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Global Sports and Outdoor Toys Market Share, Size, Trends: By Age Group: Less than 5 Years, Between 5 - 10 Years, Above 10 Years; By Distribution Channel: Hypermarkets and Supermarkets, Departmental Stores, Speciality Stores, Online Channel, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Global Sports and Outdoor Toys Market Outlook
The global sports and outdoor toys market size attained a value of USD 15,324.2 million in 2023. The market is estimated to grow at a CAGR of 4.6% during 2024-2032 to reach a value of USD 23,189.8 million by 2032.
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Key Takeaways
- The rising sustainability concerns among consumers are compelling manufacturers to produce toys free of non-biodegradable materials.
- Subscription-based toy service models are popular among consumers due to their on-time delivery.
- Manufacturers are incorporating advanced technology such as artificial intelligence in toys to make them interactive.
The global sports and outdoor toys market is experiencing significant transition, characterised by innovation, consumer health consciousness, and technological integration. As families increasingly recognise the importance of physical activity and outdoor play for children's holistic development, the demand for sports and outdoor toys has surged. These toys promote physical activities and encourage kids to spend time outdoors while also boosting the development of motor and coordination skills.
Key Trends and Developments
Growing importance of health and outdoor play and demand for durable products; technological advancements; rising sustainability concerns; and expansion of e-commerce channels are positively impacting the sports and outdoor toys market growth
| Date | Company | Event |
| Jan 2024 | Spin Master Corp | Spin Master Corp. successfully completed acquisition of Melissa & Doug, a renowned brand in early childhood play, for USD 950 million. |
| Sep 2023 | Melissa & Doug | Melissa & Doug, a renowned preschool brand for wooden and sustainable toys, opened its first flagship retail store, in The Westchester, a premium shopping mall near New York City. |
| Jul 2023 | Sambro International | Sambro International introduced a new line of Teenage Mutant Ninja Turtles toys in collaboration with Paramount Pictures' animated film, Teenage Mutant Ninja Turtles: Mutant Mayhem, in 2023. |
| Jul 2023 | Aldi | Aldi launched a new range of outdoor toys as part of its Specialbuys, featuring activities to keep kids entertained during the summer holidays. |
| Trends | Impact |
| Demand for high-quality products | Consumers consider the material quality, durability, ability to withstand rough handling, and rust-resistance of outdoor toys while making purchases. |
| Rising sustainability concerns | Toys with eco-friendly designs and production methods are gaining popularity. Sustainable packaging is also contributing to consumer's purchase decisions. The growing sustainability trend is boosting the demand for toys made of wood and biodegradable plastics. |
| Technological advancements | Backyard toys like pools and water fun, play tents, and toy guns are gaining traction due to their unique mix of digital sophistication and physical activity. |
| Expansion of e-commerce channels | E-commerce channels offer a wide variety of toys providing consumers with the flexibility to switch to different manufacturers' offerings readily. |
Global Sports and Outdoor Toys Market Trends
Sports and outdoor toys encourage active play, which helps boost cardiovascular health, improve coordination and balance, and enhance muscle strength. By 2035, projections indicate that obesity will afflict around 383 million children and adolescents. The imperative for parents to mitigate screen time and obesity risks is driving demand for sports and outdoor toys that foster both physical and cognitive development.
Besides, the move towards tech-based toys among consumers provides an opportunity for manufacturers of these toys. With children becoming more accustomed to using technology, toy companies are incorporating technology, such as Bluetooth into their products to stay relevant in the market.
Moreover, the expansion of online channels helps improve accessibility to diverse products in the sports and outdoor toys market. Parents are increasingly turning to outdoor toys like water slides, T-ball sets, and skipping ropes, primarily shopping through e-commerce platforms such as Amazon and Walmart.
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Market Segmentation
“Global Sports and Outdoor Toys Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Age Group | Less than 5 Years, Between 5 - 10 Years, Above 10 Years |
| Distribution Channel | Hypermarkets and Supermarkets, Departmental Stores, Speciality Stores, Online Channel, Others |
| Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
The distribution channels considered under ‘others’ include smaller speciality sports stores, sports academies or sports clubs.
Online channels are becoming a preferred choice for making purchase, significantly contributing to the sports and outdoor toys market revenue
Online channels are becoming a preferred choice for buying various products, including sports and outdoor toys, as they provide personalised recommendations and perks like free shipping. The transition to online sales is backed by investments from large retailers to develop applications catering to consumers active on mobile platforms. This digital strategy has opened up new opportunities for market expansion, particularly as consumers increasingly gravitates towards online shopping.
Speciality toy stores like Hamleys distinguish themselves from other distribution channels such as hypermarkets, supermarkets, and online channels by their focus on toys and related products, expert staff knowledge, and specialised customer services. They play a crucial role in the toys market by offering an immersive environment that can be particularly appealing for children and collectors alike.
The availability of a variety of sports and outdoor toys in hypermarkets makes it convenient for customers to purchase goods from these channels. Departmental stores are generally located in crowded and central areas of the city and hence attract more customers leading to increased sales. Brick-and-mortar toy stores and departmental stores offer experimental, immersive, and digital experiences to meet evolving customer demands.
Competitive Landscape
The market players are focusing on leveraging advanced technologies and making toys more sustainable to meet the changing consumer demands
| Company | Headquarters | Services |
| The Great Outdoor Toy Company | United States | Provides outdoor toys such as swing sets, trampolines, etc. |
| Simba Dickie Group GmbH | Germany | Offers over 20 brands and a variety of toys through brands such as Jada Toys, AquaPlay, and Smoby Toys. |
| Decathlon | France | Provides outdoor play equipment such as trampoline, padel racket, diabolo, diabolo sticks, flying disc, jumping ball, balance board, etc. |
| Spin Master Corporation | Canada | The company offers a diverse range of outdoor toys through the brands SwimWays, Valor and Aerobie. |
Other notable players operating in the sports and outdoor toys market include Hasbro, Inc., Mattel, Inc., The Walt Disney Company, Outdoor Toys, and Vuly Property Pty Ltd, among others. The manufacturers are upgrading their product portfolios and incorporating the latest capabilities to innovate their offerings and stay relevant in the market.
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Global Sports and Outdoor Toys Market Analysis by Region
North America dominates the sports and outdoor toys market share. According to the U.S. Department of Commerce, sales in the toys and hobbies retail sector in the United States reached USD 33.66 billion in 2021, including both online and offline transactions. Notably, there was a 4.4% increase in 2022, with total sales reaching USD 35.15 billion in the same year.
In the Asia Pacific, China is the largest market with the second highest population of children in the region. China, with around 478 million child population in 2023 (up to age of 14 years), offers lucrative opportunities for market expansion. The growth of the sports and outdoor toys market in Latin America can be attributed to increased exposure of children to social media and the internet. Children frequently encounter ads, reviews, and promotions for toys on these platforms, hence it is common for children to take the lead by actively searching for products online.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Age Group |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Toys Market Overview
8.1 Key Industry Highlights
8.2 Global Toys Historical Market (2018-2023)
8.3 Global Toys Market Forecast (2024-2032)
9 Global Sports and Outdoor Toys Market Analysis
9.1 Key Industry Highlights
9.2 Global Sports and Outdoor Toys Historical Market (2018-2023)
9.3 Global Sports and Outdoor Toys Market Forecast (2024-2032)
9.4 Global Sports and Outdoor Toys Market by Age Group
9.4.1 Less than 5 Years
9.4.1.1 Historical Trend (2018-2023)
9.4.1.2 Forecast Trend (2024-2032)
9.4.2 Between 5 - 10 Years
9.4.2.1 Historical Trend (2018-2023)
9.4.2.2 Forecast Trend (2024-2032)
9.4.3 Above 10 Years
9.4.3.1 Historical Trend (2018-2023)
9.4.3.2 Forecast Trend (2024-2032)
9.5 Global Sports and Outdoor Toys Market by Distribution Channel
9.5.1 Hypermarkets and Supermarkets
9.5.1.1 Historical Trend (2018-2023)
9.5.1.2 Forecast Trend (2024-2032)
9.5.2 Departmental Stores
9.5.2.1 Historical Trend (2018-2023)
9.5.2.2 Forecast Trend (2024-2032)
9.5.3 Speciality Stores
9.5.3.1 Historical Trend (2018-2023)
9.5.3.2 Forecast Trend (2024-2032)
9.5.4 Online Channel
9.5.4.1 Historical Trend (2018-2023)
9.5.4.2 Forecast Trend (2024-2032)
9.5.5 Others
9.6 Global Sports and Outdoor Toys Market by Region
9.6.1 North America
9.6.1.1 Historical Trend (2018-2023)
9.6.1.2 Forecast Trend (2024-2032)
9.6.2 Europe
9.6.2.1 Historical Trend (2018-2023)
9.6.2.2 Forecast Trend (2024-2032)
9.6.3 Asia Pacific
9.6.3.1 Historical Trend (2018-2023)
9.6.3.2 Forecast Trend (2024-2032)
9.6.4 Latin America
9.6.4.1 Historical Trend (2018-2023)
9.6.4.2 Forecast Trend (2024-2032)
9.6.5 Middle East and Africa
9.6.5.1 Historical Trend (2018-2023)
9.6.5.2 Forecast Trend (2024-2032)
10 North America Sports and Outdoor Toys Market
10.1 Market by Age Group
10.2 Market by Distribution Channel
10.3 Market by Country
10.3.1 United States
10.3.1.1 Historical Trend (2018-2023)
10.3.1.2 Forecast Trend (2024-2032)
10.3.2 Canada
10.3.2.1 Historical Trend (2018-2023)
10.3.2.2 Forecast Trend (2024-2032)
11 Europe Sports and Outdoor Toys Market
11.1 Market by Age Group
11.2 Market by Distribution Channel
11.3 Market by Country
11.3.1 Germany
11.3.1.1 Historical Trend (2018-2023)
11.3.1.2 Forecast Trend (2024-2032)
11.3.2 United Kingdom
11.3.2.1 Historical Trend (2018-2023)
11.3.2.2 Forecast Trend (2024-2032)
11.3.3 France
11.3.3.1 Historical Trend (2018-2023)
11.3.3.2 Forecast Trend (2024-2032)
11.3.4 Italy
11.3.4.1 Historical Trend (2018-2023)
11.3.4.2 Forecast Trend (2024-2032)
11.3.5 Spain
11.3.5.1 Historical Trend (2018-2023)
11.3.5.2 Forecast Trend (2024-2032)
11.3.6 Others
12 Asia Pacific Sports and Outdoor Toys Market
12.1 Market by Age Group
12.2 Market by Distribution Channel
12.3 Market by Country
12.3.1 China
12.3.1.1 Historical Trend (2018-2023)
12.3.1.2 Forecast Trend (2024-2032)
12.3.2 India
12.3.2.1 Historical Trend (2018-2023)
12.3.2.2 Forecast Trend (2024-2032)
12.3.3 Japan
12.3.3.1 Historical Trend (2018-2023)
12.3.3.2 Forecast Trend (2024-2032)
12.3.4 ASEAN
12.3.4.1 Historical Trend (2018-2023)
12.3.4.2 Forecast Trend (2024-2032)
12.3.5 Australia
12.3.5.1 Historical Trend (2018-2023)
12.3.5.2 Forecast Trend (2024-2032)
12.3.6 Others
13 Latin America Sports and Outdoor Toys Market
13.1 Market by Age Group
13.2 Market by Distribution Channel
13.3 Market by Country
13.3.1 Brazil
13.3.1.1 Historical Trend (2018-2023)
13.3.1.2 Forecast Trend (2024-2032)
13.3.2 Argentina
13.3.2.1 Historical Trend (2018-2023)
13.3.2.2 Forecast Trend (2024-2032)
13.3.3 Mexico
13.3.3.1 Historical Trend (2018-2023)
13.3.3.2 Forecast Trend (2024-2032)
13.3.4 Others
14 Middle East and Africa Sports and Outdoor Toys Market
14.1 Market by Age Group
14.2 Market by Distribution Channel
14.3 Market by Country
14.3.1 Saudi Arabia
14.3.1.1 Historical Trend (2018-2023)
14.3.1.2 Forecast Trend (2024-2032)
14.3.2 United Arab Emirates
14.3.2.1 Historical Trend (2018-2023)
14.3.2.2 Forecast Trend (2024-2032)
14.3.3 Nigeria
14.3.3.1 Historical Trend (2018-2023)
14.3.3.2 Forecast Trend (2024-2032)
14.3.4 South Africa
14.3.4.1 Historical Trend (2018-2023)
14.3.4.2 Forecast Trend (2024-2032)
14.3.5 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 The Great Outdoor Toy Company
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Simba Dickie Group GmbH
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Decathlon
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Spin Master Corporation
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Hasbro, Inc.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Mattel, Inc.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Outdoor Toys
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 The Walt Disney Company
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Vuly Property Pty Ltd.
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Toys Market: Key Industry Highlights, 2018 and 2032
2. Global Sports and Outdoor Toys Market: Key Industry Highlights, 2018 and 2032
3. Global Sports and Outdoor Toys Historical Market: Breakup by Age Group (USD Million), 2018-2023
4. Global Sports and Outdoor Toys Market Forecast: Breakup by Age Group (USD Million), 2024-2032
5. Global Sports and Outdoor Toys Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
6. Global Sports and Outdoor Toys Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
7. Global Sports and Outdoor Toys Historical Market: Breakup by Region (USD Million), 2018-2023
8. Global Sports and Outdoor Toys Market Forecast: Breakup by Region (USD Million), 2024-2032
9. North America Sports and Outdoor Toys Historical Market: Breakup by Country (USD Million), 2018-2023
10. North America Sports and Outdoor Toys Market Forecast: Breakup by Country (USD Million), 2024-2032
11. Europe Sports and Outdoor Toys Historical Market: Breakup by Country (USD Million), 2018-2023
12. Europe Sports and Outdoor Toys Market Forecast: Breakup by Country (USD Million), 2024-2032
13. Asia Pacific Sports and Outdoor Toys Historical Market: Breakup by Country (USD Million), 2018-2023
14. Asia Pacific Sports and Outdoor Toys Market Forecast: Breakup by Country (USD Million), 2024-2032
15. Latin America Sports and Outdoor Toys Historical Market: Breakup by Country (USD Million), 2018-2023
16. Latin America Sports and Outdoor Toys Market Forecast: Breakup by Country (USD Million), 2024-2032
17. Middle East and Africa Sports and Outdoor Toys Historical Market: Breakup by Country (USD Million), 2018-2023
18. Middle East and Africa Sports and Outdoor Toys Market Forecast: Breakup by Country (USD Million), 2024-2032
19. Global Sports and Outdoor Toys Market Structure
Key Questions Answered in the Report
The market attained a value of USD 15,324.2 million in 2023.
The market is estimated to grow at a CAGR of 4.6% during 2024-2032
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 23,189.8 million by 2032.
The major market drivers include increasing awareness about the benefits of engaging in outdoor activities, availability of a wide range of sports and outdoor toys, and increasing disposable incomes.
The key trends fuelling the growth of the market include the development of innovative toys leveraging advanced technologies like AI, growing need to introduce children to sports at an early age, and demand for toys with sustainable materials.
The various age groups in the market for sports and outdoor toys include less than 5 years, between 5-10 years, and above 10 years.
The key regional markets for sports and outdoor toys are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The different distribution channels are online channel, speciality stores, hypermarkets and supermarkets, departmental stores, among others.
The key players in the market include The Great Outdoor Toy Company, Simba Dickie Group GmbH, Decathlon, Spin Master Corporation, Hasbro, Inc., Mattel, Inc., The Walt Disney Company, Outdoor Toys, and Vuly Property Pty Ltd, among others.
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