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The global rose water market reached a value of around USD 477 million in 2023. The market is projected to grow at a CAGR of 7.6% between 2024 and 2032, reaching a value of around USD 921 million by 2032.
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Rose water is created by steeping rose petals in water, and it is the hydrosol component of the rose-petal distillate. It is used for religious purposes in many cultures, as a flavouring agent in some food and beverage products, and as an active ingredient in various cosmetic products, among others.
The robust growth of the confectionery and bakery sector is positively impacting the rose water market value. Rose water can be incorporated into sherbets, ice creams, truffles, frozen desserts, and bonbons, among others. Moreover, due to its fragrance, flavour, and refreshing properties, rose water is increasingly used in non-alcoholic beverages such as flavoured water, lemonades, and mocktails.
The increasing trend of wellness and health is augmenting the rose water market expansion. Rose extracts and rose water are used as flavour enhancers in the development of refreshing, nutritious, light, and wholesome meal options.
One of the key market trends is the rising demand for rose water in cosmetics and personal care products. Rose water can soothe irritated skin and function as an antiseptic in some conditions due to its anti-inflammatory properties.
The therapeutic benefits of rose water, such as its ability to relieve sore throats and its antibacterial properties, are anticipated to boost the rose water demand in the coming years. Such advantages are also likely to boost the usage of rose water in medicinal applications in the forecast period.
Rose water can be used as an alternative to artificial flavourings in salad dressings, drinks, and desserts, among others. The demand for rose water is predicted to increase in upcoming years due to the growing popularity of rose-flavoured beverages and delicacies such as candies, ice creams, and baked goods.
As per the rose water market analysis, with the growing focus on sustainability, the procurement of ethical rose petals in the production of rose water is increasing. Besides, manufacturers are utilising eco-friendly practices to enhance the longevity and durability of rose water.
Premium rose water products have been gaining popularity in recent years. For instance, 24 Karat Gold Rose Water Facial Toner by Leven Rose consists of infused gold with Moroccan rose water which offers superior moisturisation properties and a natural aroma that appeals to high-end customers.
According to OEC, in 2022, the global rose exports totalled USD 3.14 billion. The Netherlands stood as the top exporter, accounting for 28.7% of the global market share. Ecuador contributed 25.8% to the global exports, reflecting its significant role in the rose cultivation and export sector. As per the rose water industry analysis, Kenya constituted to 17.1% of the market share, highlighting its important status in the African rose export market. Colombia held the fourth position, representing 14.2% of the exports, underscoring its substantial contribution from South America. Ethiopia, also notable within Africa, contributed 7.23%, showing a growing influence in the rose export market.
The expansion of the personal care and cosmetic sector across the globe is providing significant opportunities which aids the rose water industry revenue. Rose water is being widely adopted by skincare enthusiasts for cleansing skin and removing any impurities that can result in unwanted spots. In 2022, Germany led the ranking with the highest retail sales valued at approximately EUR 14.332 billion in the Europe cosmetics and personal care market. France followed closely with sales amounting to EUR 12.882 billion, positioning it as the second-largest market in the region. Italy stands third with sales of EUR 11.505 billion. The United Kingdom, also among the top markets, records sales worth EUR 10.487 billion, which contributes to the growth of the rose water industry. Spain and Poland also make significant contributions to the European cosmetics market, with retail sales of EUR 9.25 billion and EUR 4.532 billion, respectively. The Netherlands, while smaller in comparison to the other listed countries, still shows notable market size with sales totalling EUR 3.1 billion.
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Based on type, the market is divided into rosa centifolia, rosa gallica, and rosa damascene. The market segmentation, based on application, includes cosmetics and personal care, medicinal use, and food and beverages, among others.
On the basis of distribution channel, the rose water market is bifurcated into direct sales and indirect sales. The regional markets for rose water are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter’s five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
The cosmetics and personal care sector accounts for a significant portion of the rose water market share. The demand for rose water in the cosmetics and personal care sector has expanded due to its usage in perfumes and skin care products. Rose water helps in skin hydration and is beneficial for all skin types, whether they are dry, oily, or a combination of both. The rose extraction market is being fuelled by the growing demand for natural and floral scents in perfumes.
Meanwhile, rose water is known to play a beneficial role in treating different skin conditions such as rosacea, acne, and eczema due to the presence of anti-inflammatory compounds like polyphenols. It is also used to reduce heartburn conditions like stomach ulcers, gastroesophageal reflux disease (GERD), and gastritis, among others.
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The Middle East and Africa is one of the largest producers of rose and major consumer of rose water products. Rose water is also a part of culinary and beauty traditions in the Middle East. The demand for rose water in the region is anticipated to increase in the forecast period due to the extensive use of rose water as a natural ingredient in the production of cosmetics and perfumes.
Meanwhile, in the Asia Pacific, the growing demand for cosmetics and personal care products with natural ingredients is anticipated to fuel the rose water market expansion in the region over the course of the forecast period. The rising inclination towards self-care and relaxation in the region is expected to surge the usage of rose water in aromatherapy in upcoming years.
Poppy Austin Limited, founded in 2011 and headquartered in Somerset, England, is a renowned personal care products manufacturer. The UK-based company aims to prevent the signs of ageing by using ethically sourced, socially responsible, and sustainable skincare products.
Alteya, Inc., established in 1999, produces natural skin care, infant care, and dietary supplements based on the Bulgarian rose otto. A cosmetics firm with its main offices in Stara Zagora, Bulgaria, the company has its own organic rose farms and distillery.
Eve Hansen is an American health and wellness company that is headquartered in Los Angeles, California. The company aims to enhance the accessibility to natural, high-quality, and non-toxic products. It offers organic rose water that can revitalise the skin, remove excessive dirt, and hydrate the skin.
Other rose water market players include L'Oréal S.A., Albert Vieille SAS, Bioprocess LLC, Dabur India Ltd., Vesselino Ltd., RGB Paris - Rose of Bulgaria, Azelis Group (Vigon Int.), S.A.S. Jean GAZIGNAIRE, SINGHAI FRAGRANCES, SVA Naturals, Taj Pharma Group (Taj Agro International), and Biosash Business Pvt. Ltd.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Application |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Rose Water Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Rose Water Market Analysis
8.1 Key Industry Highlights
8.2 Global Rose Water Historical Market (2018-2023)
8.3 Global Rose Water Market Forecast (2024-2032)
8.4 Global Rose Water Market by Type
8.4.1 Rosa Centifolia
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Rosa Gallica
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Rosa Damascene
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.5 Global Rose Water Market by Application
8.5.1 Cosmetics and Personal Care
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Medicinal Use
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Food and Beverages
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Rose Water Market by Distribution Channel
8.6.1 Direct Sales
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Indirect Sales
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Rose Water Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Rose Water Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Rose Water Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Rose Water Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 South Korea
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Australia
11.6.1 Historical Trend (2018-2023)
11.6.2 Forecast Trend (2024-2032)
11.7 Others
12 Latin America Rose Water Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Rose Water Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Alteya Inc.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Poppy Austin Limited
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 L'Oréal S.A.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Eve Hansen
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Albert Vieille SAS
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Bioprocess LLC
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Dabur India Ltd.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Vesselino Ltd.
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 RGB Paris - Rose of Bulgaria
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Azelis Group (Vigon Int.)
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 S.A.S. Jean GAZIGNAIRE
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 SINGHAI FRAGRANCES
16.2.12.1 Company Overview
16.2.12.2 Product Portfolio
16.2.12.3 Demographic Reach and Achievements
16.2.12.4 Certifications
16.2.13 SVA Naturals
16.2.13.1 Company Overview
16.2.13.2 Product Portfolio
16.2.13.3 Demographic Reach and Achievements
16.2.13.4 Certifications
16.2.14 Taj Pharma Group (Taj Agro International)
16.2.14.1 Company Overview
16.2.14.2 Product Portfolio
16.2.14.3 Demographic Reach and Achievements
16.2.14.4 Certifications
16.2.15 Biosash Business Pvt. Ltd.
16.2.15.1 Company Overview
16.2.15.2 Product Portfolio
16.2.15.3 Demographic Reach and Achievements
16.2.15.4 Certifications
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Rose Water Market: Key Industry Highlights, 2018 and 2032
2. Global Rose Water Historical Market: Breakup by Type (USD Million), 2018-2023
3. Global Rose Water Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Global Rose Water Historical Market: Breakup by Application (USD Million), 2018-2023
5. Global Rose Water Market Forecast: Breakup by Application (USD Million), 2024-2032
6. Global Rose Water Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. Global Rose Water Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. Global Rose Water Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Rose Water Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Rose Water Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Rose Water Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Rose Water Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Rose Water Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Rose Water Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Rose Water Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Rose Water Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Rose Water Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Rose Water Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Rose Water Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global Rose Water Market Structure
In 2023, the global market for rose water attained a value of nearly USD 477 million.
The market is projected to grow at a CAGR of 7.6% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 921 million by 2032.
The major drivers of the market include the increasing demand for rose water for medicinal applications, rising use of rosewater as a flavouring agent in food and drinks, and the growing utilisation of rose water in aromatherapy.
Rapidly increasing demand for rose water in the cosmetic and personal care sector and increasing demand for organic rose extracts are the key trends propelling the growth of the market.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Rosa centifolia, rosa gallica, and rosa damascene are the different types of rose water.
The various applications of rose water are cosmetics and personal care, medicinal use, and food and beverages, among others.
The major distribution channels of rose water are direct sales and indirect sales.
Rose water acts as a natural toner and is considered suitable for daily use on the face, however, in case of any skin irritation, usage should be discontinued.
The major players in the market are Alteya Inc., Poppy Austin Limited, L'Oréal S.A., Eve Hansen, Albert Vieille SAS, Bioprocess LLC, Dabur India Ltd., Vesselino Ltd., RGB Paris - Rose of Bulgaria, Azelis Group (Vigon Int.), S.A.S. Jean GAZIGNAIRE, SINGHAI FRAGRANCES, SVA Naturals, Taj Pharma Group (Taj Agro International), and Biosash Business Pvt. Ltd.
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