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Global Pregnancy Pillow Market Share, Size, Analysis, Forecast: By Product Type: U-Shaped, C-Shaped, J-Shaped, Others; By Material Type: Organic Fillings, Memory Foam, Hypoallergenic Fillings; By End User: Maternity Homes/ Clinics, Hospitals, Households; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
Global Pregnancy Pillow Market Outlook
The global pregnancy pillow market size reached a value of around USD 607.7 million in 2023. The market is further expected to grow at a CAGR of 3.60% between 2024 and 2032, reaching a value of around USD 751.4 million by 2032.
Key Trends in the Market
A pregnancy pillow is a type of sleeping aid designed to support pregnant women's evolving bodies, help them find a comfortable sleeping position, and promote deeper sleep. Pregnancy pillows are utilised to assist the spine and back alignment and can be used to help with body positioning for optimised comfort and support.
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- With the rising importance of adequate rest and care during pregnancy and the increase in high risk pregnancies, there is a greater demand for specialised products that aid in providing comfort and support to women, which is bolstering the pregnancy pillow market. Pregnancy pillows support pregnant women's changing postures and positions, aiding blood circulation as they sleep.
- One of the key pregnancy pillow market trends is the increasing use of creative promotions, including celebrity endorsements, driving up demand for pregnant pillows. Companies engage well-known social media influencers and other celebrities to promote their products due to their large followings on social media.
- Specialised pregnancy pillows made of natural materials and hypoallergenic fillings are growing in popularity due to rising awareness about their benefits. While organic fillings are environmentally sustainable and reduce exposure to chemicals, hypoallergenic fillings are suited to women at risk of allergies.
Global Pregnancy Pillow Market Analysis
Based on product type, the market is divided into U-shaped, C-shaped, and J-shaped, among others. The pregnancy pillow market segmentation based on material type is organic filling, memory foam, and hypoallergenic fillings. On the basis of end user, the market is segmented into maternity homes/clinics, hospitals, and households. Based on distribution channel, the market is categorised into supermarkets/hypermarkets, speciality stores, and online, among others. The regional markets for pregnancy pillow are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global pregnancy pillow market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
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- PharMeDoc Inc
- Coyuchi, Inc
- Momcozy
- Queen Rose
- Medela AG
- Naomi Home, Inc
- The Boppy Company LLC
- Cozy Bump Corporation
- Pregnancy Pillow, LLC
- Comfort Castle Pvt. Ltd
- Others
Global Pregnancy Pillow Market Share by Distribution Channel
During the forecast period, it is anticipated that the online distribution channel for pregnancy pillows will grow at a rapid rate, boosted by the availability of a wide range of pregnancy pillows on popular e-commerce sites like Amazon. Online shopping is becoming more and more popular, especially among the younger generation due to the high level of convenience online shopping offers. Pregnancy pillows may be large in size and with home delivery options, online shopping tends to have a greater appeal. Customers can also choose from a wide selection of items, take advantage of beneficial deals and discounts, and read reviews for the products before purchase.
Global Pregnancy Pillow Market Share by Region
North America is expected to be one of the significant regions in the market for pregnancy pillows due to the strong purchasing power in the region and growing awareness of the advantages of pregnancy pillows. Additionally, the growing presence of key players in the market offering a wide range of pregnancy pillows in different shapes and materials is fuelling the pregnancy pillow market growth in the region. The sale of pregnancy pillows in the United States has surged due to more pregnant women investing in products that can help them stay comfortable during their pregnancy.
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Competitive Landscape
PharMeDoc Inc, founded in 2013 and headquartered in California in the United States is one of the top suppliers of health and personal care goods. The company sells high-quality, reasonably priced maternity and new-born supplies.
Coyuchi, Inc, established in 1991, is manufacturer of high-quality, organic bedding, clothing, towels, and other items with coastal themes. Headquartered in California, United States, the company holds its mattress production to the highest standards of social and environmental responsibility.
Medela AG, founded in 1961 is a leading global provider of nursing products and medical vacuum technology. Based in Baar, Switzerland, the company provides clinically-proven breast milk feeding and baby products, hospital healthcare solutions, and clinical education.
Other market players include Momcozy, Queen Rose, Naomi Home, Inc, The Boppy Company LLC, Cozy Bump Corporation, Pregnancy Pillow, LLC, and Comfort Castle Pvt. Ltd, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Material Type |
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| Breakup by End User |
|
| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Pregnancy Pillow Market Analysis
8.1 Key Industry Highlights
8.2 Global Pregnancy Pillow Historical Market (2018-2023)
8.3 Global Pregnancy Pillow Market Forecast (2024-2032)
8.4 Global Pregnancy Pillow Market by Product Type
8.4.1 U-Shaped
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 C-Shaped
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 J-Shaped
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Pregnancy Pillow Market by Material Type
8.5.1 Organic Fillings
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Memory Foam
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Hypoallergenic Fillings
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.6 Global Pregnancy Pillow Market by End User
8.6.1 Maternity Homes/ Clinics
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Hospitals
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Households
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.7 Global Pregnancy Pillow Market by Distribution Channel
8.7.1 Supermarkets/ Hypermarkets
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Specialty Stores
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Online
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Others
8.8 Global Pregnancy Pillow Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Pregnancy Pillow Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Pregnancy Pillow Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Pregnancy Pillow Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Pregnancy Pillow Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Pregnancy Pillow Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 PharMeDoc Inc
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Coyuchi, Inc
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Momcozy
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Queen Rose
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Medela AG
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Naomi Home, Inc
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 The Boppy Company LLC
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Cozy Bump Corporation
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Pregnancy Pillow, LLC
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Comfort Castle Pvt. Ltd
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Pregnancy Pillow Market: Key Industry Highlights, 2018 and 2032
2. Global Pregnancy Pillow Historical Market: Breakup by Product Type (USD Million), 2018-2023
3. Global Pregnancy Pillow Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4. Global Pregnancy Pillow Historical Market: Breakup by Material Type (USD Million), 2018-2023
5. Global Pregnancy Pillow Market Forecast: Breakup by Material Type (USD Million), 2024-2032
6. Global Pregnancy Pillow Historical Market: Breakup by End User (USD Million), 2018-2023
7. Global Pregnancy Pillow Market Forecast: Breakup by End User (USD Million), 2024-2032
8. Global Pregnancy Pillow Historical Market: Breakup by Distribution channel (USD Million), 2018-2023
9. Global Pregnancy Pillow Market Forecast: Breakup by Distribution channel (USD Million), 2024-2032
10. Global Pregnancy Pillow Historical Market: Breakup by Region (USD Million), 2018-2023
11. Global Pregnancy Pillow Market Forecast: Breakup by Region (USD Million), 2024-2032
12. North America Pregnancy Pillow Historical Market: Breakup by Country (USD Million), 2018-2023
13. North America Pregnancy Pillow Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Europe Pregnancy Pillow Historical Market: Breakup by Country (USD Million), 2018-2023
15. Europe Pregnancy Pillow Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Asia Pacific Pregnancy Pillow Historical Market: Breakup by Country (USD Million), 2018-2023
17. Asia Pacific Pregnancy Pillow Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Latin America Pregnancy Pillow Historical Market: Breakup by Country (USD Million), 2018-2023
19. Latin America Pregnancy Pillow Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Middle East and Africa Pregnancy Pillow Historical Market: Breakup by Country (USD Million), 2018-2023
21. Middle East and Africa Pregnancy Pillow Market Forecast: Breakup by Country (USD Million), 2024-2032
22. Global Pregnancy Pillow Market Structure
Key Questions Answered in the Report
In 2023, the global market for pregnancy pillow attained a value of USD 607.7 million.
The market is projected to grow at a CAGR of 3.60% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 751.4 million by 2032.
The major drivers of the market include the rising birth rates, increasing cases of restless legs syndrome (RLS) among pregnant women, and health advantages of pregnancy pillows.
High rates of birth complications, increasing awareness about pregnancy-related products, and use of innovative promotions are the key trends propelling the growth of the market.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various distribution channels for pregnancy pillows in the market are supermarkets/hypermarkets, speciality stores, and online, among others.
The major players in the pregnancy pillow market are PharMeDoc Inc, Coyuchi, Inc, Momcozy, Queen Rose, Medela AG, Naomi Home, Inc, The Boppy Company LLC, Cozy Bump Corporation, Pregnancy Pillow, LLC, and Comfort Castle Pvt. Ltd, among others.
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