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Global Rich Communication Services (RCS) Market: By Deployment Model: On-Premise, Cloud; By Enterprise Size: Small and Medium Scale Enterprises, Others; By Applications; By Industry Vertical; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Rich Communication Services (RCS) Market Outlook

The global rich communication services (RCS) market stood at a value of around USD 1,521 million in 2020. The market is further expected to grow at a CAGR of 35.5% in the forecast period of 2022-2027 to attain a value of USD 9,125 million by 2026.

 

Rising Demand for Cloud Based Deployment Model to Spearhead the Market Growth of the Global Rich Communication Services (RCS) Industry

Based on deployment model, the cloud segment is predicted to hold a significant market share in the rich communication services (RCS) industry. This growth can be attributed to the increased implementation of cloud technology owing to its beneficial properties such as improved scalability, low maintenance costs, and easy integration.

 

Global Rich Communication Services (RCS) Market

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In addition, the heightened demand for rich communication services in the healthcare sector, in an endeavour to make healthcare amenities more accessible to patients across the globe, is expected to further aid the market growth. These factors are expected to contribute to the overall market growth in the forecast period.

 

North America to Provide Lucrative Growth Opportunities to the Global Rich Communication Services (RCS) Industry

North America is estimated to hold a substantial share of the rich communication services (RCS) industry in the forecast period. This growth can be attributed to the presence of leading market players in the region. In addition, the growing availability of 5G network in the region is also predicted to propel the market growth. Moreover, the demand for advanced communication channels such as the demand for chatbots is also expected to add to the industry growth. Furthermore, RCS provides lucrative expansion opportunities to mobile network operators seeking to join the internet messaging and communication services bandwagon. Meanwhile, the rapid technological advancements in the Asia Pacific are anticipated to propel the market demand in the region, which is estimated to contribute to the market growth in the forecast period.

 

Rich Communication Services (RCS): Industry Definition and Segmentation

Rich communication services (RCS) are mobile communication alternatives to SMS and other web-based messaging services. The RCS is a SIP and HTTP based communication channel that facilitates calling, messaging, video calling, and file transferring operations. RCS communication, just like web-based proprietary messaging services functions online, however, it also requires the phone system as in the case of SMS services. Thus, RCS provides interactive communication facilities such as in web-based communication mechanisms such as messenger and WhatsApp, while also offering the reach of SMS.

By deployment model, the market is divided into:

  • On-Premise 
  • Cloud

On the basis of enterprise size, the market can be bifurcated into:

  • Small and Medium Scale Enterprises
  • Large Scale Enterprises

Based on applications, the industry can be segmented into:

  • Rich Calls and Messaging 
  • Content Delivery (Content Sharing, File Transfer)
  • Value Added Services (VAS)
  • Marketing and Advertising Campaign 
  • Cloud Storage

On the basis of industry vertical, the market can be distributed into:

  • Healthcare 
  • Retail and E-Commerce
  • BFSI
  • IT and Telecom 
  • Travel and Tourism 
  • Others

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Rapid Digitalisation and the Growing Smartphone Penetration to Drive the Global Rich Communication Services (RCS) Industry

The heightened digitalisation with increased adoption of the internet of things (IoT) and increasing access to internet facilities across industries is anticipated to propel the demand for rich communication services in the coming years. According to the World Bank statistics, in 2017, 49% of the global population had access to the internet compared to 41.7% in 2015. In addition, the growing mobile phone ownership is also contributing to the market growth significantly. According to the World Bank's World Development Report of 2016, 8 out of 10 people in the developing nations owned a mobile phone, and this number is expected to steadily increase over time. Furthermore, rapid technological advancements are also expected to aid the industry growth. These factors are estimated to positively impact the market growth in the forecast period.

 

Key Industry Players in the Global Rich Communication Services (RCS) Market

The report gives a detailed analysis of the following key players in the global rich communication services (RCS) market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • AT&T
  • Google LLC
  • Vodafone
  • Deutsche Telekom AG
  • Ribbon Communications Operating Company, Inc.
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model and SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Deployment Model, Enterprise Size, Applications, Industry Vertical, Region
Breakup by Deployment Model On-Premise, Cloud
Breakup by Enterprise Size Small and Medium Scale Enterprises, Large Scale Enterprises
Breakup by Applications Rich Calls and Messaging, Content Delivery (Content Sharing, File Transfer), Value Added Services (VAS), Marketing and Advertising Campaign, Cloud Storage
Breakup by Industry Vertical Healthcare, Retail and E-Commerce, BFSI, IT and Telecom, Travel and Tourism, Others
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered AT&T, Google LLC, Vodafone, Deutsche Telekom AG, Ribbon Communications Operating Company, Inc., Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Rich Communication Services (RCS) Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Rich Communication Services (RCS) Historical Market (2017-2021) 
    8.3    Global Rich Communication Services (RCS) Market Forecast (2022-2027)
    8.4    Global Rich Communication Services (RCS) Market by Deployment Model
        8.4.1    On-Premise
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    Cloud
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
    8.5    Global Rich Communication Services (RCS) Market by Enterprise Size
        8.5.1    Small and Medium Scale Enterprises
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    Large Scale Enterprises
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
    8.6    Global Rich Communication Services (RCS) Market by Applications
        8.6.1    Rich Calls and Messaging
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2017-2021)
            8.6.1.3    Forecast Trend (2022-2027)
        8.6.2    Content Delivery (Content Sharing, File Transfer)
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2017-2021)
            8.6.2.3    Forecast Trend (2022-2027)
        8.6.3    Value Added Services (VAS)
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2017-2021)
            8.6.3.3    Forecast Trend (2022-2027)
        8.6.4    Marketing and Advertising Campaign
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2017-2021)
            8.6.4.3    Forecast Trend (2022-2027)
        8.6.5    Cloud Storage
            8.6.5.1    Market Share
            8.6.5.2    Historical Trend (2017-2021)
            8.6.5.3    Forecast Trend (2022-2027)
    8.7    Global Rich Communication Services (RCS) Market by Industry Vertical
        8.7.1    Healthcare
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2017-2021)
            8.7.1.3    Forecast Trend (2022-2027)
        8.7.2    Retail and E-Commerce
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2017-2021)
            8.7.2.3    Forecast Trend (2022-2027)
        8.7.3    BFSI
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2017-2021)
            8.7.3.3    Forecast Trend (2022-2027)
        8.7.4    IT and Telecom
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2017-2021)
            8.7.4.3    Forecast Trend (2022-2027)
        8.7.5    Travel and Tourism
            8.7.5.1    Market Share
            8.7.5.2    Historical Trend (2017-2021)
            8.7.5.3    Forecast Trend (2022-2027)
        8.7.6    Others
    8.8    Global Rich Communication Services (RCS) Market by Region
        8.8.1    Market Share
            8.8.1.1    North America
            8.8.1.2    Europe
            8.8.1.3    Asia Pacific
            8.8.1.4    Latin America
            8.8.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
        9.2.3    Breakup by Country 
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2017-2021)
        9.5.2    Forecast Trend (2022-2027)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Competitive Landscape
    11.1    Market Structure
    11.2    Company Profiles
        11.2.1    AT&T
            11.2.1.1    Company Overview
            11.2.1.2    Product Portfolio
            11.2.1.3    Demographic Reach and Achievements
            11.2.1.4    Certifications
        11.2.2    Google LLC
            11.2.2.1    Company Overview
            11.2.2.2    Product Portfolio
            11.2.2.3    Demographic Reach and Achievements
            11.2.2.4    Certifications
        11.2.3    Vodafone
            11.2.3.1    Company Overview
            11.2.3.2    Product Portfolio
            11.2.3.3    Demographic Reach and Achievements
            11.2.3.4    Certifications
        11.2.4    Deutsche Telekom AG
            11.2.4.1    Company Overview
            11.2.4.2    Product Portfolio
            11.2.4.3    Demographic Reach and Achievements
            11.2.4.4    Certifications
        11.2.5    Ribbon Communications Operating Company, Inc.
            11.2.5.1    Company Overview
            11.2.5.2    Product Portfolio
            11.2.5.3    Demographic Reach and Achievements
            11.2.5.4    Certifications
        11.2.6    Others
12    Industry Events and Developments

 

List of Figures and Tables

1.    Global Rich Communication Services (RCS) Market: Key Industry Highlights, 2016 and 2026
2.    Global Rich Communication Services (RCS) Historical Market: Breakup by Deployment Model (USD Million), 2017-2021
3.    Global Rich Communication Services (RCS) Market Forecast: Breakup by Deployment Model (USD Million), 2022-2027
4.    Global Rich Communication Services (RCS) Historical Market: Breakup by Enterprise Size (USD Million), 2017-2021
5.    Global Rich Communication Services (RCS) Market Forecast: Breakup by Enterprise Size (USD Million), 2022-2027
6.    Global Rich Communication Services (RCS) Historical Market: Breakup by Applications (USD Million), 2017-2021
7.    Global Rich Communication Services (RCS) Market Forecast: Breakup by Applications (USD Million), 2022-2027
8.    Global Rich Communication Services (RCS) Historical Market: Breakup by Industry Vertical (USD Million), 2017-2021
9.    Global Rich Communication Services (RCS) Market Forecast: Breakup by Industry Vertical (USD Million), 2022-2027
10.    Global Rich Communication Services (RCS) Historical Market: Breakup by Region (USD Million), 2017-2021
11.    Global Rich Communication Services (RCS) Market Forecast: Breakup by Region (USD Million), 2022-2027
12.    North America Rich Communication Services (RCS) Historical Market: Breakup by Country (USD Million), 2017-2021
13.    North America Rich Communication Services (RCS) Market Forecast: Breakup by Country (USD Million), 2022-2027
14.    Europe Rich Communication Services (RCS) Historical Market: Breakup by Country (USD Million), 2017-2021
15.    Europe Rich Communication Services (RCS) Market Forecast: Breakup by Country (USD Million), 2022-2027
16.    Asia Pacific Rich Communication Services (RCS) Historical Market: Breakup by Country (USD Million), 2017-2021
17.    Asia Pacific Rich Communication Services (RCS) Market Forecast: Breakup by Country (USD Million), 2022-2027
18.    Latin America Rich Communication Services (RCS) Historical Market: Breakup by Country (USD Million), 2017-2021
19.    Latin America Rich Communication Services (RCS) Market Forecast: Breakup by Country (USD Million), 2022-2027
20.    Middle East and Africa Rich Communication Services (RCS) Historical Market: Breakup by Country (USD Million), 2017-2021
21.    Middle East and Africa Rich Communication Services (RCS) Market Forecast: Breakup by Country (USD Million), 2022-2027
22.    Global Rich Communication Services (RCS) Market Structure

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