Saudi Arabia Home Textile Market Report and Forecast 2024-2032

Saudi Arabia Home Textile Market Outlook

The Saudi Arabia home textile market size is projected to grow at a CAGR of 4.2% between 2024 and 2032. The market is being aided by rapid urbanisation and the robust growth of the construction sector in the country.

Key Trends in the Market

Home textile is a category of textiles that includes products such as blankets, pillowcases, bedsheets, carpets, and towels, among others. These fabrics and clothes are usually used for decorative and functional purposes. The fabrics used for such textile can consist of both natural and man-made fabric, however, sometimes a blend of fibres is also used to strengthen the fabric.

• The increasing urbanisation and improving lifestyle are positively influencing the Saudi Arabia home textile market growth. With a surge in housing construction and renovation projects due to the growing disposable incomes of the middle-class population, there is a growing demand for home textiles to furnish and decorate interior spaces.

• The rising popularity of online platforms owing to the convenience and availability of a wide range of options is one of the major Saudi Arabia home textile market trends. Supported by the rising disposable income, consumers are more inclined to buy home textile on e-commerce platforms as they provide a convenient and less time-consuming mode of purchasing.

Moreover, e-commerce platforms are also capable of collecting large amounts of data, aiding retailers in extracting data-driven insights and making informed decisions for effective pricing and product assortment.

• Globalisation and increased connectivity have exposed consumers in Saudi Arabia to a wide array of design trends and lifestyles, particularly from the West. This, supported by evolving consumer preferences in home furnishing, has significantly favoured Saudi Arabia home textile market demand. Modern, minimalist, and contemporary design aesthetics have gained popularity, reflecting a shift away from traditional and ornate styles.

Market Analysis

Based on type, the market segments include bedroom linen, bathroom linen, carpets and floor coverings, kitchen linen, and curtains and drapes. The Saudi Arabia home textile market segmentation, based on material, includes polyester, cotton, silk, and wool, among others. The market, based on distribution channels, is divided into supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Saudi Arabia home textile market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

• Ralph Lauren Corporation 

• Hermes International 

• Watheer International Company 

• Omar Kassem Alesayi Textiles Company Limited

• Satex 

• IKEA Systems B.V. 

• Iconix International Inc. (Cannon) 

• Ideal Products Trading Est (Donetella) 

• Jay Franco and Sons, Inc. 

• Deyarco Furniture Factory LLC (Hotel Linen Klub)

• Others

Market Share by Material

According to the Saudi Arabia home textile market analysis, cotton is expected to experience a significant rise in demand in the coming years. This development can be attributed to cotton’s breathability and lightweight, making it suitable for the hot and arid climate of Saudi Arabia. Cotton allows for better air circulation, which helps in regulating body temperature. Moreover, cotton has a long history in the Middle East and is deeply ingrained in the region's cultural and historical heritage.

Market Share by Distribution Channel

Online platforms are showing rapid growth and are expected to account for a major portion of the Saudi Arabia home textile market share in the forecast period. Major global online retail platforms and regional platforms are increasingly gaining popularity owing to various factors such as enhanced accessibility, availability of a wide variety of products, and better deals, among others, which helps consumers make better buying decisions. It also empowers retailers to increase their reach and grow their consumer base.

Competitive Landscape

Ralph Lauren Corporation is a leading international corporation in apparel and fashion design. The company stands at the forefront of the world stage when it comes to crafting, promoting, and delivering opulent lifestyle items across five key sectors: apparel, footwear and accessories, home furnishings, fragrances, and hospitality. Since its foundation in 1967, the company has established multiple brands, including Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, and Double RL, among others.

Hermes International is one of the prominent French luxury goods companies renowned for its exquisite craftsmanship and timeless elegance. Established in 1837, it has a rich heritage spanning over a century and a half. The company specialises in a wide range of luxury products, including high-end leather goods, fashion accessories, perfumes, and high-fashion apparel.

IKEA Systems B.V. is a Swedish multinational corporation engaged in manufacturing a wide range of ready-to-assemble furniture, home accessories, and various other products for everyday living. Since its establishment in 1943, it has developed its product portfolio to provide a diverse array of items, from beds and sofas to kitchenware and home decor.

Other Saudi Arabia home textile market players include Watheer International Company, Omar Kassem Alesayi Textiles Company Limited, Satex, Iconix International Inc. (Cannon), Ideal Products Trading Est (Donetella), Jay Franco and Sons, Inc., and Deyarco Furniture Factory LLC (Hotel Linen Klub), among others.

Key Highlights of the Report