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Southeast Asia Sports and Outdoor Toys Market Share, Trends, Growth, Analysis, Forecast: By Age Group: Less than 5 Years, Between 5 - 10 Years, Above 10 Years; By Distribution Channel: Hypermarkets and Supermarkets, Departmental Stores, Online Channel, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Southeast Asia Sports and Outdoor Toys Market Outlook
The Southeast Asia sports and outdoor toys market size reached a value of around USD 986.57 million in 2023. The market is further expected to grow at a CAGR of 6.9% between 2024 and 2032, reaching a value of around USD 1,793.20 million by 2032.
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Key Trends in the Market
Sports and outdoor toys refer to toys that are designed particularly for children to play with outdoors or as a part of sporting activities. These types of toys help kids stay active and go outside, increasing their exposure to fresh air and the sun, while keeping the kids engaged. The learning ability of children can be greatly improved by playing outdoor games and it can also help them pick up skills and foster a problem-solving mindset.
- Rising awareness regarding how sports and outdoor toys help keep children active and can improve their physical fitness and endurance is increasing the sports and outdoor toys market demand in Southeast Asia. Playing outdoor games can help kids develop stronger muscles and bones, boost their immune systems, and reduce their chance of developing ailments like diabetes, heart disease, and obesity.
- One of the key Southeast Asia sports and outdoor toys market trends include an increase in children's interest in sports and outdoor activities such as cricket, football, play tents, and camping, among others. Exposure to the internet, media, and other children are sparking an interest among kids regarding sports and outdoor toys, fuelling the market growth.
- Many sports and outdoor toys are collaborative which encourages children to play with one another, helping children learn and develop their social and communication skills while playing. Enjoying with friends outside is further increasing the demand for sports and outdoor toys among children in Southeast Asia.
Southeast Asia Sports and Outdoor Toys Market Analysis
Based on age group, the market is divided into less than 5 years, between 5 - 10 years, and above 10 years. On the basis of distribution channel, the market is segmented into hypermarkets and supermarkets, departmental stores, and online channel, among others. By country, the sports and outdoor toys market in Southeast Asia is categorised into Indonesia, Vietnam, Thailand, Philippines, and Malaysia, among others.
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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Southeast Asia sports and outdoor toys market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
- Decathlon
- Hasbro, Inc
- Mattel Inc.
- The Walt Disney Company
- PlanToys
- Simba Dickie Group
- Kidzlet Play Structures Pvt. Ltd.
- Victor Toys Manufacturing Co., Ltd
- Others
Market Share by Age Group
The age group of between 5 - 10 years is expected to account for a sizable share of the Southeast Asia sports and outdoor toys market, driven by an increased understanding of how outdoor activities may assist kids develop their motor and coordination skills at that age. As the activity and energy level of children rises in the 5 – 10 years age group and they start becoming more independent, sports and outdoor toys increase in demand.
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Competitive Landscape
Decathlon, founded in 1976 and headquartered in Villeneuve-d'Ascq, France, is a French sporting goods retailer that manages the design, research, logistics, production, and distribution of its products. The company partners with international suppliers and sells its own brands to customers directly.
Hasbro, Inc., a global leader in branded entertainment creates unique brand experiences for audiences across the world through gaming, consumer goods, and entertainment. Established in 1923, the company is headquartered in Rhode Island in the United States.
Kidzlet Play Structures Pvt. Ltd., founded in 2015, is one of the top producers of children's playgrounds and other exercise equipment. With its headquarters in Uttar Pradesh, India, Kidzlet has developed into a renowned playground and exercise equipment brand that caters to customers globally.
Other market players include Mattel Inc., The Walt Disney Company, PlanToys, Simba Dickie Group, and Victor Toys Manufacturing Co., Ltd, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Age Group |
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| Breakup by Distribution Channel |
|
| Breakup by Country |
|
| Market Dynamics |
|
| Competitive Landscape |
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| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Sports and Outdoor Toys Market Overview
8.1 Key Industry Highlights
8.2 Global Sports and Outdoor Toys Historical Market (2018-2023)
8.3 Global Sports and Outdoor Toys Market Forecast (2024-2032)
9 Southeast Asia Sports and Outdoor Toys Market Overview
9.1 Key Industry Highlights
9.2 Southeast Asia Sports and Outdoor Toys Historical Market (2018-2023)
9.3 Southeast Asia Sports and Outdoor Toys Market Forecast (2024-2032)
10 Southeast Asia Sports and Outdoor Toys Market by Age Group
10.1 Less than 5 Years
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Between 5 - 10 Years
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Above 10 Years
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 Southeast Asia Sports and Outdoor Toys Market by Distribution Channel
11.1 Hypermarkets and Supermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Departmental Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online Channel
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Southeast Asia Sports and Outdoor Toys Market by Country
12.1 Indonesia
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Vietnam
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Thailand
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Philippines
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Malaysia
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyers Powers
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Decathlon
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Hasbro, Inc
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Mattle Inc.
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 The Walt Disney Company
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 PlanToys
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Simba Dickie Group
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Kidzlet Play Structures Pvt. Ltd.
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Victor Toys Manufacturing Co.,Ltd
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Sports and Outdoor Toys Market: Key Industry Highlights, 2018 and 2032
2. Southeast Asia Sports and Outdoor Toys Market: Key Industry Highlights, 2018 and 2032
3. Southeast Asia Sports and Outdoor Toys Historical Market: Breakup by Age Group (USD Million), 2018-2023
4. Southeast Asia Sports and Outdoor Toys Market Forecast: Breakup by Age Group (USD Million), 2024-2032
5. Southeast Asia Sports and Outdoor Toys Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
6. Southeast Asia Sports and Outdoor Toys Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
7. Southeast Asia Sports and Outdoor Toys Historical Market: Breakup by Country (USD Million), 2018-2023
8. Southeast Asia Sports and Outdoor Toys Market Forecast: Breakup by Country (USD Million), 2024-2032
9. Southeast Asia Sports and Outdoor Toys Market Structure
Key Questions Answered in the Report
In 2023, the Southeast Asia market for sports and outdoor toys attained a value of USD 986.57 million.
The market is projected to grow at a CAGR of 6.9% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 1,793.20 million by 2032.
The major drivers of the market include the increasing concerns about fitness and health of children, rising awareness regarding the benefits of sports and outdoor toys, and expansion of organised distribution channels.
The rising engagement of children in outdoor activity products, and growth in the demand for playground equipment, water/sand toys and accessories are the key trends propelling the growth of the market.
The major countries in the market are Indonesia, Vietnam, Thailand, Philippines, and Malaysia, among others.
The primary distribution channels for sports and outdoor toys in Southeast Asia are hypermarkets and supermarkets, departmental stores, and online channel, among others.
The major players in the Southeast Asia sports and outdoor toys market are Decathlon, Hasbro, Inc, Mattel Inc., The Walt Disney Company, PlanToys, Simba Dickie Group, Kidzlet Play Structures Pvt. Ltd., and Victor Toys Manufacturing Co., Ltd, among others.
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