The global recommendation engine market size reached nearly USD 4.34 Billion in 2025. The market is projected to grow at a CAGR of 15.50% between 2026 and 2035 to reach a value of around USD 18.34 Billion by 2035.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
15.5%
Value in USD Billion
2026-2035
*this image is indicative*
A recommendation engine refers to a technology which offers recommendations based on the behaviour patterns and preferences of consumers. This type of system uses statistical modelling and predictive analysis to provide a personalised experience to end users.
The EMR’s report titled “Recommendation Engine Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Deployment Type
Market Breakup by Technology
Market Breakup by Application
Market Breakup by End Use
Market Breakup by Region
Personalised campaigns and customer discovery account for a significant portion of the recommendation engine market share. Personalised campaigns and customer discovery curate specific content and videos for the target audience, improving the user experience. This also leads to a higher subscription rate across websites and content delivery platforms. Furthermore, increasing investments by various end users towards personalising their product and service recommendations in order to enhance their scalability and profitability are fuelling the segment’s growth.
According to the recommendation engine market analysis, the retail sector is likely to represent a substantial market share in the forecast period. There is a heightening adoption of recommendation engines by retailers to better analyse their customers’ interests and preferences and cultivate customer loyalty.
Rapid digitalisation in the retail sector, along with a swift transition from traditional to technologically advanced retailing strategies, is expected to further garner the segment’s growth in the forecast period.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the global recommendation engine market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
Netflix, Inc is a company which offers high-quality streaming services. This company provides content of diverse genres, including anime, docu-dramas, and movies, among others. It was founded in 1997 and is headquartered in California, the United States.
Amazon Web Services, Inc. is a leading company which offers technological solutions, including cloud-based recommendation systems. The company also offers APIs to several end-use sectors as well as individuals. It was established in 2006 and is headquartered in Washington, the United States.
Tinder is an online dating company which also offers geosocial networking applications. The services provided by this company are based on personalised user recommendations. The company was founded in 2012 and is headquartered in California, the United States.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players considered in the recommendation engine market report include Google LLC, SAP SE, Adobe Inc., Microsoft Corporation, Salesforce Inc., Oracle Corporation, Nosto Solutions Oy, and Dynamic Yield, among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market reached a value of nearly USD 4.34 Billion in 2025.
The market is estimated to grow at a CAGR of 15.50% in between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach a value of around USD 18.34 Billion by 2035.
The increasing popularity of OTT platforms, rising smartphone ownership, and growing expansion of the e-commerce sector are the major drivers of the market.
The key trends driving the recommendation engine market demand include the digitisation of the retail sector and technological advancements in the BFSI sector to provide more personalised banking services to clients.
Collaborative filtering, content-based filtering, and hybrid recommendation systems, among others, are the different types of recommendation engines.
Cloud based and on-premises are the major deployment types of recommendation engine.
Netflix, Inc, Amazon Web Services, Inc., Tinder, Google LLC, SAP SE, Adobe Inc., Microsoft Corporation, Salesforce Inc., Oracle Corporation, Nosto Solutions Oy, and Dynamic Yield, among others, are the key market players.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Deployment Type |
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| Breakup by Technology |
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| Breakup by Application |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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