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Report Overview

The South Korea used cars market was valued at USD 25.55 Million in 2025. The market is expected to grow at a CAGR of 10.80% during the forecast period of 2026-2035. Growing consumer preference for lightly used electric vehicles, driven by subsidy phase-outs and battery degradation awareness, is accelerating certified EV resale activity, especially in Seoul, Incheon, and Daejeon corridors. As a result, the market is expected to reach a value of USD 71.25 Million by 2035.

The South Korea used cars industry can be characterized as a fragmented network of dealerships and offline trading hubs that has now transformed into a smart, semi-digital ecosystem. Sites such as K Car and Hey Dealer provide B2B options with pricing engines fuelled by artificial intelligence, allowing corporate fleet operators and leasing companies to sell used cars in a transparent manner. For example, SK Encar delivers valuation utilities and car history reports, assisting B2B customers like car rental firms in asset disposal. The digitized systems reduce transaction time, enhance trust, and boost fleet turnover efficiency, which is key for companies aimed at maximizing resale margins and vehicle life management.

Certified pre-owned (CPO) programs, like Hyundai Motor’s CPO program and Mercedes-Benz Certified program, are transforming the South Korea used car market dynamics by offering automaker-approved quality assurance. Hyundai, Kia, and foreign brands now provide detailed inspections, prolonged warranties, and post-sales service through CPO showrooms. This pattern is gaining traction among B2B customers, particularly mobility service operators such as SoCar and GreenCar, who value the reliability of the vehicle and the cost of total ownership. CPO cars minimize operational risks and downtime, and they are ideal for business use.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

Compound Annual Growth Rate

10.8%

Value in USD Million

2026-2035


*this image is indicative*

South Korea Used Cars Market Report Summary

Description

Value

Base Year

USD Million

2025

Historical Period

USD Million

2019-2025

Forecast Period

USD Million

2026-2035

Market Size 2025

USD Million

25.55

Market Size 2035

USD Million

71.25

CAGR 2019-2025

Percentage

XX%

CAGR 2026-2035

Percentage

10.80%

CAGR 2026-2035 - Market by Vehicle Type

Sports Utility Vehicle (SUV)

12.2%

CAGR 2026-2035 - Market by Vendor Type

Organized

11.9%

Key Trends and Recent Developments

South Korea Used Cars Industry Segmentation

The EMR’s report titled “South Korea Used Cars Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:

Market Breakup by Vehicle Type

  • Sports Utility Vehicle (SUV)
  • Sedans
  • Hatchbacks
  • Others

Key Insight: The SUV segment dominates the used cars market share in South Korea. The SUV segment significantly propels the demand, owing to high B2B demand from mobility service providers, rental fleets, and intercity tour operators for high-resale-value, fuel-efficient, and multi-utility cars. Hyundai Santa Fe and Kia Sorento models of Korean origin provide high safety, spacious interiors, and strong resale metrics. Their popularity has rapidly accelerated after the pandemic mainly due to logistics and mobility startups giving high priority to durability and passenger comfort when buying vehicles, fuelling SUV inventory turnover.

Market Breakup by Fuel Type

  • Petrol
  • Diesel
  • Electric
  • Others

Key Insight: The petrol category accounts for the largest share in the South Korea used cars market revenue on account of high supply, longer longevity, and easier maintenance. Fleet operators prefer petrol cars such as the Hyundai Avante or Kia Morning as they offer smoother rides and cheaper maintenance on city routes. Furthermore, government incentives on scrapping old diesel vehicles have tipped the scale of auction volumes and dealer inventories towards petrol-powered models. For example, in 2024, the Seoul Metropolitan Government invested KRW120 billion for a second phase early scrappage support programme for old diesel cars and construction equipment. The program is aimed at decreasing air pollution by enticing the retirement of high-polluting vehicles. The subsidies are capped at KRW 4 million per vehicle, with extra support for low-income owners and small business operators.

Market Breakup by Vendor Type

  • Organized
  • Unorganized

Key Insight: The organized segment is expected to have the highest revenue share during the forecasted period. This growth is attributable to an increase in the number of franchised dealers on the market. The South Korea used cars market expansion has been further spurred on by new entrants and the development of innovative retail models. Furthermore, organized sellers benefited from higher brand loyalty among all age groups.

Market Breakup by Sales Channel

  • Online
  • Offline

Key Insight: Off-line sales dominate the industry revenue by a high margin due to increased consumer demand for on-site inspection and negotiation. Customers tend to believe in actual verification as opposed to internet listings, particularly expensive items like cars. Dealers have incorporated technology-based features like interactive kiosks, on-line service histories, and biometric identification checks, further attracting consumers.

South Korea Used Cars Market Share

By Vehicle Type, SUVs Account for the Dominant Share of the Market

SUVs are currently dominating the South Korea used cars market scenario. With a shift in lifestyle needs, families and young professionals are increasingly looking for pre-owned SUVs that offer comfort, safety, and fuel efficiency. Hyundai’s Tucson and Kia Sportage have grown widely popular, with new platforms providing AI-generated performance reviews. The growing popularity of SUVs indicates a shift in consumer tastes, implying opportunities for diversification within the vehicle type sector. In 2023, SUV sales in South Korea reached 900,000 units, surpassing sedan sales by over 30%.

Sedans are observing accelerated growth, stimulated by price-conscious buyers and first-time car owners. Their affordability and fuel economy make them popular in smaller cities. Brands like Samsung SM5 and Hyundai Avante are among the top-traded models. Innovative cashback guarantees and digital auction models have revitalized sedan sales, especially in Tier-2 markets where car ownership is becoming aspirational.

By Fuel Type, Petrol Vehicles Occupy a Substantial Share of the Marlet

Petrol vehicles continue to dominate the South Korea used cars market revenue share due to lower upfront costs and wider availability. Used petrol vehicles like the Kia Morning and Hyundai Sonata primarily contribute to the segment’s growth. These are especially favoured for shorter commutes. Platforms often highlight fuel performance metrics and offer real-time resale value estimates, helping buyers make informed decisions.

Electric vehicles are growing at a fast pace, boosting the overall used cars demand in South Korea. The increasing number of charging stations and government-mandated EV quotas for fleet operators are indirectly fuelling the growth of used EV sales. Between January and September 2024, approximately 25,000 used EVs were sold, marking a 47% increase compared to the previous year. Notably, Hyundai's Ioniq 5 emerged as the top-selling used EV, with sales doubling to 3,300 units, while Kia's EV6 also saw a two-fold increase in sales, ranking third in the market. Platforms now display battery-life reports and include charging station locators to attract buyers. The declining battery prices contribute to this trend, making electric vehicles a more appealing alternative for consumers.

By Vendor Type, Organised Vendors Clock in the Maximum Share of the Market

Due to digital integration, certified programs, and AI-backed evaluation models, organized vendors continue to dominate the used cars market in South Korea. Firms like Car Vision operate through online and offline channels seamlessly, offering door-to-door test drives, real-time financing offers, and zero-contact car delivery. Prominent dealers like K Car and Encar, as well as online platforms like Autobell, are expanding their market share, owing to consumer demand for transparency and dependable services, thereby augmenting the demand.

Unorganized vendors are increasingly adapting to the shifting trends in the South Korea used cars market by offering ultra-localized services and informal subscription models in smaller towns. Vendors are also collaborating with fintech startups to provide microloan-based car purchases. They are also leveraging social media groups for direct sales, bypassing platform fees.

By Sales Channel, Offline Sales Register the Biggest Share of the Market Value

Offline sales continue to boost the overall South Korea used cars market development. While digital platforms are growing, consumers continue to prefer to physically inspect a car, negotiate directly, and receive face-to-face consultations. Major players have reimagined physical showrooms with digital kiosks, virtual vehicle tours, and AI-guided pricing screens, making the offline experience more futuristic and less daunting.

Platforms like Aj Sell Car offer 360-degree car views, real-time chatbots, and financing calculators, fuelling the growth of the online sales segment. Moreover, online platforms provide simplicity, improved reach, and transparency. This is demonstrated by the launch of platforms such as Autobell by Hyundai Glovis. The convenience of browsing, comparing prices, and completing transactions online, appeals to younger generations and tech-savvy shoppers.

Competitive Landscape

The South Korea used car market players are focusing on digitizing the supply chain, enhancing real-time pricing mechanisms, and integrating smart maintenance alerts. Innovations like blockchain-based vehicles and AR test drives are helping platforms to differentiate. New entrants with expertise in fintech, AI, and logistics find several opportunities to carve out niche offerings. Government regulations based on vehicle emissions and fuel efficiency are poised to play an important role in defining the market's evolution during the forecast period. South Korea used car companies are investing in AI-based car condition grading systems that scan engine diagnostics, driving patterns, and past service history based on onboard telematics. Companies such as K Car and Hey Dealer are testing this to price and certify cars automatically. The technology increases transparency minimizes arbitration in B2B wholesale transactions and facilitates faster turnover by providing inventory backed by trust to fleet purchasers and cross-border traders in real time.

Aj Sell Car

Founded in 2015 and headquartered in South Korea, Aj Sell Car specializes in auction-based platforms for used cars. The firm stands out for its advanced AI pricing engine and real-time bid tracking. The company’s key strategy is blending transparency with speed, allowing customers to get instant offers based on market trends.

Autowini Inc.

Established in 2000 and based in Seoul, Autowini connects Korean car sellers with global buyers. The company’s strength lies in its multilingual platform and AI-powered logistics calculator, which estimates shipping timelines. It is one of the few firms using real-time demand heatmaps to guide seller pricing.

Be Forward

Headquartered in Tokyo and founded in 2004, Be Forward operates heavily in South Korea through partnerships. The company focuses on bulk vehicle exports, with integrated customs handling and localized language support for over 80 countries. They also offer fleet purchase packages for developing countries.

Car Vision

Established in 1997, Car Vision has grown popular with smart showrooms with IoT-enabled test drives and touchless car delivery. The company offers hybrid car subscription models and app-based after-sales services.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other key players in the market are Corea-Auto, Encar, Han Sung Motor, Hyundai Glovis, KB Cha Cha Cha, and PicknBuy24, among others.

Key Highlights of the South Korea Used Cars Market Report:

  • Reliable evaluation of historical vehicle resale trends and projected pricing dynamics through 2035.
  • Emergence of AI-integrated vehicle grading platforms like K Car and Hey Dealer boosting transparency and resale velocity in the C2B and B2B channels.
  • Competitive benchmarking across independent dealerships, OEM-backed resale channels (Hyundai Promise, Kia Approved), and cross-border re-export platforms.
  • Regional mapping of volume spikes in metropolitan clusters such as Busan and Daejeon
  • Disruption analysis focused on the influx of off-lease fleets and ex-rental cars post-pandemic, reshaping inventory cycles and pricing floors.

Why Rely on Expert Market Research?

  • Backed by automotive industry analysts, transport policy analysts, and digital platform consultants familiar with Korea’s resale and fleet ecosystem.
  • Field-tested data collection from OEMs, auctions, inspection services, and fintech lenders ensuring real-time visibility on inventory flow and vehicle turnover.
  • Custom-built analytical models including average days-on-lot metrics, depreciation index tracking, and mobility-as-a-service (MaaS) resale forecasts.
  • Specialised in delivering high-stakes insights to procurement heads, remarketing teams, and private equity investors exploring scalable used car ventures in Asia.
  • Trusted by auto financiers, auctioneers, and global OEMs navigating South Korea’s evolving consumer mobility patterns and vehicle ownership cycles.

Call to Action

Explore the latest trends shaping the South Korea used cars market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on South Korea used cars market trends 2026.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2025, the South Korea used cars market reached an approximate value of USD 25.55 Million.

The market is projected to grow at a CAGR of 10.80% between 2026 and 2035.

The key players in the market include Aj Sell Car, Autowini Inc, Be Forward, Car Vision, Corea-Auto, Encar, Han Sung Motor, Hyundai Glovis, KB Cha Cha Cha, and PicknBuy24, among others.

Key strategies driving the market include enhancing digital diagnostics, expanding subscription plans, collaborating with fintech firms, and integrating AR-based inspections.

Sports utility vehicles (SUV) are gaining massive traction and anticipated to expand with a 12.2% CAGR through 2035.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Vehicle Type
  • Fuel Type
  • Vendor Type
  • Sales Channel
Breakup by Vehicle Type
  • Sports Utility Vehicle (SUV)
  • Sedans
  • Hatchbacks
  • Others
Breakup by Fuel Type
  • Petrol
  • Diesel
  • Electric
  • Others
Breakup by Vendor Type
  • Organised
  • Unorganised
Breakup by Sales Channel
  • Online
  • Offline
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Supplier Selection
  • Key Global Players
  • Key Regional Players
  • Key Player Strategies
  • Company Profiles
Companies Covered
  • Aj Sell Car
  • Autowini Inc.
  • Be Forward
  • Car Vision
  • Corea-Auto
  • Encar
  • Han Sung Motor
  • Hyundai Glovis
  • KB Cha Cha Cha
  • PicknBuy24
  • Others

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