Reports

Global Smart TV Market to Grow at a CAGR of 10.2% in the Forecast Period of 2021-2026.

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Global Smart TV Market: By Resolution Type: HD TV, Full HD TV, 4K UHD TV, 8K TV, Others; By Screen Size; By Size Type; By Screen Technology; By Platform; By Distributional Channel; By Application; Regional Analysis; Historical Market and Forecast (2016-2026); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Smart TV Market Outlook 

The global smart TV market size was around USD 180 billion in 2020. The industry is further expected to grow at a CAGR of over 10.2% in the forecast period to attain a value of USD 319 billion by 2026.

A smart TV is an internet-connected television with a wide range of online features, including on-demand content from various apps, access to streaming services like Netflix, and the ability to connect with several other wireless devices, including smartphones and tablets. In addition to being able to passively accept cable or satellite or air (OTA) transmission, smart televisions have various forms of hardware and interfaces, along with a GUI TV operating system. Such modifications allow viewers to access and monitor connected device features and stream content from internet video services.

 

Properties and Applications

The smart TV market can be broadly categorised based on its resolution type, screen size, screen type, technology, platform, distributional channel, application, and region.

The resolution type in the market can be divided into:

  • HD TV 
  • Full HD TV
  • 4K UHD TV 
  • 8K TV
  • Others

The screen size in the industry can be segmented into:

  • Below 32 Inches
  • 32 to 45 Inches
  • 46 to 55 Inches
  • 56 to 65 Inches
  • Above 65 Inches
  • Others

The screen type is divided into flat and curved.

The smart TV market can be divided based on screen technology into:

  • LCD (Liquid Crystal Display)
  • LED (Light Emitting Diode)
  • OLED (Organic Light Emitting Diode)
  • QLED (Quantum Dot Light Emitting Diode)

The smart TV market is segmented based on the platform into:

  • Android
  • Roku
  • WebOS 
  • Tizen OS
  • iOS
  • MyHomeScreen
  • Others

The distributional channels can be grouped into:

  • Offline
  • Online

The smart TV market finds wide application in the following sectors:

  • Residential
  • Commercial

The EMR report looks into the regional markets of smart TV like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

 

Market Analysis

Catalysed by the growing penetration of the high-speed internet, online content consumption has increased significantly in recent years, thus, driving the smart TV demand. Also, the reducing prices of smart TVs have increased their availability of smart TVs among the general population as well as further driving the market growth. Certain vital factors driving the smart TV demand include increased disposable incomes, increased acceptance of 4 K resolution televisions, and advancements in technology, among others.

 

Competitive Landscape

The report presents a detailed analysis of the following key players in the global smart TV market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • SAMSUNG
  • LG Electronics 
  • Apple Inc. (NASDAQ: AAPL)
  • Panasonic India 
  • Koninklijke Philips N.V 
  • Sony Corporation 
  • TCL 
  • Haier Inc. 
  • Vizio Inc.
  • Others

The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Smart TV Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Smart TV Historical Market (2016-2020) 
    8.3    Global Smart TV Market Forecast (2021-2026)
    8.4    Global Smart TV Market by Resolution Type
        8.4.1    HD TV 
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
        8.4.2    Full HD TV
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
        8.4.3    4K UHD TV
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2016-2020)
            8.4.3.3    Forecast Trend (2021-2026)
        8.4.4    8K TV
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2016-2020)
            8.4.4.3    Forecast Trend (2021-2026)
        8.4.5    Others
    8.5    Global Smart TV Market by Screen Size
        8.5.1    Below 32 Inches
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    32 to 45 Inches
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
        8.5.3    46 to 55 Inches
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2016-2020)
            8.5.3.3    Forecast Trend (2021-2026)
        8.5.4    56 to 65 Inches
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2016-2020)
            8.5.4.3    Forecast Trend (2021-2026)
        8.5.5    Above 65 Inches
            8.5.5.1    Market Share
            8.5.5.2    Historical Trend (2016-2020)
            8.5.5.3    Forecast Trend (2021-2026)
        8.5.6    Others
    8.6    Global Smart TV Market by Screen Type
        8.6.1    Flat
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2016-2020)
            8.6.1.3    Forecast Trend (2021-2026)
        8.6.2    Curved
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2016-2020)
            8.6.2.3    Forecast Trend (2021-2026)
    8.7    Global Smart TV Market by Screen Technology
        8.7.1    LCD (Liquid Crystal Display)
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2016-2020)
            8.7.1.3    Forecast Trend (2021-2026)
        8.7.2    LED (Light Emitting Diode)
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2016-2020)
            8.7.2.3    Forecast Trend (2021-2026)
        8.7.3    OLED (Organic Light Emitting Diode)
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2016-2020)
            8.7.3.3    Forecast Trend (2021-2026)
        8.7.4    QLED (Quantum Dot Light Emitting Diode)
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2016-2020)
            8.7.4.3    Forecast Trend (2021-2026)
    8.8    Global Smart TV Market by Platform
        8.8.1    Android 
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2016-2020)
            8.8.1.3    Forecast Trend (2021-2026)
        8.8.2    Roku 
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2016-2020)
            8.8.2.3    Forecast Trend (2021-2026)
        8.8.3    WebOS  
            8.8.3.1    Market Share
            8.8.3.2    Historical Trend (2016-2020)
            8.8.3.3    Forecast Trend (2021-2026)
        8.8.4    Tizen OS 
            8.8.4.1    Market Share
            8.8.4.2    Historical Trend (2016-2020)
            8.8.4.3    Forecast Trend (2021-2026)
        8.8.5    iOS 
            8.8.5.1    Market Share
            8.8.5.2    Historical Trend (2016-2020)
            8.8.5.3    Forecast Trend (2021-2026)
        8.8.6    MyHomeScreen
            8.8.6.1    Market Share
            8.8.6.2    Historical Trend (2016-2020)
            8.8.6.3    Forecast Trend (2021-2026)
        8.8.7    Others
    8.9    Global Smart TV Market by Distribution Channel
        8.9.1    Offline
            8.9.1.1    Market Share
            8.9.1.2    Historical Trend (2016-2020)
            8.9.1.3    Forecast Trend (2021-2026)
        8.9.2    Online
            8.9.2.1    Market Share
            8.9.2.2    Historical Trend (2016-2020)
            8.9.2.3    Forecast Trend (2021-2026)
    8.10    Global Smart TV Market by Application
        8.10.1    Residential
            8.10.1.1    Market Share
            8.10.1.2    Historical Trend (2016-2020)
            8.10.1.3    Forecast Trend (2021-2026)
        8.10.2    Commercial
            8.10.2.1    Market Share
            8.10.2.2    Historical Trend (2016-2020)
            8.10.2.3    Forecast Trend (2021-2026)
    8.11    Global Smart TV Market by Region
        8.11.1    Market Share
            8.11.1.1    North America
            8.11.1.2    Europe
            8.11.1.3    Asia Pacific
            8.11.1.4    Latin America
            8.11.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2016-2020)
        9.5.2    Forecast Trend (2021-2026)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Price Analysis
13    Manufacturing Process
    13.1     Detailed Process Flow
    13.2     Operations Involved
    13.3     Mass Balance
14    Competitive Landscape
    14.1    Market Structure
    14.2    Key Players’ Market Share
    14.3    Company Profiles
        14.3.1    SAMSUNG
            14.3.1.1    Company Overview
            14.3.1.2    Product Portfolio
            14.3.1.3    Demographic Reach and Achievements
            14.3.1.4    Financial Summary
            14.3.1.5    Certifications
        14.3.2    LG Electronics 
            14.3.2.1    Company Overview
            14.3.2.2    Product Portfolio
            14.3.2.3    Demographic Reach and Achievements
            14.3.2.4    Financial Summary
            14.3.2.5    Certifications
        14.3.3    Apple Inc.
            14.3.3.1    Company Overview
            14.3.3.2    Product Portfolio
            14.3.3.3    Demographic Reach and Achievements
            14.3.3.4    Financial Summary
            14.3.3.5    Certifications
        14.3.4    Panasonic India
            14.3.4.1    Company Overview
            14.3.4.2    Product Portfolio
            14.3.4.3    Demographic Reach and Achievements
            14.3.4.4    Financial Summary
            14.3.4.5    Certifications
        14.3.5    Koninklijke Philips N.V.
            14.3.5.1    Company Overview
            14.3.5.2    Product Portfolio
            14.3.5.3    Demographic Reach and Achievements
            14.3.5.4    Financial Summary
            14.3.5.5    Certifications
        14.3.6    Sony Corporation
            14.3.6.1    Company Overview
            14.3.6.2    Product Portfolio
            14.3.6.3    Demographic Reach and Achievements
            14.3.6.4    Financial Summary
            14.3.6.5    Certifications
        14.3.7    TCL
            14.3.7.1    Company Overview
            14.3.7.2    Product Portfolio
            14.3.7.3    Demographic Reach and Achievements
            14.3.7.4    Financial Summary
            14.3.7.5    Certifications
        14.3.8    Haier Inc.
            14.3.8.1    Company Overview
            14.3.8.2    Product Portfolio
            14.3.8.3    Demographic Reach and Achievements
            14.3.8.4    Financial Summary
            14.3.8.5    Certifications
        14.3.9    Vizio Inc.
            14.3.9.1     Company Overview
            14.3.9.2    Product Portfolio
            14.3.9.3    Demographic Reach and Achievements
            14.3.9.4    Financial Summary
            14.3.9.5    Certifications
        14.3.10    Others
15    Industry Events and Developments


List of Figures and Tables

1.    Global Smart TV Market: Key Industry Highlights, 2016 and 2026
2.    Global Smart TV Historical Market: Breakup by Resolution Type (USD Billion), 2016-2020
3.    Global Smart TV Market Forecast: Breakup by Resolution Type (USD Billion), 2021-2026
4.    Global Smart TV Historical Market: Breakup by Screen Size (USD Billion), 2016-2020
5.    Global Smart TV Market Forecast: Breakup by Screen Size (USD Billion), 2021-2026
6.    Global Smart TV Historical Market: Breakup by Screen Type (USD Billion), 2016-2020
7.    Global Smart TV Market Forecast: Breakup by Screen Type (USD Billion), 2021-2026
8.    Global Smart TV Historical Market: Breakup by Technology (USD Billion), 2016-2020
9.    Global Smart TV Market Forecast: Breakup by Technology (USD Billion), 2021-2026
10.    Global Smart TV Historical Market: Breakup by Platform (USD Billion), 2016-2020
11.    Global Smart TV Market Forecast: Breakup by Platform (USD Billion), 2021-2026
12.    Global Smart TV Historical Market: Breakup by Distribution Channel (USD Billion), 2016-2020
13.    Global Smart TV Market Forecast: Breakup by Distribution Channel (USD Billion), 2021-2026
14.    Global Smart TV Historical Market: Breakup by Application (USD Billion), 2016-2020
15.    Global Smart TV Market Forecast: Breakup by Application (USD Billion), 2021-2026
16.    Global Smart TV Historical Market: Breakup by Region (USD Billion), 2016-2020
17.    Global Smart TV Market Forecast: Breakup by Region (USD Billion), 2021-2026
18.    North America Smart TV Historical Market: Breakup by Country (USD Billion), 2016-2020
19.    North America Smart TV Market Forecast: Breakup by Country (USD Billion), 2021-2026
20.    Europe Smart TV Historical Market: Breakup by Country (USD Billion), 2016-2020
21.    Europe Smart TV Market Forecast: Breakup by Country (USD Billion), 2021-2026
22.    Asia Pacific Smart TV Historical Market: Breakup by Country (USD Billion), 2016-2020
23.    Asia Pacific Smart TV Market Forecast: Breakup by Country (USD Billion), 2021-2026
24.    Latin America Smart TV Historical Market: Breakup by Country (USD Billion), 2016-2020
25.    Latin America Smart TV Market Forecast: Breakup by Country (USD Billion), 2021-2026
26.    Middle East and Africa Smart TV Historical Market: Breakup by Country (USD Billion), 2016-2020
27.    Middle East and Africa Smart TV Market Forecast: Breakup by Country (USD Billion), 2021-2026
28.    Global Smart TV Market Structure

Key Questions Answered in the Report

What was the global smart TV market size in 2020?

In 2020, the global smart TV market attained a value of nearly USD 180 billion. 

What is the growth rate of the market?

The market is projected to grow at a CAGR of 10.2% between 2021 and 2026.

What is the forecast outlook of the market for 2021-2026?

The market is estimated to witness a healthy growth in the forecast period of 2021-2026 to reach about USD 319 billion by 2026. 

What are the major industry drivers?

The major drivers of the industry such as rising disposable incomes, increasing population, growing penetration of the high-speed internet, reducing prices of smart TVs, and growing technological advancements are expected to aid the market growth.

What are the key industry trends of the global smart TV market?

The key market trend guiding the growth of the smart TV market include the increased acceptance of 4 K resolution televisions.

What are the major regions of smart TV according to the market report?

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific. 

What are the major resolution types of the product in the industry?

HD TV, Full HD TV, 4K UHD TV, and 8K TV, among others are the major resolution types of the product in the industry.

What are the major screen sizes of smart TV in the industry?

The major screen sizes of the product in the industry include below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, and above 65 inches, among others.

What are the significant screen types of the product in the industry?

The significant screen types of the product in the industry are flat and curved.

What are the significant screen technology segments of the product in the industry?

LCD (Liquid Crystal Display), LED (Light Emitting Diode), OLED (Organic Light Emitting Diode), and QLED (Quantum Dot Light Emitting Diode) are the significant screen technology segments of the product in the industry. 

What are the significant platforms of the product in the industry?

Android, Roku, WebOS, Tizen OS, iOS, and MyHomeScreen, among others, are the significant platforms of the product in the industry. 

What are the major distribution channels of the product in the industry?

Offline and online are the major distribution channels of the product in the industry.

What are the major application segments of the product in the industry?

Residential and commercial applications are the major application segments of the product in the industry.

Who are the key industry players according to the report?

The major players in the industry are SAMSUNG, LG Electronics, Apple Inc., Panasonic India, Koninklijke Philips N.V, Sony Corporation, TCL, Haier Group Corporation, and Vizio Inc., among others.

Analyst Review

The global smart TV market attained a value of USD 180 billion in 2020 driven by the growing penetration of the high-speed internet and reduced prices of smart TVs. Aided by the technological advancements, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 10.2%. The industry is projected to reach USD 319 billion by 2026. 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its resolution types, the global smart TV market can be segmented into HD TV, Full HD TV, 4K UHD TV, 8K TV, and others. On the basis of screen sizes, the industry is divided into below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, above 65 inches, and others. On the basis of screen type, the industry is bifurcated into flat and curved. On the basis of screen technology, the industry is segmented into LCD (Liquid Crystal Display), LED (Light Emitting Diode), OLED (Organic Light Emitting Diode), and QLED (Quantum Dot Light Emitting Diode). On the basis of platform, the industry is divided into Android, Roku, WebOS, Tizen OS, iOS, MyHomeScreen, and others. On the basis of distribution channels, the industry is segregated into offline and online. Based on applications, the industry is divided into residential and commercial applications. The major regional markets for smart TVs are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include SAMSUNG, LG Electronics, Apple Inc., Panasonic India, Koninklijke Philips N.V, Sony Corporation, TCL, Haier Group Corporation, Vizio Inc., and others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition. 

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