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Report Overview

The Saudi Arabia cosmetic products market size is projected to grow at a CAGR of 5.60% between 2026 and 2035. The market is expected to be fuelled by the growing demand for organic and natural personal care products.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

Compound Annual Growth Rate

5.6%

2026-2035


*this image is indicative*

Key Trends in the Market

Cosmetic products are items that are used to improve, beautify, and clean the skin or the hair. They typically include grooming aids and beauty products like perfumes, shaving cream, and nail polish, among others. Functional cosmetics are defined as items that perform specific actions like skin whitening, minimising the appearance of fine lines on the face and body, sun protection, and sun tanning.

  • The Saudi Arabia cosmetic products market growth can be attributed to the increasing focus on appearance, particularly among millennials and Gen-Z individuals. They are increasingly incorporating skincare, makeup, and hair care products into their daily grooming routines, leading to higher spending on personal care and cosmetic products in the country.
  • Harsh climatic conditions, rising skin consciousness, and a growing emphasis on well-being and self-care are expected to be some of the key Saudi Arabia cosmetic products market trends in the coming years.
  • The increasing penetration of the internet, the rising number of social media users, and an influx of beauty influencers in Saudi Arabia have played a significant role in raising awareness about cosmetics and beauty products. Both local and international beauty companies are also capitalising on this trend by collaborating with influencers to enhance their brand visibility and reach potential customers.
  • The Saudi Arabia cosmetic products market demand is being fuelled by the increasing demand for natural, organic, herbal, and halal personal care products, along with a rising preference for innovative and eco-friendly packaging designs.

Market Segmentation

Saudi Arabia Cosmetic Products Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

  • Skin Care
  • Hair Care
  • Makeup
  • Fragrance
  • Others

Market Breakup by Type

  • Natural/Organic
  • Conventional

Market Breakup by Gender

  • Men
  • Women
  • Unisex

Market Breakup by Category

  • Mass
  • Premium

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Pharmacy and Drug Stores
  • Speciality Stores
  • Online
  • Others

Market Share by Distribution Channel

Online channels account for a substantial portion of the Saudi Arabia cosmetic products market share. Such channels offer customers a wide range of products to buy from the convenience of their homes. Hence, the growing internet penetration and rising smartphone ownership are driving the segment’s growth.

Meanwhile, offline channels such as supermarkets, hypermarkets, and speciality stores, among others, are expected to witness a substantial growth as they offer customers the option to test and try cosmetics products.

Market Share by Product

As per the Saudi Arabia cosmetic products market analysis, skincare products are witnessing a healthy growth due to the growing skin-consciousness in the country. There is a rising consumer awareness regarding skincare brands, ingredients, and formulas, especially among women, boosting the demand for skincare products with proven benefits.

In Saudi Arabia, consumers are actively seeking natural and herbal skincare products amid the growing awareness regarding the harmful effects of chemical compounds like paraben. Moreover, the rising young population and the growing inclination towards premium and niche beauty and wellness brands are expected to favour the Saudi Arabia cosmetic products market growth in the forecast period.

Competitive Landscape

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Saudi Arabia cosmetic products market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

CHANEL Inc.

CHANEL Inc. is a renowned French luxury fashion and beauty brand founded by Gabrielle "Coco" Chanel in 1910. The company is famous for its high-end fashion products, including ready-to-wear clothing, handbags, accessories, and fragrances. Chanel is known for its classic, elegant, and timeless designs, and it has a strong presence in the luxury goods market worldwide.

L'Oréal Group

L'Oréal Group is a multinational beauty and cosmetics company based in France. It was founded in 1909 by Eugène Schueller and has grown into one of the world's largest beauty companies. L'Oréal offers a wide range of beauty products, including cosmetics, skincare, haircare, and fragrances.

Estée Lauder Companies Inc.

Estée Lauder Companies Inc. is an American multinational beauty company founded by Estée Lauder and her husband, Joseph Lauder, in 1946. The company is headquartered in New York City, New York. Estée Lauder is known for its high-quality skincare, makeup, and fragrance products.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other major Saudi Arabia cosmetic products market players are Procter & Gamble Company, Unilever Group, Coty Inc, Madi International LLC, Avon Products Inc., Oriflame Cosmetics SA, and Shiseido Company, Limited, among others.

Saudi Arabia Cosmetic Products Market Report Snapshots

Saudi Arabia Cosmetic Products Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is projected to grow at a CAGR of 5.60% between 2026 and 2035.

Growing interest towards self-care among the young population and rising skin-consciousness are the major market drivers.

The key trends of the market are the growing preference for organic/ natural products, rising number of beauty influencers, and the increasing sales of cosmetics from e-commerce channels.

The different distribution channels are supermarkets and hypermarkets, convenience stores, pharmacy and drug stores, speciality stores, and online, among others.

The various products considered in the market report are skin care, hair care, makeup, and fragrance, among others.

The major types of cosmetic products are natural/organic and conventional.

Mass and premium are the different categories of cosmetic products.

The key market players are L’Oréal Group, Procter & Gamble Company, CHANEL Inc., Estée Lauder Companies Inc., Unilever Group, Coty Inc, Madi International LLC, Avon Products Inc., Oriflame Cosmetics SA, and Shiseido Company, Limited, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Type
  • Gender
  • Category
  • Distribution Channel
Breakup by Product
  • Skin Care
  • Hair Care
  • Makeup
  • Fragrance
  • Others
Breakup by Type
  • Natural/Organic
  • Conventional
Breakup by Gender
  • Men
  • Women
  • Unisex
Breakup by Category
  • Mass
  • Premium
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Pharmacy and Drug Stores
  • Speciality Stores
  • Online
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • L’Oréal Group
  • Procter & Gamble Company 
  • CHANEL Inc. 
  • Estée Lauder Companies Inc. 
  • Unilever Group  
  • Coty Inc  
  • Madi International LLC  
  • Avon Products Inc.  
  • Oriflame Cosmetics SA  
  • Shiseido Company, Limited  
  • Others

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