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The global puree market attained a value of USD 15.87 billion in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 5.60% to reach USD 25.95 billion by 2032.
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Market Growth to be Fuelled by the Rising Health Awareness and the Increasing Consumption of Natural Products
The growing urbanisation, the rise in disposable income of consumers, particularly in emerging economies, and the rising working-class population are boosting the demand for pre-processed baby food, owing to its high nutritional value, which further increases puree market value. This is also predicted to add to the market growth. Furthermore, the favourable trade policies regarding import and export of raw materials are anticipated to augment the market growth during the forecast period.
The growth of the puree market is also likely to be driven by the growing consumer awareness about health and well-being, with puree being a healthy alternative to sweeteners and artificial ingredients across the food processing industry. In addition, the expanding global population is expected to boost the market demand due to the convenience of consumption of purees, which enables the elderly and infants to maintain a semi-solid diet and avoid a full liquid diet.
The growing launch of various organic fruit puree products, which are free of added preservatives and chemicals is a crucial trend in puree market. Moreover, the introduction of new flavours such as spicy puree due to rising consumer demand for unique tastes is also contributing to the market growth.
As per the puree market dynamics and trends, the Baby Expo held at the Dubai World Trade Centre Dubai on May 2024 unveiled a range of products for baby care and maternity needs. Some of these products include organic baby wear, healthy puree pouches, and child-friendly biscuits, among others.
As per the puree industry analysis, around 3.9 million deaths take place every year due to inadequate consumption of fruits and vegetables. Moreover, around 65 million cases of disability are registered due to the low intake of fruits. WHO experts state that an average person needs around 400 g of fruits and vegetables per day for the prevention of chronic diseases as well as maintaining proper health, which creates lucrative opportunities for market growth.
As per a survey conducted on 1000 adults in France in 2022, around 91% of the households consume fruit puree and around 62% of them consume the product at least a month, which can boost the puree industry revenue. The no-added-sugar fruit puree is expected to gain a favourable share in the French market owing to its ample health benefits.
Market players are readily introducing unique flavours to introduce babies to a diverse range of flavours. For instance, Gerber, a child nutrition company, announced the launch of two new flavours to its food puree line in 2022. These two flavours are Gerber® Natural 1st Foods® Corn and Gerber® Natural 1st Foods® Mango, which are nutrient-dense and possess rich flavour, which makes them easier to consume for babies. These new flavours also aid the babies in expanding their palates along with offering key nutrients for their optimal growth, which is expected to boost the growth of the puree industry.
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Purée is a French term meaning refined or purified and it usually refers to a mixture of fruits, vegetables, or legumes transformed into a soft creamy paste or a thick liquid. It can act as a bridge between an individual’s liquid diet and normal diet.
By nature, the market can be bifurcated into:
The puree market can be broadly categorised, on the basis of types, into:
On the basis of applications, the market can be segmented into:
Based on distribution channels, the market can be segregated into:
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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The Asia Pacific Region to Account for a Significant Share in the Industry
The Asia Pacific region is predicted to occupy a significant share in the puree industry, owing to the increased availability of raw materials, such as mangoes, bananas, tomatoes, carrots, and pumpkins, among others. Additionally, the growing purchasing power of consumers and a large consumer base for fruit and vegetable puree in the region provide an edge over the others in terms of consumption and market size, which is projected to add to the market growth.
According to the Food and Agriculture Organisation (FAO), India is the largest producer of bananas, while China is the leading producer of tomatoes, signifying tremendous potential for the puree industry expansion. Meanwhile, Europe is expected to show significant growth in demand due to the growing consciousness about the health benefits associated with the consumption of natural and healthy food products, since puree can be consumed conveniently in a variety of recipes.
The report presents a detailed analysis of the following key players in the global puree industry, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Nature |
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Breakup by Types |
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Breakup by Applications |
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Breakup by Distribution Channels |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
Puree Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Puree Market Analysis
8.1 Key Industry Highlights
8.2 Global Puree Historical Market (2018-2023)
8.3 Global Puree Market Forecast (2024-2032)
8.4 Global Puree Market by Nature
8.4.1 Organic
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Conventional
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Puree Market by Types
8.5.1 Fruits
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.1.3 Breakup by Type
8.5.1.3.1 Tropical and Exotic
8.5.1.3.2 Citrus
8.5.1.3.3 Berries
8.5.1.3.4 Others
8.5.2 Vegetables
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.2.3 Breakup by Type
8.5.2.3.1 Tomato
8.5.2.3.2 Carrot
8.5.2.3.3 Pumpkin
8.5.2.3.4 Beets
8.5.2.3.5 Peas
8.5.2.3.6 Others
8.6 Global Puree Market by Applications
8.6.1 Bakery and Snacks
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Baby Food
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Beverages
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Others
8.7 Global Puree Market by Distribution Channels
8.7.1 Hypermarkets and Supermarkets
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Convenience Stores
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Speciality Stores
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Online Stores
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Puree Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Puree Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Puree Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Puree Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Puree Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Puree Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 AGRANA Beteiligungs-AG
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Kiril Mischeff Ltd.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Ingredion Incorporated
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Symrise AG
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Kerr Concentrates
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Kagome Co., Ltd.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Puree Market: Key Industry Highlights, 2018 and 2032
2. Global Puree Historical Market: Breakup by Nature (USD Billion), 2018-2023
3. Global Puree Market Forecast: Breakup by Nature (USD Billion), 2024-2032
4. Global Puree Historical Market: Breakup by Types (USD Billion), 2018-2023
5. Global Puree Market Forecast: Breakup by Types (USD Billion), 2024-2032
6. Global Puree Historical Market: Breakup by Applications (USD Billion), 2018-2023
7. Global Puree Market Forecast: Breakup by Applications (USD Billion), 2024-2032
8. Global Puree Historical Market: Breakup by Distribution Channels (USD Billion), 2018-2023
9. Global Puree Market Forecast: Breakup by Distribution Channels (USD Billion), 2024-2032
10. Global Puree Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Puree Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Puree Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Puree Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Puree Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Puree Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Puree Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Puree Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Puree Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Puree Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Puree Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Puree Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Global Puree Market Structure
In 2023, the global puree market attained a value of nearly USD 15.87 billion.
The market is projected to grow at a CAGR of 5.60% between 2024-2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 25.95 billion by 2032.
The market is being driven by the rising adoption of healthier diets and the easy availability of raw materials, such as mangoes, tomatoes, and bananas, among others.
The market growth is expected to be defined by the rise in demand for ready-to-use and convenient food products, the rising working-class populations, and the growing preference for pre-processed baby food.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The market segmentation based on the nature of puree are organic and conventional.
The different types of puree are fruits and vegetables.
The various applications of puree include bakery and snacks, baby food, and beverages, among others.
The major distribution channels of puree are hypermarkets and supermarkets, convenience stores, speciality stores, and online stores, among others.
The major players in the industry are AGRANA Beteiligungs-AG, Kiril Mischeff Ltd., Ingredion Incorporated, Symrise AG, Kerr Concentrates, and Kagome Co., Ltd., among others.
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