The global ski apparel (ski clothing) market size reached around USD 962.81 Million in 2025. The market is projected to grow at a CAGR of 4.20% between 2026 and 2035 to reach nearly USD 1452.84 Million by 2035. The market growth can be attributed to the rising appeal of winter sports worldwide and the growing popularity of luxury fashion brands.
Base Year
Historical Period
Forecast Period
There is an increasing demand for high-end and premium ski apparel as consumers are prioritising exclusivity, style, and performance and seeking products that offer fashionable designs and technical features. Ski companies are also increasingly aligning their product launches with elite winter sports events such as the Winter Olympics to attract affluent audiences and drive brand awareness and sales. For instance, companies like Fusalp and Perfect Moment have witnessed a 30% year-over-year growth in the demand for luxury skiwear apparel by aligning their product launches strategically with elite sports winter events.
Consumers are increasingly prioritising eco-friendly skiwear, driving brands to adopt recycled materials, PFC-free waterproofing, and ethical production. This shift is reshaping the market, with major players investing in sustainable innovations to meet environmental standards and attract eco-conscious buyers.
The use of high-performance fabrics and water-repellent materials has enhanced the quality and durability of modern skiwear items and accessories. Companies are adopting a dual-market approach to increase their ski apparel (ski clothing) market share by focusing on designing outerwear for both serious athletes and casual skiers. This has resulted in large-scale investments in R&D labs.
Compound Annual Growth Rate
4.2%
Value in USD Million
2026-2035
*this image is indicative*
Canada is one of the world’s most popular winter tourism destinations. In 2022, Canadian ski operators reported a year-on-year growth of 38.2% in their operating revenues, amounting to USD 1.3 billion. This was attributed to the large influx of international visitors (1.8 million) who participated in outdoor leisure activities. Around 65% of its landmass is snow-covered for over 6 months, which makes it an appealing skiing destination. This has prompted apparel companies to introduce new products and accessories for fashion-oriented consumers, thereby driving the ski apparel (ski clothing) market expansion.
Industry reports suggest that 1 in 10 Canadian households prefer tobogganing near their homes, followed by snowshoeing or cross-country skiing (9%), skiing and telemark (6%), and snowmobiling (3%). As per the Canadian Ski Council, nearly 21% of the domestic population (8 million people) participate in snowboarding activities per year. Rising consumer disposable incomes and evolving fashion trends are expected to increase the demand for sustainable, stylish, and multifunctional skiwear that is budget-friendly and durable. This is driving the ski apparel (ski clothing) market development.
Smart skiwear, featuring heated insulation, temperature control, and wearable tech, is gaining traction among consumers globally. With advancements in lightweight, battery-powered heating systems and moisture-wicking fabrics, brands are enhancing performance and comfort, appealing to both professional athletes and recreational skiers seeking high-tech, functional gear. This is expected to drive the growth of the market in the coming years.
Rising use of sustainable materials; growing demand for smart and heated skiwear; surging preference for modular and layered designs; and increasing trend of bold colours and retro styles are the major factors driving the ski apparel (ski clothing) market growth.
Eco-friendly fabrics like recycled polyester, organic wool, and bio-based insulation are gaining popularity in skiwear. Brands are prioritising sustainability with water-resistant, PFC-free coatings and ethical production practices, catering to environmentally conscious consumers. This shift aligns with the growing demand for responsible fashion choices without compromising performance, warmth, or durability in extreme winter conditions.
Technology-driven skiwear, including heated jackets, smart gloves, and temperature-regulating fabrics, is becoming mainstream. Integrated sensors monitor body temperature and adjust insulation levels accordingly. Some garments feature Bluetooth connectivity, allowing users to control heating elements via mobile apps, enhancing comfort and performance in fluctuating weather conditions on the slopes.
Skiwear is evolving with modular designs, allowing wearers to adjust layers based on weather conditions. Convertible jackets, removable liners, and multi-functional base layers offer versatility, making them suitable for changing temperatures. These designs provide enhanced adaptability, ensuring comfort and performance from the slopes to après-ski settings. This is creating a favourable ski apparel (ski clothing) market outlook.
Vibrant colours, oversized fits, and nostalgic prints inspired by the 80s and 90s are trending in skiwear. Brands are incorporating neon shades, colour blocking, and geometric patterns to create a standout look on the slopes. This fusion of retro aesthetics with modern technical features appeals to fashion-conscious skiers.
As per the ski apparel (ski clothing) market analysis, affluent winter holiday enthusiasts spend highly on skiwear and outdoor gear irrespective of the prevailing economic conditions. In 2023, premium skiing resorts in the Alps observed a 15% y-o-y growth in the number of high-net-worth visitors, with average spending on winter sports accessories per person exceeding EUR 5,000. The increasing consumer desire for creating personalised lifestyle wardrobes is expected to sustain the market growth in the coming years.
H&M’s latest skiwear collection is designed with the RECCO reflector technology that ensures advanced mountain safety for skiers during unforeseen accidents. In collaboration with Grand Studio, the company has designed multifunctional fabrics that are breathable, waterproof, windproof and possess a strong nature of heat retention. The use of trademarked performance fabrics like StormMove and ThermoMove has further contributed to the appeal of this collection, thereby driving ski apparel (ski clothing) market development.
The EMR’s report titled “Global Ski Apparel (Ski Clothing) Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Breakup by Type
Breakup by Distribution Channel
Breakup by Region
Based on distribution channel, the market is segmented into online and offline. Over the forecast period of 2026-2035, online channels are expected to grow at a CAGR of 6.1% due to the availability of specialised ski apparel on such channels and their enhanced accessibility. Attractive discounts, promotional offers, as well as personalised shopping experiences offered by e-commerce channels are further boosting their appeal. Meanwhile, offline channels hold a substantial market share as they boast expert and knowledgeable staff to advise customers and enable buyers to inspect the quality, material, and feel of ski clothing before purchasing them.
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CAGR 2026-2035 - Market by |
Distribution Channel |
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Online |
6.1% |
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Offline |
XX% |
Major skiwear brands are investing in sustainable materials, smart technology, and high-performance designs. Companies like The North Face and Patagonia focus on eco-friendly fabrics, while Spyder and Helly Hansen integrate smart insulation. As per the ski apparel (ski clothing) market analysis, brands are also expanding product lines with modular, versatile designs and bold aesthetics to attract both professional skiers and fashion-conscious consumers.
Columbia Sportswear Company was founded in 1938 and is headquartered in Oregon, United States. It manufactures and sells premium outerwear, accessories, and sporting goods in over 100 countries.
The North Face (VF Corporation) was founded in 1966 and is headquartered in Colorado, United States. It specialises in making technical gear for alpine climbing and snowboarding, among other outdoor activities. It is renowned for brands like The North Face®, Timberland®, Vans®, and Dickies®
Amer Sports Corporation was founded in 1950 and is headquartered in Helsinki, Finland. It is renowned for outdoor apparel brands like Arc'teryx, Peak Performance, Salomon, Wilson, Atomic, and Armada and operates in 41 countries.
Patagonia, Inc. was founded in 1973 and is headquartered in California, United States. It designs, manufactures, and distributes sustainable clothing, food products, and equipment.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players included in the ski apparel (ski clothing) market report are Kering SA, Norrøna Sport AS, Millet Mountain Group SAS (Lafum), GOLDWIN INC., Skis Rossignol S.A, The Burton Corporation, and ORTOVOX Sportartikel GmbH, among others.
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In 2025, the market reached an approximate value of USD 962.81 Million.
The market is projected to grow at a CAGR of 4.20% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 1452.84 Million by 2035.
The different regions considered in the market report include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The major market trends include the growing use of sustainable materials, rising demand for smart and heated skiwear, and the increasing preference for modular and layered designs.
The different types of ski apparel in the market include top wear, bottom wear, and accessories.
The different distribution channels in the market include online and offline.
Key players in the market are Columbia Sportswear Company, The North Face (VF Corporation), Kering SA, Amer Sports Corporation, Patagonia, Inc., Norrøna Sport AS, Millet Mountain Group SAS (Lafum), GOLDWIN INC., Skis Rossignol S.A, The Burton Corporation, and ORTOVOX Sportartikel GmbH, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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