The Saudi Arabia maternal healthcare products market was valued at USD 1.36 Billion in 2025 and is expected to grow at a CAGR of 5.60%, reaching USD 2.35 Billion by 2035. The market growth is driven by enhanced maternal immunization practices, improved healthcare provider training, and strengthened monitoring systems across the region.
Base Year
Historical Period
Forecast Period
In April 2025, Pfizer’s Maternal Immunization Quality Improvement report highlighted Saudi Arabia’s efforts to enhance immunization practices, leading to increased vaccine uptake and boosting growth in the maternal healthcare products market.
In March 2025, Aster Pharmacy’s Riyadh store launched advanced digital healthcare integration, enhancing access to maternal wellness products for expectant mothers.
In May 2025, the Saudi Patient Safety Center’s workshop emphasized maternal safety, accelerating the adoption of maternal health technologies across healthcare providers.
Compound Annual Growth Rate
5.6%
Value in USD Billion
2026-2035
*this image is indicative*
The market is steadily growing, driven by increasing awareness and government support for maternal health. More women are seeking safe and effective products throughout pregnancy and postpartum, which is boosting demand for specialized skincare and healthcare solutions. The integration of digital healthcare platforms is also making it easier for expectant mothers to access the right products and advice. Advances in digital healthcare and improved maternal immunization practices are also making these products more accessible and trusted. With rising focus on maternal safety and quality care, the market is expected to expand significantly in the coming years, offering better support and comfort to mothers across Saudi Arabia.
Enhancement of Maternal Immunization Practices Driving Growth in the Market
Enhancement of maternal immunization practices is driving significant growth in the market. For instance, in April 2025, Saudi Arabia intensified efforts to enhance immunization guidelines, provide better healthcare provider training, and improve monitoring systems, leading to higher vaccine uptake among pregnant women. Supporting this progress, a dedicated USD 300,000 budget funds quality improvement programs that tackle barriers such as vaccine hesitancy, unequal access, and lack of education. These programs also promote innovative digital health solutions and multidisciplinary approaches, collectively boosting demand for maternal healthcare products, especially in maternal vaccination.
Digital Healthcare Integration Propelling the Saudi Arabia Maternal Healthcare Products Market Demand
Advancements in digital healthcare and retail integration are expected to provide a strong boost to the market. For instance, in March 2025, Aster Pharmacy launched the largest regional store in Riyadh, which pioneers seamless digital healthcare solutions alongside traditional pharmacy services. This new model not only streamlines the shopping experience but also provides personalized health support to expectant mothers. This development enhances accessibility and convenience for pregnant women seeking maternal health products and advice. By merging technology with healthcare delivery, such innovations support increased trust and usage of maternal vaccines and related products, driving overall market growth.
The market is witnessing several emerging trends, including digital healthcare integration and advancing maternal safety initiatives.
Advancing Maternal Safety Initiatives to Drive Growth in the Saudi Arabia Maternal Healthcare Products Market
A growing focus on maternal safety initiatives is emerging as a significant trend shaping the market. For instance, in May 2025, the Saudi Patient Safety Center held a national workshop on “Maternal Safety and Improving Related Healthcare Outcomes” aimed at assessing current healthcare gaps, identifying challenges for mothers, and creating corrective action plans. This reflects a growing alignment between public health goals and technological investment in the maternal care sector. This initiative, as part of Saudi Vision 2030, ensures safer care for mothers, which promotes the adoption of advanced maternal care solutions. Increased demand for products around maternal health devices will rise as safety standards tighten and hospitals invest in better equipment.
Pregnancy and Postpartum Care to Dominate the Segmentation by Application
The pregnancy and postpartum care segment is expected to lead the market due to increasing awareness and demand for safe maternal health solutions. Rising healthcare investments and government support for maternal programs are also driving this growth. As more women focus on health during and after pregnancy, the need for advanced products that ensure comfort and safety is rising. This growth is further supported by innovations in maternal health devices, which not only enhance monitoring and care but also drive market expansion by meeting the rising demand for more effective and convenient maternal healthcare solutions. Other important segments contributing to the market include orthopedic care, urinary incontinence, breast cancer care, pelvic pain, lymphedema, and others, each addressing specific patient needs.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Founded in 2007 and headquartered in the United States, Mama Mio U.S. Inc. specializes in maternity skincare designed specifically for pregnant and postpartum women. The brand is known for its safe, natural ingredients and effective formulations. Mama Mio’s focus on empowering women during their motherhood journey has helped it gain a loyal following. In Saudi Arabia, Mama Mio has contributed significantly to the maternal healthcare products market by offering trusted skincare solutions that support mothers through pregnancy and beyond, meeting the rising demand for gentle yet effective maternal care.
Clarins Group, established in 1954 and based in France, is a renowned leader in skincare and beauty, including a dedicated focus on maternal health. Their use of plant-based ingredients combined with innovative technology has earned global trust. Clarins’ commitment to sustainability and quality further strengthens its appeal to modern mothers. In Saudi Arabia, Clarins enhances the maternal healthcare market by providing premium, luxurious skincare products that help nurture the well-being of mothers, addressing the growing preference for high-quality maternal care solutions in the region.
Established in 1998, Singapore-based Novena Company has been committed to developing safe and gentle maternal and baby care products backed by scientific research. Novena’s focus on quality and affordability has helped expand the availability of maternal healthcare products in Saudi Arabia. Their ongoing dedication to innovation ensures their products meet evolving maternal health needs. Their presence in the market supports mothers by offering reliable and accessible options tailored to the needs of maternal wellness, aligning with the increasing awareness and demand in the country.
Founded in 1879 and headquartered in the United States, E.T. Browne Drug Co., Inc. has a rich heritage in healthcare and pharmaceutical products. Over time, the company has expanded into maternal healthcare by providing safe and effective products for expectant and new mothers. Their long-standing experience in healthcare gives them a strong foundation to address maternal health challenges. In Saudi Arabia, E.T. Browne plays a valuable role in the maternal healthcare market by supplying trusted maternal care products that enhance the quality and availability of essential maternal health support.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Expanscience Laboratories, Inc., Noodle & Boo, Abbott, Mankind Pharma, Guangzhou Xiran Cosmetics Co., Ltd., and Hongyu Apparel.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Application
Market Breakup by Stage of Pregnancy
Market Breakup by Distribution Channel
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Application |
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| Breakup by Stage of Pregnancy |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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