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Report Overview
The global stock video market was valued at USD 5.43 Billion in 2025. The market is expected to grow at a CAGR of 5.94% during the forecast period of 2026-2035 to reach a value of USD 9.67 Billion by 2035. Remote content production in post-COVID workflows has largely boosted the need for scalable, pre-shot video content solutions.
The market has witnessed a profound shift driven by the explosive demand for short-form and immersive video content, especially in business communication, online advertising, and corporate training. A notable market trend is the surging reliance on hyper-realistic stock footage created using AI and virtual production. For instance, Adobe’s Firefly AI platform offers generative video, reshaping how marketers and brands source clips. According to the stock video market analysis, 91% of marketers now use video as a core content asset, with a sharp tilt towards curated, licensable content to scale campaigns. This underlines a commercial demand for flexible, on-brand footage that eliminates traditional production hassles.
The market’s expansion is also boosted by global digitalisation initiatives and e-learning penetration. In the United Kingdom, the Department for Business and Trade reported a significant rise in SME video usage for customer engagement. Meanwhile, the European Commission’s Digital Decade targets have prioritised digital media access for small businesses by 2030, further boosting the stock video market opportunities.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
Competitive Landscape
The global industry is becoming intensely competitive, with companies focusing on localisation, AI integration, and B2B licensing tools. Key stock video market players are investing in partnerships with media houses, building creator networks, and launching intuitive editing platforms to enhance customer retention. The surge in demand from regional businesses and startups has prompted platforms to curate vernacular and culturally nuanced content, opening monetisation channels for local creators.
Automation and metadata tagging, powered by AI, is another area of focus, aiming to reduce content discovery time for B2B buyers. Mobile-first tools and drag-and-drop editors are also being embedded into licensing platforms to serve non-design professionals. The biggest opportunity lies in bundling video with templates, music, and analytics to create complete brand solutions. As businesses seek agility and scale in content creation, stock video companies must continuously innovate and offer value beyond footage, through licensing models, API integrations, and industry-specific libraries.
Adobe Inc.
Established in 1982 and headquartered in San Jose, California, Adobe Inc. caters to the stock video market through its Adobe Stock platform, seamlessly integrated within the Creative Cloud suite. The company enables B2B users to access, license, and directly use stock video within tools like Premiere Pro and After Effects. Its subscription-based model and enterprise solutions are tailored for agencies, content teams, and marketing departments.
Getty Images
Founded in 1995 and based in Seattle, Washington, Getty Images is a leading global provider of high-quality editorial and commercial stock footage. The platform caters to media houses, government institutions, and corporate clients with exclusive rights-managed content and extensive archival footage. Getty’s editorial strength makes it a trusted source for news coverage, documentaries, and legal-safe storytelling.
Pond5 Inc.
Pond5 Inc., established in 2006 and headquartered in New York City, operates as a dynamic marketplace for royalty-free stock videos, particularly focusing on creative and independent contributors.
Shutterstock, Inc.
Established in 2002 and based in New York City, Shutterstock, Inc. is a key player in the global stock video market, offering a vast library of royalty-free video content through flexible subscription models. The platform serves businesses across sectors, from retail to education, providing ready-to-use, high-resolution clips suitable for ads, presentations, and internal communication.
Stock Video Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market is projected to grow at a CAGR of 5.94% between 2026 and 2035.
Creating regional content, automating metadata tagging, partnering with SaaS platforms, bundling services, and simplifying licensing terms are helping stakeholders stay competitive while addressing the diverse needs of enterprise clients.
The key trends guiding the market include the rising use of stock video in filmmaking applications and the growing availability of vendors offering stock video.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading image sources of stock video in the market are macro-stock and micro-stock.
The significant license models of stock video in the market are rights managed (RM) and royalty-free (RF).
The major end uses of stock video in the market are editorial and commercial.
The major players in the market are Adobe Inc., Getty Images, Pond5 Inc., and Shutterstock, Inc., among others.
In 2025, the stock video market reached an approximate value of USD 5.43 Billion.
Content oversaturation, licensing complexity, and platform discoverability limit creator visibility and confuse buyers, making it harder for businesses to find footage that is brand-safe, unique, and legally viable.
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