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Global Self-Service Business Intelligence (BI) Market Size, Share, Report, Growth, Analysis, Forecast: By Component: Solution, Services; By Deployment Type: Cloud Based, On-Premises; By Enterprise Type: Small and Medium Size Enterprises, Large Size Enterprises; By Application; By End-Use; Regional Analysis; Competitive Landscape; 2024-2032

Global Self-Service Business Intelligence (BI) Market Outlook

The global self-service business intelligence (BI) market size reached a value of approximately USD 8.20 billion in 2023. The market is further expected to grow at a CAGR of 14.90% between 2024 and 2032, reaching a value of USD 28.55 billion by 2032.

Key Trends in the Market

Self-service business intelligence (BI) is a data analytics approach that enables business users to explore data sets and business intelligence applications without specific knowledge of BI. Users can analyse, filter, sort, and visualise large amounts of datasets without requiring assistance from IT or BI teams.

Global Self-Service Business Intelligence (BI) Market

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The key self-service business intelligence (BI) market trends include integration of self-service business intelligence tools with artificial intelligence and machine learning. This approach is known as augmented analytics, which allows for automated data preparation and analysis and derivation of actionable intelligence from complex datasets.

Increasing emphasis on user empowerment is another crucial trend propelling the growth of the self-service business intelligence (BI) global market. This includes reducing the reliance of business users on data analysts and IT professionals and aiding them in exploring data in a more intuitive and agile manner.

The growing importance of data analytics, heightened by large volumes of data generated across industries and end-users is further bolstering the market for self-service business intelligence. With increasing volumes of data, the demand for its efficient and cost-effective utilisation is on the rise.

Global Self-Service Business Intelligence (BI) Market Analysis

On the basis of component, the market is bifurcated into solutions and services, with solutions further divided by type into analytical applications, corporate performance management (CPM) suites, and BI platform. Based on deployment type, the market is segregated into cloud based and on-premises. On the basis of enterprise type, the market is classified into small and medium size enterprises, and large size enterprises.

Global Self-Service Business Intelligence (BI) Market

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Based on application, the self-service business intelligence (BI) market segmentation is sales and marketing, customer engagement and analysis, fraud and security management, risk and compliance management, predictive asset maintenance, operations management, and supply chain management and procurement, among others. On the basis of end-use, the market is categorised into BFSI, retail and e-commerce, telecom and IT, government and defence, healthcare, manufacturing, media and entertainment, transportation and logistics, and energy and utilities, among others. Based on region, the market is divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global self-service business intelligence (BI) market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

Microsoft Corporation

Oracle Corporation

SAP SE

SAS Institute

Automation Anywhere, Inc.

HCL Technologies Limited

Hewlett Packard Enterprise Company

Kofax Inc

Pegasystems Inc.

Other

Global Self-Service Business Intelligence (BI) Market Share by End-Use

Retail and e-commerce are anticipated to witness significant growth in the upcoming years, and this growth can be attributed to rising connectivity and increasing penetration of online sales. These tools aid in analysis and interpretation of sales data, evaluation of performance, optimisation of promotions and pricing strategies, and monitoring of revenue trends, among others. With increasing competition in the retail and e-commerce sector, more companies are expected to utilise self-service business intelligence to be able to better cater to customers and get an edge over competitors.

Global Self-Service Business Intelligence (BI) Market

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Global Self-Service Business Intelligence (BI) Market Share by Region

North America is projected to account for a sizable share of the market for self-service business intelligence in the upcoming years, supported by the presence of advanced IT infrastructure and large enterprises in the region. The increasing emphasis on compliance and data privacy is also anticipated to propel the self-service business intelligence (BI) market growth. Early adoption of new technologies in North America countries such as the United States is further expected to aid the regional market growth of self-service business intelligence.

Competitive Landscape

Microsoft Corporation is a software development company that was founded in 1975 and is headquartered in Washington, United States. They are known for offering consulting, products, and solutions, with their own line of hybrid tablet computers, among others.

IBM is an IT services and consulting company which was established in 1911 and is based in New York, United States. They are known for providing industry solutions, resiliency services, technology support, and experience design.

Oracle Corporation, founded in 1977 and headquartered in Texas in the United States, is an IT services and consulting company. The company provides organisations across the world with software and computing infrastructure.

Other market players include SAP SE, SAS Institute, Automation Anywhere, Inc., HCL Technologies Limited, Hewlett Packard Enterprise Company, Kofax Inc, and Pegasystems Inc., among others.

Key Highlights of the Report

REPORT FEATURES	DETAILS
Base Year	2023
Historical Period	2018-2023
Forecast Period	2024-2032
Scope of the Report	Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment: Component Deployment Type Enterprise Type Application End-Use Region
Breakup by Component	Solution Services
Breakup by Deployment Type	Cloud Based On-Premises
Breakup by Enterprise Type	Small and Medium Size Enterprises Large Size Enterprises
Breakup by Application	Sales and Marketing Customer Engagement and Analysis Fraud and Security Management Risk and Compliance Management Predictive Asset Maintenance Operations Management Supply Chain Management and Procurement Others
Breakup by End-Use	BFSI Retail and E-Commerce Telecom And IT Government and Defence Healthcare Manufacturing Media and Entertainment Transportation and Logistics Energy and Utilities Others
Breakup by Region	North America United States of America Canada Europe United Kingdom Germany France Italy Others Asia Pacific China Japan India ASEAN Australia Others Latin America Brazil Argentina Mexico Others Middle East and Africa Saudi Arabia United Arab Emirates Nigeria South Africa Others
Market Dynamics	SWOT Analysis Porter's Five Forces Analysis Key Indicators for Demand Key Indicators for Price
Competitive Landscape	Market Structure Company Profiles Company Overview Product Portfolio Demographic Reach and Achievements Certifications
Companies Covered	Microsoft Corporation IBM Oracle Corporation SAP SE SAS Institute Automation Anywhere, Inc. HCL Technologies Limited Hewlett Packard Enterprise Company Kofax Inc Pegasystems Inc. Other

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1   Preface
2   Report Coverage – Key Segmentation and Scope
3   Report Description
   3.1   Market Definition and Outlook
   3.2   Properties and Applications
   3.3   Market Analysis
   3.4   Key Players
4   Key Assumptions
5   Executive Summary
   5.1   Overview
   5.2   Key Drivers
   5.3   Key Developments
   5.4   Competitive Structure
   5.5   Key Industrial Trends
6   Market Snapshot
   6.1   Global
   6.2   Regional
7   Opportunities and Challenges in the Market
8   Global Self-Service Business Intelligence (BI) Market Analysis
   8.1   Key Industry Highlights
   8.2   Global Self-Service Business Intelligence (BI) Historical Market (2018-2023)
   8.3   Global Self-Service Business Intelligence (BI) Market Forecast (2024-2032)
   8.4   Global Self-Service Business Intelligence (BI) Market by Component
       8.4.1   Solution
           8.4.1.1   Historical Trend (2018-2023)
           8.4.1.2   Forecast Trend (2024-2032)
           8.4.1.3   Breakup by Type
               8.4.1.3.1   Analytical Applications
               8.4.1.3.2   Corporate Performance Management (CPM) Suites
               8.4.1.3.3   BI Platform
       8.4.2   Services
           8.4.2.1   Historical Trend (2018-2023)
           8.4.2.2   Forecast Trend (2024-2032)
   8.5   Global Self-Service Business Intelligence (BI) Market by Deployment Type
       8.5.1   Cloud Based
           8.5.1.1   Historical Trend (2018-2023)
           8.5.1.2   Forecast Trend (2024-2032)
       8.5.2   On-Premises
           8.5.2.1   Historical Trend (2018-2023)
           8.5.2.2   Forecast Trend (2024-2032)
   8.6   Global Self-Service Business Intelligence (BI) Market by Enterprise Type
       8.6.1   Small and Medium Size Enterprises
           8.6.1.1   Historical Trend (2018-2023)
           8.6.1.2   Forecast Trend (2024-2032)
       8.6.2   Large Size Enterprises
           8.6.2.1   Historical Trend (2018-2023)
           8.6.2.2   Forecast Trend (2024-2032)
   8.7   Global Self-Service Business Intelligence (BI) Market by Application
       8.7.1   Sales and Marketing
           8.7.1.1   Historical Trend (2018-2023)
           8.7.1.2   Forecast Trend (2024-2032)
       8.7.2   Customer Engagement and Analysis
           8.7.2.1   Historical Trend (2018-2023)
           8.7.2.2   Forecast Trend (2024-2032)
       8.7.3   Fraud and Security Management
           8.7.3.1   Historical Trend (2018-2023)
           8.7.3.2   Forecast Trend (2024-2032)
       8.7.4   Risk and Compliance Management
           8.7.4.1   Historical Trend (2018-2023)
           8.7.4.2   Forecast Trend (2024-2032)
       8.7.5   Predictive Asset Maintenance
           8.7.5.1   Historical Trend (2018-2023)
           8.7.5.2   Forecast Trend (2024-2032)
       8.7.6   Operations Management
           8.7.6.1   Historical Trend (2018-2023)
           8.7.6.2   Forecast Trend (2024-2032)
       8.7.7   Supply Chain Management and Procurement
           8.7.7.1   Historical Trend (2018-2023)
           8.7.7.2   Forecast Trend (2024-2032)
       8.7.8   Others
   8.8   Global Self-Service Business Intelligence (BI) Market by End-Use
       8.8.1   BFSI
           8.8.1.1   Historical Trend (2018-2023)
           8.8.1.2   Forecast Trend (2024-2032)
       8.8.2   Retail and E-Commerce
           8.8.2.1   Historical Trend (2018-2023)
           8.8.2.2   Forecast Trend (2024-2032)
       8.8.3   Telecom And IT
           8.8.3.1   Historical Trend (2018-2023)
           8.8.3.2   Forecast Trend (2024-2032)
       8.8.4   Government and Defence
           8.8.4.1   Historical Trend (2018-2023)
           8.8.4.2   Forecast Trend (2024-2032)
       8.8.5   Healthcare
           8.8.5.1   Historical Trend (2018-2023)
           8.8.5.2   Forecast Trend (2024-2032)
       8.8.6   Manufacturing
           8.8.6.1   Historical Trend (2018-2023)
           8.8.6.2   Forecast Trend (2024-2032)
       8.8.7   Media and Entertainment
           8.8.7.1   Historical Trend (2018-2023)
           8.8.7.2   Forecast Trend (2024-2032)
       8.8.8   Transportation and Logistics
           8.8.8.1   Historical Trend (2018-2023)
           8.8.8.2   Forecast Trend (2024-2032)
       8.8.9   Energy and Utilities
           8.8.9.1   Historical Trend (2018-2023)
           8.8.9.2   Forecast Trend (2024-2032)
       8.8.10   Others
   8.9   Global Self-Service Business Intelligence (BI) Market by Region
       8.9.1   North America
           8.9.1.1   Historical Trend (2018-2023)
           8.9.1.2   Forecast Trend (2024-2032)
       8.9.2   Europe
           8.9.2.1   Historical Trend (2018-2023)
           8.9.2.2   Forecast Trend (2024-2032)
       8.9.3   Asia Pacific
           8.9.3.1   Historical Trend (2018-2023)
           8.9.3.2   Forecast Trend (2024-2032)
       8.9.4   Latin America
           8.9.4.1   Historical Trend (2018-2023)
           8.9.4.2   Forecast Trend (2024-2032)
       8.9.5   Middle East and Africa
           8.9.5.1   Historical Trend (2018-2023)
           8.9.5.2   Forecast Trend (2024-2032)
9   North America Self-Service Business Intelligence (BI) Market Analysis
   9.1   United States of America
       9.1.1   Historical Trend (2018-2023)
       9.1.2   Forecast Trend (2024-2032)
   9.2   Canada
       9.2.1   Historical Trend (2018-2023)
       9.2.2   Forecast Trend (2024-2032)
10   Europe Self-Service Business Intelligence (BI) Market Analysis
   10.1   United Kingdom
       10.1.1   Historical Trend (2018-2023)
       10.1.2   Forecast Trend (2024-2032)
   10.2   Germany
       10.2.1   Historical Trend (2018-2023)
       10.2.2   Forecast Trend (2024-2032)
   10.3   France
       10.3.1   Historical Trend (2018-2023)
       10.3.2   Forecast Trend (2024-2032)
   10.4   Italy
       10.4.1   Historical Trend (2018-2023)
       10.4.2   Forecast Trend (2024-2032)
   10.5   Others
11   Asia Pacific Self-Service Business Intelligence (BI) Market Analysis
   11.1   China
       11.1.1   Historical Trend (2018-2023)
       11.1.2   Forecast Trend (2024-2032)
   11.2   Japan
       11.2.1   Historical Trend (2018-2023)
       11.2.2   Forecast Trend (2024-2032)
   11.3   India
       11.3.1   Historical Trend (2018-2023)
       11.3.2   Forecast Trend (2024-2032)
   11.4   ASEAN
       11.4.1   Historical Trend (2018-2023)
       11.4.2   Forecast Trend (2024-2032)
   11.5   Australia
       11.5.1   Historical Trend (2018-2023)
       11.5.2   Forecast Trend (2024-2032)
   11.6   Others
12   Latin America Self-Service Business Intelligence (BI) Market Analysis
   12.1   Brazil
       12.1.1   Historical Trend (2018-2023)
       12.1.2   Forecast Trend (2024-2032)
   12.2   Argentina
       12.2.1   Historical Trend (2018-2023)
       12.2.2   Forecast Trend (2024-2032)
   12.3   Mexico
       12.3.1   Historical Trend (2018-2023)
       12.3.2   Forecast Trend (2024-2032)
   12.4   Others
13   Middle East and Africa Self-Service Business Intelligence (BI) Market Analysis
   13.1   Saudi Arabia
       13.1.1   Historical Trend (2018-2023)
       13.1.2   Forecast Trend (2024-2032)
   13.2   United Arab Emirates
       13.2.1   Historical Trend (2018-2023)
       13.2.2   Forecast Trend (2024-2032)
   13.3   Nigeria
       13.3.1   Historical Trend (2018-2023)
       13.3.2   Forecast Trend (2024-2032)
   13.4   South Africa
       13.4.1   Historical Trend (2018-2023)
       13.4.2   Forecast Trend (2024-2032)
   13.5   Others
14   Market Dynamics
   14.1   SWOT Analysis
       14.1.1   Strengths
       14.1.2   Weaknesses
       14.1.3   Opportunities
       14.1.4   Threats
   14.2   Porter’s Five Forces Analysis
       14.2.1   Supplier’s Power
       14.2.2   Buyer’s Power
       14.2.3   Threat of New Entrants
       14.2.4   Degree of Rivalry
       14.2.5   Threat of Substitutes
   14.3   Key Indicators for Demand
   14.4   Key Indicators for Price
15   Competitive Landscape
   15.1   Market Structure
   15.2   Company Profiles
       15.2.1   Microsoft Corporation
           15.2.1.1   Company Overview
           15.2.1.2   Product Portfolio
           15.2.1.3   Demographic Reach and Achievements
           15.2.1.4   Certifications
       15.2.2   IBM
           15.2.2.1   Company Overview
           15.2.2.2   Product Portfolio
           15.2.2.3   Demographic Reach and Achievements
           15.2.2.4   Certifications
       15.2.3   Oracle Corporation
           15.2.3.1   Company Overview
           15.2.3.2   Product Portfolio
           15.2.3.3   Demographic Reach and Achievements
           15.2.3.4   Certifications
       15.2.4   SAP SE
           15.2.4.1   Company Overview
           15.2.4.2   Product Portfolio
           15.2.4.3   Demographic Reach and Achievements
           15.2.4.4   Certifications
       15.2.5   SAS Institute
           15.2.5.1   Company Overview
           15.2.5.2   Product Portfolio
           15.2.5.3   Demographic Reach and Achievements
           15.2.5.4   Certifications
       15.2.6   Automation Anywhere, Inc.
           15.2.6.1   Company Overview
           15.2.6.2   Product Portfolio
           15.2.6.3   Demographic Reach and Achievements
           15.2.6.4   Certifications
       15.2.7   HCL Technologies Limited
           15.2.7.1   Company Overview
           15.2.7.2   Product Portfolio
           15.2.7.3   Demographic Reach and Achievements
           15.2.7.4   Certifications
       15.2.8   Hewlett Packard Enterprise Company
           15.2.8.1   Company Overview
           15.2.8.2   Product Portfolio
           15.2.8.3   Demographic Reach and Achievements
           15.2.8.4   Certifications
       15.2.9   Kofax Inc
           15.2.9.1   Company Overview
           15.2.9.2   Product Portfolio
           15.2.9.3   Demographic Reach and Achievements
           15.2.9.4   Certifications
       15.2.10   Pegasystems Inc.
           15.2.10.1   Company Overview
           15.2.10.2   Product Portfolio
           15.2.10.3   Demographic Reach and Achievements
           15.2.10.4   Certifications
       15.2.11   Other
16   Key Trends and Developments in the Market

List of Key Figures and Tables

1.   Global Self-Service Business Intelligence (BI) Market: Key Industry Highlights, 2018 and 2032
2.   Global Self-Service Business Intelligence (BI) Historical Market: Breakup by Segments (USD Million), 2018-2023
3.   Global Self-Service Business Intelligence (BI) Market Forecast: Breakup by Segments (USD Million), 2024-2032
4.   Global Self-Service Business Intelligence (BI) Historical Market: Breakup by Deployment Type (USD Million), 2018-2023
5.   Global Self-Service Business Intelligence (BI) Market Forecast: Breakup by Deployment Type (USD Million), 2024-2032
6.   Global Self-Service Business Intelligence (BI) Historical Market: Breakup by Enterprise Type (USD Million), 2018-2023
7.   Global Self-Service Business Intelligence (BI) Market Forecast: Breakup by Enterprise Type (USD Million), 2024-2032
8.   Global Self-Service Business Intelligence (BI) Historical Market: Breakup by Application (USD Million), 2018-2023
9.   Global Self-Service Business Intelligence (BI) Market Forecast: Breakup by Application (USD Million), 2024-2032
10.   Global Self-Service Business Intelligence (BI) Historical Market: Breakup by End-Use (USD Million), 2018-2023
11.   Global Self-Service Business Intelligence (BI) Market Forecast: Breakup by End-Use (USD Million), 2024-2032
12.   Global Self-Service Business Intelligence (BI) Historical Market: Breakup by Region (USD Million), 2018-2023
13.   Global Self-Service Business Intelligence (BI) Market Forecast: Breakup by Region (USD Million), 2024-2032
14.   North America Self-Service Business Intelligence (BI) Historical Market: Breakup by Country (USD Million), 2018-2023
15.   North America Self-Service Business Intelligence (BI) Market Forecast: Breakup by Country (USD Million), 2024-2032
16.   Europe Self-Service Business Intelligence (BI) Historical Market: Breakup by Country (USD Million), 2018-2023
17.   Europe Self-Service Business Intelligence (BI) Market Forecast: Breakup by Country (USD Million), 2024-2032
18.   Asia Pacific Self-Service Business Intelligence (BI) Historical Market: Breakup by Country (USD Million), 2018-2023
19.   Asia Pacific Self-Service Business Intelligence (BI) Market Forecast: Breakup by Country (USD Million), 2024-2032
20.   Latin America Self-Service Business Intelligence (BI) Historical Market: Breakup by Country (USD Million), 2018-2023
21.   Latin America Self-Service Business Intelligence (BI) Market Forecast: Breakup by Country (USD Million), 2024-2032
22.   Middle East and Africa Self-Service Business Intelligence (BI) Historical Market: Breakup by Country (USD Million), 2018-2023
23.   Middle East and Africa Self-Service Business Intelligence (BI) Market Forecast: Breakup by Country (USD Million), 2024-2032

Key Questions Answered in the Report

What was the self-service business intelligence (BI) market value in 2023?

The market size reached a value of approximately USD 8.20 billion in 2023.

What is the growth rate of the self-service business intelligence (BI) market?

The market is expected to grow at a CAGR of 14.90% between 2024 and 2032.

What is the self-service business intelligence (BI) market forecast for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 28.55 billion by 2032.

What are the major market drivers?

The major market drivers include growing generation of large volumes of data, rising importance of business intelligence, resource and cost-efficiency of self-service business intelligence, and increasing data complexity.

What are the key trends of the market?

The key trends fuelling the growth of the market include integration of self-service business intelligence tools with artificial intelligence and machine learning, rising adoption by small and medium size enterprises, and increasing emphasis on user empowerment.

What are the major regions in the market for self-service business intelligence (BI), according to the EMR report?

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

What are the significant applications of self-service business intelligence (BI)?

The significant applications of self-service business intelligence (BI) include sales and marketing, customer engagement and analysis, fraud and security management, risk and compliance management, predictive asset maintenance, operations management, and supply chain management and procurement, among others.

Who are the key market players, according to the self-service business intelligence (BI) market report?

The key players in the self-service business intelligence (BI) market, according to the report, are Microsoft Corporation, IBM, Oracle Corporation, SAP SE, SAS Institute, Automation Anywhere, Inc., HCL Technologies Limited, Hewlett Packard Enterprise Company, Kofax Inc, and Pegasystems Inc., among others.

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