The Philippines smartphone market size was valued at USD 3.90 Billion in 2024. The industry is expected to grow at a CAGR of 6.90% during the forecast period of 2025-2034. The expanding millennial population, ease of internet access, surge in online payments and the rising growth of ecommerce will drive the adoption of smartphones in the Philippines. These factors have resulted in the market likely attaining a valuation of USD 7.60 Billion by 2034.
Base Year
Historical Period
Forecast Period
The increasing purchasing powers of the regional consumers as a result of the escalating household incomes will drive the Philippines smartphone market. According to the Philippine Statistics Authority, the average annual income value of Filipino families stood at PhP 353.23 thousand in 2023, showing a rise by 15% from PhP 307.19 thousand in 2021.
The ease of access to low-cost models from local manufacturers will drive the rapid adoption of smartphones across the country. This can be attributed to the strong presence of some of the leading mobile app development companies across the country.
The expansion of the younger population, mainly the millennials and the Generation Z and their increasing interest in smart devices will favor the Philippines smartphone industry. According to industry reports, 86% of the Gen Z or centennials in the country make use of smartphones for shopping online.
Value in USD Billion
2025-2034
Philippines Smartphone Market Outlook
*this image is indicative*
|
Philippines Smartphone Market Report Summary |
Description |
Value |
|
Base Year |
USD Billion |
2024 |
|
Historical period |
USD Billion |
2018-2024 |
|
Forecast Period |
USD Billion |
2025-2034 |
|
Market Size 2024 |
USD Billion |
3.90 |
|
Market Size 2034 |
USD Billion |
7.60 |
|
CAGR 2018-2024 |
Percentage |
XX% |
|
CAGR 2025-2034 |
Percentage |
6.90% |
|
CAGR 2025-2034 - Market by Operating System |
Android |
7.8% |
|
CAGR 2025-2034 - Market by Distribution Channel |
Online Channels |
8.6% |
The increasing preference for online payment methods due to significant improvements in alternative payment solutions will add impetus to the Philippines smartphone market revenue. In March 2025, Philippine's Department of Information and Communications Technology (DICT) collaborated with the Department of Trade and Industry (DTI) as well as the local government of Catarman and launched a pilot digital payment system, the DigiPay Initiative for supporting micro, small and medium enterprises (MSMEs) across the region. Such instances for the introduction of online payments will boost the Philippines smartphone demand. The rising popularity of smartphones as the only means of internet access, mainly in lower-income households will further impact market growth.
The growth of the Philippines smartphone market can be attributed to the growing support for internet connectivity, expansion of digital wallets, rising production initiatives and the surge in government investments.
The rising efforts on providing internet access to lower network areas and the strong emphasis on affordable internet services are the key Philippines smartphone market trends. Fixed broadband speeds across the country are improving with combined initiatives from government agencies for expanding coverage and promoting the transition to faster fiber connections. In June 2024, a flagship infrastructure project was approved by the National Economic and Development Authority (NEDA) Board of the Philippines to boost broadband connectivity nationwide, mainly in remote areas.
The Philippines is rapidly emerging as a leading digital payments hub, favored by significant advancements in its financial sector. To that end, the emerging preference for digital wallets and QR payments in line with the rising instances of online shopping will influence the demand of the Philippines smartphone market. In June 2022, The Paleng-QR Ph programme was launched in the Philippines to enhance digital payments via the QR Ph standardised system.
The significant growth of the electronics manufacturing sector in the Philippines is proving favorable for the rising shipments of smartphones, subsequently adding to the Philippines smartphone market growth. According to IDC’s Quarterly Mobile Phone Tracker, the value of smartphone shipments in the Philippines recorded 11 million units in 2024. The growing efforts of vendors on introducing more entry-level models is helping in making smartphones more accessible to Filipinos.
The Philippines smartphone market share will expand with the surging government intervention to amplify the production of smartphones as well as providing affordable internet and broadband services. In March 2025, the Government of Philippines was in plans to finalise the first half of the incentives to be offered to technology giant Samsung as it was looking to invest more than P50 billion for manufacturing across the country. The rising investments to advance public as well as private investments in sustainable, and quality infrastructure will also enhance the industry development.
The growing popularity of video on-demand over-the-top (OTT) streaming platforms and podcasts and their ease of accessibility on smartphones through improved internet services will accelerate the Philippines smartphone market expansion. In September 2023, The National Basketball Association (NBA) entered into a multi-year marketing partnership with Vivo to make the latter the Official Smartphone of the NBA in the Philippines. Further, the rising urbanisation, higher disposable incomes, affordable connectivity solutions combined with the increased demand for improved broadband connectivity across the country will influence the regional industry. According to industry reports, in Q2 2024, Philippines’s Luzon Island reported the fastest fixed performance nationwide with download and upload speeds surpassing 90 Mbps.
The increasing rate of local manufacturing of smartphones driven by aggressive pricing strategies and rising affordability will favor the Philippines smartphone market outlook. As per the International Data Corp. (IDC), the shipments of local smartphones grew by 6.1% across the country to about 18 million units in 2024. The significant boom of social media platforms has resulted in the increased usage of smartphones to access content. According to industry reports, Filipinos contribute to the leading heavy social media users worldwide with an average of 3 hours and 43 minutes spent on social media per day in 2022. The expansion of the tech-savvy young population will also push the regional market ahead.
The EMR’s report titled “Philippines Smartphone Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Breakup by Operating System
Breakup by Distribution Channel
Market Analysis by Operating System
The Philippines smartphone market through the android segment is likely to be influenced by the rising interest in foldable phones and advanced camera devices. Android offers highly effective as well as robust multitasking whilst allowing users to simultaneously run multiple applications and switch between them smoothly.
The demand for iOS smartphones will substantially rise in the Philippines due to their increasing popularity mainly amongst the millennial and Gen Z population as they are perceived as a way of luxury and high stature. iOS is considered as one of the most user-friendly mobile operating systems. According to industry reports, Philippines imported nearly 20,792 shipments of iPhone from September 2023 to August 2024.
|
CAGR 2025-2034 - Market by |
Distribution Channel |
|
Online Channels |
8.6% |
|
Retail Stores |
7.3% |
|
Specialty Stores |
XX% |
|
Others |
XX% |
Market Analysis by Distribution Channel
As per the Philippines smartphone market analysis, specialty stores will gain significant market traction as they cater to specific customers to meet their unique needs and preferences. In addition to providing knowledgeable and engaging services to match individual customer requirements, these stores provide a chosen assortment of high-quality products.
Meanwhile the purchase of smartphones in retail stores in the country will be influenced by their strong emphasis on communication and engagement. Despite the growing preference for digital transactions, physical retail shops play an important role in the daily lives of Filipinos. To that end, the growth of the retail and ecommerce sectors in the country will add to the segment growth. According to industry reports, the value of e-commerce payments in Philippines was expected to surge by nearly 20% in 2024.
The rising penetration of internet in the country will drive the online sales of smartphones, subsequently contributing to the Philippines smartphone industry. Selling electronics, including smartphones online renders numerous advantages, such as higher selling prices, wider market reach, and convenience.
Major players operating in the Philippines smartphone market are eyeing technological integration and new product releases to gain competitive edges. They are also working on partnerships, expansions, investments and acquisitions to increase their global presence.
Founded in 1976 and headquartered in California, United States, Apple Inc. is an American multinational corporation. This company has revolutionised the technological sector through its innovative offerings in computer software, personal computers, mobile tablets, smartphones, and computer peripherals.
Founded in 1969 and headquartered in Suwon-si, South Korea, Samsung Electronics is a major multinational major appliance and consumer electronics corporation. The firm is a well-known producer of mobile phones, LCD and LED panels, digital cinema screens, memory chips, solid-state drives, televisions, laptops and many more products.
Founded in 2010 and headquartered in Beijing, China, Xiaomi Corporation is one of the major manufacturers of smartphones across the world. The company also makes and invests in mobile apps, laptops, bags, shoes, home appliances, consumer electronics, and many other products.
Founded in 1984, Lenovo Group Limited is a Chinese multinational technology company with its headquarters in Beijing, China and Morrisville, United States. Lenovo is known for designing, manufacturing, and marketing consumer electronics, personal computers, software, servers, converged and hyperconverged infrastructure solutions, and related services.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the Philippines smartphone market report include Nothing Technology Limited, ASUSTeK Computer Inc., Lenovo Group Ltd., Huawei Technologies Co., Ltd., HTC Corporation, Sony Group Corp., and others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the Philippines smartphone market reached an approximate value of USD 3.90 Billion.
The market is projected to grow at a CAGR of 6.90% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 7.60 Billion by 2034.
The major drivers of the market are the growing government investments, ease of internet access, and the growth of young population.
The key trends of the market include the expansion of local manufacturing, influx of streaming services and rising imports.
The various operating systems considered in the market report are android and iOS and others.
The distribution channels considered in the market report are specialty stores, retail stores, online channels, and others.
The major players in the market are Apple Inc., Alphabet Inc., Samsung Electronics Co., Ltd., Xiaomi Corporation, Nothing Technology Limited, ASUSTeK Computer Inc., Lenovo Group Ltd., Huawei Technologies Co., Ltd., HTC Corporation, Sony Group Corp., and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Operating System |
|
| Breakup by Distribution Channel |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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Australia
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India
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+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63-287-899-028, +63-967-048-3306
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Vietnam
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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