Reports

Global Smart TV Market to Grow at a CAGR of 10.2% in the Forecast Period of 2022-2027.

Smart TV Market

Global Smart TV Market: By Resolution Type: HD TV, Full HD TV, 4K UHD TV, 8K TV, Others; By Screen Size; By Size Type; By Screen Technology; By Platform; By Distributional Channel; By Application; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Smart TV Market Outlook 

The global smart TV market size was around USD 223.8 billion in 2022. The market is further expected to grow at a CAGR of over 9.70% in the forecast period of 2023-2028 to attain a value of USD 386.4 billion by 2028.

 

Global Smart TV Market

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A smart TV is an internet-connected television with a wide range of online features, including on-demand content from various apps, access to streaming services like Netflix, and the ability to connect with several other wireless devices, including smartphones and tablets. In addition to being able to passively accept cable or satellite or air (OTA) transmission, smart televisions have various forms of hardware and interfaces, along with a GUI TV operating system. Such modifications allow viewers to access and monitor connected device features and stream content from internet video services.

 

Properties and Applications

Smart TVs are televisions that perform similarly to smartphones by streaming content directly to the TV through an internet connection. Equipped with integrated internet, storage capacity, and interactive features of Web 2.0, smart TVs support a wider range of features as compared to standard TVs.

 

Global Smart TV Market By Resolution Type

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The resolution type in the market can be divided into:

  • HD TV 
  • Full HD TV
  • 4K UHD TV 
  • 8K TV
  • Others

The screen size in the industry can be segmented into:

  • Below 32 Inches
  • 32 to 45 Inches
  • 46 to 55 Inches
  • 56 to 65 Inches
  • Above 65 Inches
  • Others

Based on screen type, the market is bifurcated into:

  • Flat
  • Curved

The smart TV market can be divided based on screen technology into:

  • LCD (Liquid Crystal Display)
  • LED (Light Emitting Diode)
  • OLED (Organic Light Emitting Diode)
  • QLED (Quantum Dot Light Emitting Diode)

The smart TV market is segmented based on the platform into:

  • Android
  • Roku
  • WebOS 
  • Tizen OS
  • iOS
  • MyHomeScreen
  • Others

The distributional channels can be grouped into:

  • Offline
  • Online

The smart TV market finds wide application in the following sectors:

  • Residential
  • Commercial

The major regional markets of smart TV are:

  • North America
  • Latin America
  • Europe
  • Middle East and Africa
  • Asia Pacific

Global Smart TV Market By Region

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Market Analysis

Catalysed by the growing penetration of the high-speed internet, online content consumption has increased significantly in recent years, thus, driving the smart TV demand. Also, the reducing prices of smart TVs have increased their availability of smart TVs among the general population as well as further driving the market growth. Certain vital factors driving the smart TV demand include increased disposable incomes, increased acceptance of 4K resolution televisions, and advancements in technology, among others.

 

Competitive Landscape

The report presents a detailed analysis of the following key players in the global smart TV market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Samsung Electronics Co., Ltd.
  • LG Electronics 
  • Apple Inc.
  • Panasonic India 
  • Koninklijke Philips N.V 
  • Sony Corporation 
  • TCL 
  • Haier Group Corporation
  • Vizio Inc.
  • Others

The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

 

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast
Market Analysis by Segment- Resolution Type, Screen Size, Screen Type, Screen
Technology, Platform, Distribution Channel, Application, Region
Breakup by Resolution Type HD TV, Full HD TV, 4K UHD TV, 8K TV, Others
Breakup by Screen Size Below 32 Inches, 32 to 45 Inches, 46 to 55 Inches, 56 to 65 Inches, Above 65 Inches, Others
Breakup by Screen Type Flat, Curved
Breakup by Screen Technology LCD (Liquid Crystal Display), LED (Light Emitting Diode), OLED (Organic Light Emitting Diode), QLED (Quantum Dot Light Emitting Diode)
Breakup by Platform Android, Roku, WebOS, Tizen OS, iOS, MyHomeScreen, Others
Breakup by Distribution Channel Offline, Online
Breakup by Application Residential, Commercial
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Price Analysis Historical and Forecast Price Trends- Regional
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio,Demographic Reach and Achievements, Certifications
Companies Covered Samsung Electronics Co., Ltd., LG Electronics, Apple Inc., Panasonic India, Koninklijke Philips N.V., Sony Corporation, TCL, Haier Group Corporation, Vizio Inc., Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Smart TV Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Smart TV Historical Market (2018-2022) 
    8.3    Global Smart TV Market Forecast (2023-2028)
    8.4    Global Smart TV Market by Resolution Type
        8.4.1    HD TV 
            8.4.1.1    Historical Trend (2018-2022)
            8.4.1.2    Forecast Trend (2023-2028)
        8.4.2    Full HD TV
            8.4.2.1    Historical Trend (2018-2022)
            8.4.2.2    Forecast Trend (2023-2028)
        8.4.3    4K UHD TV
            8.4.3.1    Historical Trend (2018-2022)
            8.4.3.2    Forecast Trend (2023-2028)
        8.4.4    8K TV
            8.4.4.1    Historical Trend (2018-2022)
            8.4.4.2    Forecast Trend (2023-2028)
        8.4.5    Others
    8.5    Global Smart TV Market by Screen Size
        8.5.1    Below 32 Inches
            8.5.1.1    Historical Trend (2018-2022)
            8.5.1.2    Forecast Trend (2023-2028)
        8.5.2    32 to 45 Inches
            8.5.2.1    Historical Trend (2018-2022)
            8.5.2.2    Forecast Trend (2023-2028)
        8.5.3    46 to 55 Inches
            8.5.3.1    Historical Trend (2018-2022)
            8.5.3.2    Forecast Trend (2023-2028)
        8.5.4    56 to 65 Inches
            8.5.4.1    Historical Trend (2018-2022)
            8.5.4.2    Forecast Trend (2023-2028)
        8.5.5    Above 65 Inches
            8.5.5.1    Historical Trend (2018-2022)
            8.5.5.2    Forecast Trend (2023-2028)
        8.5.6    Others
    8.6    Global Smart TV Market by Screen Type
        8.6.1    Flat
            8.6.1.1    Historical Trend (2018-2022)
            8.6.1.2    Forecast Trend (2023-2028)
        8.6.2    Curved
            8.6.2.1    Historical Trend (2018-2022)
            8.6.2.2    Forecast Trend (2023-2028)
    8.7    Global Smart TV Market by Screen Technology
        8.7.1    LCD (Liquid Crystal Display)
            8.7.1.1    Historical Trend (2018-2022)
            8.7.1.2    Forecast Trend (2023-2028)
        8.7.2    LED (Light Emitting Diode)
            8.7.2.1    Historical Trend (2018-2022)
            8.7.2.2    Forecast Trend (2023-2028)
        8.7.3    OLED (Organic Light Emitting Diode)
            8.7.3.1    Historical Trend (2018-2022)
            8.7.3.2    Forecast Trend (2023-2028)
        8.7.4    QLED (Quantum Dot Light Emitting Diode)
            8.7.4.1    Historical Trend (2018-2022)
            8.7.4.2    Forecast Trend (2023-2028)
    8.8    Global Smart TV Market by Platform
        8.8.1    Android 
            8.8.1.1    Historical Trend (2018-2022)
            8.8.1.2    Forecast Trend (2023-2028)
        8.8.2    Roku 
            8.8.2.1    Historical Trend (2018-2022)
            8.8.2.2    Forecast Trend (2023-2028)
        8.8.3    WebOS  
            8.8.3.1    Historical Trend (2018-2022)
            8.8.3.2    Forecast Trend (2023-2028)
        8.8.4    Tizen OS 
            8.8.4.1    Historical Trend (2018-2022)
            8.8.4.2    Forecast Trend (2023-2028)
        8.8.5    iOS 
            8.8.5.1    Historical Trend (2018-2022)
            8.8.5.2    Forecast Trend (2023-2028)
        8.8.6    MyHomeScreen
            8.8.6.1    Historical Trend (2018-2022)
            8.8.6.2    Forecast Trend (2023-2028)
        8.8.7    Others
    8.9    Global Smart TV Market by Distribution Channel
        8.9.1    Offline
            8.9.1.1    Historical Trend (2018-2022)
            8.9.1.2    Forecast Trend (2023-2028)
        8.9.2    Online
            8.9.2.1    Historical Trend (2018-2022)
            8.9.2.2    Forecast Trend (2023-2028)
    8.10    Global Smart TV Market by Application
        8.10.1    Residential
            8.10.1.1    Historical Trend (2018-2022)
            8.10.1.2    Forecast Trend (2023-2028)
        8.10.2    Commercial
            8.10.2.1    Historical Trend (2018-2022)
            8.10.2.2    Forecast Trend (2023-2028)   
    8.11    Global Smart TV Market by Region
        8.11.1    North America
            8.11.1.1    Historical Trend (2018-2022) 
            8.11.1.2    Forecast Trend (2023-2028)
        8.11.2    Europe
            8.11.2.1    Historical Trend (2018-2022) 
            8.11.2.2    Forecast Trend (2023-2028)
        8.11.3    Asia Pacific
            8.11.3.1    Historical Trend (2018-2022) 
            8.11.3.2    Forecast Trend (2023-2028)
        8.11.4    Latin America
            8.11.4.1    Historical Trend (2018-2022) 
            8.11.4.2    Forecast Trend (2023-2028)
        8.11.5    Middle East and Africa
            8.11.5.1    Historical Trend (2018-2022) 
            8.11.5.2    Forecast Trend (2023-2028)
9    North America Smart TV Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2022) 
        9.1.2    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Historical Trend (2018-2022) 
        9.2.2    Forecast Trend (2023-2028)
10    Europe Smart TV Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2022) 
        10.1.2    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Historical Trend (2018-2022) 
        10.2.2    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Historical Trend (2018-2022) 
        10.3.2    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Historical Trend (2018-2022) 
        10.4.2    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Smart TV Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2022) 
        11.1.2    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Historical Trend (2018-2022) 
        11.2.2    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Historical Trend (2018-2022) 
        11.3.2    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2022) 
        11.4.2    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Historical Trend (2018-2022) 
        11.5.2    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Smart TV Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2022) 
        12.1.2    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2022) 
        12.2.2    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2022) 
        12.3.2    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa Smart TV Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2022) 
        13.1.2    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2022) 
        13.2.2    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2022) 
        13.3.2    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2022) 
        13.4.2    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Price Analysis
17    Manufacturing Process
    17.1    Overview
    17.2    Detailed Process Flow
    17.3    Operation Involved
18    Competitive Landscape
    18.1    Market Structure
    18.2    Company Profiles
        18.2.1    Samsung Electronics Co., Ltd.
            18.2.1.1    Company Overview
            18.2.1.2    Product Portfolio
            18.2.1.3    Demographic Reach and Achievements
            18.2.1.4    Certifications
        18.2.2    LG Electronics
            18.2.2.1    Company Overview
            18.2.2.2    Product Portfolio
            18.2.2.3    Demographic Reach and Achievements
            18.2.2.4    Certifications
        18.2.3    Apple Inc.
            18.2.3.1    Company Overview
            18.2.3.2    Product Portfolio
            18.2.3.3    Demographic Reach and Achievements
            18.2.3.4    Certifications
        18.2.4    Panasonic India
            18.2.4.1    Company Overview
            18.2.4.2    Product Portfolio
            18.2.4.3    Demographic Reach and Achievements
            18.2.4.4    Certifications
        18.2.5    Koninklijke Philips N.V.
            18.2.5.1    Company Overview
            18.2.5.2    Product Portfolio
            18.2.5.3    Demographic Reach and Achievements
            18.2.5.4    Certifications
        18.2.6    Sony Corporation
            18.2.6.1    Company Overview
            18.2.6.2    Product Portfolio
            18.2.6.3    Demographic Reach and Achievements
            18.2.6.4    Certifications
        18.2.7    TCL
            18.2.7.1    Company Overview
            18.2.7.2    Product Portfolio
            18.2.7.3    Demographic Reach and Achievements
            18.2.7.4    Certifications
        18.2.8    Haier Group Corporation
            18.2.8.1    Company Overview
            18.2.8.2    Product Portfolio
            18.2.8.3    Demographic Reach and Achievements
            18.2.8.4    Certifications
        18.2.9    Vizio Inc.
            18.2.9.1    Company Overview
            18.2.9.2    Product Portfolio
            18.2.9.3    Demographic Reach and Achievements
            18.2.9.4    Certifications
        18.3.10    Others
19    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Smart TV Market: Key Industry Highlights, 2018 and 2028
2.    Global Smart TV Historical Market: Breakup by Resolution Type (USD Billion), 2018-2022
3.    Global Smart TV Market Forecast: Breakup by Resolution Type (USD Billion), 2023-2028
4.    Global Smart TV Historical Market: Breakup by Screen Size (USD Billion), 2018-2022
5.    Global Smart TV Market Forecast: Breakup by Screen Size (USD Billion), 2023-2028
6.    Global Smart TV Historical Market: Breakup by Screen Type (USD Billion), 2018-2022
7.    Global Smart TV Market Forecast: Breakup by Screen Type (USD Billion), 2023-2028
8.    Global Smart TV Historical Market: Breakup by Technology (USD Billion), 2018-2022
9.    Global Smart TV Market Forecast: Breakup by Technology (USD Billion), 2023-2028
10.    Global Smart TV Historical Market: Breakup by Platform (USD Billion), 2018-2022
11.    Global Smart TV Market Forecast: Breakup by Platform (USD Billion), 2023-2028
12.    Global Smart TV Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
13.    Global Smart TV Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
14.    Global Smart TV Historical Market: Breakup by Application (USD Billion), 2018-2022
15.    Global Smart TV Market Forecast: Breakup by Application (USD Billion), 2023-2028
16.    Global Smart TV Historical Market: Breakup by Region (USD Billion), 2018-2022
17.    Global Smart TV Market Forecast: Breakup by Region (USD Billion), 2023-2028
18.    North America Smart TV Historical Market: Breakup by Country (USD Billion), 2018-2022
19.    North America Smart TV Market Forecast: Breakup by Country (USD Billion), 2023-2028
20.    Europe Smart TV Historical Market: Breakup by Country (USD Billion), 2018-2022
21.    Europe Smart TV Market Forecast: Breakup by Country (USD Billion), 2023-2028
22.    Asia Pacific Smart TV Historical Market: Breakup by Country (USD Billion), 2018-2022
23.    Asia Pacific Smart TV Market Forecast: Breakup by Country (USD Billion), 2023-2028
24.    Latin America Smart TV Historical Market: Breakup by Country (USD Billion), 2018-2022
25.    Latin America Smart TV Market Forecast: Breakup by Country (USD Billion), 2023-2028
26.    Middle East and Africa Smart TV Historical Market: Breakup by Country (USD Billion), 2018-2022
27.    Middle East and Africa Smart TV Market Forecast: Breakup by Country (USD Billion), 2023-2028
28.    Global Smart TV Market Structure

Key Questions Answered in the Report

What was the global smart TV market size in 2022?

In 2022, the global smart TV market attained a value of nearly USD 223.8 billion. 

What is the growth rate of global smart TV market?

The market is projected to grow at a CAGR of 9.7% between 2023 and 2028.

What is the forecast outlook of the global smart TV market for 2023-2028?

The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 386.4 billion by 2028. 

What are the major market drivers?

The major drivers expected to aid the market growth are rising disposable incomes, increasing population, growing penetration of the high-speed internet, reducing prices of smart TVs, and growing technological advancements. 

What are the key trends in the market?

The key market trend guiding the growth of the smart TV market include the increased acceptance of 4K resolution televisions.

What are the major regions of smart TV according to the market report?

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific. 

What are the major resolution types of the product in the market?

HD TV, Full HD TV, 4K UHD TV, and 8K TV, among others are the major resolution types of the product in the market.

What are the major screen sizes of smart TV in the market?

The major screen sizes of the product in the market include below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, and above 65 inches, among others.

What are the significant screen types of the product in the market?

The significant screen types of the product in the market are flat and curved.

What are the significant screen technology segments of the product in the market?

LCD (Liquid Crystal Display), LED (Light Emitting Diode), OLED (Organic Light Emitting Diode), and QLED (Quantum Dot Light Emitting Diode) are the significant screen technology segments of the product in the market. 

What are the significant platforms of the product in the market?

Android, Roku, WebOS, Tizen OS, iOS, and MyHomeScreen, among others, are the significant platforms of the product in the market. 

What are the major distribution channels of the product in the market?

Offline and online are the major distribution channels of the product in the market.

What are the major application segments of the product in the market?

Residential and commercial applications are the major application segments of the product in the market.

Who are the key market players according to the report?

The major players in the global smart TV market are Samsung Electronics Co., Ltd., LG Electronics, Apple Inc., Panasonic India, Koninklijke Philips N.V., Sony Corporation, TCL, Haier Group Corporation, and Vizio Inc. among others.

Analyst Review

The global smart TV market attained a value of USD 223.8 billion in 2022 driven by the growing penetration of the high-speed internet and reduced prices of smart TVs. Aided by the technological advancements, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 9.70%. The industry is projected to reach USD 386.4 billion by 2028. 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its resolution types, the global smart TV market can be segmented into HD TV, Full HD TV, 4K UHD TV, 8K TV, and others. On the basis of screen sizes, the industry is divided into below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, above 65 inches, and others. On the basis of screen type, the industry is bifurcated into flat and curved. On the basis of screen technology, the industry is segmented into LCD (Liquid Crystal Display), LED (Light Emitting Diode), OLED (Organic Light Emitting Diode), and QLED (Quantum Dot Light Emitting Diode). On the basis of platform, the industry is divided into Android, Roku, WebOS, Tizen OS, iOS, MyHomeScreen, and others. On the basis of distribution channels, the industry is segregated into offline and online. Based on applications, the industry is divided into residential and commercial applications. The major regional markets for smart TVs are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Samsung Electronics Co., Ltd., LG Electronics, Apple Inc., Panasonic India, Koninklijke Philips N.V., Sony Corporation, TCL, Haier Group Corporation, and Vizio Inc., among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition. 

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