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The stretch marks treatment market was valued at USD 2.66 billion in 2023, driven by the increasing prevalence of stretch marks and obesity across the 8 major markets. It is expected to grow at a CAGR of 8.3% during the forecast period 2024-2032 and attain a market value of USD 5.46 billion by 2032.
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Historical Year
Forecast Year
Stretch marks treatment includes different options for reducing or getting rid of stretch marks, which are a common skin issue resulting from quick skin stretching. Options for treatment range from non-prescription items to more advanced dermatological techniques such as laser therapy and microdermabrasion. Causes such as pregnancy, quick weight fluctuations, and genetic predisposition raise the chances of getting stretch marks. Many people seek treatment for cosmetic purposes, despite it being nonharmful. More sophisticated techniques, such as laser treatments, have enhanced the efficacy of cosmetic procedures and are likely to boost the market growth. Further, the rising disposable incomes and the growing preference for at-home treatments are anticipated to positively influence the market dynamics in the coming years.
Rising Prevalence of Stretch Marks Drives Market Growth
The increasing occurrence of stretch marks, particularly in pregnant women, teenagers, and those undergoing rapid weight fluctuations, plays a major role in driving the market. For instance, nearly every pregnant woman in the United States has stretch marks. Around 70% of teenage girls and 40% of teenage boys have the same condition. Stretch marks can develop because of pregnancy, puberty growth spurts, bodybuilding, and fluctuations in weight. This has resulted in a need for non-surgical options like creams, laser therapy, and microneedling, which is poised to boost the market growth.
Technological Advancements are Set to Augment Stretch Marks Treatment Market Demand
Advances in technology specifically in dermatology, such as fractional lasers and radiofrequency devices, provide effective options by encouraging the production of collagen and renewal of the skin. A study published in February 2024 by SLK clinic, based in the United States, reveal that therapies like Ultherapy and CaHa integrated with microneedling are effective non-surgical methods for treating stretch marks and can significantly improve their appearance. These advancements have increased the accessibility and attractiveness of treatments for consumers looking for convenient options. Innovations in microdermabrasion devices, microneedling tools, and topical treatments with cutting-edge ingredients are also set to drive market expansion.
The market is witnessing several trends and developments to improve the current scenario. Some of the notable trends are as follows:
Increased Adoption of Laser-Based Treatments to Impact Market Growth
One of the major market trends is the increasing popularity of laser treatments for stretch marks owing to their effectiveness and non-invasive approach. These methods are favored for diminishing the appearance of both recent and previous stretch marks with minimal pain or extended recovery periods. Cost-effective and readily available laser treatments provide better outcomes than creams applied on the skin, especially for stubborn and deeply ingrained stretch marks.
Advancements in Topical Formulations Likely to Aid Expansion in the Stretch Marks Treatment Market
Developments in topical products, which include ingredients such as retinoids and peptides, have offered non-surgical options for enhancing skin flexibility and diminishing stretch marks. Additionally, natural components are being included to attract customers looking for safer alternatives. The use of these topical products has become widespread in both professional dermatology offices and over-the-counter markets, making them a common option for addressing stretch marks.
Rising Adoption of Minimally Invasive Treatments to Boost Stretch Marks Treatment Market Size
The market for treating stretch marks is seeing an increase in less invasive procedures like microneedling and radiofrequency therapy, providing efficient outcomes with quicker recovery periods. These therapies promote the creation of collagen and encourage skin rejuvenation, decreasing the appearance of stretch marks. They are frequently used in conjunction with other treatments to improve results.
Increased Clinical Trials and Research Poised to Elevate the Stretch Marks Treatment Market Value
Clinical trials and research in the market are increasing, with a focus on emerging treatments like stem cell therapy and gene therapy, as well as enhancing current techniques like laser technologies. These endeavors are directed towards creating improved therapies, with an emphasis on gaining regulatory approvals and coming up with innovative solutions.
Market Breakup by Treatment
Market Breakup by Route of Administration
Market Breakup by End User
Market Breakup by Region
Market Segmentation Based on the Treatment Poised to Witness Growth
Based on the treatment, the market is divided into topical products, laser, microdermabrasion, and others. Among them, topical treatments are the preferred option for addressing stretch marks because they are easy to find, cost-effective, and simple to apply. Creams, lotions, and oils with retinoids, hyaluronic acid, and peptides are easily found in stores and are advertised to help prevent or lessen stretch marks. They are frequently chosen for mild cases, attracting customers looking for non-invasive skincare choices.
End User Segment Holds a Significant Market Share
Hospitals, clinics, and others together make up the end user segment. Hospitals provides specific non-surgical techniques such as laser treatment, microdermabrasion, and microneedling for treating stretch marks. Staffed by skin specialists and beauty professionals, clinics offer customized treatments for unique skin concerns. Clinics appeal to people looking for aesthetic treatments with advanced technology and skilled professionals, prioritizing cosmetic needs over urgent medical care.
Based on region, the market report covers United States, EU-4 (Germany, France, Italy, Spain), United Kingdom, Japan, and India. The United States is expected to dominate the market driven by consumer investment in cosmetic procedures and the growing need for dermatological goods. State-of-the-art technologies such as laser therapy and a range of topical treatments can be easily accessed through numerous dermatology clinics in the region.
EU-4 and the United Kingdom is also poised to have a significant market share supported by increasing curiosity regarding treatments for stretch marks, particularly in non-surgical solutions such as laser therapy and topical creams. Increased rates of adoption have been driven by advanced healthcare infrastructure and a growing focus on body aesthetics.
The market in the Japan and India region is rapidly expanding due to increasing need for high-level treatments like lasers and microdermabrasion. In Japan, people prefer mild treatments such as topical products and laser therapy, due to a high emphasis on skincare and cosmetic advancements. In India, the market is quickly growing because of rising awareness and an expanding middle-class demographic, who favor cost-effective treatments such as creams and oils. India is experiencing a rising obesity problem, especially among the youth, with 12.5 million children aged 5-19 being overweight, according to a study published in The Lancet. The high obesity rates in the country are projected to aid market growth in the forecast period.
The key features of the market report include patent analysis, grant analysis, funding, and investment analysis, clinical trials analysis, and strategic initiatives. The major companies in the market are as follows:
Clarins Group
Clarins, a family-owned French multinational cosmetics company founded in Paris in 1954, specializes in luxury skincare products, including those for stretch marks. They are known for their Tonic Body Treatment Oil and Body Partner – Stretch Mark Expert, designed to tone, improve elasticity, and reduce the appearance of stretch marks caused by pregnancy, puberty, or weight fluctuations.
Cynosure, Inc.
Cynosure is a top producer of light-based treatment systems for aesthetic and medical purposes. Their technology is utilized globally by practitioners and business owners to offer advanced treatments like stretch mark reduction. Laser treatments effectively target and diminish stretch marks, allowing for smoother, even-toned skin through the body's natural healing process.
E.T. Browne Drug Co., Inc. (Palmers)
E.T. Browne Drug Company, Inc. manufactures personal care products including skin care, hair care, pregnancy, scar care, and lip care products. They are a top player in the market, offering specially crafted blends to reduce the appearance of pregnancy stretch marks and scars. Their products portfolio include cocoa butter massage lotion, tummy butter, and massage cream for treating stretch marks.
HRA Pharma
HRA Pharma, a consumer healthcare company, is a leading player in the market. The company acquired Mederma® brand in 2019. Mederma ® Stretch Marks Therapy cream combines botanicals to hydrate skin, prevent stretch marks, and improve their appearance clinically.
Other players in the market are Laboratoires Expanscience, Merz Pharma, Syneron Medical Ltd, Helix BioMedix Inc, Candela Corporation, Basq Skincare.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2017-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Treatment |
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Breakup by Route of Administration |
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Breakup by End User |
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Breakup by Region |
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Market Dynamics |
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Supplier Landscape |
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Companies Covered |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
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