leading to an Increase in Philippines Ceramic Tiles Market Opportunities

The growing awareness of the Filipino population regarding interior design is increasing the demand for aesthetic ceramic tiles. Several industry players are conducting extensive surveys to understand the tastes of the population and manufacturing custom designs catering to the same. For instance, since Filipinos are currently inclining towards the grey flooring trend, Mariwasa, a leading industry player has included blush-tinges grey tiles in its latest collection launched in March 2024.

Growing Construction Activities Propelling Market Growth

Ceramic tiles have the highest demand in the Philippines’ construction sector. According to the Philippines Statistics Authority, the sector recorded a year-on-year growth of 13.1% during April 2024. This value is expected to increase during the forecast period as well, leading to the increasing ceramic tiles demand.

Technological Advancements Enhancing Ceramic Tile Production

The tile manufacturing industry has adopted several technologies to enhance the productivity and aesthetics of the manufactured tiles. These include 3D or digital printing that provides wider aesthetic options and an increased manufacturing speed, as well as the incorporation of nanoparticles into the manufactured tiles for improved strength, scratch resistance, and water-repellent features.

Philippines Ceramic Tiles Industry Segmentation

“Philippines Ceramic Tiles Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Glazed
• Porcelain
• Scratch Free
• Others

Market Breakup by Construction Type

• New Construction
• Replacement and Renovation

Market Breakup by Application

• Floor Tiles
• Wall Tiles
• Others

Market Breakup by End Use

• Residential
• Commercial

Philippines Ceramic Tiles Market Share

Based on application, the market is divided into floor tiles, and wall tiles, among others. Floor tiles account for a significant market share because of their widespread applications in residential and commercial constructions. Their appeal mainly lies in their durability, minimal maintenance, and aesthetic appeal as they do not stain or deteriorate easily. Moreover, floor tiles are widely utilised in houses, offices, retail outlets, and public spaces, among others, fuelling the segment's growth.

Leading Companies in the Philippines Ceramic Tiles Market

The market players are readily developing ceramic tiles with better durability and in line with sustainability standards.

• Niro Ceramic Group
• Formosa Ceramic Tiles Mfg. Corp. (Ten Zen Tiles)
• White Horse Berhad
• Eurotiles Industrial Corporation
• Mariwasa Siam Ceramincs Inc.
• Reyaimpex Pvt. Ltd.
• Others