The global small business marketing software market size is projected to grow at a CAGR of 7.50% between 2026 and 2035.The major drivers of the market include increasing presence of small businesses across different sectors and economical nature of the software.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
7.5%
2026-2035
*this image is indicative*
Small business marketing software provide a combination of applications including social media management, email marketing, marketing automation, and content management, among others to small businesses. The software helps small businesses to create, and nurture leads and manage different campaigns to increase sales by attracting customers.
Global Small Business Marketing Software Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Breakup by Deployment
Breakup by Solution Type
Breakup by End-Use
Breakup by Region
On premises is anticipated to account for a significant small business marketing software market share. On premises software offer organisations control over their resources and data security and allows the IT team to address any potential vulnerabilities in a swift and effective manner. The on premises servers also provide an internal network that is easily accessible, regardless of the internet connection. The operational costs of on premises is also lower as they do not require constant access to high-speed internet.
North America is witnessing significant growth in the demand for small business marketing software. This growth can be attributed to the presence of a well-established IT infrastructure, early adoption of novel technologies, and increasing concentration of small businesses in the region. The growing requirement for marketing automation for automating campaigns and minimising tedious tasks is bolstering the small business marketing software market demand. Market automation systems aid in the management of lead generation, analytics, and advanced CRM.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
Salesforce, Inc. is one of the leading cloud-based software development companies that was founded in 1999 and is headquartered in California, United States. The company specialises in small business marketing software, customer relationship management, and enterprise cloud computing.
HubSpot, Inc. is a marketer and developer of software products for customer service, sales, and small business marketing, among others. The company was founded in 2006 and is headquartered in Massachusetts, United States.
Avochato, Inc. is a mobile messaging platform that allows operations, marketing, sales, and support teams to communicate in an efficient and effective manner with their audiences. The company was founded in 2015 and is headquartered in California, United States.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other small business marketing software market key players include SendWorks (SendX Inc.), ActiveCampaign, LLC, SugarCRM Inc., Klaviyo, Inc., OutboundEngine, Inc., NextRoll, Inc., and GetResponse S.A., among others.
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The market is projected to grow at a CAGR of 7.50% between 2026 and 2035.
The major market drivers include economical nature of the software and increasing awareness about the various advantages offered by the product.
The key trends fuelling the growth of the market include rising requirement for email marketing and growing adoption of automation in marketing.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The significant solution types include CRM software, email marketing, social marketing, search marketing, content management, marketing automation, and campaign management, among others.
The end-uses of small business marketing software include automotive, education, BFSI, government, healthcare, media and entertainment, and manufacturing, among others.
The different modes of deployment include cloud and on-premises.
The key players in the market are Salesforce, Inc., HubSpot, Inc., SendWorks (SendX Inc.), Avochato, Inc., ActiveCampaign, LLC, SugarCRM Inc., Klaviyo, Inc., OutboundEngine, Inc., NextRoll, Inc., and GetResponse S.A., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Deployment |
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| Breakup by Solution Type |
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| Breakup by End-Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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