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Global Set-Top Box Market: By Type; By Resolution; By Service Type; By Distribution Channel; By End Use; Regional Analysis; Historical Market and Forecast (2015-2025); Market Dynamics; Value Chain Analysis; Price Analysis; Competitive Landscape; Industry Events and Developments

Global Set-Top Box Market Outlook 

The global set-top box market size reached a value of almost USD 18 billion in the year 2019. The set-top box industry is further expected to grow at a CAGR of 3.5% between 2020 and 2025 to reach a value of almost USD 22.1 billion by 2025. 

The global set-top box market is driven by the increasing digitization of televised networks globally. The Asia Pacific region is the leading regional market for the set-top box. This growth of the industry is attributed to the rising trend of over-the-top (OTT) set-top box, technological advancements in digital broadcast technologies, and the implementation of governmental regulation encouraging the shift from cable TV to set-top boxes in several countries, such as India.

 

Properties and Applications

A set-top box (STB) is referred to as a device that receives and decodes a television signal or Internet data and broadcasts it on a television screen or any other display device. The STB is extensively used in cable, over-the-air (OTA), satellite, and television systems. Besides offering the users a seamless TV viewing experience, it also facilitates them to record television programs and perform complex functions, like video-on-demand, home networking, video conferencing, and internet protocol (IP) telephony.

The set-top box market is segmented on the basis of types into:

  • Cable STB
  • Satellite STB
  • Digital Terrestrial Television (DTT) STB
  • Internet Protocol (IP) STB
  • Over-The-Top (OTT) STB

Amongst these, satellite STBs are the most preferred type of set-top box.  

On the basis of resolution, the industry is divided into:

  • HD (High Definition)
  • SD (Standard Definition)
  • UHD (Ultra-High Definition)

Presently, the HD (High Definition) represents the largest segment in the set-top box market.

On the basis of end-uses, the industry is divided into:

  • Residential
  • Commercial
  • Others

Currently, the residential segment holds the majority of the total market share.

Based on service type, the set-top box market is bifurcated into:

  • PayTV
  • Free-to-Air

Amongst these, the PayTV represents the leading segment in the industry.

Based on distribution channel, the industry is divided into:

  • Online Stores
  • Offline Stores

Currently, the online segment leads the set-top box market.

The report also covers the regional markets like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Market Analysis 

The global set-top box market is driven by the digitization of televised networks, in conjunction with the decreased average selling prices (ASPs) of television sets. The industry is further aided by the enhancing living standards and inflating disposable income levels because of which TV sets are no longer a luxury product. Consequently, the sales of TV sets have increased, leading to the accelerating demand for set-top boxes. Further, the growing adoption rates of smart TVs and Internet-based STB devices, in confluence with a gradually increasing demand for high-quality video streaming and interactive videos, are propelling the industry growth.

 

Competitive Landscape 

The report gives a detailed analysis of the following key players in the global set-top box market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • ARRIS International, plc
  • DISH Network Corporation
  • Roku Inc.
  • EchoStar Corporation
  • Huawei Technologies Co., Ltd.
  • Technicolor S.A.
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis. 

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Set-Top Box Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Set-Top Box Historical Market (2015-2019) 
    8.3    Global Set-Top Box Market Forecast (2020-2025)
    8.4    Global Set-Top Box Market by Type
        8.4.1    Cable STB
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2015-2019)
            8.4.1.3    Forecast Trend (2020-2025)
        8.4.2    Satellite STB
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2015-2019)
            8.4.2.3    Forecast Trend (2020-2025)
        8.4.3    Digital Terrestrial Television (DTT) STB
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2015-2019)
            8.4.3.3    Forecast Trend (2020-2025)
        8.4.4    Internet Protocol (IP) STB
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2015-2019)
            8.4.4.3    Forecast Trend (2020-2025)
        8.4.5    Over-The-Top (OTT) STB
            8.4.5.1    Market Share
            8.4.5.2    Historical Trend (2015-2019)
            8.4.5.3    Forecast Trend (2020-2025)
        8.4.6    Others
    8.5    Global Set-Top Box Market by Resolution
        8.5.1    HD (High Definition)
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2015-2019)
            8.5.1.3    Forecast Trend (2020-2025)
        8.5.2    SD (Standard Definition)
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2015-2019)
            8.5.2.3    Forecast Trend (2020-2025)
        8.5.3    UHD (Ultra-High Definition)
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2015-2019)
            8.5.3.3    Forecast Trend (2020-2025)
    8.6    Global Set-Top Box Market by Service Type
        8.6.1    PayTV
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2015-2019)
            8.6.1.3    Forecast Trend (2020-2025)
        8.6.2    Free-to-Air
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2015-2019)
            8.6.2.3    Forecast Trend (2020-2025)
    8.7    Global Set-Top Box Market by Distribution Channel
        8.7.1    Online Stores
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2015-2019)
            8.7.1.3    Forecast Trend (2020-2025)
        8.7.2    Offline Stores
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2015-2019)
            8.7.2.3    Forecast Trend (2020-2025)
    8.8    Global Set-Top Box Market by End Use
        8.8.1    Residential
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2015-2019)
            8.8.1.3    Forecast Trend (2020-2025)
        8.8.2    Commercial
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2015-2019)
            8.8.2.3    Forecast Trend (2020-2025)
        8.8.3    Others
    8.9    Global Set-Top Box Market by Region
        8.9.1    Market Share
            8.9.1.1    North America
            8.9.1.2    Europe
            8.9.1.3    Asia Pacific
            8.9.1.4    Latin America
            8.9.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2015-2019)
        9.1.2    Forecast Trend (2020-2025)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2015-2019)
        9.2.2    Forecast Trend (2020-2025)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Market (2015-2019)
        9.3.2    Market Forecast (2020-2025)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2015-2019)
        9.4.2    Forecast Trend (2020-2025)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2015-2019)
        9.5.2    Forecast Trend (2020-2025)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Price Analysis
13    Competitive Landscape

    13.1    Market Structure
    13.2    Key Players’ Market Share
    13.3    Company Profiles
        13.3.1    ARRIS International, plc
            13.3.1.1    Company Overview
            13.3.1.2    Product Portfolio
            13.3.1.3    Demographic Reach and Achievements
            13.3.1.4    Financial Summary
        13.3.2    DISH Network Corporation
            13.3.2.1    Company Overview
            13.3.2.2    Product Portfolio
            13.3.2.3    Demographic Reach and Achievements
            13.3.2.4    Financial Summary
            13.3.2.5    Certifications
        13.3.3    Roku Inc.
            13.3.3.1    Company Overview
            13.3.3.2    Product Portfolio
            13.3.3.3    Demographic Reach and Achievements
            13.3.3.4    Financial Summary
            13.3.3.5    Certifications
        13.3.4    EchoStar Corporation
            13.3.4.1    Company Overview
            13.3.4.2    Product Portfolio
            13.3.4.3    Demographic Reach and Achievements
            13.3.4.4    Financial Summary
            13.3.4.5    Certifications
        13.3.5    Huawei Technologies Co., Ltd.
            13.3.5.1    Company Overview
            13.3.5.2    Product Portfolio
            13.3.5.3    Demographic Reach and Achievements
            13.3.5.4    Financial Summary
            13.3.5.5    Certifications
        13.3.6    Technicolor S.A.
            13.3.6.1    Company Overview
            13.3.6.2    Product Portfolio
            13.3.6.3    Demographic Reach and Achievements
            13.3.6.4    Financial Summary
            13.3.6.5    Certifications
        13.3.7    Others
14    Industry Events and Developments


List of Figures and Tables

1.    Global Set-Top Box Market: Key Industry Highlights, 2015 and 2025
2.    Global Set-Top Box Historical Market: Breakup by Type (USD Billion), 2015-2019
3.    Global Set-Top Box Market Forecast: Breakup by Type (USD Billion), 2020-2025
4.    Global Set-Top Box Historical Market: Breakup by Resolution (USD Billion), 2015-2019
5.    Global Set-Top Box Market Forecast: Breakup by Resolution (USD Billion), 2020-2025
6.    Global Set-Top Box Historical Market: Breakup by Service Type (USD Billion), 2015-2019
7.    Global Set-Top Box Market Forecast: Breakup by Service Type (USD Billion), 2020-2025
8.    Global Set-Top Box Historical Market: Breakup by Distribution Channel (USD Billion), 2015-2019
9.    Global Set-Top Box Market Forecast: Breakup by Distribution Channel (USD Billion), 2020-2025
10.    Global Set-Top Box Historical Market: Breakup by End Use (USD Billion), 2015-2019
11.    Global Set-Top Box Market Forecast: Breakup by End Use (USD Billion), 2020-2025
12.    Global Set-Top Box Historical Market: Breakup by Region (USD Billion), 2015-2019
13.    Global Set-Top Box Market Forecast: Breakup by Region (USD Billion), 2020-2025
14.    North America Set-Top Box Historical Market: Breakup by Country (USD Billion), 2015-2019
15.    North America Set-Top Box Market Forecast: Breakup by Country (USD Billion), 2020-2025
16.    Europe Set-Top Box Historical Market: Breakup by Country (USD Billion), 2015-2019
17.    Europe Set-Top Box Market Forecast: Breakup by Country (USD Billion), 2020-2025
18.    Asia Pacific Set-Top Box Historical Market: Breakup by Country (USD Billion), 2015-2019
19.    Asia Pacific Set-Top Box Market Forecast: Breakup by Country (USD Billion), 2020-2025
20.    Latin America Set-Top Box Historical Market: Breakup by Country (USD Billion), 2015-2019
21.    Latin America Set-Top Box Market Forecast: Breakup by Country (USD Billion), 2020-2025
22.    Middle East and Africa Set-Top Box Historical Market: Breakup by Country (USD Billion), 2015-2019
23.    Middle East and Africa Set-Top Box Market Forecast: Breakup by Country (USD Billion), 2020-2025
24.    Global Set-Top Box Market Structure

Key Questions Answered in the Report

In 2019, the global set-top box market attained a value of nearly USD 18 billion.

In the forecast period of 2020-2025, the market is projected to grow at a CAGR of 3.5%.

By 2025, the market is estimated to reach a value of nearly USD 22.1 billion.

The major drivers of the industry such as rising disposable incomes, growing standards of living, government regulations stipulating the shift to digital from cable, rising digitisation of televised networks, and growing demand for high-quality video streaming are expected to aid the market growth.

The rising internet penetration and growing adoption of smart TVs and Internet-based STB devices are the major trends expected to drive the industry growth.

The major regional markets for set-top box are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share of the industry. 

The dominant type of the product in the market is satellite STB. 

The leading resolution in the industry is HD (high definition). 

PayTV is the most significant service type in the market. 

Residential segments accounts for the largest market share among other end-use segments.

The online stores segment is the leading distribution channel in the industry.

The key players in the industry are ARRIS International, plc, DISH Network Corporation, Roku Inc., EchoStar Corporation, Huawei Technologies Co., Ltd., and Technicolor S.A., among others.

Analyst Review

The global set-top box market attained a value of USD 18 billion in 2019 driven by the growing digitisation of televised networks. Aided by the rising demand for video streaming, the market is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 3.5%. The market is projected to reach USD 22.1 billion by 2025. 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on types, the market is segmented into cable STB, satellite STB, digital terrestrial television (DTT) STB, internet protocol (IP) STB, and over-the-top (OTT) STB, with satellite STB accounting for the largest share in the market. On the basis of resolution, the market is led by HD (high definition). Residential and commercial segments, among others, are the major end-use segments of the market, with the residential segment accounting for the largest share in the industry. Based on service type, the market is led by payTV. The online stores segment, meanwhile, accounts for the largest market share among other distribution channels. The major regional markets for set-top box are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa., with the Asia Pacific accounting for the largest share of the industry. The key players in the above industry include ARRIS International, plc, DISH Network Corporation, Roku Inc., EchoStar Corporation, Huawei Technologies Co., Ltd., and Technicolor S.A., among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.  

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