The Saudi Arabia consumer electronics market attained a value of USD 14.57 Billion in 2025 and is projected to expand at a CAGR of around 7.90% through 2035. This growth curve is being supported by drivers like the growing middle class, rising internet penetration, and government policies encouraging digitalization. For example, the growth of e-commerce platforms and the launch of smart home technologies are driving the market's upward trends. This in turn is pushing the industry to garner a value of USD 31.17 Billion by 2035.
The Saudi consumer electronics market is going through a significant growth phase, driven by the Kingdom's Vision 2030, which focuses on technological development and diversification of the economy. The market covers a vast array of products such as smartphones, home appliances, and innovative smart devices, echoing the country's drive for innovation and digital connectivity. Such factors have been boosting the growth of the Saudi Arabia consumer electronics market.
One of the main drivers of this industry is the growing consumer preference for AI-enabled electronics. PwC recently revealed that 70% of Saudi consumers look for AI capabilities in electronic products, reflecting a trend towards more intelligent, interconnected devices. The government support for digital transformation, such as investment in AI infrastructure and smart city initiatives, is also driving the use of advanced consumer electronics.
The significance of the market is also highlighted by the strategic deals and investments of global tech companies to gain a strong foothold in the Kingdom. These do not just add value to the product catalogue but also help the local economy through job opportunities and innovation.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
7.9%
Value in USD Billion
2026-2035
*this image is indicative*
| Saudi Arabia Consumer Electronics Market Report Summary |
Description |
Value |
|
Base Year |
USD Billion |
2025 |
|
Historical Period |
USD Billion |
2019-2025 |
|
Forecast Period |
USD Billion |
2026-2035 |
|
Market Size 2025 |
USD Billion |
14.57 |
|
Market Size 2035 |
USD Billion |
31.17 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
7.90% |
|
CAGR 2026-2035 - Market by Product Type |
Electronic Devices |
9.0% |
|
CAGR 2026-2035 - Market by Distribution Channel |
Online |
8.8% |
AI integration is becoming the core of consumer electronics in Saudi Arabia, especially in smartphones, TVs, and home appliances. Consumers increasingly demand products that provide smart features like personalized content, adaptive lighting, or voice control. In 2024, Samsung introduced AI-enabled refrigerators with predictive food management in the Saudi market, responding to this demand. PwC states that 70% of Saudi consumers prefer electronics with AI features. This change is speeding up innovation cycles and prompting global brands to create region-specific AI capabilities, improving user experience and convenience. The government's investment strategy in AI is also accelerating this trend, thus promoting the Saudi Arabia consumer electronics market development.
Saudi homes are now adopting smart home environments that incorporate lighting, temperature control, security, and entertainment. The systems are being demanded due to increasing awareness of saving energy and convenience. For example, LG launched its suite of smart home solutions in Riyadh in 2024, which allows for control of devices through a single mobile interface. Smart thermostats and automated lighting are now the norm in new residential complexes. The trend is consistent with the smart living vision of the NEOM project, where both international and local brands are being urged to invest in home automation. These advancements are placing Saudi Arabia at the forefront of the smart home electronics market in MENA.
Saudi Arabia's e-commerce retail market is thriving, and it is impacting the marketing and selling of electronics. Websites such as Noon and Amazon.sa have added virtual try-ons, same-day delivery, and payment plans to aid purchases. The ease offered by these features, along with increasing smartphone penetration, has accelerated online gadget, wearable, and appliance sales. Digital-first launches and influencer marketing are becoming a priority for brands. Government financing of fintech and logistics has also helped to support a strong e-commerce infrastructure, driving the shift from offline retailing towards online marketplaces, thus shaping new trends in the Saudi Arabia consumer electronics market.
Sustainability is emerging as a crucial deciding element when consumers in Saudi Arabian make electronic purchases. Consumers are favoring energy-saving appliances, materials that can be recycled, and products with prolonged lifespan. Xiaomi introduced an environment-friendly series of smartphones in the Kingdom in 2024 produced with recycled aluminum and biodegradable packaging material. The product appeals particularly to younger segments attuned to environmental issues. Compulsory measures such as government rules requiring labeling for energy conservation and green credentials have boosted the trend. Stores are responding with their own "green electronics" sections. The more environmental issues come to the forefront, the more brands that show responsibility will find long-term loyalty from green-conscious consumers.
Saudi Arabia's Vision 2030 promotes domestic innovation and technology production. The state is inviting international companies to locate locally with tax breaks and partnerships. Lenovo invested in a USD 2 billion tech hub in Riyadh in 2025 to produce laptops and smart devices locally. This localization lowers dependence on imports, improves product localized relevance, and contributes to job creation. Saudi start-ups are also making inroads into the consumer electronics market with AI- and IoT-based solutions that are specifically aimed at meeting local requirements. This push towards localization is making the Kingdom a hub of innovation for both local consumption as well as regional export.
The EMR’s report titled “Saudi Arabia Consumer Electronics Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Key Insight: Electronic products, especially smartphones, dominate the Saudi Arabia consumer electronics market because of rising demand from consumers and rapid evolution of technology. The growth is driven by an internet-savvy population, rising internet penetration, and the high demand for the latest mobile technologies. Also, the high rise in e-commerce platforms has increased the accessibility of these products, leading to their mass usage, leading to Saudi Arabia consumer electronics market expansion. The government efforts in Vision 2030, aimed at digitalization and infrastructure development, continue to reinforce this trend by promoting connectivity as well as the utilization of advanced electronic devices.
Market Breakup by Booking Type
Key Insight: By distribution channel, offline retail channels lead the landscape in Saudi Arabia's consumer electronics market. Offline sales channels, such as large stores and hypermarkets, held a considerable share of the market in 2024 due to customer preferences for shopping in-person where they can touch products and get instant help from sales representatives. This trend is also backed by the well-established presence of leading electronics retailers throughout the Kingdom, with extensive product offerings and using in-store promotions to draw customers, thus boosting the Saudi Arabia consumer electronics market development. Although online sales are increasing, the immediacy and convenience provided by offline channels continue to dominate the market.
Electronic products like smartphones, laptops, and smart devices drive Saudi Arabia’s electronics market growth.
Smartphones and laptops are the most dominant consumer electronics products in Saudi Arabia. The country's young population, with more than 60% below the age of 35, fuels demand for the most recent gadgets. The expansion of 5G networks and online services has further fueled smartphone adoption. The growing trend of working from home and online learning has also increased the sale of laptops. Companies such as Samsung, Apple, and Xiaomi have benefited from this trend through the introduction of region-specific variants and localized features. The government's focus on digital transformation in Vision 2030 continues to drive the growth of this segment.
|
CAGR 2026-2035 - Market by |
Product Type |
| Electronic Devices |
9.0% |
| Home Appliances |
XX% |
As per Saudi Arabia consumer electronics market analysis, domestic appliances are seeing strong growth, propelled by urbanization and the growth in consumer spending. Smart and energy-saving appliances have seen strong demand, with consumers demanding convenience and sustainability. LG’s launch of AI-driven home automation and Samsung’s Bespoke AI appliances have appealed to Saudi consumers. The efforts of the government to encourage energy conservation have also had an impact on purchases. With the growth in smart homes, the blending of smart appliances is likely to further drive the growth of this segment.
Offline dominates sales, but online channels grow rapidly with rising convenience and digital adoption.
In spite of the growth of e-commerce, offline retailing is still the leading distribution channel for consumer electronics in Saudi Arabia. Consumers tend to prefer purchasing from offline stores to touch and feel products and seek instant customer support. Major electronics retailers and brand stores provide personalized services and offers that appeal to consumers. Moreover, cultural affinity for personal interactions and possibilities of bargaining also help to maintain offline sales strength.
According to the Saudi Arabia consumer electronics industry analysis, the distribution channel is growing exponentially, driven by rising internet penetration and smartphone use. Digital platforms such as Noon and Amazon.sa have increased product offerings and sped up deliveries, making it more convenient to shop online. The COVID-19 pandemic jump-started the move towards digital shopping, a trend that extends after the pandemic. Customers love that they can easily compare products, read reviews, and get access to in-store promotions online. With greater digital literacy and increasing confidence in online purchases, this retail channel is ready to gain more market share.
Significant The consumer electronics market in Saudi Arabia is highly competitive with both global and domestic players competing fiercely. Saudi Arabia consumer electronics market players are investing in innovation, strategic collaboration, and diversifying products to gain the dominant market share. The focus lies in incorporating advanced technologies, like AI and IoT, to address the changing consumer needs.
Founded in 1938 and based in Suwon, South Korea, Samsung provides various consumer electronics in Saudi Arabia such as smartphones, televisions, and home appliances. Samsung is renowned for innovation and quality.
Established in 1976 in Cupertino, California, Apple is well-positioned in the Saudi market with its high-end smartphones, tablets, and laptops. Apple is recognized for its latest technology and design.
Founded in 2010 and located in Beijing, China, Xiaomi sells low-cost yet feature-packed smartphones and smart home products in Saudi Arabia. Its competitive price positioning attracts a wide range of consumers.
Established in 1947 and headquartered in Seoul, South Korea, LG offers a wide variety of electronics, such as home appliances and entertainment systems, in the Saudi market. The company is known to be innovative and energy-efficient product offerings.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the report include Lenovo Group Limited, Sony Group Corporation, Dell Technologies Inc., HP Inc., Panasonic Holdings Corporation, Alphabet Inc., and Daikin Industries, Ltd., among others.
Stay ahead in the dynamic Saudi Arabia consumer electronics market by accessing our comprehensive report. Gain valuable insights into market trends, forecasts, and key players shaping the industry's future. Download your free sample now to explore the opportunities and challenges in this rapidly evolving sector. For more in-depth analysis, visit our website and discover our extensive range of market research reports.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the Saudi Arabia consumer electronics market reached an approximate value of USD 14.57 Billion.
The market is projected to grow at a CAGR of 7.90% between 2026 and 2035.
The key players in the market includes Samsung Electronics Co., Ltd., Apple Inc., Xiaomi Corporation, LG Corporation, Lenovo Group Limited, Sony Group Corporation, Dell Technologies Inc., HP Inc., Panasonic Holdings Corporation, Alphabet Inc., Daikin Industries, Ltd., among others.
The lithium iron phosphate battery type is gaining traction and anticipated to expand with a 15.1% CAGR through 2035.
Some of the key strategies are product localization, integration of AI and IoT, retail growth across omnichannel, partnerships with strategy, sustainability projects, and reaching tech-savvy youth in tandem with Saudi Arabia's Vision 2030 digital transformation objectives.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Distribution Channel |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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