The powersports market attained a value of USD 10.35 Billion in 2025. The market is expected to grow at a CAGR of 5.60% during the forecast period of 2026-2035. By 2035, the market is expected to reach USD 17.85 Billion.
Smart technology is transforming powersports, enhancing safety, connectivity, and convenience. In October 2023, TVS Motor launched the Jupiter 125 with SmartXonnect™, offering Bluetooth connectivity, navigation, alerts, and advanced digital riding features. Vehicles come equipped with GPS tracking, Bluetooth integration, ride diagnostics, and mobile app connectivity. Riders can monitor performance metrics, customize settings, and receive alerts in real time. This digital integration improves user engagement and simplifies maintenance.
The push for sustainability has led to growing electrification across the powersports industry. Manufacturers are introducing electric ATVs, motorcycles, and snowmobiles that deliver low emissions, quieter rides, and lower operating costs. In November 2022, Rohnel Motors has launched electric ATVs in India, offering eco-friendly, powerful off-road vehicles for adventure and utility applications. With advancements in battery range and performance, electric models are gaining traction among eco-conscious consumers. This shift not only addresses environmental concerns but also opens doors for innovation in vehicle design, energy efficiency, and user experience.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
5.6%
Value in USD Billion
2026-2035
*this image is indicative*
With increasing vehicle power and off-road usage, safety is becoming a top priority in the powersports market. Manufacturers are introducing advanced safety features, such as traction control, anti-lock braking systems (ABS), and roll-over protection in UTVs. Smart helmets with crash detection and navigation are gaining traction. In January 2025, Exeger and Cosonic unveiled a solar-powered, self-charging smart helmet for China’s urban motorcyclists and delivery riders, enhancing safety and convenience.
Powersports tourism, such as guided ATV tours, off-road adventures, and snowmobile excursions is becoming a major driver of market expansion. Destinations are developing dedicated trails and parks, promoting powersports as part of eco-tourism and experiential travel. This trend is encouraging vehicle rentals and boosting sales of safety gear, accessories, and adventure packages. Additionally, increased media exposure and social sharing are fueling greater interest and participation in powersports tourism worldwide.
Emerging economies in Asia, Latin America, and Eastern Europe are becoming important growth zones for the powersports industry. Rising disposable incomes, urbanization, and better infrastructure are driving sales of motorcycles, ATVs, and personal watercraft. As per the Asian Development Bank, more than 55% of the Asian population will be urban by 2030. Local governments are further supporting rural mobility as well as tourism through powersports vehicle deployment.
Regulations and policy changes are shaping powersports vehicle design and usage. Governments are setting stricter emissions standards, trail access laws, and noise limits. At the same time, many offer incentives for electric powersports adoption, including tax credits, grants, and infrastructure support. Compliance with regional regulations is essential for market access and brand reputation. Industry associations are working with regulators to balance environmental protection and recreational access.
Environmental awareness is influencing the powersports market outlook, from vehicle emissions to responsible riding practices. Alongside electric models, manufacturers are adopting recyclable materials, optimizing fuel efficiency, and reducing noise pollution. In January 2025, Suzuki Motorcycle India unveiled the e‑Access Electric Scooter, its first electric model in India, combining rugged capability with greener propulsion technologies. Green certifications, carbon offset programs, and eco-trails are also gaining prominence.
The EMR’s report titled “Powersports Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Vehicle Type
Key Insight: All-terrain vehicles (ATVs) dominate the powersports market due to their versatility and widespread use across recreation, agriculture, and defense. Their rugged design and ease of handling make them popular among off-road enthusiasts and professionals alike. Brands are offering models for various terrains and skill levels. In January 2025, Polaris introduced six new 2025 ATV models like the Sportsman 850 and XP 1000 Mud Edition, Scrambler 850, Scrambler XP 1000 S, and Sportsman Touring 850 and XP 1000. The ATV rental business, especially in adventure tourism and national parks, has further boosted demand.
Market Breakup by Application
Key Insight: On-road powersports, mainly heavyweight motorcycles, serve daily commuting, leisure, and long-distance touring needs. This segment includes cruisers, street bikes, and electric scooters, with brands like Harley-Davidson, Suzuki, and TVS actively investing in smart, connected models. Urban congestion and fuel costs have spurred interest in electric variants, such as Suzuki’s e-Access. On-road powersports are also gaining ground in emerging markets due to better roads, rising incomes, and motorcycle culture.
Market Breakup by Region
Key Insight: North America leads the global powersports market, driven by a well-established outdoor recreation culture, high disposable income, and expansive rural and off-road terrain. The United States and Canada are major hubs for ATV, snowmobile, and side-by-side vehicle use in both recreational and utility applications. In March 2023, WIDESCAPE begins delivering its WS250 stand-up snowmobiles to 60 Canadian dealers, marking a new era in snowmobile innovation. Additionally, destinations like Black Mountain Off-Road Park in Kentucky and snowmobile trails in Minnesota and Alaska reinforce demand.
Side-by-Side Vehicles & Heavyweight Motorcycles to Witness Popularity
Side-by-side vehicles are gaining significant traction in the powersports market due to their capacity to carry passengers and cargo simultaneously. These are widely used in farming, construction, hunting, and recreational off-roading. The Can-Am Maverick and Polaris RZR series exemplify the growing trend of high-performance, multi-passenger UTVs. With improved safety features, larger frames, and powerful engines, these vehicles appeal to families and adventure groups.
Heavyweight motorcycles remain a strong segment due to their global appeal among long-distance riders and motorcycle enthusiasts. The growing demand in India, Southeast Asia, and Latin America has expanded market reach. Despite urban congestion and high fuel prices, these motorcycles retain a niche due to their iconic status and performance. In July 2025, Harley-Davidson disclosed plans of a USD 6,000 motorcycle in 2026, aiming to attract new riders and expand its heavyweight motorcycle market presence. The trend of premium biking clubs and long-haul touring expeditions has also fueled growth in this category.
Surging Demand for Off-road Powersports
Off-road applications drive the powersports market revenue, largely fueled by ATVs, side-by-sides, and dirt bikes used in recreation, agriculture, military, and tourism. Trails, dunes, farms, and forests are typical terrains. In July 2025, Polaris Off Road revealed its 2026 lineup, following the RANGER 500 launch, expanding innovation in value-focused utility off-road vehicles. This segment has expanded rapidly due to adventure tourism, government use, and increasing land access. Off-road vehicles offer flexibility, utility, and excitement, making them the most dynamic and expansive area.
Thriving Powersports Prominence in Europe & Asia Pacific
Europe holds a major market share, supported by a growing adventure tourism sector, strict safety regulations, and rising interest in electric mobility. France, Germany, and Italy see strong demand for motorcycles and personal watercraft. Brands lead in high-performance and touring motorcycles. Snowmobiles and off-road vehicles are particularly popular in Nordic regions like Finland and Sweden. Additionally, Europe’s sustainability drive is encouraging launches of electric models.
Asia Pacific is an emerging powersports market, growing steadily due to increasing disposable income, expanding adventure tourism, and rising demand in rural regions. In India, companies like Rohnel Motors and TVS Motor are introducing electric ATVs and connected scooters to cater to eco-conscious consumers. In July 2025, Kinetic Green announced plans to launch three new electric scooters in India, including a retro-inspired model with IoT connectivity and a TFT display. Australia’s vast terrain supports recreational ATV use, while Japan remains a tech innovation hub with Suzuki and Yamaha driving new model launches.
Major players in the powersports market are employing several key strategies to maintain competitiveness and drive growth. Product innovation remains central, with companies investing in electric and hybrid models to meet rising sustainability demands. Integration of smart technologies, such as GPS tracking, ride customization, and safety enhancements is also a growing trend. Diversification of product lines, including off-road vehicles, snowmobiles, personal watercraft, and motorcycles, allows companies to reach broader customer bases and mitigate seasonal sales fluctuations.
Global expansion is another major strategy, with brands entering emerging markets in Asia, Latin America, and Eastern Europe. To strengthen market presence, many firms form strategic partnerships or acquisitions. Enhancing customer experience through digital platforms, personalized services, and dealer networks is also vital. Finally, there is a strong emphasis on sustainability and environmental compliance, with leading companies working to reduce emissions and promote responsible riding.
Founded in 1954 and headquartered in Medina, the United States, Polaris Inc. is known for innovations in snowmobiles and off-road vehicles. The company continues to push technological boundaries with electric models and smart ride systems, shaping the future of recreational mobility.
Established in 1960 in Thief River Falls, the United States, Arctic Cat is renowned for manufacturing snowmobiles and ATVs. The company played a key role in advancing snowmobile performance and suspension systems. Arctic Cat remains a key player in recreational vehicle design, emphasizing rugged performance and rider experience.
Bombardier Recreational Products (BRP) Inc., based in Valcourt, Quebec, and founded in 2003, is acclaimed for pioneering innovations like the Ski-Doo snowmobile and Sea-Doo watercraft. BRP’s focus on performance, design, and sustainability keeps it at the forefront of the global powersports industry with a strong brand portfolio.
Suzuki Motor Corporation, established in 1909 and headquartered in Hamamatsu, Japan, evolved from loom manufacturing to become a global name in motorcycles, automobiles, and ATVs. Suzuki has contributed significantly to motorsports and urban mobility through continuous innovation and international market expansion.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the powersports market are Yamaha Motor Co., Ltd., and Kawasaki Motors, Ltd., among others.
Download your free sample of the latest powersports market report to explore emerging powersports market trends 2026. Gain valuable insights into vehicle innovations, regional growth, and competitive landscapes. Stay ahead in the evolving powersports industry with Expert Market Research’s comprehensive analysis and forecasts. Act now to access critical data and drive strategic decisions confidently.
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In 2025, the market reached an approximate value of USD 10.35 Billion.
The market is projected to grow at a CAGR of 5.60% between 2026 and 2035.
The key strategies driving the market include product innovation with electric and connected vehicles, expanding dealership networks, targeting adventure tourism, enhancing customer experience through digital platforms, focusing on sustainability, and strategic partnerships. These approaches boost market reach, meet evolving consumer preferences, and drive competitive differentiation globally.
The increasing technological developments to improve the safety of powersports vehicles and the rising popularity of snowmobiles in tourism can deliver new growth opportunities to the market.
The regional markets for the market include North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.
The vehicle types for powersports include all-terrain vehicles (ATV), side-by-side vehicles, snowmobiles, personal watercraft, and heavyweight motorcycle.
The applications of powersport vehicles include on-road and off-road.
The key players in the market report include Polaris Inc., Arctic Cat Inc., Bombardier Recreational Products Inc., Suzuki Motor Corporation, Yamaha Motor Co., Ltd., and Kawasaki Motors, Ltd., among others.
All-terrain vehicles (ATVs) dominate the market due to their versatility and widespread use across recreation, agriculture, and defense.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Vehicle Type |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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