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Global Small Business Marketing Software Market Size, Share: By Deployment: Cloud, On-Premises; By Solution Type: CRM Software, Email Marketing, Social Marketing, Search Marketing, Content Management, Marketing Automation, Campaign Management, Others; By End-Use; Regional Analysis; Competitive Landscape; 2024-2032

Global Small Business Marketing Software Market Outlook

The global small business marketing software market size is projected to grow at a CAGR of 7.5% between 2024 and 2032.The major drivers of the market include increasing presence of small businesses across different sectors and economical nature of the software.

Key Trends in the Market

Small business marketing software provide a combination of applications including social media management, email marketing, marketing automation, and content management, among others to small businesses. The software helps small businesses to create, and nurture leads and manage different campaigns to increase sales by attracting customers.

The increasing awareness about the various advantages offered by marketing software is aiding the small business marketing software market growth. These software aid businesses in building brand recognition, improving customer retention, and enhancing customer services in an economically efficient manner.

The rising adoption of automation in marketing is providing lucrative growth opportunities to the market. Marketing automation allows business to adopt a customised approach and improve sales. The integration of automation tools also supports client and lead management in an efficient manner.

The rising requirement for email marketing is supporting the market expansion. Marketing software allows small businesses to boost emailing efforts and are also equipped with email building tools, autoresponders, email tracking, and delivery optimisation tools.

Global Small Business Marketing Software Market Analysis

On the basis of deployment, the market is bifurcated into cloud and on-premises. Based on solution type, the market is divided into CRM software, email marketing, social marketing, search marketing, content management, marketing automation, and campaign management, among others.

On the basis of end-use, the market is classified into automotive, education, BFSI, government, healthcare, media and entertainment, and manufacturing, among others. Based on region, the small business marketing software market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

Salesforce, Inc.

HubSpot, Inc.

SendWorks (SendX Inc.)

Avochato, Inc.

ActiveCampaign, LLC

SugarCRM Inc.

Klaviyo, Inc.

OutboundEngine, Inc.

NextRoll, Inc.

GetResponse S.A.

Others

Market Share by Deployment

On premises is anticipated to account for a significant small business marketing software market share. On premises software offer organisations control over their resources and data security and allows the IT team to address any potential vulnerabilities in a swift and effective manner. The on premises servers also provide an internal network that is easily accessible, regardless of the internet connection. The operational costs of on premises is also lower as they do not require constant access to high-speed internet.

Market Share by Region

North America is witnessing significant growth in the demand for small business marketing software. This growth can be attributed to the presence of a well-established IT infrastructure, early adoption of novel technologies, and increasing concentration of small businesses in the region. The growing requirement for marketing automation for automating campaigns and minimising tedious tasks is bolstering the small business marketing software market demand. Market automation systems aid in the management of lead generation, analytics, and advanced CRM.

Competitive Landscape

Salesforce, Inc. is one of the leading cloud-based software development companies that was founded in 1999 and is headquartered in California, United States. The company specialises in small business marketing software, customer relationship management, and enterprise cloud computing.

HubSpot, Inc. is a marketer and developer of software products for customer service, sales, and small business marketing, among others. The company was founded in 2006 and is headquartered in Massachusetts, United States.

Avochato, Inc. is a mobile messaging platform that allows operations, marketing, sales, and support teams to communicate in an efficient and effective manner with their audiences. The company was founded in 2015 and is headquartered in California, United States.

Other small business marketing software market key players include SendWorks (SendX Inc.), ActiveCampaign, LLC, SugarCRM Inc., Klaviyo, Inc., OutboundEngine, Inc., NextRoll, Inc., and GetResponse S.A., among others.

Key Highlights of the Report

REPORT FEATURES	DETAILS
Base Year	2023
Historical Period	2018-2023
Forecast Period	2024-2032
Scope of the Report	Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment: Deployment Solution Type End-Use Region
Breakup by Deployment	Cloud On-Premises
Breakup by Solution Type	CRM Software Email Marketing Social Marketing Search Marketing Content Management Marketing Automation Campaign Management Others
Breakup by End-Use	Automotive Education BFSI Government Healthcare Media and Entertainment Manufacturing Others
Breakup by Region	North America United States of America Canada Europe United Kingdom Germany France Italy Others Asia Pacific China Japan India ASEAN Australia Others Latin America Brazil Argentina Mexico Others Middle East and Africa Saudi Arabia United Arab Emirates Nigeria South Africa Others
Market Dynamics	SWOT Analysis Porter's Five Forces Analysis Key Indicators for Demand Key Indicators for Price
Competitive Landscape	Market Structure Company Profiles Company Overview Product Portfolio Demographic Reach and Achievements Certifications
Companies Covered	Salesforce, Inc. HubSpot, Inc. SendWorks (SendX Inc.) Avochato, Inc. ActiveCampaign, LLC SugarCRM Inc. Klaviyo, Inc. OutboundEngine, Inc. NextRoll, Inc. GetResponse S.A. Others

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1   Preface
2   Report Coverage – Key Segmentation and Scope
3   Report Description
   3.1   Market Definition and Outlook
   3.2   Properties and Applications
   3.3   Market Analysis
   3.4   Key Players
4   Key Assumptions
5   Executive Summary
   5.1   Overview
   5.2   Key Drivers
   5.3   Key Developments
   5.4   Competitive Structure
   5.5   Key Industrial Trends
6   Market Snapshot
   6.1   Global
   6.2   Regional
7   Opportunities and Challenges in the Market
8   Global Small Business Marketing Software Market Analysis
   8.1   Key Industry Highlights
   8.2   Global Small Business Marketing Software Historical Market (2018-2023)
   8.3   Global Small Business Marketing Software Market Forecast (2024-2032)
   8.4   Global Small Business Marketing Software Market by Deployment
       8.4.1   Cloud
           8.4.1.1   Historical Trend (2018-2023)
           8.4.1.2   Forecast Trend (2024-2032)
       8.4.2   On-Premises
           8.4.2.1   Historical Trend (2018-2023)
           8.4.2.2   Forecast Trend (2024-2032)
   8.5   Global Small Business Marketing Software Market by Solution Type
       8.5.1   CRM Software
           8.5.1.1   Historical Trend (2018-2023)
           8.5.1.2   Forecast Trend (2024-2032)
       8.5.2   Email Marketing
           8.5.2.1   Historical Trend (2018-2023)
           8.5.2.2   Forecast Trend (2024-2032)
       8.5.3   Social Marketing
           8.5.3.1   Historical Trend (2018-2023)
           8.5.3.2   Forecast Trend (2024-2032)
       8.5.4   Search Marketing
           8.5.4.1   Historical Trend (2018-2023)
           8.5.4.2   Forecast Trend (2024-2032)
       8.5.5   Content Management
           8.5.5.1   Historical Trend (2018-2023)
           8.5.5.2   Forecast Trend (2024-2032)
       8.5.6   Marketing Automation
           8.5.6.1   Historical Trend (2018-2023)
           8.5.6.2   Forecast Trend (2024-2032)
       8.5.7   Campaign Management
           8.5.7.1   Historical Trend (2018-2023)
           8.5.7.2   Forecast Trend (2024-2032)
       8.5.8   Others
   8.6   Global Small Business Marketing Software Market by End-Use
       8.6.1   Automotive
           8.6.1.1   Historical Trend (2018-2023)
           8.6.1.2   Forecast Trend (2024-2032)
       8.6.2   Education
           8.6.2.1   Historical Trend (2018-2023)
           8.6.2.2   Forecast Trend (2024-2032)
       8.6.3   BFSI
           8.6.3.1   Historical Trend (2018-2023)
           8.6.3.2   Forecast Trend (2024-2032)
       8.6.4   Government
           8.6.4.1   Historical Trend (2018-2023)
           8.6.4.2   Forecast Trend (2024-2032)
       8.6.5   Healthcare
           8.6.5.1   Historical Trend (2018-2023)
           8.6.5.2   Forecast Trend (2024-2032)
       8.6.6   Media and Entertainment
           8.6.6.1   Historical Trend (2018-2023)
           8.6.6.2   Forecast Trend (2024-2032)
       8.6.7   Manufacturing
           8.6.7.1   Historical Trend (2018-2023)
           8.6.7.2   Forecast Trend (2024-2032)
       8.6.8   Others
   8.7   Global Small Business Marketing Software Market by Region
       8.7.1   North America
           8.7.1.1   Historical Trend (2018-2023)
           8.7.1.2   Forecast Trend (2024-2032)
       8.7.2   Europe
           8.7.2.1   Historical Trend (2018-2023)
           8.7.2.2   Forecast Trend (2024-2032)
       8.7.3   Asia Pacific
           8.7.3.1   Historical Trend (2018-2023)
           8.7.3.2   Forecast Trend (2024-2032)
       8.7.4   Latin America
           8.7.4.1   Historical Trend (2018-2023)
           8.7.4.2   Forecast Trend (2024-2032)
       8.7.5   Middle East and Africa
           8.7.5.1   Historical Trend (2018-2023)
           8.7.5.2   Forecast Trend (2024-2032)
9   North America Small Business Marketing Software Market Analysis
   9.1   United States of America
       9.1.1   Historical Trend (2018-2023)
       9.1.2   Forecast Trend (2024-2032)
   9.2   Canada
       9.2.1   Historical Trend (2018-2023)
       9.2.2   Forecast Trend (2024-2032)
10   Europe Small Business Marketing Software Market Analysis
   10.1   United Kingdom
       10.1.1   Historical Trend (2018-2023)
       10.1.2   Forecast Trend (2024-2032)
   10.2   Germany
       10.2.1   Historical Trend (2018-2023)
       10.2.2   Forecast Trend (2024-2032)
   10.3   France
       10.3.1   Historical Trend (2018-2023)
       10.3.2   Forecast Trend (2024-2032)
   10.4   Italy
       10.4.1   Historical Trend (2018-2023)
       10.4.2   Forecast Trend (2024-2032)
   10.5   Others
11   Asia Pacific Small Business Marketing Software Market Analysis
   11.1   China
       11.1.1   Historical Trend (2018-2023)
       11.1.2   Forecast Trend (2024-2032)
   11.2   Japan
       11.2.1   Historical Trend (2018-2023)
       11.2.2   Forecast Trend (2024-2032)
   11.3   India
       11.3.1   Historical Trend (2018-2023)
       11.3.2   Forecast Trend (2024-2032)
   11.4   ASEAN
       11.4.1   Historical Trend (2018-2023)
       11.4.2   Forecast Trend (2024-2032)
   11.5   Australia
       11.5.1   Historical Trend (2018-2023)
       11.5.2   Forecast Trend (2024-2032)
   11.6   Others
12   Latin America Small Business Marketing Software Market Analysis
   12.1   Brazil
       12.1.1   Historical Trend (2018-2023)
       12.1.2   Forecast Trend (2024-2032)
   12.2   Argentina
       12.2.1   Historical Trend (2018-2023)
       12.2.2   Forecast Trend (2024-2032)
   12.3   Mexico
       12.3.1   Historical Trend (2018-2023)
       12.3.2   Forecast Trend (2024-2032)
   12.4   Others
13   Middle East and Africa Small Business Marketing Software Market Analysis
   13.1   Saudi Arabia
       13.1.1   Historical Trend (2018-2023)
       13.1.2   Forecast Trend (2024-2032)
   13.2   United Arab Emirates
       13.2.1   Historical Trend (2018-2023)
       13.2.2   Forecast Trend (2024-2032)
   13.3   Nigeria
       13.3.1   Historical Trend (2018-2023)
       13.3.2   Forecast Trend (2024-2032)
   13.4   South Africa
       13.4.1   Historical Trend (2018-2023)
       13.4.2   Forecast Trend (2024-2032)
   13.5   Others
14   Market Dynamics
   14.1   SWOT Analysis
       14.1.1   Strengths
       14.1.2   Weaknesses
       14.1.3   Opportunities
       14.1.4   Threats
   14.2   Porter’s Five Forces Analysis
       14.2.1   Supplier’s Power
       14.2.2   Buyer’s Power
       14.2.3   Threat of New Entrants
       14.2.4   Degree of Rivalry
       14.2.5   Threat of Substitutes
   14.3   Key Indicators for Demand
   14.4   Key Indicators for Price
15   Competitive Landscape
   15.1   Market Structure
   15.2   Company Profiles
       15.2.1   Salesforce, Inc.
           15.2.1.1   Company Overview
           15.2.1.2   Product Portfolio
           15.2.1.3   Demographic Reach and Achievements
           15.2.1.4   Certifications
       15.2.2   HubSpot, Inc.
           15.2.2.1   Company Overview
           15.2.2.2   Product Portfolio
           15.2.2.3   Demographic Reach and Achievements
           15.2.2.4   Certifications
       15.2.3   SendWorks (SendX Inc.)
           15.2.3.1   Company Overview
           15.2.3.2   Product Portfolio
           15.2.3.3   Demographic Reach and Achievements
           15.2.3.4   Certifications
       15.2.4   Avochato, Inc.
           15.2.4.1   Company Overview
           15.2.4.2   Product Portfolio
           15.2.4.3   Demographic Reach and Achievements
           15.2.4.4   Certifications
       15.2.5   ActiveCampaign, LLC
           15.2.5.1   Company Overview
           15.2.5.2   Product Portfolio
           15.2.5.3   Demographic Reach and Achievements
           15.2.5.4   Certifications
       15.2.6   SugarCRM Inc.
           15.2.6.1   Company Overview
           15.2.6.2   Product Portfolio
           15.2.6.3   Demographic Reach and Achievements
           15.2.6.4   Certifications
       15.2.7   Klaviyo, Inc.
           15.2.7.1   Company Overview
           15.2.7.2   Product Portfolio
           15.2.7.3   Demographic Reach and Achievements
           15.2.7.4   Certifications
       15.2.8   OutboundEngine, Inc.
           15.2.8.1   Company Overview
           15.2.8.2   Product Portfolio
           15.2.8.3   Demographic Reach and Achievements
           15.2.8.4   Certifications
       15.2.9   NextRoll, Inc.
           15.2.9.1   Company Overview
           15.2.9.2   Product Portfolio
           15.2.9.3   Demographic Reach and Achievements
           15.2.9.4   Certifications
       15.2.10   GetResponse S.A.
           15.2.10.1   Company Overview
           15.2.10.2   Product Portfolio
           15.2.10.3   Demographic Reach and Achievements
           15.2.10.4   Certifications
       15.2.11   Others
16   Key Trends and Developments in the Market

List of Key Figures and Tables

1.   Global Small Business Marketing Software Market: Key Industry Highlights, 2018 and 2032
2.   Global Small Business Marketing Software Historical Market: Breakup by Deployment (USD Million), 2018-2023
3.   Global Small Business Marketing Software Market Forecast: Breakup by Deployment (USD Million), 2024-2032
4.   Global Small Business Marketing Software Historical Market: Breakup by Solution Type (USD Million), 2018-2023
5.   Global Small Business Marketing Software Market Forecast: Breakup by Solution Type (USD Million), 2024-2032
6.   Global Small Business Marketing Software Historical Market: Breakup by End-Use (USD Million), 2018-2023
7.   Global Small Business Marketing Software Market Forecast: Breakup by End-Use (USD Million), 2024-2032
8.   Global Small Business Marketing Software Historical Market: Breakup by Region (USD Million), 2018-2023
9.   Global Small Business Marketing Software Market Forecast: Breakup by Region (USD Million), 2024-2032
10.   North America Small Business Marketing Software Historical Market: Breakup by Country (USD Million), 2018-2023
11.   North America Small Business Marketing Software Market Forecast: Breakup by Country (USD Million), 2024-2032
12.   Europe Small Business Marketing Software Historical Market: Breakup by Country (USD Million), 2018-2023
13.   Europe Small Business Marketing Software Market Forecast: Breakup by Country (USD Million), 2024-2032
14.   Asia Pacific Small Business Marketing Software Historical Market: Breakup by Country (USD Million), 2018-2023
15.   Asia Pacific Small Business Marketing Software Market Forecast: Breakup by Country (USD Million), 2024-2032
16.   Latin America Small Business Marketing Software Historical Market: Breakup by Country (USD Million), 2018-2023
17.   Latin America Small Business Marketing Software Market Forecast: Breakup by Country (USD Million), 2024-2032
18.   Middle East and Africa Small Business Marketing Software Historical Market: Breakup by Country (USD Million), 2018-2023
19.   Middle East and Africa Small Business Marketing Software Market Forecast: Breakup by Country (USD Million), 2024-2032
20.   Global Small Business Marketing Software Market Structure

Key Questions Answered in the Report

What is the growth rate of the global small business marketing software market?

The market is projected to grow at a CAGR of 7.5% between 2024 and 2032.

What are the major small business marketing software market drivers?

The major market drivers include economical nature of the software and increasing awareness about the various advantages offered by the product.

What are the key small business marketing software market trends?

The key trends fuelling the growth of the market include rising requirement for email marketing and growing adoption of automation in marketing.

What are the major regions in the market for small business marketing software, according to the EMR report?

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

What are the significant solution types available in the market?

The significant solution types include CRM software, email marketing, social marketing, search marketing, content management, marketing automation, and campaign management, among others.

What are the major end-uses of small business marketing software?

The end-uses of small business marketing software include automotive, education, BFSI, government, healthcare, media and entertainment, and manufacturing, among others.

What are the significant modes of deployment?

The different modes of deployment include cloud and on-premises.

Who are the key market players, according to the small business marketing software market report?

The key players in the market are Salesforce, Inc., HubSpot, Inc., SendWorks (SendX Inc.), Avochato, Inc., ActiveCampaign, LLC, SugarCRM Inc., Klaviyo, Inc., OutboundEngine, Inc., NextRoll, Inc., and GetResponse S.A., among others.

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