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The global portable blenders market size reached a value of more than USD 174.34 million in 2023. The market is expected to grow at a CAGR of 7.40% between 2024 and 2032, reaching a value of USD 331.47 million by 2032.
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A portable blender, commonly known as personal blender or hand blender, is a handheld compact electric appliance that is designed to be used for grinding or blending food with the help of a protected blade capable of being submerged in the food being processed. They are used for mixing, grinding, blending, and whipping food to prepare smoothies and other shakes, cream soups, baby food purees, sauces, bulletproof coffee, and salad dressings, among others.
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Based on material, the market is segmented into plastic, glass, and steel. On the basis of distribution channel, the market is divided into hypermarkets and supermarkets, convenience stores, and online, among others. The regional markets for portable blenders can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global portable blenders market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
Plastic materials held a significant share in the portable blenders market because blenders made of plastic are lightweight and durable, making them more convenient for consumers, especially for travel purposes. Reduced risk of breaking on falling as the product is made of plastic has made it a popular option for those that take the portable blenders on the go, such as to offices, gyms, or other homes.
However, with the growing trend of environmental consciousness and low impact living, more people are avoiding usage of plastic, thereby increasing the demand for glass portable blenders. Glass is anticipated to observe a significant growth in the forecast period owing to its improved features including scratch resistance, transparency, recyclability, no impact on food, eco-friendly, and non-food absorbing.
North America accounted for a large portable blender market share owing to increasing bend towards healthy diets and rising demand for nutritious food products. The people in the region seek for quick and easy food preparations that are all also healthy, which is enabled by the use of portable blenders and hence an increasing demand for the product in the region. Popularity of smoothies, green shakes, and salad dressings made with blenders are further increasing the portable blender target market in North America, led by countries such as the United States.
Meanwhile Asia Pacific is expected to observe a significant growth in the portable blenders market in the upcoming years owing to rising purchasing power of the consumers, availability of affordable low-cost portable blenders, and consumer experimentation with new food preparations.
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Sunbeam Products Inc. is an appliance manufacturing company established in 1897 with headquarters in Florida, United States. It manufactures, produces, and distributes electrical appliances such as panel air conditioners, process water chillers, crane cab air conditioners, hair dryers, blenders, food, mixers, oil chillers, air-to-air heat exchangers, and e-room air conditioners, among others.
Hamilton Beach Brands Holding Company is a company that specialises in designing, marketing, and distributing branded houseware appliances and small electric household appliances. The company was founded in 1904 and is based in Virginia, United States. They also provide their customers with commercial products for sectors such as fast-food chains, hotels, restaurants, and bars.
Nutribullet LLC was established in 1970 with headquarters in Los Angeles, California. It is an American company that designs and delivers services and products to integrate the best nutrition possible into the lives of people. They believe that good nutrition is required to transform lives and hence work with the same goal to make nutrition easy, impactful, and simple.
Other market players include BlendJet, Kacsoo., SharkNinja Operating LLC, HK ULIKE Trade Co., Ltd (PopBabies), and Bella Housewares, among others.
REPORT FEATURES | DETAILS |
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Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Material |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Portable Blenders Market Analysis
8.1 Key Industry Highlights
8.2 Global Portable Blenders Historical Market (2018-2023)
8.3 Global Portable Blenders Market Forecast (2024-2032)
8.4 Global Portable Blenders Market by Material
8.4.1 Plastic
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2023)
8.4.1.3 Forecast Trend (2024-2032)
8.4.2 Glass
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2023)
8.4.2.3 Forecast Trend (2024-2032)
8.4.3 Steel
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2023)
8.4.3.3 Forecast Trend (2024-2032)
8.5 Global Portable Blenders Market by Distribution Channel
8.5.1 Hypermarkets and Supermarkets
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2023)
8.5.1.3 Forecast Trend (2024-2032)
8.5.2 Convenience Stores
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2023)
8.5.2.3 Forecast Trend (2024-2032)
8.5.3 Online
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2023)
8.5.3.3 Forecast Trend (2024-2032)
8.5.4 Others
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2023)
8.5.4.3 Forecast Trend (2024-2032)
8.6 Global Portable Blenders Market by Region
8.6.1 North America
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2023)
8.6.1.3 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2023)
8.6.2.3 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2023)
8.6.3.3 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2023)
8.6.4.3 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2023)
8.6.5.3 Forecast Trend (2024-2032)
9 North America Portable Blenders Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2023)
9.1.3 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2023)
9.2.3 Forecast Trend (2024-2032)
10 Europe Portable Blenders Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2023)
10.1.3 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2023)
10.2.3 Forecast Trend (2024-2032)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2023)
10.3.3 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2023)
10.4.3 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Portable Blenders Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2023)
11.1.3 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2023)
11.2.3 Forecast Trend (2024-2032)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2023)
11.3.3 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2023)
11.4.3 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2023)
11.5.3 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Portable Blenders Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2023)
12.1.3 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2023)
12.2.3 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2023)
12.3.3 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Portable Blenders Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2023)
13.1.3 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2023)
13.2.3 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2023)
13.3.3 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2023)
13.4.3 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key indicators for Demand
14.4 Key indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Sunbeam Products, Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Hamilton Beach Brands Holding Company
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Nutribullet, LLC
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 BlendJet
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Kacsoo.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 SharkNinja Operating LLC
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 HK ULIKE Trade Co., Ltd (PopBabies)
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Bella Housewares
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Portable Blenders Market: Key industry Highlights, 2018 and 2032
2. Global Portable Blenders Historical Market: Breakup by Material (USD Million), 2018-2023
3. Global Portable Blenders Market Forecast: Breakup by Material (USD Million), 2024-2032
4. Global Portable Blenders Historical Market: Breakup by Distribution Channels (USD Million), 2018-2023
5. Global Portable Blenders Market Forecast: Breakup by Distribution Channels (USD Million), 2024-2032
6. Global Portable Blenders Historical Market: Breakup by Region (USD Million), 2018-2023
7. Global Portable Blenders Market Forecast: Breakup by Region (USD Million), 2024-2032
8. North America Portable Blenders Historical Market: Breakup by Country (USD Million), 2018-2023
9. North America Portable Blenders Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Europe Portable Blenders Historical Market: Breakup by Country (USD Million), 2018-2023
11. Europe Portable Blenders Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Asia Pacific Portable Blenders Historical Market: Breakup by Country (USD Million), 2018-2023
13. Asia Pacific Portable Blenders Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Latin America Portable Blenders Historical Market: Breakup by Country (USD Million), 2018-2023
15. Latin America Portable Blenders Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Middle East and Africa Portable Blenders Historical Market: Breakup by Country (USD Million), 2018-2023
17. Middle East and Africa Portable Blenders Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Global Portable Blenders Market Structure
The market size reached a value of more than USD 174.34 million in 2023.
The market is expected to grow at a CAGR of 7.40% between 2024 and 2032.
The market size is expected to reach a value of USD 331.47 million by 2032.
Major market drivers are increasing health-consciousness among individuals, versatile applications, and portability.
The key trends of the market are evolving food preferences, changing lifestyle patterns, and rising popularity of smoothies and other beverages.
The key regions in the portable blenders market report are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Key market players include Sunbeam Products Inc., Hamilton Beach Brands Holding Company, Nutribullet LLC, BlendJet, Kacsoo., SharkNinja Operating LLC, HK ULIKE Trade Co., Ltd (PopBabies), and Bella Housewares, among others.
Portable blenders are handheld compact electric appliances that are used for grinding or blending food with the help of a protected blade capable of being submerged in the food being processed.
Leading applications of portable blenders are for mixing, grinding, blending, and whipping food to various consistencies.
Based on material, the market is segmented into plastic, glass, and steel.
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