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Global Smart TV Market: By Resolution Type: HD TV, Full HD TV, 4K UHD TV, 8K TV, Others; By Screen Size; By Size Type; By Screen Technology; By Platform; By Distributional Channel; By Application; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Competitive Landscape; Industry Events and Developments
Global Smart TV Market Outlook
The global smart TV market size was around USD 180 billion in 2020. The industry is further expected to grow at a CAGR of over 10.2% in the forecast period of 2023-2028 to attain a value of USD 319 billion by 2026.
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A smart TV is an internet-connected television with a wide range of online features, including on-demand content from various apps, access to streaming services like Netflix, and the ability to connect with several other wireless devices, including smartphones and tablets. In addition to being able to passively accept cable or satellite or air (OTA) transmission, smart televisions have various forms of hardware and interfaces, along with a GUI TV operating system. Such modifications allow viewers to access and monitor connected device features and stream content from internet video services.
Properties and Applications
The smart TV market can be broadly categorised based on its resolution type, screen size, screen type, technology, platform, distributional channel, application, and region.
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The resolution type in the market can be divided into:
- HD TV
- Full HD TV
- 4K UHD TV
- 8K TV
- Others
The screen size in the industry can be segmented into:
- Below 32 Inches
- 32 to 45 Inches
- 46 to 55 Inches
- 56 to 65 Inches
- Above 65 Inches
- Others
The screen type is divided into flat and curved.
The smart TV market can be divided based on screen technology into:
- LCD (Liquid Crystal Display)
- LED (Light Emitting Diode)
- OLED (Organic Light Emitting Diode)
- QLED (Quantum Dot Light Emitting Diode)
The smart TV market is segmented based on the platform into:
- Android
- Roku
- WebOS
- Tizen OS
- iOS
- MyHomeScreen
- Others
The distributional channels can be grouped into:
- Offline
- Online
The smart TV market finds wide application in the following sectors:
- Residential
- Commercial
The EMR report looks into the regional markets of smart TV like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
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Market Analysis
Catalysed by the growing penetration of the high-speed internet, online content consumption has increased significantly in recent years, thus, driving the smart TV demand. Also, the reducing prices of smart TVs have increased their availability of smart TVs among the general population as well as further driving the market growth. Certain vital factors driving the smart TV demand include increased disposable incomes, increased acceptance of 4 K resolution televisions, and advancements in technology, among others.
Competitive Landscape
The report presents a detailed analysis of the following key players in the global smart TV market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Samsung Electronics Co., Ltd.
- LG Electronics
- Apple Inc. (NASDAQ: AAPL)
- Panasonic India
- Koninklijke Philips N.V
- Sony Corporation
- TCL
- Haier Group Corporation
- Vizio Inc.
- Others
The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Resolution Type, Screen Size, Screen Type, Screen Technology, Platform, Distribution Channel, Application, Region |
| Breakup by Resolution Type | HD TV, Full HD TV, 4K UHD TV, 8K TV, Others |
| Breakup by Screen Size | Below 32 Inches, 32 to 45 Inches, 46 to 55 Inches, 56 to 65 Inches, Above 65 Inches, Others |
| Breakup by Screen Type | Flat, Curved |
| Breakup by Screen Technology | LCD (Liquid Crystal Display), LED (Light Emitting Diode), OLED (Organic Light Emitting Diode), QLED (Quantum Dot Light Emitting Diode) |
| Breakup by Platform | Android, Roku, WebOS, Tizen OS, iOS, MyHomeScreen, Others |
| Breakup by Distribution Channel | Offline, Online |
| Breakup by Application | Residential, Commercial |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Price Analysis | Historical and Forecast Price Trends- Regional |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio,Demographic Reach and Achievements, Certifications |
| Companies Covered | Samsung Electronics Co., Ltd., LG Electronics, Apple Inc., Panasonic India, Koninklijke Philips N.V., Sony Corporation, TCL, Haier Group Corporation, Vizio Inc., Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Smart TV Market Analysis
8.1 Key Industry Highlights
8.2 Global Smart TV Historical Market (2018-2022)
8.3 Global Smart TV Market Forecast (2023-2028)
8.4 Global Smart TV Market by Resolution Type
8.4.1 HD TV
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Full HD TV
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 4K UHD TV
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 8K TV
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2022)
8.4.4.3 Forecast Trend (2023-2028)
8.4.5 Others
8.5 Global Smart TV Market by Screen Size
8.5.1 Below 32 Inches
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 32 to 45 Inches
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 46 to 55 Inches
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 56 to 65 Inches
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2022)
8.5.4.3 Forecast Trend (2023-2028)
8.5.5 Above 65 Inches
8.5.5.1 Market Share
8.5.5.2 Historical Trend (2018-2022)
8.5.5.3 Forecast Trend (2023-2028)
8.5.6 Others
8.6 Global Smart TV Market by Screen Type
8.6.1 Flat
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Curved
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.7 Global Smart TV Market by Screen Technology
8.7.1 LCD (Liquid Crystal Display)
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 LED (Light Emitting Diode)
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 OLED (Organic Light Emitting Diode)
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.7.4 QLED (Quantum Dot Light Emitting Diode)
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2022)
8.7.4.3 Forecast Trend (2023-2028)
8.8 Global Smart TV Market by Platform
8.8.1 Android
8.8.1.1 Market Share
8.8.1.2 Historical Trend (2018-2022)
8.8.1.3 Forecast Trend (2023-2028)
8.8.2 Roku
8.8.2.1 Market Share
8.8.2.2 Historical Trend (2018-2022)
8.8.2.3 Forecast Trend (2023-2028)
8.8.3 WebOS
8.8.3.1 Market Share
8.8.3.2 Historical Trend (2018-2022)
8.8.3.3 Forecast Trend (2023-2028)
8.8.4 Tizen OS
8.8.4.1 Market Share
8.8.4.2 Historical Trend (2018-2022)
8.8.4.3 Forecast Trend (2023-2028)
8.8.5 iOS
8.8.5.1 Market Share
8.8.5.2 Historical Trend (2018-2022)
8.8.5.3 Forecast Trend (2023-2028)
8.8.6 MyHomeScreen
8.8.6.1 Market Share
8.8.6.2 Historical Trend (2018-2022)
8.8.6.3 Forecast Trend (2023-2028)
8.8.7 Others
8.9 Global Smart TV Market by Distribution Channel
8.9.1 Offline
8.9.1.1 Market Share
8.9.1.2 Historical Trend (2018-2022)
8.9.1.3 Forecast Trend (2023-2028)
8.9.2 Online
8.9.2.1 Market Share
8.9.2.2 Historical Trend (2018-2022)
8.9.2.3 Forecast Trend (2023-2028)
8.10 Global Smart TV Market by Application
8.10.1 Residential
8.10.1.1 Market Share
8.10.1.2 Historical Trend (2018-2022)
8.10.1.3 Forecast Trend (2023-2028)
8.10.2 Commercial
8.10.2.1 Market Share
8.10.2.2 Historical Trend (2018-2022)
8.10.2.3 Forecast Trend (2023-2028)
8.11 Global Smart TV Market by Region
8.11.1 Market Share
8.11.1.1 North America
8.11.1.2 Europe
8.11.1.3 Asia Pacific
8.11.1.4 Latin America
8.11.1.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 United Arab Emirates
9.5.3.3 Nigeria
9.5.3.4 South Africa
9.5.3.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyers Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Price Analysis
13 Manufacturing Process
13.1 Detailed Process Flow
13.2 Operations Involved
13.3 Mass Balance
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players’ Market Share
14.3 Company Profiles
14.3.1 Samsung Electronics Co., Ltd.
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 Demographic Reach and Achievements
14.3.1.4 Financial Summary
14.3.1.5 Certifications
14.3.2 LG Electronics
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Demographic Reach and Achievements
14.3.2.4 Financial Summary
14.3.2.5 Certifications
14.3.3 Apple Inc.
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Demographic Reach and Achievements
14.3.3.4 Financial Summary
14.3.3.5 Certifications
14.3.4 Panasonic India
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.4.3 Demographic Reach and Achievements
14.3.4.4 Financial Summary
14.3.4.5 Certifications
14.3.5 Koninklijke Philips N.V.
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Demographic Reach and Achievements
14.3.5.4 Financial Summary
14.3.5.5 Certifications
14.3.6 Sony Corporation
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Demographic Reach and Achievements
14.3.6.4 Financial Summary
14.3.6.5 Certifications
14.3.7 TCL
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Demographic Reach and Achievements
14.3.7.4 Financial Summary
14.3.7.5 Certifications
14.3.8 Haier Group Corporation
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Demographic Reach and Achievements
14.3.8.4 Financial Summary
14.3.8.5 Certifications
14.3.9 Vizio Inc.
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Demographic Reach and Achievements
14.3.9.4 Financial Summary
14.3.9.5 Certifications
14.3.10 Others
15 Industry Events and Developments
List of Key Figures and Tables
1. Global Smart TV Market: Key Industry Highlights, 2018 and 2028
2. Global Smart TV Historical Market: Breakup by Resolution Type (USD Billion), 2018-2022
3. Global Smart TV Market Forecast: Breakup by Resolution Type (USD Billion), 2023-2028
4. Global Smart TV Historical Market: Breakup by Screen Size (USD Billion), 2018-2022
5. Global Smart TV Market Forecast: Breakup by Screen Size (USD Billion), 2023-2028
6. Global Smart TV Historical Market: Breakup by Screen Type (USD Billion), 2018-2022
7. Global Smart TV Market Forecast: Breakup by Screen Type (USD Billion), 2023-2028
8. Global Smart TV Historical Market: Breakup by Technology (USD Billion), 2018-2022
9. Global Smart TV Market Forecast: Breakup by Technology (USD Billion), 2023-2028
10. Global Smart TV Historical Market: Breakup by Platform (USD Billion), 2018-2022
11. Global Smart TV Market Forecast: Breakup by Platform (USD Billion), 2023-2028
12. Global Smart TV Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
13. Global Smart TV Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
14. Global Smart TV Historical Market: Breakup by Application (USD Billion), 2018-2022
15. Global Smart TV Market Forecast: Breakup by Application (USD Billion), 2023-2028
16. Global Smart TV Historical Market: Breakup by Region (USD Billion), 2018-2022
17. Global Smart TV Market Forecast: Breakup by Region (USD Billion), 2023-2028
18. North America Smart TV Historical Market: Breakup by Country (USD Billion), 2018-2022
19. North America Smart TV Market Forecast: Breakup by Country (USD Billion), 2023-2028
20. Europe Smart TV Historical Market: Breakup by Country (USD Billion), 2018-2022
21. Europe Smart TV Market Forecast: Breakup by Country (USD Billion), 2023-2028
22. Asia Pacific Smart TV Historical Market: Breakup by Country (USD Billion), 2018-2022
23. Asia Pacific Smart TV Market Forecast: Breakup by Country (USD Billion), 2023-2028
24. Latin America Smart TV Historical Market: Breakup by Country (USD Billion), 2018-2022
25. Latin America Smart TV Market Forecast: Breakup by Country (USD Billion), 2023-2028
26. Middle East and Africa Smart TV Historical Market: Breakup by Country (USD Billion), 2018-2022
27. Middle East and Africa Smart TV Market Forecast: Breakup by Country (USD Billion), 2023-2028
28. Global Smart TV Market Structure
Key Questions Answered in the Report
In 2020, the global smart TV market attained a value of nearly USD 180 billion.
The market is projected to grow at a CAGR of 10.2% between 2021 and 2026.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 319 billion by 2026.
The major drivers of the industry such as rising disposable incomes, increasing population, growing penetration of the high-speed internet, reducing prices of smart TVs, and growing technological advancements are expected to aid the market growth.
The key market trend guiding the growth of the smart TV market include the increased acceptance of 4 K resolution televisions.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
HD TV, Full HD TV, 4K UHD TV, and 8K TV, among others are the major resolution types of the product in the industry.
The major screen sizes of the product in the industry include below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, and above 65 inches, among others.
The significant screen types of the product in the industry are flat and curved.
LCD (Liquid Crystal Display), LED (Light Emitting Diode), OLED (Organic Light Emitting Diode), and QLED (Quantum Dot Light Emitting Diode) are the significant screen technology segments of the product in the industry.
Android, Roku, WebOS, Tizen OS, iOS, and MyHomeScreen, among others, are the significant platforms of the product in the industry.
Offline and online are the major distribution channels of the product in the industry.
Residential and commercial applications are the major application segments of the product in the industry.
The major players in the industry are Samsung Electronics Co., Ltd., LG Electronics, Apple Inc., Panasonic India, Koninklijke Philips N.V., Sony Corporation, TCL, Haier Group Corporation, and Vizio Inc., among others.
Analyst Review
The global smart TV market attained a value of USD 180 billion in 2020 driven by the growing penetration of the high-speed internet and reduced prices of smart TVs. Aided by the technological advancements, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 10.2%. The industry is projected to reach USD 319 billion by 2026.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its resolution types, the global smart TV market can be segmented into HD TV, Full HD TV, 4K UHD TV, 8K TV, and others. On the basis of screen sizes, the industry is divided into below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, above 65 inches, and others. On the basis of screen type, the industry is bifurcated into flat and curved. On the basis of screen technology, the industry is segmented into LCD (Liquid Crystal Display), LED (Light Emitting Diode), OLED (Organic Light Emitting Diode), and QLED (Quantum Dot Light Emitting Diode). On the basis of platform, the industry is divided into Android, Roku, WebOS, Tizen OS, iOS, MyHomeScreen, and others. On the basis of distribution channels, the industry is segregated into offline and online. Based on applications, the industry is divided into residential and commercial applications. The major regional markets for smart TVs are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Samsung Electronics Co., Ltd., LG Electronics, Apple Inc., Panasonic India, Koninklijke Philips N.V., Sony Corporation, TCL, Haier Group Corporation, and Vizio Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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