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Smart TV Market

Global Smart TV Market Analysis, Share, Trends, Forecast: By Resolution Type: HD TV, Full HD TV, 4K UHD TV, 8K TV, Others; By Screen Size: Below 32 Inches, 32 to 45 Inches, Others; By Size Type; By Screen Technology; By Platform; By Distributional Channel; By Application; Regional Analysis; Competitive Landscape; 2024-2032

Global Smart TV Market Outlook

The global smart TV market size reached around USD 245.51 billion in 2023. The market is projected to grow at a CAGR of 9.6% in the forecast period of 2024-2032 to attain a value of USD 559.58 billion by 2032.

 

Key Takeaways

  • Advancements in display technologies like LED, OLED, and QLED have significantly enhanced the picture quality of flat TVs.
  • Android-based smart TVs are gaining prominence as many users are familiar with the Android interface as a result of increased penetration of Android smartphones.
  • There is a noticeable shift in consumer preference towards larger screens and smart features that enhance the user experience.

 

A smart TV comes equipped with integrated internet, built-in operating system, and Web 2.0 to allow users to stream videos, access photos, and play music, among other functionalities. Unlike traditional television sets, smart TVs support a wider range of features as compared to standard TVs. In addition to being able to passively accept cable or satellite or air (OTA) transmission, smart televisions have various forms of hardware and interfaces, along with a GUI TV operating system.

 

The growing penetration of high-speed internet is one of the major factors driving the smart TV market growth, with online content consumption increasing significantly. Consumers are increasingly favouring on-demand content over traditional broadcast and cable TV, making smart TVs a preferred choice for accessing these services directly. The reduced prices of smart TVs have further made them accessible among the general population. The proliferation of streaming platforms like Netflix, Amazon Prime Video, Hulu, and Disney+ is driving up the demand for smart TVs.

 

 Global Smart TV Market

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Key Trends and Developments

Integration with smart home devices; 4K and 8K resolution; increased focus on user interface (UI) and user experience (UX); and enhanced connectivity features are the major trends impacting the smart TV market expansion

 

Date Company Event
Sep 2023 Xiaomi Xiaomi launched its Redmi Smart Fire TV which possesses 108 cm display size and features 4K Ultra-High-Definition quality.
Aug 2023 Samsung Samsung introduced its Crystal Vision 4K UHD TV in India which is equipped with premium smart capabilities, including multiple Voice Assistants and video calling capabilities via the SlimFit Cam.
Mar 2023 Vu Televisions Vu Televisions launched new smart TVs in 43 and 55-inch sizes, which come equipped with a 50W built-in soundbar.
Aug 2022 TCL TCL announced to release its P series of smart TVs, which will be powered by Android 11, representing a significant update in TCL's smart TV lineup.

 

 

Trends Impact
Integration with smart home devices Integration with voice assistants like Amazon Alexa, Google Assistant, and Apple's Siri allows users to control their TVs using voice commands and interact with other devices.
4K and 8K resolution adoption in the TV market There is a growing trend towards higher resolution displays, with 4K becoming the standard and 8K TVs gradually entering the market.
Increased focus on user interface (UI) and user experience (UX) Manufacturers are investing in improving the UI and UX of smart TVs, making them more intuitive and user-friendly.
Enhanced connectivity features The addition of features like Wi-Fi 6 support, Bluetooth connectivity, and multiple HDMI ports allows smart TVs to connect seamlessly with the internet and other devices.

 

Smart TV Market Trends

The integration of smart TVs with smart home devices is a key trend in the consumer electronics market. Smart TVs offer a unified interface through which users can control various smart home devices, including lights, thermostats, security cameras, smart locks, and more. This integration simplifies the management of the smart home ecosystem, making it more accessible and user-friendly. Many smart TVs are equipped with voice assistants like Amazon Alexa, Google Assistant, or Samsung Bixby, which allow users to control smart home devices using voice commands directly through the TV, enhancing convenience, and consequently boosting the smart TV market development.

 

Smart TV providers are offering innovative television products with high-end functionalities to consumers. In August 2023, Samsung released its Crystal Vision 4K UHD TV in India which is an extension of the Crystal UHD TV series. The TV supports various voice assistants, allowing users to control it using voice commands through their preferred service and facilitates video calls directly from the TV, due to the inclusion of the SlimFit Cam, which is designed to blend seamlessly with its design.

 

 Global Smart TV Market By Resolution Type

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Market Segmentation

“Smart TV Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup Categories
Resolution Type HD TV, Full HD TV, 4K UHD TV, 8K TV, Others
Screen Size Below 32 Inches, 32 to 45 Inches, 46 to 55 Inches, 56 to 65 Inches, Above 65 Inches, Others
Screen Type Flat, Curved
Screen Technology LCD (Liquid Crystal Display), LED (Light Emitting Diode), OLED (Organic Light Emitting Diode), QLED (Quantum Dot Light Emitting Diode)
Platform Android, Roku, WebOS, Tizen OS, iOS, MyHomeScreen, Others
Distribution Channel Offline, Online
Application Residential, Commercial
Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa

 

By screen technology, LED TVs account for a major smart TV market share due to their energy-efficient performance and sleek design

LED TVs hold a significant share of the market due to a combination of factors related to technology, cost, and consumer preferences. LED TVs are more energy-efficient than traditional LCD and plasma TVs. They consume less power, which not only benefits the environment but also reduces electricity costs for consumers and this energy efficiency is a significant selling point for many buyers.

 

The use of LEDs allows for much thinner TV designs compared to older technologies and this slim profile is aesthetically pleasing and suits modern interior design trends. It also makes these TVs easier to mount on walls and integrate into various living spaces.

 

Meanwhile, LCD technology, among other types, is versatile and can be adapted to a wide range of screen sizes, from small portable units to large home cinema screens. This versatility, combined with the extensive availability of LCD TVs from various manufacturers, ensures that consumers have a broad selection of products to choose from, catering to different preferences and budget levels.

 

The residential sector maintains its dominance in the market owing to the rising demand for smart entertainment systems as well as growing popularity of streaming services

The residential sector occupies a substantial share of the smart TV market. As global standards of living improve, there is a growing demand for sophisticated home entertainment systems and smart TVs offering a multitude of features and connectivity options, that fit well into this modern, tech-savvy lifestyle.

 

With the widespread availability of high-speed internet and the popularity of streaming services like Netflix, Amazon Prime, and Hulu, consumers are increasingly looking for televisions that can seamlessly integrate with these services. Smart TVs, with built-in Wi-Fi and pre-loaded streaming apps, cater perfectly to this demand.

 

In the commercial sector, smart TVs are widely used for digital signage and advertising across numerous settings, including retail stores, malls, airports, and restaurants. Their ability to display dynamic content, such as advertisements, information, and promotions, makes them an effective tool for engaging customers and communicating with the public.

 

 Global Smart TV Market By Region

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Competitive Landscape

The market players are launching novel products with cutting-edge technology to meet the evolving customer demands

 

Company Founded Headquarters Products
Samsung Electronics Co., Ltd., 1969 Suwon, South Korea Smartphones (Galaxy series), tablets, and TVs (including smart TVs)
LG Electronics 1958 Seoul, South Korea Smart TVs, audio systems, smartphones, tablets, refrigerators, washing machines, vacuum cleaners, and air conditioners
Apple Inc. 1976 California, United States iPhone, iPad, Mac computers, Apple Watch, Apple TV, and AirPods
Panasonic India 1918 (parent company) Haryana, India TVs, refrigerators, washing machines, and air conditioners

 

Other prominent players in the smart TV market are Koninklijke Philips N.V., Sony Corporation, TCL, Haier Group Corporation, and Vizio Inc., among others.

 

Smart TV Market Analysis by Region

The demand for smart TVs in the Asia Pacific region is influenced by several unique factors specific to this diverse and rapidly evolving market. Many countries in the Asia Pacific region, particularly China, India, and Southeast Asian nations, have experienced significant economic growth. This growth has led to increased consumer spending power, making smart TVs more accessible to a broader segment of the population. The expanding middle class in these regions is a key market driver as this demographic typically has significant disposable income and a desire for higher-quality products, including advanced consumer electronics like smart TVs.

 

The North America smart TV market has been growing due to the widespread availability of high-speed internet and Wi-Fi in North American households. Enhanced connectivity allows for seamless streaming of high-definition content and the use of multiple online services directly from the TV.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Resolution Type
  • Screen Size
  • Screen Type
  • Screen Technology
  • Platform
  • Distribution Channel
  • Application
  • Region
Breakup by Resolution Type
  • HD TV
  • Full HD TV
  • 4K UHD TV
  • 8K TV
  • Others
Breakup by Screen Size
  • Below 32 Inches
  • 32 to 45 Inches
  • 46 to 55 Inches
  • 56 to 65 Inches
  • Above 65 Inches
  • Others
Breakup by Screen Type
  • Flat
  • Curved
Breakup by Screen Technology
  • LCD (Liquid Crystal Display)
  • LED (Light Emitting Diode)
  • OLED (Organic Light Emitting Diode)
  • QLED (Quantum Dot Light Emitting Diode)
Breakup by Platform
  • Android
  • Roku
  • WebOS
  • Tizen OS
  • iOS
  • MyHomeScreen
  • Others
Breakup by Distribution Channel
  • Offline
  • Online
Breakup by Application
  • Residential
  • Commercial
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Samsung Electronics Co., Ltd.
  • LG Electronics
  • Apple Inc.
  • Panasonic India
  • Koninklijke Philips N.V.
  • Sony Corporation
  • TCL
  • Haier Group Corporation
  • Vizio Inc.
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

Smart TV Market Report Snapshots

Smart TV Market Size

Smart TV Market Trends

Smart TV Market Regional Analysis

Smart TV Companies

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Smart TV Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Smart TV Historical Market (2018-2023) 
    8.3    Global Smart TV Market Forecast (2024-2032)
    8.4    Global Smart TV Market by Resolution Type
        8.4.1    HD TV 
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Full HD TV
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    4K UHD TV
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
        8.4.4    8K TV
            8.4.4.1    Historical Trend (2018-2023)
            8.4.4.2    Forecast Trend (2024-2032)
        8.4.5    Others
    8.5    Global Smart TV Market by Screen Size
        8.5.1    Below 32 Inches
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    32 to 45 Inches
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    46 to 55 Inches
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    56 to 65 Inches
            8.5.4.1    Historical Trend (2018-2023)
            8.5.4.2    Forecast Trend (2024-2032)
        8.5.5    Above 65 Inches
            8.5.5.1    Historical Trend (2018-2023)
            8.5.5.2    Forecast Trend (2024-2032)
        8.5.6    Others
    8.6    Global Smart TV Market by Screen Type
        8.6.1    Flat
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Curved
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
    8.7    Global Smart TV Market by Screen Technology
        8.7.1    LCD (Liquid Crystal Display)
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    LED (Light Emitting Diode)
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    OLED (Organic Light Emitting Diode)
            8.7.3.1    Historical Trend (2018-2023)
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    QLED (Quantum Dot Light Emitting Diode)
            8.7.4.1    Historical Trend (2018-2023)
            8.7.4.2    Forecast Trend (2024-2032)
    8.8    Global Smart TV Market by Platform
        8.8.1    Android 
            8.8.1.1    Historical Trend (2018-2023)
            8.8.1.2    Forecast Trend (2024-2032)
        8.8.2    Roku 
            8.8.2.1    Historical Trend (2018-2023)
            8.8.2.2    Forecast Trend (2024-2032)
        8.8.3    WebOS  
            8.8.3.1    Historical Trend (2018-2023)
            8.8.3.2    Forecast Trend (2024-2032)
        8.8.4    Tizen OS 
            8.8.4.1    Historical Trend (2018-2023)
            8.8.4.2    Forecast Trend (2024-2032)
        8.8.5    iOS 
            8.8.5.1    Historical Trend (2018-2023)
            8.8.5.2    Forecast Trend (2024-2032)
        8.8.6    MyHomeScreen
            8.8.6.1    Historical Trend (2018-2023)
            8.8.6.2    Forecast Trend (2024-2032)
        8.8.7    Others
    8.9    Global Smart TV Market by Distribution Channel
        8.9.1    Offline
            8.9.1.1    Historical Trend (2018-2023)
            8.9.1.2    Forecast Trend (2024-2032)
        8.9.2    Online
            8.9.2.1    Historical Trend (2018-2023)
            8.9.2.2    Forecast Trend (2024-2032)
    8.10    Global Smart TV Market by Application
        8.10.1    Residential
            8.10.1.1    Historical Trend (2018-2023)
            8.10.1.2    Forecast Trend (2024-2032)
        8.10.2    Commercial
            8.10.2.1    Historical Trend (2018-2023)
            8.10.2.2    Forecast Trend (2024-2032)   
    8.11    Global Smart TV Market by Region
        8.11.1    North America
            8.11.1.1    Historical Trend (2018-2023) 
            8.11.1.2    Forecast Trend (2024-2032)
        8.11.2    Europe
            8.11.2.1    Historical Trend (2018-2023) 
            8.11.2.2    Forecast Trend (2024-2032)
        8.11.3    Asia Pacific
            8.11.3.1    Historical Trend (2018-2023) 
            8.11.3.2    Forecast Trend (2024-2032)
        8.11.4    Latin America
            8.11.4.1    Historical Trend (2018-2023) 
            8.11.4.2    Forecast Trend (2024-2032)
        8.11.5    Middle East and Africa
            8.11.5.1    Historical Trend (2018-2023) 
            8.11.5.2    Forecast Trend (2024-2032)
9    North America Smart TV Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Smart TV Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Smart TV Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Smart TV Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Smart TV Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Price Analysis
17    Manufacturing Process

    17.1    Overview
    17.2    Detailed Process Flow
    17.3    Operation Involved
18    Competitive Landscape
    18.1    Market Structure
    18.2    Company Profiles
        18.2.1    Samsung Electronics Co., Ltd.
            18.2.1.1    Company Overview
            18.2.1.2    Product Portfolio
            18.2.1.3    Demographic Reach and Achievements
            18.2.1.4    Certifications
        18.2.2    LG Electronics
            18.2.2.1    Company Overview
            18.2.2.2    Product Portfolio
            18.2.2.3    Demographic Reach and Achievements
            18.2.2.4    Certifications
        18.2.3    Apple Inc.
            18.2.3.1    Company Overview
            18.2.3.2    Product Portfolio
            18.2.3.3    Demographic Reach and Achievements
            18.2.3.4    Certifications
        18.2.4    Panasonic India
            18.2.4.1    Company Overview
            18.2.4.2    Product Portfolio
            18.2.4.3    Demographic Reach and Achievements
            18.2.4.4    Certifications
        18.2.5    Koninklijke Philips N.V.
            18.2.5.1    Company Overview
            18.2.5.2    Product Portfolio
            18.2.5.3    Demographic Reach and Achievements
            18.2.5.4    Certifications
        18.2.6    Sony Corporation
            18.2.6.1    Company Overview
            18.2.6.2    Product Portfolio
            18.2.6.3    Demographic Reach and Achievements
            18.2.6.4    Certifications
        18.2.7    TCL
            18.2.7.1    Company Overview
            18.2.7.2    Product Portfolio
            18.2.7.3    Demographic Reach and Achievements
            18.2.7.4    Certifications
        18.2.8    Haier Group Corporation
            18.2.8.1    Company Overview
            18.2.8.2    Product Portfolio
            18.2.8.3    Demographic Reach and Achievements
            18.2.8.4    Certifications
        18.2.9    Vizio Inc.
            18.2.9.1    Company Overview
            18.2.9.2    Product Portfolio
            18.2.9.3    Demographic Reach and Achievements
            18.2.9.4    Certifications
        18.3.10    Others
19    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Smart TV Market: Key Industry Highlights, 2018 and 2032
2.    Global Smart TV Historical Market: Breakup by Resolution Type (USD Billion), 2018-2023
3.    Global Smart TV Market Forecast: Breakup by Resolution Type (USD Billion), 2024-2032
4.    Global Smart TV Historical Market: Breakup by Screen Size (USD Billion), 2018-2023
5.    Global Smart TV Market Forecast: Breakup by Screen Size (USD Billion), 2024-2032
6.    Global Smart TV Historical Market: Breakup by Screen Type (USD Billion), 2018-2023
7.    Global Smart TV Market Forecast: Breakup by Screen Type (USD Billion), 2024-2032
8.    Global Smart TV Historical Market: Breakup by Technology (USD Billion), 2018-2023
9.    Global Smart TV Market Forecast: Breakup by Technology (USD Billion), 2024-2032
10.    Global Smart TV Historical Market: Breakup by Platform (USD Billion), 2018-2023
11.    Global Smart TV Market Forecast: Breakup by Platform (USD Billion), 2024-2032
12.    Global Smart TV Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
13.    Global Smart TV Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
14.    Global Smart TV Historical Market: Breakup by Application (USD Billion), 2018-2023
15.    Global Smart TV Market Forecast: Breakup by Application (USD Billion), 2024-2032
16.    Global Smart TV Historical Market: Breakup by Region (USD Billion), 2018-2023
17.    Global Smart TV Market Forecast: Breakup by Region (USD Billion), 2024-2032
18.    North America Smart TV Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    North America Smart TV Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Europe Smart TV Historical Market: Breakup by Country (USD Billion), 2018-2023
21.    Europe Smart TV Market Forecast: Breakup by Country (USD Billion), 2024-2032
22.    Asia Pacific Smart TV Historical Market: Breakup by Country (USD Billion), 2018-2023
23.    Asia Pacific Smart TV Market Forecast: Breakup by Country (USD Billion), 2024-2032
24.    Latin America Smart TV Historical Market: Breakup by Country (USD Billion), 2018-2023
25.    Latin America Smart TV Market Forecast: Breakup by Country (USD Billion), 2024-2032
26.    Middle East and Africa Smart TV Historical Market: Breakup by Country (USD Billion), 2018-2023
27.    Middle East and Africa Smart TV Market Forecast: Breakup by Country (USD Billion), 2024-2032
28.    Global Smart TV Market Structure

Key Questions Answered in the Report

In 2023, the global smart TV market attained a value of nearly USD 245.51 billion. 

The market is projected to grow at a CAGR of 9.6% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 559.58 billion by 2032. 

The major drivers expected to aid the market growth are rising disposable incomes, increasing population, growing penetration of the high-speed internet, reducing prices of smart TVs, and growing technological advancements. 

The key market trend guiding the growth of the smart TV market include the increased acceptance of 4K resolution televisions.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific. 

HD TV, Full HD TV, 4K UHD TV, and 8K TV, among others are the major resolution types of the product in the market.

The major screen sizes of the product in the market include below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, and above 65 inches, among others.

The significant screen types of the product in the market are flat and curved.

LCD (Liquid Crystal Display), LED (Light Emitting Diode), OLED (Organic Light Emitting Diode), and QLED (Quantum Dot Light Emitting Diode) are the significant screen technology segments of the product in the market. 

Android, Roku, WebOS, Tizen OS, iOS, and MyHomeScreen, among others, are the significant platforms of the product in the market. 

Offline and online are the major distribution channels of the product in the market.

Residential and commercial applications are the major application segments of the product in the market.

The major players in the market are Samsung Electronics Co., Ltd., LG Electronics, Apple Inc., Panasonic India, Koninklijke Philips N.V., Sony Corporation, TCL, Haier Group Corporation, and Vizio Inc., among others.

Analyst Review

The global smart TV market attained a value of USD 245.51 billion in 2023 driven by the growing penetration of the high-speed internet and reduced prices of smart TVs. Aided by the technological advancements, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 9.6%. The industry is projected to reach USD 559.58 billion by 2032.

 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its resolution types, the global smart TV market can be segmented into HD TV, Full HD TV, 4K UHD TV, 8K TV, and others. On the basis of screen sizes, the industry is divided into below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, above 65 inches, and others. On the basis of screen type, the industry is bifurcated into flat and curved. On the basis of screen technology, the industry is segmented into LCD (Liquid Crystal Display), LED (Light Emitting Diode), OLED (Organic Light Emitting Diode), and QLED (Quantum Dot Light Emitting Diode). On the basis of platform, the industry is divided into Android, Roku, WebOS, Tizen OS, iOS, MyHomeScreen, and others. On the basis of distribution channels, the industry is segregated into offline and online. Based on applications, the industry is divided into residential and commercial applications. The major regional markets for smart TVs are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Samsung Electronics Co., Ltd., LG Electronics, Apple Inc., Panasonic India, Koninklijke Philips N.V., Sony Corporation, TCL, Haier Group Corporation, and Vizio Inc., among others.

 

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition. 

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