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Snus Market

Global Snus Market Size, Share, Growth, Trends, Forecast: By Product Type: Loose, Portion; By Distribution Channel: Tobacco Stores, Convenience Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032

Global Snus Market Outlook

The global snus market size is expected to grow at a CAGR of around 4.5% in the forecast period of 2024-2032.

 

Snus is a damp powder smokeless tobacco product that originated in early 18th-century Sweden as a form of dry snuff. Sublabial administration involves placing it inside the lip (between the lip and the gums) for a prolonged period. Snus, or smokeless tobacco, can be found in areas where other tobacco products are prohibited, and it is medically recognised as being less dangerous than smoking.

 

Global Snus Market

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Snus is composed of finely ground tobacco, which is mixed with water, salt, and a variety of flavourings. It comes in two primary forms: loose and portioned. Loose snus is a moist powder that can be formed into a small clump, or "prilla," by the user, while portioned snus comes pre-packaged in small, teabag-like pouches. Snus has been particularly popular in Scandinavian countries, especially Sweden and Norway. Its use has also spread to other regions, but its availability and legality vary across countries.

 

The snus market growth is influenced by various trends, including the introduction of flavoured varieties and an increase in marketing efforts to attract people looking for alternatives to smoking. The market dynamics are also influenced by factors such as consumer preferences, regulatory changes, and health awareness.

 

Snus Market Segmentation

The market is bifurcated based on product type into:

  • Loose Snus
  • Portion Snus

 

The demand for portion snus in the market is influenced by various factors, reflecting consumer preferences and market dynamics. Portion snus, which comes in pre-packed small pouches, offers convenience and ease of use compared to loose snus. Portion snus is often preferred for its convenience. The pre-packed pouches make it easy to use, with no need for users to measure or handle the tobacco directly. This reduces messiness and makes it more discreet to use, especially in public settings.

 

Each portion snus pouch contains a measured amount of snus, offering users a consistent and controlled dosage of tobacco and nicotine. This consistency appeals to users who prefer knowing the exact amount of product they are consuming.

 

Global Snus Market by Segment

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On the basis of distribution channel, the market is segmented as:

  • Tobacco Stores
  • Convenience Stores
  • Online
  • Others

 

The tobacco store and online channel segments are significant distribution channels in the snus market, each playing a unique role in the accessibility and availability of snus products to consumers.

 

Tobacco stores provide physical locations where consumers can purchase snus. This allows for direct interaction with the product before purchase, which can be important for new users or those who prefer to physically inspect products. These stores often offer a wide range of tobacco products, including various brands and types of snus. The staff in tobacco stores can also provide valuable guidance and information, enhancing the consumer's buying experience.

 

Online channels offer the convenience of shopping from anywhere, which is particularly appealing to consumers in areas where snus is less available in physical stores. E-commerce platforms often have a broader selection of snus products, including international brands that may not be available in local tobacco stores.

 

Global Snus Market by Region

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The regional markets for snus as analysed in the report are:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

 

Snus Market Analysis

The market, comprising the sale and distribution of a moist, smokeless tobacco product, has various dynamics and trends shaping its landscape. There is an increasing trend towards flavoured snus products, with manufacturers introducing a variety of flavours to attract new customers. Additionally, there is a growing awareness among consumers of snus as an alternative to traditional tobacco products.

 

North America, particularly the United States, holds a significant share of the market. The European market, especially countries like Sweden and Germany, also plays a crucial role, with Sweden having a higher usage volume of snus than cigarettes.

 

Increasing demand for smokeless tobacco to aid the market growth of snus

A major factor driving the product demand is the increasing success of snus due to the simplicity of application it provides to its users. The snus market demand is being driven by the convenience with which it can be used everywhere, unlike cigarettes, which cannot be smoked in public or in ‘no smoking’ zones. The product's low risk of gastrointestinal, lung, and pancreatic cancers as well as respiratory disorders is a significant reason for its popularity among nicotine addicts.

 

Mint, eucalyptus, berries, fruits, liquorice, bourbon, cinnamon, bergamot, cedar, citrus, dried fruit, hay, leather, smoky, tea, and tobacco are among the flavours that have become increasingly common. Another commodity that has been gaining a lot of traction is tobacco-free snus. To hold the commodity relevant in a world market where tobacco use is steadily declining, manufacturers have been developing tobacco-free alternatives. In addition, the increased number of new product releases by key players is expected to keep demand healthy in the forecast period.

 

Snus Market Share by Region

During the historical period, Europe remained the major region in the global market. Further, the market is projected to benefit from the strong popularity of such goods among male consumers in Scandinavian countries such as Norway and Sweden.

 

Meanwhile, the Middle East and Africa is anticipated to witness a healthy growth in the forecast period as tobacco sales are governed by the fewest laws in the country. These drugs have been shown to aid in the cessation of smoking addiction, and as a result, they are gaining popularity across various countries in the region. Furthermore, due to its cost-effectiveness, snus is becoming increasingly popular among consumers.

 

Among other product types, portion snus remains the market leader, with a significant share of global sales. Tobacco is packed into pouches to make portions. Further, they come in a variety of colours and styles, including original, cream, dry white, all-white, and more.

 

Key Players in the Market

The report gives a detailed analysis of the following key players in the global snus market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

 

  • Swedish Match AB
  • Altria Group, Inc.
  • GN Tobacco Sweden AB
  • JT International AG
  • BAT Group
  • Others

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Distribution Channel
  • Region
Breakup by Product Type
  • Loose
  • Portion
Breakup by Distribution Channel
  • Tobacco Stores
  • Convenience Stores
  • Online
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Swedish Match AB
  • Altria Group, Inc.
  • GN Tobacco Sweden AB
  • JT International AG
  • BAT Group
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Snus Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Snus Historical Market (2018-2023) 
    8.3    Global Snus Market Forecast (2024-2032)
    8.4    Global Snus Market by Product Type
        8.4.1    Loose
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Portion
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    Global Snus Market by Distribution Channel
        8.5.1    Tobacco Stores
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Convenience Stores
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Online
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    Others    
    8.6    Global Snus Market by Region
        8.6.1    North America
            8.6.1.1    Historical Trend (2018-2023) 
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Europe
            8.6.2.1    Historical Trend (2018-2023) 
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Asia Pacific
            8.6.3.1    Historical Trend (2018-2023) 
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Latin America
            8.6.4.1    Historical Trend (2018-2023) 
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Middle East and Africa
            8.6.5.1    Historical Trend (2018-2023) 
            8.6.5.2    Forecast Trend (2024-2032)
9    North America Snus Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Snus Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Snus Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Snus Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Snus Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Price Analysis

    16.1    North America Historical Price Trends (2018-2023) and Forecast (2024-2032)
    16.2    Europe Historical Price Trends (2018-2023) and Forecast (2024-2032)
    16.3    Asia Pacific Historical Price Trends (2018-2023) and Forecast (2024-2032)
    16.4    Latin America Historical Price Trends (2018-2023) and Forecast (2024-2032)
    16.5    Middle East and Africa Historical Price Trends (2018-2023) and Forecast (2024-2032)
17    Competitive  Landscape
    17.1    Market Structure
    17.2    Company Profiles
        17.2.1    Swedish Match AB
            17.2.1.1    Company Overview
            17.2.1.2    Product Portfolio
            17.2.1.3    Demographic Reach and Achievements
            17.2.1.4    Certifications
        17.2.2    Altria Group, Inc.
            17.2.2.1    Company Overview
            17.2.2.2    Product Portfolio
            17.2.2.3    Demographic Reach and Achievements
            17.2.2.4    Certifications
        17.2.3    GN Tobacco Sweden AB
            17.2.3.1    Company Overview
            17.2.3.2    Product Portfolio
            17.2.3.3    Demographic Reach and Achievements
            17.2.3.4    Certifications
        17.2.4    JT International AG
            17.2.4.1    Company Overview
            17.2.4.2    Product Portfolio
            17.2.4.3    Demographic Reach and Achievements
            17.2.4.4    Certifications
        17.2.5    BAT Group
            17.2.5.1    Company Overview
            17.2.5.2    Product Portfolio
            17.2.5.3    Demographic Reach and Achievements
            17.2.5.4    Certifications
        17.2.6    Others
18    Key Trends and Developments in the Market


Additional Customisations Available

1    Manufacturing Process
    1.1    Overview
    1.2    Detailed Process Flow
    1.3    Operation Involved
2    Project Requirement and Cost Analysis
    2.1    Land, Location and Site Development
    2.2    Construction
    2.3    Plant Machinery
    2.4    Cost of Raw Material
    2.5    Packaging
    2.6    Transportation
    2.7    Utilities
    2.8    Manpower
    2.9    Other Capital Investment


List of Key Figures and Tables

1.    Global Snus Market: Key Industry Highlights, 2018 and 2032
2.    Global Snus Historical Market: Breakup by Product Type (USD Million), 2018-2023
3.    Global Snus Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4.    Global Snus Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
5.    Global Snus Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
6.    Global Snus Historical Market: Breakup by Region (USD Million), 2018-2023
7.    Global Snus Market Forecast: Breakup by Region (USD Million), 2024-2032
8.    North America Snus Historical Market: Breakup by Country (USD Million), 2018-2023
9.    North America Snus Market Forecast: Breakup by Country (USD Million), 2024-2032
10.    Europe Snus Historical Market: Breakup by Country (USD Million), 2018-2023
11.    Europe Snus Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Asia Pacific Snus Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Asia Pacific Snus Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Latin America Snus Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Latin America Snus Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Middle East and Africa Snus Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Middle East and Africa Snus Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    North America Historical Price Trends and Forecast 2018-2028
19.    Europe Historical Price Trends and Forecast 2018-2028
20.    Asia Pacific Historical Price Trends and Forecast 2018-2028
21.    Latin America Historical Price Trends and Forecast 2018-2028
22.    Middle East and Africa Historical Price Trends and Forecast 2018-2028
23.    Global Snus Market Structure

Key Questions Answered in the Report

The market is projected to grow at a CAGR of 4.5% between 2024 and 2032.

The major drivers include increasing popularity of smokeless tobacco products, growing use of snus as a substitute for cigarettes around the world, and the rising consumer awareness about using snus.

The key trends of the market include the rising demand for tobacco-less snus and the increased introduction of new innovative flavours of snus.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The dominant product types of snus in the market are loose and portion snus.

The leading distribution channels in the market are tobacco stores, convenience stores and online, among others.

The key players in the global snus market are Swedish Match AB, Altria Group, Inc., GN Tobacco Sweden AB, JT International AG, and BAT Group, among others.

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