The South Korea household cleaning products market is projected to grow at a CAGR of 4.10% between 2026 and 2035.
Base Year
Historical Period
Forecast Period
As per October 2023, the household cleaning and personal care products market in South Korea remained largely dominated by domestic suppliers.
In 2022, imports of household cleaning and personal care products accounted for 40.7% of total market size.
The introduction of unique laundry detergents and the increasing demand for premium products are expected to support the market development.
Compound Annual Growth Rate
4.1%
2026-2035
*this image is indicative*
| South Korea Household Cleaning Products Market Report Summary | Description | Value |
| Base Year | USD Million | 2025 |
| Historical Period | USD Million | 2019-2025 |
| Forecast Period | USD Million | 2026-2035 |
| Market Size 2025 | USD Million | XX |
| Market Size 2035 | USD Million | XX |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 4.10% |
| CAGR 2026-2035 - Market by Product Type | Laundry Detergents | 4.5% |
| CAGR 2026-2035 - Market by Distribution Channel | Online Channels | 4.7% |
Non-ionic surfactants are widely popular among South Korean consumers because they have excellent solubilization properties and exhibit high surface activity. It has strong foaming and emulsifying properties and is ideally suited for washing clothes and wiping dirty surfaces. Their increasing demand has led market players to collaborate and expand their manufacturing capabilities and sales and distribution networks.
Lightweight capsule detergents with a strong cleaning power have recorded a significant growth in sales. Amidst rising consumer concerns surrounding repeated rinsing of fabrics, companies are launching rinse-free detergents which minimise water consumption and consumer’s electricity bills, while cleaning clothes effectively. The introduction of innovative liquid detergents that sterilise textile fabrics and washing machine tubs simultaneously is expected to contribute to the market expansion as consumers start to demand a bacteria free laundry and clean smelling clothes.
Sustainable household cleaning products incorporating clean and natural ingredients enjoy high appeal among health-conscious consumers. The rising popularity of steam mops is expected to contribute towards the demand for surfactants in South Korea. Moreover, to meet the rising global demand for premium quality dishwashers, South Korean companies are boosting their production capacity, which is expected to drive the market growth.
"South Korea Household Cleaning Products Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Distribution Channel
| CAGR 2026-2035 - Market by | Product Type |
| Laundry Detergents | 4.5% |
| Surface Cleaners | XX% |
| Dishwashing Products | XX% |
| Others | XX% |
| CAGR 2026-2035 - Market by | Distribution Channel |
| Online Channels | 4.7% |
| Hypermarkets/Supermarkets | XX% |
| Convenience Stores | XX% |
| Others | XX% |
Based on distribution channel, the market can be divided into hypermarkets/supermarkets, convenience stores, and online channels, among others. The rising internet accessibility and smartphone penetration rates have made online channels a simple and convenient option for South Korean consumers to purchase effective household cleaning products at discounted prices.
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
Major market players are adopting transparent product labelling measures to comply with stringent product safety standards implemented by the South Korean government.
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The market is projected to grow at a CAGR of 4.10% between 2026 and 2035.
Common household cleaning products found in South Korea include refrigerant deodorizer, drain cleaner, and mold remover, among others.
All-purpose cleaners do not remain effective beyond the expiration date.
The different distribution channels in the market include hypermarkets/supermarkets, convenience stores, and online channels, among others.
The different product types in the market include laundry detergents, surface cleaners, and dishwashing products, among others.
The key market players are LG Corp, and LION CORPORATION, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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