The Saudi Arabia nutritional supplements market was valued at USD 5.42 Billion in 2025 and is expected to grow at a CAGR of 6.70%, reaching USD 10.37 Billion by 2035. The market growth is driven by the rising emphasis on improving health and nutrition, surge in disposable incomes, and an increasing in the prevalence of chronic diseases across the region.
Base Year
Historical Period
Forecast Period
Agthia Group’s July 2024 launch of a protein manufacturing facility in Jeddah will boost local supplement production and reduce import dependency in Saudi Arabia.
A 2025 retrospective study revealing 67.3% vitamin D deficiency will drive fortified food and supplement demand across Saudi Arabia’s healthcare and retail sectors.
Preventive healthcare campaigns under Saudi Vision 2030, launched in 2024, will accelerate the adoption of functional foods and multivitamin supplements nationwide.
Compound Annual Growth Rate
6.7%
Value in USD Billion
2026-2035
*this image is indicative*
The market is experiencing robust growth driven by rising health awareness, changing dietary habits, and increasing prevalence of lifestyle-related disorders. Consumers are increasingly adopting vitamins, minerals, protein powders, and herbal supplements to support immunity, weight management, and overall well-being. Government-led health campaigns and the expanding fitness industry further accelerate market demand. Additionally, growing e-commerce platforms and the availability of international supplement brands are enhancing accessibility, contributing to the market’s expansion and diversification across urban and semi-urban regions in Saudi Arabia. The market is expected to grow at a CAGR of 6.70% during the forecast period of 2026-2035 and attain a market value of USD 10.37 Billion by 2035.
Expansion of Local Protein Manufacturing to Boost Market Growth
Growing demand for high-quality protein products and government initiatives supporting Saudi Vision 2030 are key market growth drivers. For instance, in July 2024, Agthia Group PJSC inaugurated a new AED 90 million protein manufacturing facility in Jeddah, spanning 9,000 square meters with an annual capacity exceeding 9,000 tons. This strategic investment strengthens local production, ensures supply chain resilience, and supports self-sufficiency goals. The facility’s advanced capabilities are expected to enhance market presence, drive product innovation, and accelerate nutritional supplements market growth.
Major market trends include rising nutritional deficiencies and a focus on preventive healthcare.
Rising Micronutrient Deficiencies Driving Nutritional Supplements Demand in Saudi Arabia
The growing prevalence of vitamin and mineral deficiencies is significantly influencing the Saudi Arabia market. A 2025 retrospective study revealed a 67.3% prevalence of vitamin D deficiency, with females (69.5%) and adolescents being the most affected groups. Similarly, a 2019-2021 cross-sectional analysis reported 64.3% vitamin D, 44.9% vitamin B2, and 9.6% vitamin A deficiencies among Saudi adults. Alarmingly, iron deficiency rates reach 28.6% among university students and 34–36% among schoolchildren. These concerning statistics underscore a rising demand for fortified foods, vitamins, and dietary supplements to address widespread nutritional gaps and improve overall public health outcomes.
Growing Focus on Preventive Healthcare Boosting Saudi Arabia Nutritional Supplements Market Demand
The rising shift toward preventive healthcare is emerging as a key trend in the market. Increasing health awareness, lifestyle-related disorders, and government-led initiatives promoting wellness under Saudi Vision 2030 are encouraging consumers to prioritize balanced nutrition and proactive health management. With micronutrient deficiencies and obesity rates climbing, demand for multivitamins, functional foods, and herbal supplements is accelerating. This preventive approach reflects changing consumer preferences, where health-conscious individuals seek products supporting immunity, energy, and long-term well-being.
Liquids to Lead the Segment by Dosage Form
By dosage form, liquids emerged as the leading segment, driven by rising health awareness and demand for convenient nutrition solutions. During the historical period, Saudi Arabia accounted for nearly 1% of the global market revenue, reflecting its growing role in the sector. By 2030, Saudi Arabia is projected to lead the Middle East and Africa nutritional supplements market in revenue terms, supported by expanding distribution networks, increasing fitness trends, and a strong focus on preventive healthcare across the country.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Headquartered in Kilkenny, Ireland, Glanbia PLC was established in 1997 and specializes in nutrition products, including protein supplements, ingredients, and energy bars. The company operates major divisions, Performance Nutrition, Health & Nutrition, and Dairy Nutrition, catering to global markets. In 2024, Glanbia launched a transformation program and split its nutritional business into two segments to sharpen focus and drive growth.
Launched in 2011 and based in Vers-chez-les-Blancs, Switzerland, Nestlé Health Science offers science-based nutritional and medical nutrition solutions globally. Its portfolio spans clinical nutrition, active lifestyle supplements, and botanical health products, distributed in over 140 countries. The division is part of Nestlé’s broader health strategy, emphasizing innovation, sustainability, and partnerships.
Founded in 1980 and headquartered in Los Angeles, California, Herbalife offers nutrition, weight management, and personal care products distributed via a global network of independent distributors. On July 7, 2025, Herbalife launched MultiBurn™, a next-generation botanical dietary supplement for metabolic health, suitable for vegans and aligning with clean-label trends.
Founded in 1959, Amway is headquartered in Ada, Michigan. The company markets Nutrilite™, the leading global supplement brand offering vitamins, minerals, and plant-based dietary supplements developed through its “seed-to-supplement” approach. Nutrilite™ is recognized for its halal-certified products across multiple regions, emphasizing quality and global compliance.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include PepsiCo, GNC Holdings, LLC, NOW Foods, and The Vitamin Shopee.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Dosage Form
Market Breakup by Age Group
Market Breakup by Application
Market Breakup by Distribution Channel
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Dosage Form |
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| Breakup by Age Group |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Supplier Landscape |
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