The Singapore snacks market is projected to grow at a CAGR of 3.20% between 2026 and 2035, aided by the growing demand for sustainable, clean-label snacks, apart from growing consumer disposable incomes.
Base Year
Historical Period
Forecast Period
F&B sales at restaurants and fast-food outlets surged by 2.0% year-over-year in August 2024, demonstrating sales of snacks as well.
Food courts and cafes recorded a y-o-y growth of 0.1% in F&B sales.
Other eating places recorded a 3.3% y-o-y growth in the sale of food and beverages, resulting in market growth.
Compound Annual Growth Rate
3.2%
2026-2035
*this image is indicative*
| Singapore Snacks Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | XX |
| Market Size 2035 | USD Billion | XX |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 3.20% |
| CAGR 2026-2035 - Market by Type | Fruit Snacks | 3.6% |
| CAGR 2026-2035 - Market by Distribution Channel | Online Channels | 3.5% |
| 2025 Market Share by Distribution Channel | Online Channels | 10.3% |
In August 2024, the Department of Statistics, Singapore recorded a 4.3% year-on-year increase in the overall sales of food and beverages. This was a monthly growth of 3.5% and substantially higher than the 0.2% year-on-year growth witnessed in July. Online channels accounted for 24.2% of overall F&B sales, recorded at USD 1 billion during August. Across all industries, including restaurants and other eating places, the sale of food and beverage products increased significantly. This is expected to have a favourable impact on the sales of snacking items as well.
Moreover, several market players are introducing gourmet snacks in Singapore with healthier ingredients to cater to health-conscious consumers. This includes the launch of foxnut-based snacks that are crunchy, delicious, and boast of a highly nutritious profile. By introducing roasted foxnuts in different flavours, such as cheddar cheese, banana honey cinnamon, sour cream and onion, and seaweed, the company can encourage consumers to try these snacks to boost their overall productivity and achieve their health goals. The rising demand for on-the-go snacking products is expected to complement the snack demand, thereby driving the Singapore snacks market expansion.
Rising demand for Chinese flavours; growing use of unique ingredients; soaring appeal for rainbow cakes; and increasing popularity of truffle-flavoured snacks are expected to favourably shape the Singapore snacks market dynamics
Several snacking companies in Singapore, such as Mala Mala, are marketing spicy chips made from mushrooms and potatoes to consumers seeking spicy snacks, which is driving the market growth.
Major snacking companies in Singapore are collaborating with food technology companies to introduce nutritious snack bars. For instance, Solein, a unique functional ingredient manufactured by Solar Foods, is being incorporated into snacks for enhancing its nutritional (iron) profile.
Innovative cake designs have spurred the Singapore snacks market development by attracting numerous food bloggers and food enthusiasts. I Am’s 7-layer rainbow cake and Jelly Heart’s Rainbow Jelly Cheesecake are some of the most popular cake varieties in Singapore.
Truffle-flavoured snacks, especially fries and pasta have enraptured consumers, with the consumption of truffle-flavoured rice, meat, and noodles up ticking.
Solein received the regulatory approval from Singapore Food Agency in 2022. It is produced in a bioprocess (which resembles winemaking) whereby microbes are fed with a small amount of nutrients and gases (such as oxygen, hydrogen, and carbon dioxide). It is a significant breakthrough in the realms of traditional agriculture and can significantly improve sustainability and transparency within the food and beverage industry. It comprises of over 65% protein, around 10%-15% dietary fibres, and 3%-5% mineral nutrients. It can be used to enhance the vitamin B and iron content of different food items without compromising their taste. This is expected to have a significant impact on the Singapore snacks market outlook.
| CAGR 2026-2035 - Market by | Type |
| Fruit Snacks | 3.6% |
| Frozen Snacks | 3.4% |
| Bakery Snacks | XX% |
| Confectionery Snacks | XX% |
| Others | XX% |
The EMR’s report titled “Singapore Snacks Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Distribution Channel
Based on distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, and online channels, among others. Online channels are projected to dominate the market, representing 10% of the overall market share. Over the forecast period, online channels are expected to grow at a CAGR of 3.5% as they improve consumer accessibility to a wide range of snacking options and provide home deliveries.
| 2025 Market Share by | Distribution Channel |
| Hypermarkets/Supermarkets | XX% |
| Convenience Stores | XX% |
| Online Channels | 10% |
| Others | XX% |
Market players are focused on developing snacks in flavours most preferred by consumers, such as chocolate-flavoured chips, bars, ice cream, etc. To cater to the consumer demand, companies like Orion Corporation are offering over 26 different variants of Choco Pie in nearly 60 countries.
The Golden Duck Co. was founded in 2015 and is based in Singapore. It is renowned for manufacturing salted egg yolk snacks that are enjoyed by people in around 20 countries worldwide. Company’s snacking products undergo 20 rounds of research and development.
Orion Corporation, formerly known as Dongyang Confectionery, was founded in 1956 and is headquartered in Seoul, South Korea. It is organised into 3 business segments, including biotech, convenient meal replacement, and beverages. It is the world’s leading food and healthcare company, with a primary focus on producing confectionery products.
Mars Incorporated, Inc. is a private company which was founded in 1911 and is headquartered in Virginia, United States. Some of its flagship products include Milkybar and Snickers, among others. Apart from snacking products, it also offers pet food products.
General Mills, Inc. was formed in 1928 and is headquartered in Minneapolis, United States. It is engaged in the production and marketing of various consumer-packaged goods globally.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other major market players are Pepsico, Inc., Mondelez International Inc., Kellanova, Nestle S.A., Calbee, Inc., and Lotte Corporation, among others.
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The market is projected to grow at a CAGR of 3.20% between 2026 and 2035.
The different types of snacks in the market are bakery snacks, confectionery snacks, frozen snacks, and fruit snacks, among others.
The different distribution channels in the market are hypermarkets/supermarkets, convenience stores, and online channels, among others.
Rising consumption of snacks by all age groups, increasing demand for healthier snacks, and development of low-sugar and low-calorie snacks are factors propelling market growth.
Key trends aiding the market expansion are introduction of baked snacks, rise of e-commerce, and development of innovative flavoured snacks.
The key market players are Pepsico, Inc., Mondelez International Inc., Kellanova, General Mills, Inc., Nestle S.A., Calbee, Inc., Lotte Corporation, Orion Corporation, The Golden Duck Co., and Mars Incorporated, Inc., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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