Global Smart TV Market: By Resolution Type: HD TV, Full HD TV, 4K UHD TV, 8K TV; By Screen Size: Below 32 Inches, 32 to 45 Inches, 46 to 55 Inches, 56 to 65 Inches, Above 65 Inches; By Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Porter’s Five Forces Analysis; Regional Price Analysis; Competitive Landscape & Supplier Analysis; Procurement Strategy; Trade Data Analysis; Manufacturing Process; Cost Analysis and Project Economics; Production Cost Analysis

Global Smart TV Market Key Insights:

Market Outlook

The global smart TV market size was around USD 180 billion in 2019. The industry is further expected to grow at a CAGR of over 10.2% in the forecast period to attain a value of USD 319 billion by 2025.

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Properties and Applications

A smart TV is an internet-connected television with a wide range of online features, including on-demand content from various apps, access to streaming services like Netflix, and the ability to connect with several other wireless devices, including smartphones and tablets. In addition to being able to passively accept cable or satellite or air (OTA) transmission, smart televisions have various forms of hardware and interfaces, along with a GUI TV operating system. Such modifications allow viewers to access and monitor connected device features and stream content from internet video services.

The smart TV market can be broadly categorised based on its resolution type, screen size, screen type, technology, platform, distributional channel, application, and region.

The resolution type can be divided into:

• HD TV 
• Full HD TV
• 4K UHD TV 
• 8K TV

The screen size can be segmented into:

• Below 32 Inches
• 32 to 45 Inches
• 46 to 55 Inches
• 56 to 65 Inches
• Above 65 Inches

The screen type is divided into flat and curved.

The smart TV market can be divided based on technology into:

• LCD (Liquid Crystal Display)
• LED (Light Emitting Diode)
• OLED (Organic Light Emitting Diode)
• QLED (Quantum Dot Light Emitting Diode)

The smart TV market is segmented based on the platform into:

• Android
• iOS
• Roku
• WebOS 
• Tizen OS
• Others

The distributional channels can be grouped into:

• Offline
• Online

The smart TV market finds wide application in the following sectors:

• Residential
• Commercial

The EMR report looks into the regional markets of smart TV like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

Market Analysis

Catalysed by the growing penetration of the high-speed internet, online content consumption has increased significantly in recent years, thus, driving the smart TV demand. Also, the reducing prices of smart TVs have increased their availability of smart TVs among the general population as well as further driving the market growth. Certain vital factors driving the smart TV demand include increased disposable incomes, increased acceptance of 4 K resolution televisions, and advancements in technology, among others.

Competitive Landscape

The report presents a detailed analysis of the following key players in the global smart TV market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• LG Electronics Inc. 
• Sony Corporation 
• Panasonic Corporation 
• Apple Inc. (NASDAQ: AAPL)
• Hisense Group Co. Ltd
• TCL Corporation 
• Haier Group Corporation 
• LG Hitachi Ltd
• Koninklijke Philips N.V 
• Samsung Electronics Co., Ltd. 
• Others

The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Questions Answered in the Market Report:

• How has the global smart TV market performed in the previous years (2015-2019)?
• What is the forecast assessment of the market for 2020-2025?
• What are the major drivers for historical (2015-2019) and forecast (2020-2025) periods?
• What are the major demand indicators of the global smart TV market?
• What is the degree of competition in the global smart TV market?
• What are the major events and developments taking place within the smart TV industry globally?

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